Alison Edgar

One of the UK’s Top 10 Business Advisers. Working with some of the UK’s leading entrepreneurs, Alison’s quirky approach to sales has led her to become a thought leader in her field.

An award-winning sales trainer, Alison is best known for being The Entrepreneur’s Godmother. Helping some of the UK’s most promising start-ups evolve into multi-million-pound international corporations, Alison will invigorate your audience. With her upbeat, larger than life nature, she’s a keynote to remember.

Inspirational and straight talking, Alison speaks from a position of experience, engaging with her audience through personal anecdotes from her career in sales and business. Her larger than life Scottish personality makes for an upbeat performance, filling the room with energy and leaving the audience feeling motivated and uplifted.

Videos of Alison Edgar

Alison Edgar speaker | Showreel | 2016
The Institute of Sales Management

Speaker Profile

About Alison Edgar

Alison is one of the UK’s top 10 business advisers as voted for by Enterprise Nation. Following a career of 25 years in corporate sales, Alison set up her own business in 2011 to teach small businesses how to sell. Alison launched her personal brand, Alison Edgar, The Entrepreneur’s Godmother in 2016. Since establishing herself as a successful sales trainer, she has worked with some of the UK’s leading entrepreneurs from TV shows such as The Apprentice and Dragon’s Den.

Not only is Alison passionate about sales, but she is an advocate for small business and entrepreneurship across the UK. The business model Alison created enables aspiring entrepreneurs to create and grow successful businesses. In recognition for her service to enterprise, Alison was invited to the Queen’s Royal Garden Party at Buckingham Palace.

As champion for the small business community, Alison has worked on multiple national campaigns to inspire and motivate people of Britain to take action and turn their ideas into a business. During the 2017 UK General Election, Alison was a feature for BBC Breakfast, appearing on their live BBC Breakfast program for three weeks leading up to polling day to discuss the upcoming election and represent small business across Britain by explaining how the results of the election would impact local business owners and entrepreneurs.

Alison has a history or public speaking and media appearances. As well as making television, she has been interviewed for Radio 4 and Radio 5 Live, and featured on multiple international radio and podcast channels. She has been a national press feature in publications such as The Telegraph, The Guardian, The Mail on Sunday and Prima Magazine.

An inspiring speaker, Alison has spoken and held workshops as some of the UK’s largest business expos, including QuickBooks Connect London 2017. As an educational speaker who has first-hand experience running a business, Alison was invited to speak at the first ever event of its kind in the Middle East, where she was the lead speaker at a two-day event focusing on business and sales. Most recently Alison was enlisted to speak on the Mastered Program for creative entrepreneurs, where she spoke to a room of designers from around the world.

Most recently Alison has been focusing on her book, Secrets of Successful Sales. The book brings together behavioural psychology and Alison’s 25 years’ experience in sales to provide readers with a methodology they can implement into their own businesses to grow. The book is due to launch in February 2018.

Awards, Accolades, Achievements and Honours

  • Small Business Saturday Francesca Kemp Award (2017)
  • Bristol and Bath Mentor of the Year at Women of the Year Awards (2017)
  • GB Entrepreneur of the Year Special Merit for Service (2015)
  • UK’s Top 10 Business Adviser as voted for by Enterprise Nation (2015)
  • Invited to the Queens Royal Garden Part in recognition for her work with UK Enterprise (2015)
  • Included in Smith and Williamson Power 100 (2017)
  • Included in British Entrepreneurs Top 100: Most Influential Entrepreneurs in the UK – Richtopia (2016 – Present)
  • Included in Small Business Showcase Leader of the Year – The Guardian (2014 and 2015)
  • Regional Champion for Enterprise Nation
  • Small Business Saturday Champion
  • StartUp Saturday Champion
  • Invited to be on the Judging Panel for The British Excellent in Sales Management Awards (2017)
  • Mentor for The Aspire Foundation
  • Mentor at Entrepreneurial Spark
  • Ambassador for Young Enterprise

Current and Past Roles

  • Alison Edgar, The Entrepreneur’s Godmother
  • Managing Director of Sales Coaching Solutions
  • Sponsorship Mentor for Tedx Bristol
  • Speaker and Mentor for Mastered
  • Author and Speaker

Speaking Topics

  • Why Sales and Customer Service are the Same Thing! 

  • Emotional Intelligence for Effective Communication 

  • Secrets of Successful Sales 

  • How Nearly Losing My Eyesight Helped Me See Clearly!


"As a director Great British Expo’s I have worked with Alison for many years and I consider her to be one of the best female entrepreneurial speaker in the UK. Alison’s keynotes are always incredibly engaging, inspirational and entertaining. We attract over 6,000 business leaders to our events annually and have year on year invited Alison to keynote speak at several of our flagship events throughout the country due to her popularity. Most recently we engaged Alison to inspired the audience at our Windsor event with her talk on “Tenacity using Growth Mindset”. The feedback we had was amazing. Not only was the audience moved by Alison’s delivery style and hugely inspirational personal story, it also equipped and motivated them to help achieve their goals. I would highly recommend Alison to speak at any event, especially one focusing on sales which is her specialist field (she really sparkles)." - Alex Jones Hall, Director, The Great British Expos

"Alison spoke at our Grow Kent Conference November 2016 and was absolutely brilliant. She was first on and set the scene for the whole day. She has such a lovely style of presenting which really warms the audience to her. And of course her content was first class. 100% recommend Alison as she is such a lovely person and great to work with." - Carole Black, Grow Kent

"Alison is the real deal. Ultra-connected. Super-inspirational. The fount of all knowledge and also knows how to pack out an event and lead from the stage. Whether you’re seeking a low-key ‘fireside chat’ or an all in, tell it as it is Keynote, I could not recommend her enough. My team would agree." - Jaime Breese, Founder of Business Showcase South West and Broadcaster

"After much research, we found Alison Edgar via LinkedIn. She contacted us proactively after I viewed her profile. In February 2015, she was the Keynote speaker for the first event in the Middle-East of its kind, teaching entrepreneurism and sales to business owners and sales professionals in Kuwait. The overall average feedback from all attendees was 3.7 out of 4. We were extremely happy and have rebooked her to deliver another event in October 2017." - Madlen Krushev, Manager at IVC Kuwait

Books By Alison Edgar

  • Secrets of Successful Sales
  • Featured in Start a Business for £99: Be Your Own Boss on a Budget – Emma Jones MBE

Fee Details

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To book Alison Edgar call +44 (0)1628 636600 or email

Please note:
1. Fee guidelines are for speaking engagements taking place in England
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