Hatem Salem
A Life in Media
Hatem Salem is a seasoned expert in media, advertising, branding, and global marketing, with over three decades of experience spanning Paris and Cairo. Leading agencies and founding major events in the Middle East, his expertise extends to media education, speaking engagements, and training. Proficient in AI integration, press reporting, TV commercial directing, and event management, Salem navigates media and social landscapes with finesse, excelling in scriptwriting, concept development, and marketing planning. A pioneer in ATL, BTL, and TTL strategies, he adeptly anticipates and adapts to the evolving marketing landscape.
Hatem Salem's videos
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Languages:Â
- Arabic ,
- English ,
- French
Hatem Salem's 2024 biography
Hatem Salem: A Visionary Odyssey
From Paris to Cairo: Crafting a Legacy
Hatem Salem, the architect of narratives, weaves a tapestry of brilliance that spans continents. His journey, marked by innovation and impact, resonates through time. Let us delve into the symphony of his life.
Versatility Unleashed
Hatem’s journey unfolded across two cities: Cairo and the romantic city Paris. As a professor and lecturer, he wove narratives of Marketing, Media, Branding, and Advertising. His classrooms were canvases, and his words painted vivid futures for eager minds. But he was more than an academic; he was a seeker. In France, he donned the mantle of a senior researcher, unravelling the mysteries of communication. Parisian streets whispered secrets to his journalist’s pen.
The Paris-Cairo Melody
1. Education and Enlightenment:
- Hatem’s journey began at the Jesuit, International French School, where he earned his high school certificate in French.
- Cairo University welcomed him, where he immersed himself in Mass Communication. His bachelor’s degree embraced Journalism, Mass Media, New Media, Cinema, Marketing, and Publicity.
- Seeking higher knowledge, he ventured to France, where he secured his Master’s Degree (D.E.A) in Mass Communication, Press, Publicity, New Media, and Cinema Science from Stendhal Grenoble 3.
2. Parisian Echoes:
- As a researcher at Stendhal University, he explored the nuances of Media Sciences for 5 years.
- Parisian streets whispered secrets to his pen. For over 5 years, he served as a press correspondent, capturing the pulse of the city.
The Maestro of Agencies
- Media Hatem Salem: Founded in 1991, this agency orchestrates advertising, event management, PR, and broadcasting. Visit their realm at Media Hatem Salem.
- Brands & Branding: Since 2000, Hatem Salem has been the driving force behind this branding agency.
- Act CSR: Established in 2010, this agency champions Social Responsibility Communication. Explore their impact at Act CSR.
- Global Arabian Network (GAN): Since 2014, Hatem Salem has steered this global network, connecting minds across borders.
Entrepreneurship: The Sonata of Creation
The spotlight shifted to entrepreneurship. Hatem Salem founded and conducted symphonies of change:
- The International Branding Conference: A gathering of visionaries shaping the world’s narrative.
- Egypt CSR Day: Where corporate responsibility danced with societal impact.
- Salon du Chocolat France / Egypt Chapter: A sweet fusion of cultures.
- Cairo Fashion Week: Catwalks transformed into runways of dreams.
- Cairo Mobile Film Festival: Frames captured stories, and screens echoed applause.
- Egypt Shopping & Tourism Festival: Commerce met wanderlust.
- Blue Star Award: Business Global Award
Golden Notes
1. Awards and Accolades:
- Seven golden prizes adorn Hatem Salem’s journey. The International Advertising Association New York/Egypt Chapter and the American University in Cairo crowned him Agency of the Year.
- Applause echoes through time.
A Journey Across Borders and Disciplines
Lecturer Extraordinaire
Professor Hatem Salem embarked on his educational odyssey at Cairo University, where he ignited minds with captivating narratives. His lectures transcended mere presentations, bridging theory and practice.
Dynamic Teaching on a Global Canvas
At the French University, Professor Salem’s teaching style resonated with students, fostering critical thinking and creativity. Crossing borders, he enriched the academic landscape, infusing it with cosmopolitan flair.
Keynote Speaker and Branding Visionary
As a keynote speaker at:
- The International Branding Conference
- The Shopping & Tourism Festival
- Cairo Fashion Week
- Cairo Mobile Film Festival
- Salon Du Chocolat/Paris-Cairo
- The Future of Education Conference
- The Global Arabian Network Conference
- The Business & Branding Conference/London-Prague-Paris
- Egypt CSR day
- Channels: Sky News, Egyptian TV, Al Arabiya, Al Jazeera, BBC, France 24, Reuters
Professor Salem wove together branding strategies, storytelling, and cutting-edge technology. His talks left audiences inspired, ready to transform their own narratives.
A Visionary in Artificial Intelligence
Crafting Tomorrow’s Narratives
Hatem Salem, the maestro of media symphonies, transcends borders—from AI
algorithms to deep learning. His expertise, honed across Cairo and Paris, is a beacon for the industry. Let us explore the symphony of his knowledge in AI.
- AI algorithms
- Enhancing Creativity
- Behavior Testing and Influence
- Predicting Behaviours
- Robots Brain
The Unwritten Chapter
The Impact of AI on Media:
- Hatem Salem, the storyteller, prepares to unveil his magnum opus—a book that delves into the soul of media.
- The unwritten chapter awaits—a canvas for his insights, observations, and revelations.
Global Notes
Hatem’s passport bore stamps of influence:
- French Chamber of Commerce, Egypt – A bridge between cultures.
- Apple Inc. Egypt – Cupertino’s heartbeat synced with his vision.
- Global Branding Network England / Egypt Chapter: Threads woven across continents.
- French Salon du Chocolat – A legendary show
- Global Arabian Network for Media, Marketing, and PR – A constellation of connections.
- French University in Egypt UFE – A Vision of Marketing
- British University in Egypt BUE – A Path to Positive Students Research
- University of Grenoble France: Future of Media
Hatem Salem's 2024 talks & topics
Neuromarketing
Unveiling the subconscious consumer preferences, neuromarketing merges neuroscience with marketing to enhance customer engagement and boost sales.
AI and Media
AI revolutionizes media by personalizing content, optimizing user experience, and transforming how stories are told and consumed.
AI and Marketing
Leveraging data analytics and machine learning, AI in marketing offers unprecedented insights, automating and tailoring campaigns for maximum impact.
Robots and AI in Advertising Creativity
Robots and AI bring a new wave of creativity in advertising, generating innovative ideas and designs that resonate with audiences.
Event Management and PR
Integrating AI in event management and PR ensures seamless organization, real-time feedback analysis, and enhanced attendee experiences
The Future of Cinema
The cinema of the future will be an immersive odyssey, leveraging virtual reality and 3D technologies to transport audiences into the heart of the narrative, offering interactive and personalized storylines that adapt to viewer choices.
Social Media in the Next 50 Years
Over the next five decades, social media will evolve into a fully integrated, sensory experience, possibly utilizing neural connections to share thoughts and emotions instantly, while AI curates content not just to our tastes, but also to our moods and cognitive states.
Hatem Salem's 2024 speaking fees
- United Kingdom
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