Peter Field
Peter Field is renowned for his effectiveness case study analysis and pioneering work on creativity and effectiveness. He is a sought-after speaker and consultant on effectiveness issues worldwide.
Peter Field's videos
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- English
Peter Field's 2024 biography
About Peter Field
Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 25 years. Effectiveness case study analysis underpins much of his work, which includes a number of well-known texts in partnership with Les Binet such as The Long & The Short of it, Effectiveness in Context, and The 5 Principles of Growth in B2B Marketing. Peter has a global reputation as an effectiveness expert and communicator and speaks and consults on this topic regularly around the world.
Peter Field's 2024 talks & topics
The difference between long-term and short-term effectiveness
The importance of creativity and fame
The cost of dull – the hidden and considerable cost of dull advertising
Advertising attention and how media and creative choices impact it
Brand Trust: why this is a growing factor in effectiveness and how media and creative choices impact it
The danger of shifting budget from brand advertising to performance marketing
Effectiveness in not-for-profit advertising
Effectiveness in B2B advertising
Are the rules of effectiveness changing?
Deep dives into legacy media effectiveness: TV, Radio, News Brands, OOH
Deep dives into sectors: Packaged Goods, Financial Services, Durables, Retail etc.
How the rules are nuanced for Challenger Brands: big brand rules don’t all apply
Peter Field's 2024 speaking fees
- United Kingdom
Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.
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