Chris Anderson
Co-founder and CEO, 3D Robotics; Founder and Chairman, Linux Foundation’s Dronecode Project
Social Media Speaker Chris Anderson is the co-founder of 3D Robotics, an author, former editor of WIRED, and an expert of up-and-coming technologies and the cultures that encircle them.
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Chris Anderson's 2025 Biography
Chris Anderson’s Background
Anderson is one of the most forward-looking and articulate speakers on the effect of new technology on business. His first book, The Long Tail is the definitive account of how the internet undermined blockbuster-culture and created an economy of targeted niche products. His next book, Free explored the new online marketplace of “free” products, explaining how companies can make money by giving things away. Now, in his newest book Makers Chris unfolds for us the latest chapter in the digital revolution: a physical revolution.
Makers: The New Industrial Revolution introduces a new era of micro-manufacturing. New technologies such as 3D printing and electronics assembly allow anyone with an idea to build it. Data can become objects — and everyone nowadays has access to data. This means the extraordinary democratisation of information which the internet has enabled is about to be mirrored by the democratisation of physical creation. In Chris’ phrase, “atoms are the new bits”.
Chris isn’t sitting on the sidelines of this revolution. He is the CEO of 3D Robotics, a leading unmanned aerial vehicle (UAV) company, with offices and factories in Berkeley, San Diego and Tijuana, Mexico. He is also the founder of DIYDrones, an aerial robotics community with more than 40,000 members. Chris and 3DR are the leaders in open innovation. The industry is at the intersection of everything from big data to the Internet of Things.
As Editor-in-chief of Wired, Chris led the magazine to two dozen National Magazine Award nominations, winning the prestigious top prize for general excellence in 2005, 2007 and 2009. Chris stepped down from his role at the magazine after an incredibly successful 12-year run to become CEO of 3DRobotics. He worked at The Economist for seven years in various positions and served as an editor at the two premier science journals Science and Nature.
Chris Anderson's 2025 Talks & Topics
Chris Anderson's Latest Books
Makers: The New Industrial Revolution
In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent–creating “the long tail of things”.
Long Tail: Why the Future of Business Is Selling Less of More
“The Long Tail” is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
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