Darren Coleman Speaker

Darren Coleman

Author, keynote, Chairman, moderator, panel guest brand experiences and brand strategy specialist

Darren Coleman: Biography highlights

Darren has over 20 years brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands retain relevance through the experiences they build.

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Full biography of Darren Coleman

Dr. Coleman specialises in helping services brands drive growth and retain relevance through brand experiences – something that has come into sharp focus during these times of COVID-19.

Working across digital platforms and in person, Dr. Coleman’s widely acknowledged thought leadership means he is a highly sought-after international keynote speaker, panel moderator and trusted c-suite advisor. Johnson & Johnson, Singapore Airlines, Dubai Properties, Maybank, Orange and PepsiCo are amongst the brands he has helped.

Working with Darren Coleman

Darren’s 25+ years of global experience spans Europe, the Middle East, South East Asia and Japan. He has helped brands in a range of sectors including financial services, telecoms, technology, pharmaceuticals, healthcare and fast-moving consumer goods. This extensive global experience enables Darren to deliver engaging in-house or public keynotes on a broad range of brand-related topics.

Characterised by a light-hearted and engaging style, Darren’s keynotes impart clear and concise insights that are designed with practical application in mind. Darren is also frequently invited to moderate panel discussions and roundtables, sit on expert panel boards and facilitate executive level sessions at away days or retreats.

Prior to founding his agency, Wavelength Marketing, Darren completed an MA in marketing and a PhD in B2B services brand marketing. The combination of Darren’s extensive commercial experience and deep subject matter knowledge means he is uniquely placed to deliver insightful keynotes that hold particular appeal for intellectually curious audiences around the globe.

Darren is frequently asked to comment on brand-related issues in the media such as the BBC and Forbes, and has published widely in the likes of WARC and Branding Strategy Insider.

Darren’s widely acclaimed book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page 2018) has been translated into Korean (2020) and will be launched in Mandarin (simplified) during 2020. He is a Visiting Lecturer in Corporate Brand Management at the University of Warwick.

In his spare time Darren enjoys spending time with his wife and family, playing tennis, motor boating, socialising, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others.



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Available for:

Guest Appearance
Moderating and Emcee
Panel Participation

Watch Darren in action

1/3 videos
Darren Coleman of Wavelength Marketing - Tech Talk - Building Brand Experiences - VMF
Darren Coleman of Wavelength Marketing - Tech Talk - Building Brand Experiences - VMF
Confederation of Indian Industry Marketing Summit. Brand-driven growth and COVID-19 | Darren Coleman
Confederation of Indian Industry Marketing Summit. Brand-driven growth and COVID-19 | Darren Coleman
Why Your Business Should Use Brand Experiences | Darren Coleman
Why Your Business Should Use Brand Experiences | Darren Coleman
Vibe Marketers Fest, Dubai

“Darren was invited to deliver a keynote on brand experiences and Chair the first day of Vibe Marketers’ Fest in Dubai, November 2018. His talk was well structured, engaging and above all informative. He managed to hold a large audience via a nice mix of objective insight and personal anecdote. Darren also chaired the first day with aplomb. He was able to find a balance between being formal and friendly. This set the event off nicely and dovetailed perfectly with the atmosphere we wanted to create. I look forward to working with Darren again.”

Sanjay Swamy
Co-founder & Director of Strategic Partnerships
B2B Marketing
“Darren’s session at our CXcellence event was well informed, thought-provoking and practical, and dovetailed beautifully with our core message about the importance of CX in B2B organisations – as well as the steps required to do it well. He seems like he knows his stuff.”
Joel Harrison
Birmingham & Solihull Team

“Darren’s is a pleasure to work with. His passion for doing business abroad and professionalism in his field, was an inspiration to a group of new to export businesses who attended our export seminar organised by UK Trade & Investment this year. Darren shared his personal experience of doing business in South East Asia in an interesting and motivational way, giving delegates practical tips and advice on do’s and don’ts and how to win business abroad and get the most out of the help and support available from UKTI”

Mark Sankey
Head of UKTI
Nottingham University Business School

“Darren’s talk was both fun and challenging. He brings together cutting-edge practice with supporting theory focussing on current customer issues. His highly interactive approach offered practical tools and advice on techniques to profile customers and on how to make emotional brand connections with customers. Finally, he worked with the course members on how to build brand experiences which enable customers to get ‘jobs done’.”

Professor Caroline Tynan
Professor of Marketing

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