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Adolfo Fernández speaker

Adolfo Fernández

Head of Commerce Strategy, Global Customer Solutions at Google & Retail expert.

Adolfo Fernández, a Spanish executive at Google, leads as Global Product Lead for Google Shopping, orchestrating commercial strategies from Silicon Valley. His career progression at Google started in 2015, evolving from business development for Spain & Portugal to spearheading Google’s internationalization advisory services and Google Shopping’s SMB commercial strategy. Recognized for his expertise in digital transformation and globalization, he actively participates in global forums and has been invited to join the World Economic Forum’s Expert Network. Additionally, Adolfo enriches academic circles as a guest lecturer at top institutions, sharing insights on digital innovation and employability in technology.

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Adolfo Fernández's videos

Available for

Languages: 

  • English
  • Italian
  • Portuguese
  • Spanish
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CHECK AVAILABILITY

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Check Adolfo Fernández's availability for your event

Complete the form below to check Adolfo Fernández's availability. If you prefer, you can also send an email directly to our head office.

How would Adolfo Fernández deliver their presentation at your event?
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Adolfo Fernández's 2024 biography

Meet Adolfo Fernández

Adolfo Fernández is a Spanish executive and advisor expert in internationalization and business strategy. He is currently Global Product Lead at Google, where he manages the commercialization strategy and operations for the Google Shopping mid-market segment from its global headquarters in Silicon Valley, California.

With vast experience in international business development and program management in the digital ecosystem, Adolfo joined Google as Business Development Manager for Spain & Portugal in 2015, where he led the customer acquisition strategy and operations for the company in the region. In early 2018, he took over the role of Global Program Manager to spearhead Google’s Internationalization advisory services, and in 2019 he moved to San Francisco to lead Google Shopping commercialization strategy for the SMB segment.

Passionate about the role that technology plays on the economy and overall society, Adolfo has participated at +200 conferences, including some of the most influencing forums worldwide, such as the United Nations and World Trade Organization, to discuss topics related to digital transformation and globalization. Adolfo has been recently invited by the World Economic Forum to join its Expert Network as a reference on Retail, Consumer Goods & Lifestyle, and Digital Communications.

In addition to his role at Google, he collaborates as a guest lecturer with some of the most prestigious educational organizations worldwide, such as IE Business School and MIT, conducting workshops and clinics on digital transformation, innovation, design thinking, and employability in the technology industry.

Adolfo holds a Masters in International Management from IE Business School, as well as a BA in Business Administration from the University of Santiago de Compostela.

Adolfo Fernández's 2024 talks & topics

Italians queuing for American coffee

Winning globally in a borderless world. They don’t speak your language, they’ve never heard of your brand, and they lived miles away. Yet despite the complexities and challenges of global ecommerce, selling to consumers all over the world is an opportunity companies simply can’t resist. Especially when you consider that sales are expected to reach $4.8 trillion USD by 2023 and nearly 85% of the world’s purchasing power exists outside the U.S. This conference is highly suitable for companies that want to thrive in today’s borderless economy. Especially those that have reached a plateau in their domestic markets and are in quest of conquering new heights. Learn about how companies managed to expand their business beyond borders using these 3-step internationalization framework.

I want it, and I want it now

Building brands in the age of immediacy. In today’s digital-centric world, it’s crucial that brands learn how to adapt and adjust quickly while staying true to their values and DNA. With new channels for reaching and engaging consumers shifting as rapidly as customers’ expectations, brands have the ability to launch products, reach new audiences, and build awareness with unprecedented speed and efficiency. While technological advancements are constantly shaping brand goals and redefining the consumer experience, it is the brands that should leverage technology, instead of letting technology define them. Learn how some of the most successful brands around the globe have leveraged new technologies and the latest digital marketing strategies to win the love of the customers.

People are not afraid of change

How to create a workplace that lives and breathes innovation Innovation and creativity are related, but there is a key distinction between the two. Creativity is about generating ideas, while innovation is the process of piloting and iterating those ideas and ultimately making them into something useful. Being able to develop, adopt, and implement new ideas helps organizations stay relevant when the surrounding ecosystem is constantly changing. Fostering innovation in your organization is a blend of your people and their values, as well as the environment that you create for them. Learn how to build the skills for innovation and make it part of your workplace.

Adolfo Fernández's 2024 speaking fees

Adolfo travels from:
  • United States

Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.

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Check Adolfo Fernández's availability for your event

Complete the form below to check Adolfo Fernández's availability. If you prefer, you can also send an email directly to our head office.

How would Adolfo Fernández deliver their presentation at your event?
Please provide details of your budget for Adolfo Fernández's speaking fee, including currency.