Steve Wozniak
Most organisations are built to protect what already works – and that same structural logic systematically crowds out the conditions where genuinely new markets emerge. The processes that govern existing product lines, the approval cycles, the business-case requirements: these are exactly what engineering-led invention cannot survive inside. Understanding that gap – not just naming it – is what most innovation strategies fail to do.
The engineer behind the Apple I and Apple II, Steve Wozniak gives organisations a direct account of the creative and technical conditions that produced the personal computer industry – and why those conditions are so difficult to replicate inside institutions built for something else.
Full Profile
Why organisations work with Steve Wozniak
- He is the only living engineer who designed both the Apple I and Apple II from scratch – making him the sole speaker who can give an unmediated, first-hand account of the technical and creative decisions that launched the personal computer industry, not a retelling of someone else’s story.
- His account of innovation is engineering-first, not strategy-first: the Apple II preceded the business plan, not the other way round. That distinction gives organisations a direct counterpoint to the assumption that great products are the output of structured innovation programmes.
- The National Medal of Technology (1985) and the Heinz Award for Technology, The Economy and Employment (2000) – awarded specifically for “single-handedly designing the first personal computer” – are among the most rigorously assessed technology honours in the United States, and are publicly verifiable by any due-diligence process.
- His three decades of direct involvement in technology education – from adopting a school district to co-founding Woz U in 2017 – extend his argument about curiosity-driven invention into how organisations build and develop technical talent, not just how they manage innovation strategy.
- His signature format is a moderated conversation, not a fixed keynote: organisations set the agenda, and Wozniak engages directly with the specific challenges the audience brings. The result is different from – and harder to replicate than – a pre-packaged talk.
Biography highlights
- Sole engineer on the Apple I (1976) and Apple II (1977); listed as sole inventor on four Apple patents
- National Medal of Technology, 1985 – awarded by President Ronald Reagan, jointly with Steve Jobs, for the development and introduction of the personal computer
- ACM Grace Murray Hopper Award, 1979; Heinz Award for Technology, The Economy and Employment, 2000; National Inventors Hall of Fame inductee, 2000
- Computer History Museum Fellow, 1998
- Author of iWoz: From Computer Geek to Cult Icon (W.W. Norton, 2006) – a New York Times bestselling autobiography
- BS in Electrical Engineering and Computer Science, University of California, Berkeley; co-founded Woz U in 2017, a postsecondary software engineering and technology training platform
- Founding sponsor of the Children’s Discovery Museum of San Jose and The Tech Interactive, Silicon Valley’s technology museum
Biography
The Apple II was built by one engineer, on his own time, because the problem interested him. Steve Wozniak had no brief, no product committee, and no market research – just an engineering puzzle he found compelling. That creative condition is what produced the personal computer industry, and it is what Wozniak has spent decades trying to explain and, through his education work, replicate.
That engineering-first perspective sets his account apart from those who discuss innovation as a strategic discipline. The Apple II preceded the business, not the other way round. Its colour graphics, integrated keyboard, and floppy disk drive were engineering decisions, not market-research conclusions. The product that launched a global industry was a technical artefact made by a person who loved making things. That distinction matters to any organisation asking why its own innovation efforts consistently underperform.
The recognition that followed has been rigorous and specific. Wozniak received the National Medal of Technology in 1985 – jointly with Steve Jobs, for the development and introduction of the personal computer – the highest honour for technological achievement awarded by the United States government. The ACM Grace Murray Hopper Award recognised his contributions in 1979. In 2000, the Heinz Award for Technology, The Economy and Employment cited him explicitly for designing the first personal computer and redirecting his work toward education. He holds four Apple patents and is a Fellow of the Computer History Museum.
His commitment to education has been sustained and direct. He adopted the Los Gatos School District, co-founded Woz U in 2017 to expand access to software engineering training, and has taught computer literacy in classrooms. His autobiography, iWoz: From Computer Geek to Cult Icon (W.W. Norton, 2006), was a New York Times bestseller. His BS in Electrical Engineering and Computer Science from the University of California, Berkeley was completed years after Apple had already become a global company – a fact that says something about what he values and why.
Key speaking topics
- Engineering-led innovation and market creation
- The founding of Apple Computer
- Entrepreneurial thinking inside large organisations
- The origins of the personal computer industry
- Robotics, AI, and automation
- Technology education and technical talent development
- Creative freedom and engineering culture
Ideal for
- CEOs and board-level audiences examining why large-organisation innovation consistently underperforms relative to investment
- CTOs, Chief Innovation Officers, and engineering leadership teams seeking a primary-source perspective on invention rather than innovation methodology
- Corporate innovation programmes and R&D functions looking to ground strategy in engineering-first thinking
- Technology and digital transformation conferences requiring a speaker whose credibility is structural, not positional
Audience outcomes
- A first-hand account of the technical decisions and working conditions that produced the Apple I and Apple II – the machines that defined personal computing
- A clearer understanding of why genuine invention tends to emerge from curiosity and freedom rather than process and planning cycles
- Practical perspective on what organisations can do – and stop doing – to allow engineering talent and technical curiosity to produce commercially significant results
- Insight into the relationship between education, hands-on technical skill, and the kind of innovation that creates new industries rather than improves existing ones
- Exposure to a model of entrepreneurship that began with engineering before it had a business – and what that sequence reveals about how lasting technology companies are actually built
Talks
Wozniak traces the founding of Apple Computer from its engineering origins to commercial breakthrough, drawing direct lessons about what technical problem-solving, creative partnership, and bottom-up product development actually look like in practice.
Key takeaways:
- Why the Apple II was an engineering decision before it was a business one, and what that sequence produced
- What the early Apple working environment reveals about the relationship between creative freedom and commercial output
- How the conditions that built Apple differ from how most organisations structure their product development today
An account of the working conditions and personal freedom that produced the Apple II – and a direct examination of what organisations can do to replicate those conditions rather than inadvertently suppress them.
Key takeaways:
- The specific habits, environments, and personal freedoms that allowed Wozniak to design the Apple II outside institutional constraints
- Why the most commercially significant technical products tend to come from curiosity rather than strategy
- Practical signals that help leaders identify whether their organisation is building conditions for invention or managing the idea of it
Drawing a parallel between the early days of personal computing and today’s development of robotics and automation, Wozniak offers a historical frame for evaluating where the next wave of hardware-driven technological change is headed – and where current hype departs from engineering reality.
Key takeaways:
- How the trajectory of personal computing in the 1970s and 1980s maps onto the current development of robotics and AI
- Where Wozniak believes current AI capabilities are overstated – and what the realistic near-term picture looks like from an engineering perspective
- What organisations should be preparing for, and what they should be cautious of, as automation matures
Videos
Fees
| EUR | GBP | USD | |
|---|---|---|---|
| Home Country | €90000 plus | £75,000 plus | $100000 plus |
| Asia Pacific | €90000 plus | £75,000 plus | $100000 plus |
| Europe | €90000 plus | £75,000 plus | $100000 plus |
| Middle East & Africa | €90000 plus | £75,000 plus | $100000 plus |
| South America | €90000 plus | £75,000 plus | $100000 plus |
| United Kingdom | €90000 plus | £75,000 plus | $100000 plus |
| US East Coast | €90000 plus | £75,000 plus | $100000 plus |
| US West Coast | €90000 plus | £75,000 plus | $100000 plus |
| Virtual | €40000 to €90000 | £35,001 - £75,000 | $50000 - $100000 |