Omer Wilson
Most B2B technology categories sell on specs and miss the buyer entirely. Marketing teams write capability decks while the buyer is making a procurement decision driven by brand trust, narrative clarity and regional cultural fit. The result is investment that lands as noise, not pipeline.
Omer Wilson is a marketing leader who has built and repositioned brands inside the global data centre industry, currently CMO at Start Campus and previously CMO at Qarbon Technologies and Pure Data Centres Group.
Full Profile
Why organisations work with Omer Wilson
- He has run the brand function inside three of the most consequential data centre platforms of the last decade, including Digital Realty in EMEA and APAC, giving him a working model of how technical infrastructure businesses actually win category leadership.
- He has been voted Datacloud Marketer of the Year on two separate continents, in Monaco in 2015 and Singapore in 2018, which is a rare double inside the industry’s only credible peer-voted award.
- He builds brand strategy that translates between cultures, with operational experience in the UK, Singapore and now Portugal, and a Turkish-British background that informs his work on Asia and emerging-market positioning.
- He is currently leading marketing for a 1.2 GW, EUR 8.5 billion AI-era data campus in Sines, which means his commentary on the next decade of digital infrastructure marketing is grounded in a live programme, not retrospective analysis.
Biography highlights
- Chief Marketing Officer, Start Campus, leading brand and go-to-market for the SINES DC campus in Portugal.
- Former Chief Marketing Officer at Qarbon Technologies and Pure Data Centres Group.
- Senior marketing leadership at Digital Realty across EMEA and APAC, joining the company in 2011 in London.
- Datacloud Data Centre Marketer of the Year 2015, Monaco.
- Datacloud Asia Marketer of the Year 2018, Singapore.
- Founder and Chief Strategist, Anatolia.Asia Consulting Group; trained on the IBM Global Graduate Scheme; former Head of Corporate Solutions Marketing for Jones Lang LaSalle EMEA.
Biography
The data centre industry built its commercial story on power, cooling and square metres. As AI workloads have changed what hyperscale customers actually need, the buying conversation has shifted to sustainability, sovereignty and brand trust. The companies winning that conversation are doing marketing work most of the sector still treats as overhead.
Wilson has been one of the operators inside that shift. At Digital Realty he ran marketing across EMEA and later APAC after joining the firm in London in 2011, then took the CMO seat at Pure Data Centres Group and Qarbon Technologies. He is now Chief Marketing Officer at Start Campus, the operator behind the 1.2 GW SINES campus in Portugal, an EUR 8.5 billion programme positioned as one of Europe’s most sustainable AI data centres.
His professional voice was shaped early by the IBM Global Graduate Scheme and then by running corporate solutions marketing at Jones Lang LaSalle across EMEA. That mix matters, because he treats brand as a commercial system: pricing, sales enablement and customer narrative working as one engine. He has been voted Datacloud Marketer of the Year twice, in Monaco in 2015 and Singapore in 2018, the industry’s clearest peer signal that the work travels.
He also founded Anatolia.Asia Consulting Group, advising technology and infrastructure clients on positioning across Europe and Asia, and is a regular keynote speaker at Cloud Expo Asia, Data Centre World and DCD events. The through-line in his work is category creation: helping technical businesses build brand authority before commodity pressure forces a price conversation.
Key speaking topics
- Brand strategy in technology and digital infrastructure
- Marketing leadership in data centres and hyperscale
- Category creation in B2B technology
- Cross-cultural positioning between Europe and Asia
- Sustainability and AI as commercial narratives
- Go-to-market for capital-intensive technology businesses
Ideal for
- CMOs and senior marketing leaders inside technology, infrastructure and capital-intensive B2B businesses
- CEOs and founders of scale-up technology companies preparing a category narrative
- Sales and commercial leadership teams in data centres, cloud, energy and adjacent infrastructure sectors
- Industry conferences in digital infrastructure, AI, cloud and sustainability
Audience outcomes
- A clearer model for how brand work compounds commercial value inside technical categories.
- Examples from inside the data centre industry of how marketing has shifted from spec-led to narrative-led selling.
- Practical perspectives on positioning sustainability and AI claims so they hold up with sophisticated buyers.
- A sharper view of how Asia, Europe and emerging markets behave differently as B2B technology audiences.
Talks
Examines why technology innovation centres are forming across Asia Pacific and the implications for global brand and go-to-market strategy.
Key takeaways:
- How regional dynamics in Asia Pacific are creating distinct innovation hubs rather than a single Silicon Valley analogue.
- The role of Guanxi, networks and relationship-led commerce in how Asian technology businesses scale.
- What Western technology firms get wrong when they enter the region with a single global playbook.
Frames the role of data centre infrastructure as the operating substrate for AI, cloud and emerging digital services.
Key takeaways:
- Why data centre design and location decisions now sit upstream of the AI strategy debate.
- How sustainability, power and cooling are reshaping the economics of digital infrastructure.
- What buyers and policymakers should be asking of data centre operators in the next decade.
A perspective on how data and digital marketing can build durable, relationship-based engagement at scale.
Key takeaways:
- The shift from broadcast marketing to relationship-led engagement in data-rich environments.
- How the Guanxi tradition translates into modern digital customer strategy.
- Where personalisation creates trust, and where it erodes it.
Videos
Testimonials
Fees
| EUR | GBP | USD | |
|---|---|---|---|
| Home Country | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Asia Pacific | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Europe | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Middle East & Africa | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| South America | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| United Kingdom | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| US East Coast | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| US West Coast | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Virtual | Under €12000 | Under £10,000 | Under $15000 |