Krista Jäntti

Why organisations work with Krista Jäntti

• She runs the validation work most internal innovation teams skip, separating generative AI and XR concepts that have a defensible business case from those that do not.
• Her perspective is operator-led, not analyst-led: as founder of EventuallyXR and Exthereal, she has built and shipped immersive products, not only written about them.
• She combines an Aalto Executive MBA with a working knowledge of AI, XR and blockchain, which lets her translate engineering reality into language a leadership team can act on.
• Selection for the 100 Women of the Future list and her advisory role at Aalto University place her inside the European deep-tech and creative-industries network, with current visibility into where the technology is actually heading.
• She speaks about AI and immersive technology with measured scepticism, naming the limits and risks alongside the opportunity, which lands well with senior audiences tired of hype.

Biography highlights

• Founder and CEO of EventuallyXR, advising organisations on commercial use cases in extended reality, generative AI and blockchain.
• Founder of Exthereal, a digital fashion and immersive virtual production studio.
• Business Advisor at Aalto University, working inside the Aalto Digital Creatives programme.
• Named to the 100 Women of the Future list in 2023 for her work at the boundary of physical and generated reality.
• Aalto Executive MBA holder, with prior Master of Science training spanning life sciences and computer science.
• Task leader on the EU Horizon Seeds of Bravery programme supporting the Ukrainian deep-tech ecosystem.
• Published author on AI-powered digital humans and immersive UX in AR/VR Journey and on Medium.

Biography

Generative AI and extended reality keep arriving on board agendas faster than organisations can absorb them. The result, in most companies, is a pile of pilots, vendor demos and internal experiments that never connect to a commercial decision. Krista Jäntti’s work sits in that gap, between a technology that is genuinely interesting and a use case that is genuinely defensible.

As founder and CEO of EventuallyXR, she advises organisations on where XR, generative AI and blockchain belong inside their business model, and where they do not. She is an operator first. Her second company, Exthereal, builds digital fashion and immersive virtual productions, which means she has shipped the kind of content and experience layer her clients are trying to evaluate.

Her academic path runs from microbiology and biochemistry through computer science to an Aalto Executive MBA. That mix matters in the work, because emerging-technology decisions cut across engineering, design, regulation and commercial strategy at the same time. As Business Advisor inside Aalto University’s Digital Creatives programme, and as task leader on the EU Horizon Seeds of Bravery programme for the Ukrainian deep-tech ecosystem, she stays close to where the technology is being built, not only sold.

She was selected for the 100 Women of the Future list in 2023, recognised for working at the boundary of physical and generated reality. Audiences who book her tend to want what that recognition implies: a speaker who can hold both the technical detail and the commercial question in the same sentence, and who will tell a leadership team which of their AI and XR bets are worth keeping.

Key speaking topics

• Generative AI in business
• Extended reality and the metaverse
• Emerging technology validation
• AI-powered digital humans and immersive UX
• Digital fashion and virtual production
• Responsible adoption of AI and XR
• Innovation strategy for creative industries

Ideal for

• CEOs, CDOs and innovation leaders shaping a generative AI or XR strategy.
• Boards weighing the commercial case for immersive and generative technology investment.
• Marketing, brand and creative leadership teams in consumer, fashion and media businesses.
• Corporate venture, R&D and emerging-technology teams choosing where to place pilot budget.

Audience outcomes

• A clearer view of which generative AI and XR use cases have a defensible commercial case in their sector.
• A sharper sense of the difference between vendor narrative and real technical capability.
• Specific examples of how digital humans, immersive production and generative content are already being deployed.
• Language to brief internal teams and boards on responsible adoption of AI and immersive technology.
• Confidence to retire pilots that will not scale and double down on the ones that will.