Krista Jäntti

Krista Jäntti is the founder and CEO of EventuallyXR who helps organisations explore and validate emerging technology use cases, including XR and AI, in business contexts.

  • Founder and CEO of EventuallyXR, a consultancy focused on emerging technology use cases.
  • Publicly associated with Exthereal, a digital fashion and immersive production initiative.
  • More than a decade of experience in digital product design and customer-centric development.
  • Business Advisor at Aalto University/Aalto Startup Center.
  • Holds a Master of Science and an Executive MBA (Aalto Executive MBA).
  • Selected for a Women of the Future Top 100 list focused on emerging technology.

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Key speaking topics

  • Extended reality (XR) strategy and applications
  • Artificial intelligence use cases in business
  • Emerging technology validation and experimentation
  • Digital product design and user experience
  • Customer-centric innovation
  • Digital fashion and immersive virtual production

Ideal for

  • Innovation and digital transformation leaders
  • Corporate strategy and technology teams
  • Startup and scale-up founders
  • Organisations exploring XR and AI adoption

Audience outcomes

  • Clear understanding of practical XR and AI use cases
  • Insight into validating emerging technology opportunities
  • Perspective on integrating user-centric design into innovation work
  • Greater clarity on immersive and digital product possibilities

Why organisations work with Krista Jäntti

  • Combines executive leadership experience with hands-on digital product expertise.
  • Brings cross-disciplinary insight spanning life sciences, technology and business education.
  • Advises startups and organisations on structured exploration of emerging technologies.
  • Offers commercially grounded perspectives on XR, AI and immersive innovation.

Biography

Krista Jäntti works at the intersection of emerging technology and business strategy, advising organisations on how to explore and validate practical use cases for XR and AI. As founder and CEO of EventuallyXR, she supports companies seeking structured approaches to immersive technology and digital innovation.

Her work focuses on translating complex technologies into commercially relevant opportunities. Through consultancy and advisory roles, she helps organisations assess potential applications, test concepts, and align innovation initiatives with customer needs and business objectives.

Krista is also publicly associated with Exthereal, a digital fashion and immersive production initiative that reflects her engagement with virtual environments and new forms of digital experience. This work complements her broader expertise in extended reality and AI-driven innovation.

With more than a decade of experience in digital product design and customer-centric development, she brings a practical understanding of user experience, experimentation and product thinking. Her background spans life sciences and computing-related disciplines, underpinned by a Master of Science and an Executive MBA.

In addition to her executive work, she serves as a Business Advisor at Aalto University/Aalto Startup Center, supporting early-stage ventures in navigating technology and growth challenges. She has also been recognised through selection to a Women of the Future Top 100 list focused on emerging technology.

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Testimonials

Krista spoke at NFT 2.0 Israel conference on digital fashion and NFT's. The feedback from the audience was that she was on the spot and had endless knowledge of the subject. It was appreciated that she had focused on a very specific topic. The audience loved her. THANK YOU Krista for your professional presentation!
Gilly Bahat Eshkol
Fashion and Design Industry Expert
Krista was kind to join us at the NFT Israel #2 Conference as an International speaker. She brought vast experience, innovation and insights to the conference.Her talk was Inspiring and continue fabulous value to the conference participants. She is a notable and leading position at the fashion industry world wide, and a roll model for everyone of us. We were blessed to have you on board. Hope to collaborate in the future too.
Dr. Milly Perry
Thanks to Krista LocalBitcoins has successfully finalised several service design projects. Krista easily organised the whole process, took into careful consideration all LocalBitcons' requests/wishes and came up with excellent solutions for complicated challenges. I strongly believe that any UX project will greatly benefit from collaboration with Krista!
Marina Andreianova
Customer Experience Manager, LocalBitcoins
Krista has run several large service design projects for LocalBitcoins that have significantly improved our processes, customer experience and most importantly business results. Krista is a positive user-centered design thinker, who delivers excellent results end-to-end: from stakeholder interviews and prototyping, to testing with a global user base. I would recommend Krista to anyone wanting to improve their customer experience and business results through service design methodologies.
Jukka Blomberg
Chief Marketing Officer, LocalBitcoins
Krista spoke in DNA's Innovation Talk event about Metaverse, Digital fashion and NFTs. She is a passionate and inspiring speaker with whom it is easy to work with.
Lotta Lipponen