Creatività

Why organisations work with Brenda Romero Forty-plus years inside a creative industry as designer, studio CEO and educator, with credits on roughly 49 shipped titles including the Wizardry series, Jagged Alliance, Ghost Recon and Empire of Sin. A working perspective on running an independent creative business: she co-founded Romero Games in Galway in 2015 and has built it through publisher deals, original IP and the realities of indie studio economics. An unusual record on the question of how design carries meaning. Her Train (2009) and the broader The Mechanic is the Message series are studied in academic literature as examples of game mechanics used to communicate difficult historical material. Formal industry recognition that buyers can reference without explanation: BAFTA Special Award (2017), GDC Ambassador Award (2015), Fulbright Scholar (2014). An educator’s clarity. As Director of the MSc in Game Design and Development at the University of Limerick (2016 to 2019) she taught the craft to a graduate cohort, and co-authored Challenges for Game Designers with Ian Schreiber, a standard text in the field. Biography highlights Co-founder and CEO, Romero Games Ltd, Galway, Ireland (2015 to present). BAFTA Special Award, 2017, for creative contribution to the games industry. Game Developers Choice Ambassador Award, 2015. Fulbright Scholar, 2014. Director, MSc in Game Design and Development, University of Limerick, 2016 to 2019. Designer of Train (2009) and the The Mechanic is the Message series; works held by the Strong National Museum of Play; TED speaker on games for understanding. Biography Most discussions of innovation get stuck at the level of culture. Romero’s career is a sustained argument that it is really a question of craft. She began at Sir-tech Software in 1981 on the Wizardry role-playing series, and has since shipped credits on roughly 49 titles across PC, console and mobile, including Jagged Alliance, Ghost Recon, Dungeons and Dragons: Heroes and Empire of Sin. In 2015 she co-founded Romero Games in Galway with John Romero, where she is CEO. The studio sits outside the conventional tech hubs, an operating choice rather than an aesthetic one, and a useful case study for any leader thinking about how to build a creative organisation away from the talent magnet cities. The work spans publisher partnerships, original IP and the day-to-day of running a creative business through cycles. Alongside the commercial work, Romero has used game design to address serious historical material. Train (2009) and the wider The Mechanic is the Message series treat the mechanics of a game, the rules players agree to follow, as the message itself. Train won the IndieCade Vanguard Award and is studied in academic literature on serious games and design ethics. The credentials line up around a consistent argument. BAFTA Special Award in 2017. GDC Ambassador Award in 2015. Fulbright Scholar in 2014. Director of the MSc in Game Design and Development at the University of Limerick from 2016 to 2019. Co-author with Ian Schreiber of Challenges for Game Designers, a standard text used in graduate programmes worldwide. Key speaking topics Creative leadership in technology and entertainment The discipline of design and managed innovation Building and running an independent creative studio Games as a medium for communicating complex ideas Women in technology and the games industry The economics of creative work and intellectual property Ideal for Leaders of creative, R and D, brand and product organisations. Boards and executive teams in entertainment, media and consumer technology. Innovation and transformation leads looking for a working studio perspective on creative output. Talent and learning leaders building creative capability inside a corporate environment. Audience outcomes A working operator’s view of how creative output is produced under commercial pressure. A clearer picture of what good design discipline looks like when the subject is hard or contested. Reference points from inside the games industry that translate into corporate creative function. A frank account of building a creative business outside the obvious geographies, with the trade-offs named.

Why organisations work with Brian Keating His argument about incentive systems is not borrowed from management theory. He conceived a Nobel-contending experiment, experienced a public retraction, served as a Nobel nominator, and co-founded the Simons Observatory: a $100M project involving 380+ scientists across 40+ institutions. The authority is operational. Losing the Nobel Prize (W.W. Norton, 2018) makes a specific structural case that endorsers including Brian Greene and reviewers in Nature, Science, and Scientific American have engaged with seriously: the systems organisations use to reward individuals actively prevent the inclusive, rigorous, collaborative work that produces real discovery. Into the Impossible (2021) draws from first-person conversations with 11 Nobel laureates to identify the specific mental habits (disciplined curiosity, tolerance for failure, sustained collaboration), that distinguish people who achieve genuine breakthroughs from those who optimise for recognition. He gives boards and senior leaders a precise structural vocabulary for why innovation programmes underperform: not insufficient ambition or budget, but reward architecture that was never designed for collaborative, long-horizon work. As co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, he bridges frontier scientific thinking and the broader question of how organisations cultivate the conditions for original thought. Biography highlights Chancellor’s Distinguished Professor of Physics, Center for Astrophysics & Space Sciences, University of California San Diego Principal Investigator and co-founder, Simons Observatory – a four-telescope array in Chile’s Atacama Desert involving 380+ scientists and engineers from 40+ institutions, with approximately $100M in funding raised Inventor of the BICEP (Background Imaging of Cosmic Extragalactic Polarization) telescope; co-leads the POLARBEAR2 and Simons Array experiments Author of Losing the Nobel Prize (W.W. Norton, 2018), reviewed in Nature, Science, and Scientific American, and endorsed by theoretical physicist Brian Greene Author of Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), drawing on first-person interviews with Nobel laureates across physics, economics, and beyond U.S. Presidential Early Career Award for Scientists and Engineers; Fellow of the American Physical Society; Buchalter Cosmology Prize; 2022 Legend of Flight, International Air & Space Hall of Fame Host of the Into the Impossible podcast – long-form conversations with Nobel laureates, scientists, and technologists – with more than 200,000 subscribers Biography Organisations that fund innovation but reward speed tend to get neither. The dynamic is structural, not cultural: when recognition flows to individuals who move fast and announce loudly, the slow, rigorous, collaborative work that genuine breakthroughs require becomes a career liability. Brian Keating has spent more than two decades inside that tension. Not observing it from the outside, but navigating it at the frontier of experimental cosmology. Keating is the Chancellor’s Distinguished Professor of Physics at the University of California San Diego and Principal Investigator of the Simons Observatory, a four-telescope array in Chile’s Atacama Desert that he co-founded in 2016. The project grew to involve more than 380 scientists and engineers from over 40 institutions, with Keating raising approximately $100 million in funding from the Simons Foundation. Keating teaches undergraduate quantum mechanics at UC San Diego in the same weeks he records long-form conversations with Nobel laureates on the Into the Impossible podcast. Guests have included Roger Penrose, Frank Wilczek, Sara Seager, and Andrei Linde. Active experimental research alongside sustained engagement with the field’s most consequential thinkers is the working basis from which he addresses two questions senior audiences are now asking him directly: what AI does to the scientific method, and what is happening to the research university as a credentialing and funding institution. Managing that collaboration across disciplines, institutions, competitive pressures, and high-stakes scientific uncertainty is the practical foundation on which his speeches rest. That argument appears explicitly in Losing the Nobel Prize (W.W. Norton, 2018). Keating, who conceived the original BICEP telescope and was closely involved in the BICEP2 collaboration whose findings made global headlines before being retracted, uses the experience to make a case that extends well beyond physics: the Nobel Prize, as structured, rewards individual speed and competition while punishing the inclusive, methodical, collaborative work that real discoveries require. Reviewed in Nature, Science, and Scientific American, and endorsed by physicist Brian Greene, the book gives senior audiences a precise structural vocabulary for a problem most organisations recognise but struggle to name. The follow-up volumes, Into the Impossible (2021) and Focus Like a Nobel Prize Winner (2025), draw on first-person interviews with Nobel laureates across physics and economics to identify the working habits that distinguish genuine breakthrough thinkers from those who optimise for recognition. Keating is also co-director of the Arthur C. Clarke Center for the Human Imagination at UC San Diego, a recipient of the U.S. Presidential Early Career Award for Scientists and Engineers, a Fellow of the American Physical Society, and a 2022 Legend of Flight inductee at the International Air & Space Hall of Fame. His podcast, also titled Into the Impossible, has reached more than 200,000 subscribers and has hosted over 11 Nobel Prize winners. Key speaking topics Incentive systems, innovation culture, and the structural conditions for breakthrough Large-scale scientific collaboration and high-stakes research leadership AI and the future of scientific discovery, peer review, and the research workflow The structural future of higher education and the research university Cosmology, the cosmic microwave background, and the science of the early universe The culture of ambition and discovery in high-performance environments Failure, resilience, and the creative habits of exceptional thinkers The future of curiosity-driven research in an era of AI and data Ideal for Chief Innovation Officers, R&D leaders, and boards wrestling with why innovation programmes underdeliver Senior executive teams in science- and technology-intensive industries (pharma, aerospace, deep tech, energy) where collaboration at scale is a strategic challenge University presidents, provosts, and trustee boards addressing the AI-driven restructuring of higher education and the legitimacy questions facing research institutions Foundations, philanthropic funders of science, and policy bodies designing the next generation of research grants, prizes, and incentive structures Audience outcomes A clear structural diagnosis of why incentive systems that reward individual speed and visibility tend to suppress the collaborative, rigorous work that genuine breakthroughs require Practical examples – drawn from one of the most ambitious scientific projects of the past decade – of how large, distributed collaborations can be designed and sustained under uncertainty A set of mental habits and working practices, sourced from conversations with Nobel laureates, that distinguish breakthrough thinkers from those who optimise for recognition A more precise vocabulary for discussing innovation culture with boards and leadership teams – one grounded in evidence, not aspiration Perspective on how organisational ambition can be redirected from visible short-term wins toward the patient, inclusive work that produces durable results

Why organisations work with Charles Hazlewood He founded the world’s first large-scale professional ensemble of disabled and non-disabled musicians, Paraorchestra, and can speak from direct experience about building a high-performing team by designing the assumptions out, not papering over them. His TED talk “Trusting the Ensemble” has been watched by more than half a million people and is used inside leadership programmes because it demonstrates, live on stage with a string ensemble, how trust is given, withheld and rebuilt in real time. He works regularly with the Royal Concertgebouw, the Philharmonia, the London Philharmonic and the BBC Concert Orchestra, so when he talks about getting sixty independent experts to act as one organism, he is describing his day job, not a metaphor. He converts conducting into a usable language for executives: how a leader holds the room without micromanaging it, how authority sits alongside vulnerability, how a single bad cue ripples through a group for the rest of the performance. He has been recognised by Making Music with the 2023 Sir Charles Groves Prize for outstanding contribution to UK musical life and holds an honorary doctorate in Social Inclusion from Bath Spa University, which locates him credibly at the intersection of artistic excellence and inclusive leadership. Biography highlights Founder and Artistic Director of Paraorchestra, the first large-scale integrated ensemble of professional musicians with and without disabilities. Won first prize at the European Broadcasting Union Conducting Competition, Lisbon, 1995. Conducts the Royal Concertgebouw Amsterdam, the Philharmonia, the London Philharmonic, the Swedish Radio Symphony and the BBC Concert Orchestra. Delivered the TED talk “Trusting the Ensemble” in 2011, viewed more than half a million times; one of three TED and TEDx appearances. Three Sony Radio Academy Awards for BBC Radio 2 music programming; Sky Arts Ambassador for Music since 2021. Awarded the Sir Charles Groves Prize by Making Music in 2023 and an Honorary Doctorate of Social Inclusion by Bath Spa University in 2025. Biography A good orchestra looks nothing like a command hierarchy once the baton comes down. Sixty independently brilliant specialists have to act as one living thing, at speed, with no time for committee. Charles Hazlewood has spent thirty years inside that problem, and has built a second career translating what he has learned back out to people running companies. He came up through the classical mainstream. An organ scholarship to Keble College, Oxford, first prize at the European Broadcasting Union conducting competition in Lisbon in 1995, and a conducting life that now runs through the Royal Concertgebouw, the Philharmonia, the London Philharmonic and the BBC Concert Orchestra. Over 100 world premieres sit on the record. In 2011 he founded Paraorchestra with director Claire Whalley: the world’s first large-scale professional ensemble of disabled and non-disabled virtuosi. Its closing-ceremony debut at the London 2012 Paralympics, performed alongside Coldplay, reached a stated global audience of around a billion. In 2016 the ensemble became the first orchestral headliner at Glastonbury, with Philip Glass’s “Heroes” Symphony. His 2011 TED talk, “Trusting the Ensemble”, is the core of his work with organisations. He conducts a live ensemble on stage, withholds trust, restores it, and shows what each choice does to the sound. Making Music awarded him the Sir Charles Groves Prize in 2023 for outstanding contribution to UK musical life; Bath Spa University conferred an honorary doctorate in Social Inclusion in July 2025. The through-line is consistent: a room of experts does not become an ensemble by accident, and the leader’s job is to make the conditions in which it can. Key speaking topics Leadership and trust Ensemble performance Inclusive leadership and integrated teams Creativity under constraint Authenticity and vulnerability in leadership Culture change through the lens of a conductor Ideal for Executive teams and boards looking to operate as an ensemble rather than a collection of individual stars. CHROs and culture leads working on inclusive leadership, talent design, and what real integration looks like beyond policy. Leadership development programmes that want an embodied, live demonstration of trust and authority rather than a slide deck. Organisations navigating restructure or post-merger integration where the hard task is getting senior specialists to move as one. Audience outcomes A clear, tangible sense of what trust sounds like when it is present in a team, and what collapses when it is not. Language for talking about authority and vulnerability in leadership without defaulting to cliche. A reframe of inclusion grounded in a real example of professional disabled and non-disabled musicians performing at world-class level together. Specific cues for leading experts: how to hold the room without suffocating it, how to signal without scripting, how to recover from a missed entry. An unusually memorable session with a live conductor working with a live ensemble, not a talking-head keynote, that tends to be referenced back inside the business for months afterwards.

Why organisations work with Chris Baréz-Brown Twenty-five years working the commercial creativity brief as an operator, first agency-side and then running his own firm. The view is from inside the work, not from a research perch. Five Penguin titles set out a coherent published thesis on creativity as a learnable behaviour, so buyers can read the argument before booking the room. His Unilever programme was written up in Harvard Business Review, a rare credential in this territory. He ships a behaviour-change tool with the keynote. TiO and the Elvis Energy Lab let the room run the method the next morning, not just remember the speech. A repeat-booking record on the brand side that other creativity speakers don’t match. Biography highlights Founder of Upping Your Elvis, a creativity and energy consultancy working with global brands. Former director at innovation consultancy ?What If!, leading offices in London, New York and Sydney. Author of five Penguin books: Shine, Wake Up!, Free!, How to Have Kick-Ass Ideas, and Upping Your Elvis. Penguin’s bestselling author in 2014. Creator of TiO, a workplace mental wellbeing app with research from the University of Bristol. Featured in Harvard Business Review for the impact of his work with Unilever. Media appearances include the BBC, The Guardian, The Sunday Times, Fast Company and Calm. Biography Most creativity programmes inside large organisations fail at the same point. The room leaves energised, the workstreams revert, and within a quarter the operating model has absorbed the change. The problem is rarely a shortage of ideas. It is the absence of a daily practice that lets ordinary employees produce original work under commercial pressure. This is the territory Chris Baréz-Brown has worked in for twenty-five years. He spent over a decade as a director at ?What If!, the innovation consultancy, running the business across London, New York and Sydney before founding Upping Your Elvis in 2010. The premise of the firm is that human energy, not strategy decks, is the variable that determines whether a creative culture survives contact with the operating model. His five Penguin titles, including the bestseller Upping Your Elvis, set out a body of practice that treats creativity as a learnable behaviour rather than a personality trait. The work has run inside Nike, Coca-Cola, Diageo, Unilever, Roche, Microsoft and the WPP agency network on the brand side, with Harvard Business Review featuring the impact of the Unilever programme. What sets the offer apart from a standard creativity keynote is the post-event mechanism. Through TiO, an app developed with research from the University of Bristol, and the Elvis Energy Lab, audiences leave with a method they can run themselves. The thesis underneath all of it is commercial: brave thinking is a function of human state, and human state can be designed for. Key speaking topics Commercial creativity and innovation practice Energy management and human performance at work Mental and emotional wellbeing in high-pressure roles Leadership of creative teams Behaviour change and habit design inside organisations Brand-side innovation case studies Ideal for CMOs and brand leaders looking to lift creative output across marketing organisations Heads of innovation and R&D in consumer-facing businesses Senior HR and people leaders responsible for engagement and wellbeing strategy Leadership offsites where the brief is renewal of energy and creative confidence, not a strategy refresh Audience outcomes A working definition of creativity as daily practice, not occasional inspiration Specific behavioural tools, including TiO, that audiences can use the next morning A sharper read on how their own energy state is shaping the quality of their commercial decisions Case material on what holds up when a creative culture meets the operating model

Why organisations work with Chris and Mickey Brand decisions get tested against how buyers actually think, because a creative director and a business psychologist run the same brief together. They show leadership exactly where sameness is costing pricing power, and where a defensible difference already sits unused inside the business. Their DARE method gives a repeatable test for whether a brand will command a premium, not just whether it looks current. They work the specific problem of the AI era: building a brand faster with generative tools without producing the generic output that makes a company replaceable. Biography highlights Co-founders of Firestarter, a London brand consultancy with a design studio in Cape Town, working with B2B scale-ups across the UK, Europe, and beyond. Mickey Wilson founded her first creative agency at 21 and has spent over 30 years in brand, with clients including Tesco, Samsung, Ocado, and CIMA. Dr Chris Endersby is a business psychologist with an MBA from Imperial College London, who led change programmes for JP Morgan, KPMG, UBS, and Barclays. Creators of the DARE framework: Differentiation, Authenticity, Resonance, and Expression. Co-authors of the forthcoming book BRANDFIRE. Biography A brand can now be generated in days. That speed carries a cost. Across B2B markets, companies are converging on the same claims and the same visual language, and buyers lose any real reason to choose one over another. Firestarter, the London consultancy Chris and Mickey run, was built to reverse that drift. Their method pairs two instincts that rarely meet. Mickey Wilson brings over 30 years of brand work for names such as Tesco, Samsung, and Ocado. Her instinct is for what makes a business unlike its rivals. Dr Chris Endersby, a business psychologist who ran change programmes inside JP Morgan, KPMG, and Barclays, brings the evidence for why those differences move buyers. Their case is plainly commercial. A business that looks and sounds like its competitors ends up competing on price, and margin leaks away. The DARE framework, Differentiation, Authenticity, Resonance, and Expression, gives leaders a way to judge whether a brand will command a premium or blend in. On stage, they work as a double act. Mickey reads a room by instinct; Chris explains the psychology underneath the reaction. The thinking behind both is now set down in their forthcoming book, BRANDFIRE. Key speaking topics Brand differentiation in B2B markets The psychology of buyer decisions Brand-led growth and pricing power Branding in the age of generative AI Authenticity and brand consistency Creative strategy for scale-ups Ideal for Founders and CEOs of B2B scale-ups deciding how to stand apart in a crowded category CMOs and brand leads are under pressure to defend pricing and win consideration Boards and leadership teams are weighing how generative AI changes their brand and market position Audience outcomes A clear read on where their brand currently sounds like everyone else, and what that is costing in price and consideration The DARE framework is a working test for whether a brand will command value A view on where generative AI helps build a brand and where it strips out what makes the brand worth choosing The psychological drivers behind B2B buying decisions, and how to align a brand to them

Why organisations work with Chris Griffiths He brings a named, tested method. GRASP and the Solution Finder process, published across The Creative Thinking Handbook and GRASP The Solution, give teams a four-step route from problem to decision that can be run again without him in the room. He has built the tooling, not just the theory. OpenGenius turned the mind mapping method into Ayoa, a commercial platform used across Pfizer, the NHS, the European Commission and the State Bank of India, which gives his frameworks an operating record outside the keynote. He treats neurodiversity as a creative asset. Through the Inspire Genius Foundation and Ayoa’s neuroinclusive design, he connects creative thinking to the way neurodivergent minds actually work, giving leaders a practical angle on inclusion that is tied to output rather than compliance. He has run the playbook at scale. With Tony Buzan he built a global network of more than 1,000 licensed instructors operating inside Sony, the Ministry of Defence and the NHS, which is unusual evidence that his method transfers beyond the author. His work has been stress-tested in serious rooms. He facilitated a Nobel Laureate brainstorm at the Petra Nobel Conference convened by HM King Abdullah II of Jordan, and has coached senior teams at the European Commission. Biography highlights Founder and CEO of OpenGenius, the company behind the Ayoa mind mapping and productivity platform. Author of The Creative Thinking Handbook (Kogan Page), GRASP The Solution, and Mind Maps for Business (with Tony Buzan), with titles translated across more than 15 countries. Co-creator, with Tony Buzan, of the ThinkBuzan Licensed Instructor Course, a global network of more than 1,000 accredited mind mapping instructors. Founder of start-ups that have ranked in the Deloitte European Fast 50 and The Sunday Times Fast Track 100. Facilitator of a brainstorming session with Nobel Laureates at the Petra Nobel Conference, hosted by HM King Abdullah II of Jordan. Contributor and cited expert in Harvard Business Review, Forbes, Fast Company, BBC, The Telegraph and GQ. Biography Creativity inside most organisations is still treated as a talent rather than a process. Chris Griffiths has spent nearly three decades arguing the opposite, and building the books, frameworks and software to prove it. His published work sets out a specific method. The Creative Thinking Handbook, published by Kogan Page and now available in more than ten languages, lays out the Solution Finder model. GRASP The Solution distils a four-step process that teams can run on any live business problem. Mind Maps for Business, co-authored with Tony Buzan, remains a standard text on applied visual thinking. The frameworks have a commercial track record attached. As founder and CEO of OpenGenius, he turned the method into Ayoa, a mind mapping and productivity platform used inside Pfizer, the NHS, the European Commission and the State Bank of India. With Tony Buzan he built the ThinkBuzan Licensed Instructor Course into a network of over 1,000 accredited instructors operating inside Sony, the Ministry of Defence and the NHS, a rare piece of evidence that the method works without the author in the room. His businesses have ranked in the Deloitte European Fast 50 and The Sunday Times Fast Track 100. He has facilitated a Nobel Laureate brainstorm convened by HM King Abdullah II of Jordan at the Petra Nobel Conference, and through the Inspire Genius Foundation he funds young neurodivergent entrepreneurs, the group Ayoa’s neuroinclusive design was built around. Key speaking topics Applied creative thinking in business Systematic innovation and problem solving Mind mapping for leadership and strategy AI as a creative partner for human teams Productivity and focus for knowledge workers Neuroinclusive approaches to innovation Entrepreneurship and venture building Ideal for CEOs, founders and senior leadership teams who want a shared method for problem solving across the executive group. Chief Innovation Officers, Heads of Strategy and transformation leads tasked with making innovation repeatable rather than episodic. L&D and People leaders building creative-thinking capability and neuroinclusive practice across the workforce. R&D, product and commercial teams preparing for a specific planning cycle, offsite or innovation sprint. Audience outcomes A named four-step process (GRASP) that leaders can apply to a live business problem the day after the session. A working grasp of the Solution Finder model from The Creative Thinking Handbook and how to run it with a team. A practical introduction to mind mapping as a decision tool, not a sticky-note exercise. A view of where AI fits alongside human creativity, drawn from the design choices inside Ayoa. A clearer read on how neurodivergent thinkers contribute to creative output and how to design sessions that use that.

Why organisations work with Christian Byrge He treats creativity as a skill that can be coached into a team, not a culture project. Leaders leave with specific habits they can run on Monday morning, not a manifesto. He has a working position on AI in the creative process, grounded in current research, that goes beyond the prompt-engineering surface most innovation talks stop at. His research base is unusually deep for a speaker in this category: 70+ academic publications and a full professorship, paired with operational training inside LEGO, Maersk, Novo Nordisk, Grundfos, and the Danish Armed Forces. He is comfortable in front of an executive audience and inside a workshop room. Same content holds at both altitudes, which makes him useful when the brief is a keynote that has to seed follow-on internal work. Biography highlights Full Professor of Business Creativity, Vilnius University Business School. PhD in Creativity and Business, Aalborg University. Author of Everyday Innovator (BIS Publishers), How to Teach Creativity, and Enhancing Creativity for Individuals, Groups and Organizations. 70+ academic publications across creativity, team creativity culture, creative self-efficacy, and AI creativity. Worked with LEGO, Maersk, Novo Nordisk, Velux, Grundfos, Danfoss, Siemens, Kompan, TotalEnergies, and the Danish Armed Forces. Trained creative practice with practitioners across engineering, law, healthcare, software, education, and film production. Biography Innovation programmes inside large organisations tend to fail in the same way. They start with energy, produce a portfolio of pilots, and stall when the original sponsor moves on. The diagnosis is usually written as a cultural problem. Christian Byrge’s research argues something more precise: the failure point is that idea generation was never built as a team skill in the first place. That argument is the core of his three books and seventy-plus academic publications. Everyday Innovator, published by BIS Publishers, names four habits that turn creative output into a repeatable behaviour rather than a mood. How to Teach Creativity and Enhance Creativity for Individuals, Groups, and Organizations extends the same logic into education and organisational design. The thread across all three is treating creativity as a trainable capability with named components, not an ambient quality of the workplace. He holds a full professorship in Business Creativity at Vilnius University Business School and a PhD from Aalborg University. The academic base matters because his recent work on AI in the creative process is one of the few executive-level treatments grounded in current research rather than vendor framing. He has trained creative practice inside LEGO, Maersk, Novo Nordisk, Velux, Grundfos, Siemens, and the Danish Armed Forces, which gives the research weight in front of an operating audience. The room he is most useful in is the one where leadership has decided innovation matters, but cannot describe what their teams should actually do differently on Tuesday. He gives them the answer in specific behaviours, not in a vision deck. Key speaking topics Team creativity as a trainable discipline Innovation capability inside operating teams AI-supported creative process Creative confidence and self-efficacy Idea generation and development practice Creative culture in regulated and engineering environments Ideal for CHROs and L&D leaders building innovation capability across the workforce Heads of innovation, R&D directors, and transformation leads Executive teams in engineering, life sciences, and industrial sectors, where creativity is treated as soft Educators and learning system leaders are responsible for creative competence development Audience outcomes A working definition of team creativity is a set of named behaviours, not a personality trait The four habits from Everyday Innovator are mapped to the audience’s own operating context A grounded view of where AI helps and where it flattens the creative process Specific practices senior leaders can install in standing meetings to lift idea quality A clear separation between creative culture rhetoric and creative output discipline

Why organisations work with Christian Wehner He runs innovation strategy inside SAP Brand & Creative, so the perspective is from a serving operator at a Fortune 100 software company, not a former practitioner. His SPIEGEL bestselling book Alles, was du im Leben wissen musst, hast du schon im Kindergarten gelernt gives audiences a citable thesis on where adult organisational thinking has narrowed, and what to do about it. His “Kidult” framework reframes creativity as a recoverable adult capability, not a personality trait, which lands with executives who have written off creativity training. He is a LinkedIn TopVoice for Creativity and Innovation, with a public body of work that audiences can extend after the keynote. He works fluently in English and German, which matters for DACH-region leadership programmes and EU-headquartered corporate audiences. Biography highlights Senior Director, Innovation Strategy, SAP Brand & Creative. SPIEGEL bestselling author, Alles, was du im Leben wissen musst, hast du schon im Kindergarten gelernt (Conte Verlag). TEDx speaker on the “Kidult” mindset. LinkedIn TopVoice for Creativity and Innovation. Guest lecturer, Brand Academy, EBS University Oestrich-Winkel. Ambassador, School of Future Skills. Biography Most large companies are not short of intelligence. They are short of the willingness to ask naive questions inside rooms full of expertise. That gap is the one Christian Wehner has spent his career closing, first in radio and start-up environments, now as Senior Director of Innovation Strategy at SAP Brand & Creative. His thesis is direct. The skills that make organisations creative, curiosity, comfort with not-knowing, and the ability to be wrong out loud, are the skills most adults stop practising once they enter corporate life. His SPIEGEL bestselling book Alles, was du im Leben wissen musst, hast du schon im Kindergarten gelernt sets out the argument in book form. His TEDx talk gives it a name, the “Kidult” mindset. In keynote settings, he turns this into an executive question rather than a self-help one. What does an organisation lose when its senior people optimise for being right? Where in the operating model does AI-era automation make childlike thinking more valuable, not less? Audiences leave with a defensible reason to protect curiosity inside performance cultures, and language to do it with their own teams. The credentials read as a portfolio of platforms rather than titles: a serving SAP innovation role, a guest lectureship at EBS University’s Brand Academy, an ambassadorship with the School of Future Skills, and a steady editorial presence on LinkedIn that has earned him TopVoice status in both Creativity and Innovation. The combination is unusual: an operator inside one of Europe’s largest software companies who writes and speaks publicly about how big companies stop being creative. Key speaking topics Innovation culture and creative recovery in established organisations The “Kidult” mindset: curiosity as an executive capability Future skills in the age of AI Leadership and intuition under algorithmic decision-making Brand and creative strategy inside large enterprises Collaboration and the transparency revolution Ideal for Chief innovation, strategy and brand officers responsible for the next product cycle Executive leadership teams confronting AI-driven workforce redesign Corporate transformation, learning and culture lead inside DACH and EU-headquartered organisations Sales, marketing and customer experience leadership programmes looking for a creative-strategy keynote rather than a tools session Audience outcomes A working argument for why creative capability is a board-level concern in the AI era A language and framework (“Kidult”) for protecting curiosity inside performance-driven cultures A clearer view of which adult corporate habits suppress innovation and which can be retrained Concrete prompts for leaders to use with their own teams the next working day A bilingual perspective from inside a Fortune 100 European software company, useful for cross-border programmes

Why organisations work with Christopher Howell He makes creativity visible as a method, not a mood. Magic gives the audience a direct experience of being wrong about what they just saw, which is a short route into discussions of assumption, bias and fixed thinking. His Project Illusions workshops have been booked into hard commercial environments, including a session for 25 senior leaders at Linklaters, then recognised as the FT’s most innovative law firm. He combines performer craft with coaching training, which means the content lands as a workshop, not a cabaret. Participants leave with techniques they can rehearse, not a memory of a show. His client list spans regulated professional services, global consumer brands and technology, including KPMG, Google, Procter and Gamble, BBC, Volkswagen, Danone and Arup. The material travels across sector and seniority. The format is unusually memorable in a category where most innovation keynotes blur together. For audiences that have sat through too many decks on disruption, his session is the one they still quote a year later. Biography highlights Member of The Magic Circle and Equity, trained under Jeff McBride and the late Eugene Burger, two of the most influential figures in late twentieth century stage magic. Founder of Project Illusions, a creativity and innovation programme delivered to BBC, Google, KPMG, Procter and Gamble, Volkswagen, Arup, Danone and Linklaters. Delivered a senior leadership workshop at Linklaters during the firm’s tenure as the Financial Times’ most innovative law firm, with a named endorsement from its Director of Strategy. Co-producer of the touring variety show Norvil and Josephine with Guinness World Record acrobat Desiree Kongerod. Performed at The Magic Castle (Hollywood), Wintergarten (Berlin), Hackney Empire and the Houses of Parliament. Holds a BA in Theatre Arts from Richmond University, London, classical singing training from Accademia Filarmonica, Bologna, and a Diploma in Life Coaching from Newcastle College. Supporter of Breathe Arts Health Research, which uses magic as occupational therapy for children with hemiplegia. Biography Creativity is the word every strategy deck asks for and every operating model quietly punishes. The gap between what leadership says it wants and what the working week actually rewards is where innovation programmes tend to die. Howell’s work starts in that gap. Project Illusions, the enterprise he founded, is built on a simple claim that is harder than it sounds: creativity is a skill, not a personality trait, and skills can be taught. The method uses magic as the teaching instrument. A trick lands because the audience held an assumption the performer quietly reframed. That mechanic, made explicit, becomes a workable model for how people get stuck on problems at work and how they get unstuck. The material has been delivered inside some of the less forgiving rooms in corporate life. BBC, Google, KPMG, Procter and Gamble, Volkswagen, Arup, Danone and Linklaters have all booked it. The Linklaters session, run for twenty-five senior leaders during the firm’s tenure as the Financial Times’ most innovative law firm, produced a named on-record endorsement from its Director of Strategy. Howell brings the training of a Magic Circle performer with mentors including Jeff McBride and Eugene Burger, a classical theatre and singing background, and a coaching qualification that keeps the sessions oriented around participant practice rather than spectacle. What separates his sessions from the usual innovation keynote is the evidence of change in the room. People who have just watched an assumption of their own dismantled in front of colleagues tend to hold their next assumption more lightly. That is the point. The magic is the teaching aid. The outcome is a group that leaves with a rehearsed way to question how they think. Key speaking topics Creativity as a trainable skill Innovation and change Problem solving under constraint Creative leadership Assumption and bias in decision making Personal and professional development Performance and presence Ideal for Senior leadership groups running innovation, transformation or strategy offsites Partners and directors in professional services firms facing commoditisation pressure Communications, marketing and brand teams looking for a culture-shifting plenary session Conferences and internal events where the brief is to make creativity stick rather than sound good Audience outcomes A working definition of creativity as a skill, with techniques that can be practised rather than admired. A shared language in the room for spotting assumptions, biases and default patterns in how teams approach problems. Specific methods for breaking fixed thinking, drawn from the craft of stage illusion and tested in coaching practice. A memorable shared experience that anchors follow-up work on innovation and change long after the session ends.

Why organisations work with Conn Bertish He built his resilience method from the inside of a rare adult brain cancer diagnosis, then road-tested it with oncologists at Groote Schuur, Red Cross Children’s Hospital, and Mediclinic before using it on corporate audiences. His Cancer Dojo platform is one of the only resilience tools that has been medically reviewed for use with patients under active treatment, which gives his frameworks a clinical credibility most motivational survivor stories lack. Twenty years inside top-tier creative agencies, including as executive creative director at JWT Cape Town and a member of the JWT Global Creative Council, means he can talk to leadership teams about creativity as an operating method, not a mood. His Cannes Lions record as speaker, judge, and award winner gives marketing and brand organisations a speaker who understands their craft from inside the jury room. He brings two distinct lenses, creative strategy and survival, to the same question: how do teams keep making good decisions when the ground is moving. Biography highlights Founder of Cancer Dojo, a mobile resilience platform for cancer patients, built with a clinical advisory team drawn from Groote Schuur, Red Cross War Memorial Children’s Hospital, and Mediclinic. Former executive creative director at JWT Cape Town and former member of the JWT Global Creative Council. Cannes Lions speaker, juror, and award winner; has worked with Google, Airbnb, Nestlé, Merck, Standard Chartered, Coca-Cola, and Pfizer. Creator of the Happy People Are Harder To Kill and Never Fight The Ocean talk series, delivered to corporate, clinical, and creative-industry audiences. Creative Director for the Cape Town World Design Capital programme and steering committee partner at the Cape Town Design Network. Survivor of a rare form of adult brain cancer, Red Bull big wave surfer, downhill skateboarder, and winner of South Africa’s first Fear Factor. Biography Cancer Dojo began as a workbook that Bertish made for himself during treatment for a rare adult brain cancer. It became a mobile platform, reviewed by a panel of South African oncologists and psychologists, now used by patients across several countries. That is the unusual provenance of the resilience method he brings to corporate rooms. Before cancer, he spent two decades in advertising. He was executive creative director at JWT Cape Town, sat on the JWT Global Creative Council, and represented South Africa at Cannes Lions as a speaker, juror, and award winner. He walked away from a Chief Creative Officer role to build Cancer Dojo in 2015. Clients now include Google, Airbnb, Nestlé, Merck, Standard Chartered, Coca-Cola, and Pfizer. The talks sit under two series, Happy People Are Harder To Kill and Never Fight The Ocean, and they cover creative leadership under pressure, purpose inside teams, and mental health at work. What he offers a leadership audience is the collision of three things most speakers cannot combine credibly: senior creative-industry craft, clinical-grade resilience content, and a personal history of extreme pressure that stopped being metaphor in 2006. The Red Bull big wave record and the Fear Factor win are true, but the more useful fact is that his resilience curriculum has been signed off by the people treating cancer patients at Groote Schuur. Key speaking topics Creative leadership under pressure Resilience as a teachable organisational skill Mental health and performance at work Purpose-driven teams and collaboration Creativity as a strategic method, not a mood Leading through personal and organisational crisis Ideal for CEOs and executive teams navigating restructuring, layoffs, or sustained uncertainty CHROs and wellbeing leads designing resilience and mental health programmes with clinical credibility Chief Marketing Officers and creative leadership groups, particularly in agencies and brand organisations Leadership offsites where the brief is human performance under real pressure, not inspirational content Audience outcomes A practical vocabulary for talking about resilience as a skill their teams can build, not a personality trait Specific tools drawn from the Cancer Dojo workbook, adapted for workplace use A sharper view of how creative thinking functions as a decision-making method when conditions deteriorate An unusually honest account of what fear, crisis, and recovery look like from inside, useful for leaders holding the room through hard moments Language for connecting purpose, mental health, and performance without slipping into wellness cliché

Why organisations work with Costas Andriopoulos He has built one of the most cited academic foundations for organisational ambidexterity, the discipline of running exploitation and exploration in parallel, and translates it into language a leadership team can act on rather than admire. His 2009 Organization Science paper with Marianne Lewis is on most senior reading lists in the field, which gives the boardroom conversation a defensible reference point when innovation budgets come under pressure. “Purposeful Curiosity” gives leaders a working method for the awkward middle of an innovation cycle, where the question is not whether to explore but how to keep the inquiry productive when results are slow. As founder of Bayes X, he runs a live research programme on disruption with corporate partners, so the case material he brings to a session is current rather than historical. He has acted as thematic advisor on the Amundi (Lyxor) MSCI Disruptive Technology ETF, giving him a working view of how capital markets currently price the very disruption that operating leaders are trying to manage. Biography highlights Professor of Innovation and Entrepreneurship, Bayes Business School, City, University of London Associate Dean for MBA Programmes, Bayes Business School Founder and Director, Bayes X, the school’s Research Centre for Innovation and Disruption Director, Avyssos Advisors Ltd., innovation management consultancy Author, “Purposeful Curiosity” (Yellow Kite/Hachette, 2022), endorsed by Adam Grant Co-author, “Managing Change, Creativity and Innovation” (5th edition, Sage, 2024) Research published in Organization Science, Human Relations, Journal of Product Innovation Management, Long Range Planning, and California Management Review Thematic advisor to the Amundi (Lyxor) MSCI Disruptive Technology ETF Biography The hardest problem inside an established firm is not whether to innovate. It is how to keep the innovation agenda alive against the gravitational pull of the existing business. Costas Andriopoulos has spent two decades building the academic and practical answer to that question. His 2009 paper with Marianne Lewis in Organization Science set out how ambidextrous firms hold exploitation and exploration in productive tension rather than collapsing one into the other. The work has become a reference point for how senior teams discuss the paradox of running today’s business while building tomorrow’s. He has continued that line of research through articles in Human Relations, Journal of Product Innovation Management, Long Range Planning and California Management Review. At Bayes Business School he holds the chair in Innovation and Entrepreneurship, serves as Associate Dean for MBA Programmes, and founded the Bayes X Centre for Innovation and Disruption. Through Avyssos Advisors he works with founders and corporate leadership teams; through the Amundi (Lyxor) MSCI Disruptive Technology ETF advisory work he sees the same disruption priced by capital markets. “Purposeful Curiosity,” published by Yellow Kite in 2022 and endorsed by Adam Grant, took that research base to a wider audience. Its argument is operational rather than inspirational: curiosity becomes useful only when it is structured, directed, and protected against the day-to-day demands that crowd it out. That is the brief he brings into a leadership room. Key speaking topics Organisational ambidexterity Disruptive innovation in established firms Purposeful curiosity as a leadership discipline Innovation portfolio management Entrepreneurial mindset inside corporates Leading creative teams The paradox of exploitation and exploration Ideal for CEOs and executive committees holding both a profitability and a growth mandate Chief Innovation Officers and heads of R&D under board pressure to show returns from exploration CHROs and learning leaders building leadership development programmes that include innovation capability Founders and senior leadership teams of scale-ups moving from a single product to a portfolio Audience outcomes A clear vocabulary for the paradox of running today’s business while building the next one A defensible reference framework, drawn from peer-reviewed research, for protecting the exploration agenda inside an established firm A working method for converting individual curiosity into a managed organisational practice Examples of how ambidextrous firms structure decisions, incentives and team design to hold both modes at once

Why organisations work with Daisy Buchanan A working novelist and journalist who teaches creative practice as a wellbeing discipline, not a soft skill. Her DK title Read Yourself Happy makes the case that reading is anxiety management with evidence, not a metaphor. Founder of the Creative Confidence Clinic and a tutor for Arvon, the UK creative writing charity. Her sessions on imposter syndrome and creative risk are built on a teaching practice, not a single keynote. Host of the literature podcast You’re Booked, with hundreds of long-form author interviews. She brings a tested craft of asking good questions, which transfers directly into panel hosting, internal town halls and leadership Q and A formats. Catalogue of four Sphere novels and three non-fiction books across DK, Headline and Hachette. The credibility is in the working output, not the speaker reel. Broadcast fluency across Woman’s Hour, the Today programme, This Morning and Good Morning Britain. Audiences get a speaker who can hold a room, an interviewee and a live moment with the same control. Biography highlights Author of four novels published by Sphere (Little, Brown): Insatiable, Careering, Limelight and Pity Party. Insatiable was longlisted for the CWIP prize. Author of three non-fiction books: How To Be A Grown Up, The Sisterhood, and Read Yourself Happy (DK, 2025), on reading as a tool for anxiety. Host of the You’re Booked podcast, interviewing authors on their reading lives. Founder of the Creative Confidence Clinic, a writing community on Substack, and creator of the Write Like A Reader course. Tutor for the Arvon Foundation. Journalism in The Guardian, The Telegraph, The Times, Grazia (former “Dear Daisy” agony aunt), Marie Claire and The Pool. Broadcast credits include Woman’s Hour, Today, A Good Read, This Morning and Good Morning Britain. Guest-presented Booker Prize coverage for BBC News. Biography Wellbeing programmes have multiplied inside organisations over the past decade, and so has the language of psychological safety. Yet many leaders still find their teams cautious, distracted and reluctant to bring a half-formed idea into the room. The missing piece is often the daily practice of imagination, attention and honest conversation, which used to happen on the page and in long forms of reading. Buchanan’s books take this on directly. Read Yourself Happy, published by DK in 2025, argues that the right book habit is a clinically meaningful intervention in anxiety. Her novels with Sphere, including Insatiable, Careering (adapted by BBC Radio 4) and Limelight, examine ambition, money and self-worth in working women’s lives. Her non-fiction includes The Sisterhood and How To Be A Grown Up, both written for readers navigating early career and adult identity. The teaching grew out of the writing. She founded the Creative Confidence Clinic on Substack, tutors for the Arvon Foundation and hosts You’re Booked, a long-running literature podcast in which she conducts the kind of careful, generous author interview that is now uncommon in mainstream culture. The discipline of asking good questions and listening to the answer sits underneath her workplace sessions on imposter syndrome, creative risk and reading for wellbeing. For organisations, the value is in the combination of a working journalist’s discipline, a novelist’s specificity about emotional life, and a broadcaster’s room presence. Audiences leave able to name what they were anxious about, with a small number of usable habits for attention and creative risk. Her broadcast work, from the Today programme to guest-presenting Booker Prize coverage for BBC News, also makes her a credible host for internal events where the speaker needs to land a difficult conversation, not deliver a slide deck. Key speaking topics Reading and book habits as a tool for anxiety and mental health Creative confidence and imposter syndrome at work Asking better questions in leadership and team conversations Storytelling and narrative craft for business communication Women, ambition and the working life Event hosting, panel moderation and author-in-conversation formats Ideal for People, culture and wellbeing leaders looking for a wellbeing voice that is literary and specific rather than clinical or generic Internal communications and L&D teams running sessions on creative confidence, imposter syndrome or storytelling Conference organisers needing a credible host or moderator for an author-in-conversation or fireside format Women’s networks, ERGs and book clubs inside organisations Audience outcomes A working definition of creative confidence that they can practise without leaving their job A small set of reading and attention habits with a defensible link to anxiety reduction Sharper questions to take into one-to-ones, town halls and difficult team conversations Permission to take creative risk in writing, presenting and contributing in meetings A more honest sense of the gap between performed confidence and the real thing