Ashley Dudarenok

China digital and marketing expert, serial entrepreneur, keynote speaker and author

Author •
Business Leader

Serial entrepreneur and one of the world’s top 100 retail influencers A leading expert on China, the world’s most competitive digital business market “Guru on digital marketing and fast-evolving trends in China,” named by Thinkers50

Ashley Dudarenok's Videos

What Ashley Dudarenok's Clients Say

Here is some of the feedback from audiences and clients who have worked with Ashley.

"Ashley, you’re living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops!"

John Sinke,

Hong Kong Disneyland

"A must do for those who are interested to onboard themselves with the skyrocket pace of China digital and social media development and to learn in-depth perspectives."

Joy Liu,

LVMH

"Outstanding keynote! Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily put these learnings into our business strategy."

Eunice Chin,

Shiseido

"A great insight into digital in China. The whole session was very insightful! We’ll start exploring the mentioned apps and applications as soon as we are back. Ashley is very knowledgeable and action driven!"

Estee Wu,

Clarins

"Great and relevant content! Professional and knowledgeable speaker with contagious energy. Excellent examples shared during the presentation."

Michelle Ng,

Harley-Davidson

"Ashley is definitely the expert when it comes to China social media and the whole digital environment in China. Very informative, up to date, and interactive. Been in China for 2.5 years and still learned tons from Ashley."

Joy Liui,

Sephora

"Ashley’s talk on New Retail in China was actionable, engaging and a great highlight of the conference. Ashley is knowledgeable, professional and an excellent speaker. We were happy to work with her and will collaborate further in the future."

Matt Haldane,

SCMP

"Ashley is awesome in Chinese social media marketing and such a passionate speaker and leader. I loved how enthusiastic she is whenever she gives a speech. And her knowledge of the China market is amazing!"

Jessica Ye,

Trainor,

Mulberry House

"I attended Ashley's high-energy presentation on China's New Retail in Singapore. She was impressive, with her knowledge of China's e-commerce ecosystem, and clearly understood the pain points of foreign brands trying to enter the Chinese market."

Wilie Low,

Marketing Director,

Siena

"I've had the opportunity to listen to many speakers and I have to confess Ashely is extraordinary. She emits great energy on stage and shares that with the whole audience. Also, her presentations are very informative. She knows about the most up-to-date Chinese social media trends and which strategies are the most efficient."

Domen Jere,

Co-founder,

Available for

Ashley’s Speaking Topics

Languages:

Chinese ,
English

Click the button below to check Ashley’s fees and availability for your event.

Ashley Dudarenok's 2025 Biography

Meet Ashley Dudarenok

Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award winning digital expert and book author, recognised by Thinkers50 as a “Guru on fast-evolving trends in China”. She is the founder of ChoZan 超赞, China digital transformation consultancy and Alarice, China-focused digital marketing agency among others.

Ashley and her team help world’s top companies to learn for and from China through research, China learning expeditions, and consulting projects. She’s also a sought after professional speaker covering topics around customer centricity, the future of retail, technology in action. Ashley is the author of 11 books on digital China. She has over 500,000 professionals follow her social media channels such as Linkedin and YouTube for daily China business insights.

Ashley Dudarenok's 2025 Talks & Topics

MODERN CONSUMERS & CUSTOMER CENTRICITY

Helping you understand their evolving consumers and craft seamless customer journeys from discovery to repeat purchase.

This theme provides a comprehensive exploration of consumer trends and customer-centric strategies in China and abroad.

You will delve into the recovery and transformation of the top consumer groups, highlighting the shifts in behaviors and their implications for your business. You’ll learn how Gen Z, for instance, is reshaping global consumption trends, the importance of meeting the needs of Gen Y, strategies for embracing the silver-haired generation and how to maximize opportunities in aging demographics.

The keynote sessions within this theme will help you get better at customer persona building, mapping the customer journey across various channels, delivering seamless customer experiences, establishing a lovemark brand, unlocking the keys to customer loyalty, and leveraging personalization to drive repeat purchases among others.

All keynote sessions are fully tailored, some examples include:

– Modern Chinese consumers: what do they want and how to sell it to them

– Building seamless consumer journey, implementing social+ models and effective CRM loyalty programs

– What can we learn from China’s top social media platforms: lessons to global marketers from WeChat, Weibo and Douyin

– China’s luxury craze and what the opportunities are there for brands in 2025

FUTURE OF MARKETING & RETAIL

Helping you reshape the retail horizon, navigate the future of social commerce and prepar for what’s next .

This theme explores the evolving retail landscape and offers insights into the trends, technologies, and strategies shaping its future.

You will delve into key topics such as digital transformation, experiential retail, and omnichannel strategies. Through latest case studies, industry

examples, and expert analysis, you will explore the future of marketing and sales, get actionable insights into digital transformation and inspiration on how to enhance your own operations, marketing, customer experiences, and sales strategies in this changing world.

As always, all our keynote sessions are fully tailored, some examples include:

– What does the future of retail look like: new retail ecosystems, virtual influencers and seamless OMO journey

– How China’s tech giants (Alibaba, JD, PDD, ByteDance, TEMU) are shaping the future of global commerce

– Livestreaming & Social Commerce: how to master social commerce for your brand and attract consumers based on China’s examples

– Marketing Reimagined: marketing and selling in the age of AI, XR, and OMO

TECHNOLOGY IN ACTION

Helping you to unlash AI, XR, and OMO tech for enhanced customer value in marketing and retail.

In the ever-changing tech landscape, staying abreast of innovative advancements is essential for businesses to thrive.

In this theme you will delve into new technologies and their diverse applications, empowering evolution across industries. You’ll get inspired by latest examples of gen AI implmentation , XR gamification mechanisms, OMO data collection best practices, and many other technologies that are revolutionizing the customer experience around the world.

All keynote sessions are fully tailored, some examples include:

– A look into the booming technology sector in China, and what we can learn form it: AI, XR, IoT, retail tech and more

– How Chinese tech ecosystems (Alibaba, Tencent, Meituan, Bytedance) are driving business transformation and what we can learn from them

– How Chinese tech giants support the development of smart cities and village digitization, and what we can learn from it

Ashley Dudarenok's Latest Books

New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce

A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of “The New Retail”, where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever. We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services. The long battle between bricks and clicks is over, and the winner is The New Retail.

Digital China: Working with Bloggers, Influencers and KOLs

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.

Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media

In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.

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