Martin Newman speaker

Martin Newman

Transforming Businesses Through Customer-Centric Strategies

Martin is one of the world’s leading authorities on customer centricity and a force for positive change for consumers and brands.

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What Martin Newman's clients say

Here is some of the feedback from audiences and clients who have worked with Martin.
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Check Martin Newman's availability for your event

Complete the form below to check Martin Newman's availability. If you prefer, you can also send an email directly to our head office.

How would Martin Newman deliver their presentation at your event?
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Martin Newman's 2024 biography

Meet Martin Newman

Martin Newman, known as the Consumer Champion, is a globally renowned authority in the fields of Customer Centricity and Customer Experience. With a career spanning four decades in the consumer-facing sector, Martin is leading positive change for both consumers and brands.

As the Founder of The Customer First Group and Customer Service Action, Martin has played a pivotal role in shaping the customer-focused landscape. Throughout his career, Martin has revolutionised multichannel operations for brands like Burberry, Ted Baker, Intersport, and Harrods and scaled and sold global e-commerce agency Practicology.

Martin’s profound knowledge and insights have led him to become an acclaimed author. He has penned two influential books, “100 Practical Ways to Improve Customer Experience” and “The Power of Customer Experience”, offering invaluable guidance to businesses striving to enhance their customer-centric strategies.

His extensive experience has made Martin a trusted board advisor and member for esteemed brands such as The Scout Store, The Mayborn Group, In Kind Direct, Wiggle, White Stuff, Afterpay and Marketplacer. Through his collaboration with the Oxford Professional Education Group, Martin educates and empowers businesses worldwide with his online Mini MBA in Customer Centricity. Additionally, he conducts bespoke workshops and strategy days and offers an in-house MBA in a day.

Martin’s reputation as a captivating speaker in the realms of customer experience and customer centricity is unmatched. He has graced the stages of prestigious global events, captivating audiences with his insightful keynotes and strategic sessions. Renowned brands such as Toyota, Haelon, Specavers, Pandora, Adobe, Meta, and many others have sought Martin’s expertise to inspire and guide their own customer-centric journeys.

In summary, Martin Newman, The Consumer Champion, is a transformative force, leading positive change in the realms of Customer Centricity and Customer Experience. With his wealth of experience, influential books, advisory roles, educational programs, and captivating speaking engagements, Martin co

Martin Newman's 2024 talks & topics

CUSTOMER CENTRICITY: THE BUILDING BLOCKS OF FUTURE SUCCESS

We all talk a good game when it comes to ‘being customer centric’ or ‘putting the customer at the heart of all we do.’ But what does that really mean? To be truly customer centric you must think about all that you do and not just the experience the customer sees. How you treat your own colleagues, your culture, your approach to diversity and inclusion and the environment, your values and purpose as an organisation, how you use technology to empower both your colleagues and your customers, how you move from transacting to building relationships and how you measure what good looks like. These are all building blocks to being a customer centric business. Martin brings case studies from around the world of brands that do all of this well and what the outcome is.

TURNING CUSTOMERS INTO FANS: HOW TO ACHIEVE AN EMOTIONAL CONNECTION WITH YOUR BRAND

99% of businesses have customers; they don’t have fans. That is because we still look at customers as a cost centre rather than a profit centre. Often great at bringing them in the door through acquisition marketing but have little to no focus on retaining them and building their lifetime value. Martin will demonstrate how the most successful companies have been able to create an emotional connection with their customers to the point where they are fans of their brand rather than seeing themselves as customers.

THE 10 NEW ROIS: GUARANTEE SUSTAINABLE COMMERCIAL SUCCESS

In this engaging presentation, Martin challenges the conventional ROI model and introduces ten fresh metrics that truly matter to consumers and foster lasting value for businesses. Align with customer values, build trust, and embrace social responsibility to guarantee commercial success. Uncover practical strategies and real-life examples from successful brands as Martin delves into each of the 10 New ROIs. Learn how to reshape your business mindset and practices, from personalised customer engagement to leveraging actionable insights for performance improvement. Join Martin in reimagining success with customer-centric models that drive loyalty and growth and sustainable growth.

CULTURE EATS STRATEGY FOR BREAKFAST: WINNING THE HEARTS AND MINDS OF BOTH COLLEAGUES AND CUSTOMERS

You can have the best-looking strategy on paper, but if you have a poor culture, it won’t be worth the paper it’s written on. Martin will bring practical examples of businesses with great cultures to help you plan how to improve yours’, so that you drive engagement with both your employees and your customers and build a more sustainably successful business.

THE NEW RETAIL PLAYBOOK: GETTING READY FOR THE NEXT PHASE OF DIGITAL EVOLUTION AND THE METAVERSE

We all want to know what’s coming next. Martin has a track record of predicting what’s coming down the line and how we should be planning for it now. Bringing a realistic view of how consumers will adopt digital, omnichannel, the metaverse and more to help you plan your roadmap for transforming your business to meet customer needs now and in the future.

MEASURING WHAT REALLY MATTERS: TURNING DATA INTO ACTIONABLE INSIGHT AND CUSTOMERS INTO FANS

Almost all the KPIs we measure tell us nothing about how to improve our business. They are outputs and measures, not inputs, that drive actionable insight. Conversion rates, average order values, units per transaction, dwell time, abandonment rates, unique visitors, returning visitors, returns rates and so on. These are the ‘how’, not the ‘why’. Martin will bring insight of all the inputs and ways to capture the insight that can help to transform your businesses. From NPS and CSAT to the voice of the customer and the voice of our colleagues, demonstrating how the most successful brands and paying attention to the insight that really matters.