
Adam Morgan
Founder of eatbigfish, the brand consultancy focused solely around challenger thinking and focus, and renowned author, Adam Morgan is an expert in the field of brand marketing and has created new ways of thinking about the development of distinctive brands.
Adam Morgan's videos
What Adam Morgan's clients say
"An hour with you guys is more valuable than months with others."
"Thanks very much for the time and thought you put into the presentation, which was a great way to kick-off the Marketing Capability Development programme."
"I have worked with eatbigfish on two different projects, at two different companies. I find their insight and approach to be quite refreshing, extremely knowledgeable and a great way to infuse the organization with new ways of thinking."
"Adam, Thank-you for the Food for Thought session last week. It really hit the mark and was very well received. I have had a fair bit of spontaneous feedback, mainly around how stimulating and inspirational your presentation was, but also that there was a lot of practical parts that really resonated and will help drive marketing and team performance."
Available for
Languages:
- English
Adam Morgan's 2025 biography
Adam Morgan’s Background
Adam Morgan is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing. His latest book, A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why it’s Everyone’s Business, was published in 2015.
His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.
His book, “The Pirate Inside”, sold over 60,000 copies worldwide. Morgan challenges his audience to think of new ways to think about insight, sources of growth and sources of meaning, leaving old habits and formulas behind.
Adam Morgan's 2025 talks & topics
The 12 Types of Challenger Brand
How Challengers Approach Innovation
Leaning into the Downturn: how to get more bite for less buck