Costantino Roselli
Most large brands are running metaverse and avatar projects inside the same marketing teams that built their websites. The output is decorative, not commercial. Companies that want a serious return from digital worlds need to decide whether to retrofit existing functions or stand up a dedicated avatar-native business, and they need a credible view on which categories of revenue, audience, and intellectual property warrant the second route.
Costantino Roselli is a futurist and founder who helps consumer brands decide where transmedia worlds, avatar commerce, and generative AI become a serious revenue line rather than a marketing experiment.
Full Profile
Why organisations work with Costantino Roselli
- He treats the avatar economy as an operating model, not a marketing channel. His core argument to boards is that avatar-native businesses need their own P&L, audience strategy, and creative pipeline, separate from the corporate website.
- He runs NTZNS as a working laboratory for the thesis, so the case studies he brings are commercial rather than conceptual. The Gabby digital fashion case, generating around $25,000 monthly within 18 months, is the worked example he uses to show what a single avatar-native operator can produce.
- He sits inside the institutional conversation through the Metaverse Fashion Council advisory board and the Metaverse Standards Forum, which gives boards a sense of where industry consensus is forming on interoperability, identity, and IP.
- He is one of the few speakers in this category who connects transmedia storytelling craft to commercial outcomes, which matters for brands that need narrative depth across owned channels, gaming, and creator platforms.
Biography highlights
- Founder and CEO of NTZNS (NeTiZeNS), an immersive innovation studio building avatar-economy ventures.
- Advisory board member, Metaverse Fashion Council.
- Member, Metaverse Standards Forum.
- Speaker, Delphi Economic Forum IX, on the panel “Beyond the Hype: The Metaverse and its Future Hurdles”.
- Author of Million Dollar Chest: Pick Yourself and Become Unstoppable (2018).
- Founder of Weird Authentic People, an early digital branding agency using avatars and AI-led storytelling for client communication.
Biography
The avatar economy is mostly being run by the wrong people inside large companies. Marketing teams that built corporate websites are being asked to design digital fashion drops, transmedia worlds, and creator-led revenue lines, and the results read as expensive experiments rather than businesses. Roselli’s central argument is that this is structural. Avatar-first commerce demands its own operating unit.
NTZNS, the studio he founded and leads, is the working test of that thesis. The company builds avatar-native ventures, mentors digital-only creators, and packages the playbook for brands trying to move past pilots. The reference case Roselli cites publicly, a fifteen-year-old creator in Argentina generating around $25,000 a month through an avatar-led fashion line, is used as a deliberate provocation to boards: a single distributed operator can already produce material revenue from this category.
His institutional footprint gives the argument standing. He sits on the advisory board of the Metaverse Fashion Council, holds a seat in the Metaverse Standards Forum, and speaks regularly inside the policy circuit, including the Delphi Economic Forum panel on the metaverse and its hurdles in 2024. The point of those affiliations, in his framing, is to track where interoperability, identity, and IP standards are settling, because those are the variables that determine whether avatar businesses are durable.
What separates Roselli from most metaverse commentators is that he treats storytelling as a commercial discipline. Transmedia worldbuilding, in his account, is not creative dressing on top of a technology stack. It is how avatar-native ventures earn audience loyalty across gaming, social, and owned channels at the same time, and it is the variable most brands fail to invest in seriously when they enter the category.
Key speaking topics
- Avatar economy as an operating model
- Transmedia storytelling for consumer brands
- Generative AI in worldbuilding and creator economies
- Digital fashion and luxury in immersive environments
- Future of work, identity, and digital citizenship
- Metaverse standards, interoperability, and IP
Ideal for
- CMOs, chief brand officers, and digital strategy leads at consumer brands evaluating digital fashion, gaming, and creator-led commerce.
- Innovation and venture teams inside fashion, luxury, beauty, entertainment, and media groups.
- Foresight and strategy teams looking for a substantive, commercially grounded view of the metaverse beyond the 2022 hype cycle.
Audience outcomes
- A clear operating distinction between metaverse marketing, where existing functions can deliver, and avatar-native business, where they cannot.
- A specific revenue lens on digital fashion, creator commerce, and avatar IP, with named examples of what working models look like.
- A framework for deciding which categories of audience and revenue justify a dedicated avatar-native unit.
- A practical view of where standards work on interoperability and identity is heading, and what that means for long-term IP decisions.
Talks
A keynote on what changes when companies design for citizens of the internet rather than national consumers.
Key takeaways:
- Why netizen-first audiences behave differently from traditional consumer segments
- What the social contract between brands and online-native communities is becoming
- How brands lose relevance when they treat netizens as a marketing demographic
A keynote on the commercial structure of avatar-native businesses, framed around ownership, labour models, and identity.
Key takeaways:
- Why avatars sit at the centre of a new consumer market, not as a marketing surface
- How distributed creators are building durable revenue without traditional gatekeepers
- What incumbent brands need to change operationally to participate
A keynote arguing that the avatar layer, not the robotics layer, is the first material change in how companies present themselves and transact.
Key takeaways:
- Why corporate websites are becoming the weakest part of a brand’s digital surface
- What an avatar-native customer interface looks like in practice
- Which categories will move first, and why