Alex Osterwalder speaker

Alex Osterwalder

Author of two business innovation publications. Inventor of the Business Model Canvas and is obsessive about making strategy, innovation and entrepreneurship simple, practical and applicable.


Alex Osterwalder is an innovation and entrepreneurship expert, the author of two innovation publications "Business Model Generation" and "Value Proposition Design: How to Create Products and Services Customers Want". He is also the creator of the Business Model Canvas and is co-founder of strategyzer.com.


Videos of Alex Osterwalder


The business model canvas
Tools for business model generation

Speaker Profile


About Alex Osterwalder


Alex Osterwalder is an innovation and entrepreneurship expert, a speaker and leadership coach. He is one of the world’s most influential proponents of business model innovation and value proposition design.

He is the author of two entrepreneurial publications, the internationally best selling "Business Model Generation" which has sold a million copies in 30 languages and his follow up book "Value Proposition Design: How to Create Products and Services Customers Want". Alex's most recent book provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions.

Alex is the co-founder of Strategyzer, a leading software provider, that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models. He is also the creator of the Business Model Canvas, a strategic management tool to design, test, build and manage business models.

As an innovation speaker, he is in demand and speaks frequently at Fortune 500 companies and has held guest lectures in top universities around the world imcluding Wharton, Stanford and Berkeley.

Awards, Honors, Accolades

As a passionate entrepreneur and keynote speaker he has won many awards including the 2015 strategy award from Thinkers50. In 2013, he also won the European Union’s inaugural Innovation Luminary Award.

Speaking Topics


  • Build Yourself a Growth Engine: Business Model Innovation 
  • Value Proposition Design: Getting Your Customers to Care 
  • Innovation Culture: Managing and Innovating Simultaneously

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Books By Alex Osterwalder


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