Timothy Armoo
Most large organisations cannot reach the under-30 buyer with the brand machinery they already own. Internal marketing teams are structured for paid media, not for creators, and senior leaders rarely have a credible read on how Gen Z actually decides what to buy, work for, or trust. The result is real revenue exposure dressed up as a content problem.
Timothy Armoo is a Forbes 30 Under 30 entrepreneur who built and sold the influencer agency Fanbytes to Brainlabs at 27, and helps commercial leaders translate Gen Z behaviour into brand and growth decisions.
Full Profile
Why organisations work with Timothy Armoo
- He has actually sold Gen Z attention to the buyers in the room. Fanbytes ran creator campaigns for Apple, McDonald’s, Nike, Samsung, Deliveroo and the UK Government before exiting to Brainlabs.
- Two exits before 28 give him an operator’s view of scale-up commercial discipline that most Gen Z marketing voices cannot match.
- His Penguin book What’s Stopping You? gives commercial audiences a structured language for the founder mindset he is asked to transfer into corporate teams.
- He sits inside Brainlabs as VP Influencer Marketing, which keeps his read on creator platforms, CPMs and Gen Z behaviour current rather than retrospective.
- He brings a credible answer to the multigenerational question: not a generational stereotype deck, but a working view of how Gen Z employees and customers behave once incentives are on the table.
Biography highlights
- Co-founder and former CEO of Fanbytes; sold to Brainlabs in 2022 in an eight-figure deal.
- Sold his first business, EntrepreneurXpress, to Horizon Media at 17.
- Forbes 30 Under 30 Europe 2021, Media & Marketing.
- Named in the Evening Standard Progress 1000 list of London’s most influential figures in advertising and media.
- Author of What’s Stopping You? 11 Cheatcodes to Unlock the Life You Want, published by Penguin.
- Currently Vice President of Influencer Marketing at Brainlabs, the global digital agency that acquired Fanbytes.
Biography
The hardest commercial question facing many consumer brands is no longer awareness. It is whether the under-30 customer takes them seriously at all. Influencer budgets are climbing, internal teams are stretched between TikTok, Snapchat and YouTube, and most boards have no operator in the room who has actually run those campaigns at scale.
Fanbytes was built to sit in that gap. Co-founded by Timothy Armoo in 2017 with Ambrose Cooke and Mitchell Fasanya, the agency ran creator campaigns for Apple, McDonald’s, Nike, Samsung, Deliveroo, Boohoo and the UK Government. In May 2022, Brainlabs acquired the business in an eight-figure deal. Armoo was 27. He stayed on as Vice President of Influencer Marketing at Brainlabs, which keeps his commercial view of Gen Z platforms current, not retrospective.
The track record was not a single lucky exit. He sold his first company, EntrepreneurXpress, to Horizon Media at 17. Forbes named him to its 30 Under 30 Europe list for Media and Marketing in 2021. The Evening Standard Progress 1000 listed him among London’s most influential figures in advertising and media. His Penguin book What’s Stopping You? extends the same operator’s logic into a wider audience of commercial leaders and early-career professionals.
For senior buyers, the value is specific. He is the rare voice on Gen Z marketing who can speak to a CMO with the discipline of a founder who had to make a P&L work, sell to a procurement team, and exit to a global agency. That is a different conversation from a panel on creator culture.
Key speaking topics
- Gen Z consumer behaviour and brand decisions
- Influencer and creator-led marketing strategy
- Entrepreneurship and scale-up commercial discipline
- Building, scaling and exiting a venture-backed business
- The multigenerational customer and workforce
- Social platforms and the modern media landscape
Ideal for
- CMOs, brand directors and consumer marketing leadership rethinking creator and Gen Z strategy
- Founders, scale-up CEOs and growth leaders preparing for raise, scale or exit
- Boards and exec teams of consumer-facing businesses with under-30 customer exposure
- Talent, employer brand and graduate recruitment leads who need a sharper read on Gen Z employees
Audience outcomes
- A clearer commercial map of how Gen Z actually decides on brand, employer and product
- Specific operator lessons from building, scaling and selling a creator-economy agency
- A framework for evaluating influencer and creator spend as a measurable channel, not a content experiment
- A more honest read on the gap between how senior teams talk about Gen Z and how Gen Z behave
- Conviction to back internal entrepreneurial bets that conventional governance tends to slow
Talks
A working view of how Gen Z buyers form brand loyalty and what that means for marketing operating models.
Key takeaways:
- The platforms, formats and creator dynamics that actually drive Gen Z purchase
- Why most enterprise brand machinery underperforms with under-30 buyers
- Practical adjustments marketing teams can make without a full transformation programme
A direct take on running a brand and a workforce when five generations sit in the same market.
Key takeaways:
- Where generational difference is real and where it is marketing fiction
- How to design product, comms and culture that hold across age cohorts
- What Gen Z employees and customers expect that older models do not deliver
The view from inside a creator agency that scaled to acquisition during the rise of TikTok and Snapchat advertising.
Key takeaways:
- How creator-led marketing changed the economics of brand building
- The mistakes large organisations make when they bolt influencer onto traditional media plans
- Where the next shift in attention and platform power is going
Operator lessons from selling creator campaigns to Apple, McDonald’s, Nike, Samsung and the UK Government.
Key takeaways:
- What enterprise buyers actually want from a younger, faster partner
- How to build entrepreneurial teams inside large organisations
- The discipline behind scaling a venture from student project to eight-figure exit