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Peter Field speaker

Peter Field

Independent Marketing and Advertising Professional: Author, Public Speaker, Consultant

Peter Field is renowned for his effectiveness case study analysis and pioneering work on creativity and effectiveness. He is a sought-after speaker and consultant on effectiveness issues worldwide.

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Peter Field's videos

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Peter’s speaking themes

Languages: 

  • English
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CHECK AVAILABILITY

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Check Peter Field's availability for your event

Complete the form below to check Peter Field's availability. If you prefer, you can also send an email directly to our head office.

How would Peter Field deliver their presentation at your event?
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Peter Field's 2024 biography

About Peter Field

Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 25 years. Effectiveness case study analysis underpins much of his work, which includes a number of well-known texts in partnership with Les Binet such as The Long & The Short of it, Effectiveness in Context, and The 5 Principles of Growth in B2B Marketing. Peter has a global reputation as an effectiveness expert and communicator and speaks and consults on this topic regularly around the world.

Peter Field's 2024 talks & topics

The difference between long-term and short-term effectiveness

The importance of creativity and fame

The cost of dull – the hidden and considerable cost of dull advertising

Advertising attention and how media and creative choices impact it

Brand Trust: why this is a growing factor in effectiveness and how media and creative choices impact it

The danger of shifting budget from brand advertising to performance marketing

Effectiveness in not-for-profit advertising

Effectiveness in B2B advertising

Are the rules of effectiveness changing?

Deep dives into legacy media effectiveness: TV, Radio, News Brands, OOH

Deep dives into sectors: Packaged Goods, Financial Services, Durables, Retail etc.

How the rules are nuanced for Challenger Brands: big brand rules don’t all apply

Peter Field's 2024 speaking fees

Peter travels from:
  • United Kingdom

Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.

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Check Peter Field's availability for your event

Complete the form below to check Peter Field's availability. If you prefer, you can also send an email directly to our head office.

How would Peter Field deliver their presentation at your event?
Please provide details of your budget for Peter Field's speaking fee, including currency.