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Aljan De Boer
Head of Inspiration TrendsActive
Aljan de Boer is the Head of Inspiration at TrendsActive – an international trend consultancy, that turns sociocultural trends into actionable strategies to ensure brand relevance.
Aljan De Boer's 2024 biography
About Aljan De Boer
To stay relevant in the future businesses need to understand the changing context they operate in. Understanding impending shifts, when recognized early, can give companies a head start to prepare to take advantage of coming trends or changes in human behavior.
Aljan’s presentations offer deep insights and actionable strategies. His presentations are rooted in the social sciences like psychology, sociology, anthropology, and even pedagogy to help organizations truly understand the lives of people. His strategies are based on consulting hundreds of brands and businesses. Both insights and strategies are turned into a trendmodel to guide brands.
Listening to Aljan creates possibilities and opens the mind to what might happen, so that as the future unfolds, you are ready to take action. He provides executives and senior leaders with the practical tools they need to transform their organizations and to create new opportunities that can make a positive impact in their own business and in society in general.
Aljan works as Head of Inspiration at TrendsActive and runs a global community of 300+ CMOs at the Institute for Real Growth.
Aljan De Boer's 2024 speaking fees
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