Clodagh Griffin

Why organisations work with Clodagh Griffin

• She has built a major media brand’s TikTok presence from zero to 70,000 followers and tens of millions of views, so her advice on what travels on the platform is operational, not theoretical.
• She has reported undercover on TikTok’s child-safety failures for BBC Panorama, which gives her a working view of platform risk that most marketing speakers cannot offer.
• She works inside The News Movement, a social-first newsroom built for audiences under 35, so she sees content patterns shift in real time across news, culture and entertainment.
• She is a working presenter, not a former marketer talking about social media, which matters when a brief calls for on-camera moderation, panel hosting or live content capture alongside the keynote.

Biography highlights

• Multimedia journalist at The News Movement, covering investigations and culture for a social-native audience.
• Built and fronted Yahoo UK’s TikTok account, reaching 70,000 followers and tens of millions of views.
• Undercover reporter on BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions.
• MA in Television Journalism, Goldsmiths, University of London (distinction, 2021); BA in Psychology.
• Career began at TV3 Ireland, now Virgin Media One, in 2014.
• Publicly known as “The TikTok Professor” across UK speaker agencies.

Biography

Most brands still treat TikTok as a publishing channel. Griffin treats it as a newsroom problem. Her work at Yahoo UK started with a blank account and ended with 70,000 followers and tens of millions of views, built through a daily editorial discipline: what is happening today, who cares about it, and what is the shortest credible way to put a brand in the middle of that conversation.

That craft sits on top of a journalist’s training. Griffin holds an MA in Television Journalism from Goldsmiths, completed with distinction in 2021, and a BA in Psychology. Her career began at TV3 in Ireland in 2014 and moved through multimedia journalism, radio and digital production before settling into the format that suits her: short-form video built for a social-native audience.

The work that distinguishes her from other social media speakers is BBC Panorama’s “Is TikTok Safe?”, produced by Hardcash Productions. Four weeks of undercover research, posing as a 14-year-old, exposed how predators were using the platform to groom children. She presented the findings on camera. For a marketing team thinking about brand safety, this is rare ground. The speaker has actually been on the other side of the platform’s failure mode.

She is now a journalist at The News Movement, a social-first newsroom built for younger audiences, where she runs investigations and builds the arts and entertainment strand. That gives her a current view of where attention is moving, which is what brands are actually paying for when they book her.

Key speaking topics

• TikTok strategy for brands
• Social media content and storytelling
• Emerging platforms and youth audiences
• Digital safety and platform risk
• Investigative journalism on social media
• Short-form video production

Ideal for

• Heads of social, brand and content marketing
• CMOs reviewing TikTok or a younger audience strategy
• Comms and brand-safety leads inside consumer and media businesses
• Editorial and newsroom leaders moving to social-first formats

Audience outcomes

• A working view of what makes a brand’s TikTok content travel, drawn from a 70,000-follower build at Yahoo UK.
• A direct account of how predators operate on TikTok, and what that means for brands putting content in front of younger users.
• A current read on where social audiences are moving across news, culture and entertainment, from inside a social-first newsroom.
• A clearer brief for an internal social or content team on what to test next.