Flex

Why organisations work with Flex

• He has built United View from a personal channel into a 130,000-plus subscriber football media brand without a broadcaster behind him, and can describe what actually retains an audience week to week.
• He sits inside English football’s broadcast ecosystem (Sky Sports, talkSPORT, DR Sports Media) while running an independent platform, which gives him a working view of where legacy media and creator media now compete and overlap.
• His perspective on inclusion is grounded in lived experience as a Black broadcaster, including a publicly reported racist-abuse incident outside Old Trafford that he chose to confront on the record rather than absorb privately.
• His career, from SEN teacher to elite-game broadcaster, gives him concrete material on reinvention and on speaking to young audiences, rather than abstract claims about purpose.
• One of YouTube’s UK Black Voices Class of 2022, a curated cohort selected and developed by the platform itself.

Biography highlights

• Founder and presenter of United View, an independent Manchester United-focused YouTube channel with more than 130,000 subscribers.
• Presenter and broadcaster for Sky Sports (including Good Morning Transfers), talkSPORT and DR Sports Media.
• Selected for the YouTube UK Black Voices Creator Class of 2022.
• Host of the BTEC Awards and of UK Black Business Week; BTEC Ambassador.
• Former Special Educational Needs teacher; basketball player formerly contracted to the London Lions (previously MK Lions).
• Working R&B and Garage DJ alongside his broadcast and creator work.

Biography

Independent fan media has moved from a hobby tier to a structural part of how football is consumed. United View, the channel Flex founded in 2021 and grew past 130,000 subscribers, sits inside that shift. It runs without a broadcaster’s infrastructure and earns its audience by being closer to the matchday experience than legacy outlets can be.

That operator vantage point is what makes him useful to a business audience. He can talk concretely about what holds an online community together, how trust is built when there is no studio behind you, and where independent creators and traditional broadcasters now compete for the same attention. His parallel work with Sky Sports, talkSPORT and DR Sports Media gives him a view from both sides of that line.

Inclusion is the other live thread. As a Black broadcaster in English football he has had to address racism in his work directly, including a publicly reported incident outside Old Trafford in November 2024 that he chose to put on the record rather than carry quietly. His selection for YouTube’s UK Black Voices Creator Class of 2022 and his hosting roles at UK Black Business Week and the BTEC Awards place him inside the institutional side of that conversation as well.

He came to broadcasting via a Special Educational Needs teaching career, basketball at the London Lions, and a continuing life as an R&B and Garage DJ. That track gives him substantive material for audiences thinking about reinvention, young talent and the route into creator-led careers, beyond the football frame.

Key speaking topics

• Audience and community building in the creator economy
• Independent media and the future of sports broadcasting
• Diversity and inclusion in sport, media and the workplace
• Confronting racism in public-facing work
• Reinvention and non-linear careers
• Engaging young and digital-native audiences
• Hosting, panel facilitation and event presenting in sport and culture

Ideal for

• CHROs, DEI leads and internal culture teams looking for a credible voice on inclusion that is grounded in lived experience rather than slideware.
• Marketing, brand and audience leaders working through the shift from broadcast to creator-led media.
• Employee network and ERG events, particularly around Black History Month, anti-racism programming and early-careers outreach.
• Sports, media and entertainment organisations briefing teams on how independent creators are changing fan and consumer behaviour.

Audience outcomes

• A clearer working picture of how independent creators earn and keep audience trust, and what that means for in-house content and brand teams.
• A more honest framing of inclusion at work, from someone who has had to handle racism in public rather than discuss it in abstract.
• Material on building careers and platforms outside conventional broadcast and corporate routes, usable in early-careers and emerging-talent programmes.
• Sharper questions about where legacy media authority sits now that fans and employees increasingly trust people, not institutions.