Ryan Serhant
Most sales organisations still treat brand, content, and pipeline as separate functions managed by separate teams. The result is paid acquisition that gets more expensive every quarter and a sales force that depends on it. The harder question is what a commercial operating model looks like when the content engine is the lead engine.
Ryan Serhant is the founder and CEO of SERHANT., a New York real estate brokerage built on an in-house media engine, and shows commercial leaders how content, brand, and sales can run as one system rather than three.
Full Profile
Why organisations work with Ryan Serhant
- He built a brokerage that uses its own studio as the primary lead source, giving sales and marketing leaders a working reference for how content-to-commerce actually operates at scale.
- He has closed close to ten billion dollars in personal real estate sales while running the firm, including the most expensive home ever sold in Florida, so the methodology comes from a practitioner still in the deal flow.
- His three books, Sell It Like Serhant, Big Money Energy, and Brand It Like Serhant, sequence a coherent commercial argument from individual sales technique to personal brand as a business asset.
- He is one of the few operators booked at this level whose audience already knows the work through Netflix’s Owning Manhattan and Bravo’s Million Dollar Listing New York, which compresses the credibility step at large commercial events.
Biography highlights
- Founder and CEO of SERHANT., a brokerage with an in-house film studio used as its lead-generation engine.
- Star and executive producer of Netflix’s Owning Manhattan; star of Bravo’s two-time Emmy-nominated Million Dollar Listing New York.
- Author of Sell It Like Serhant (2018), Big Money Energy (2021), and Brand It Like Serhant (2024).
- The Serhant Team ranked top sales team in New York by The Wall Street Journal for three consecutive years and Top 5 nationwide.
- Closed close to ten billion dollars in personal sales, including record-setting transactions in New York and Florida.
- Founder of SERHANT. Studios and the SELL IT digital education platform.
Biography
Most brokerages still treat marketing as a cost centre and the salesforce as the engine. SERHANT., the firm Ryan Serhant founded in September 2020, inverts that. The studio is the engine. The agents convert the demand it generates. Owning Manhattan, the Netflix series Serhant produces and stars in, is part of the same flywheel.
That model is the reason commercial leaders book him. Serhant has closed close to ten billion dollars in personal real estate sales, including the most expensive home ever sold in Florida, while running the firm. The point on stage is not the listings. It is what an operating model looks like when content production, personal brand, and sales pipeline are run as a single discipline rather than three departments.
His three books trace the same argument at different altitudes. Sell It Like Serhant (2018) is a salesperson’s playbook. Big Money Energy (2021) reframes ambition as a discipline that can be coached. Brand It Like Serhant (2024) treats personal and corporate brand as a measurable commercial asset that produces inbound demand. Together they are the spine of his keynote work and the SELL IT education platform that grew out of the first book.
The Serhant Team was ranked the top sales team in New York by The Wall Street Journal for three consecutive years before he launched the brokerage. Million Dollar Listing New York, the two-time Emmy-nominated Bravo series, gave the broader audience the character. Owning Manhattan, now in its second Netflix season, gives them the company.
Key speaking topics
- Content-to-commerce business models
- Sales methodology and pipeline
- Personal brand as a commercial asset
- Entrepreneurship and scale-up
- Customer acquisition and lead generation
- Founder mindset and commercial ambition
Ideal for
- Chief revenue officers and heads of sales rebuilding pipeline economics around content
- Chief marketing officers integrating brand, social, and demand generation into one operating function
- Founders and CEOs of scale-up businesses building category presence
- Sales conferences, kickoffs, and partner events for high-ticket and brokerage businesses
Audience outcomes
- A working picture of how an in-house content engine can function as the primary acquisition channel
- A clearer line between personal brand investment and measurable revenue
- A sales operating logic drawn from a practitioner who is still closing deals at the top of the market
- Language and frameworks senior leaders can take back to their commercial teams the next morning