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Allyson Stewart-Allen

International branding and marketing expert

Allyson Stewart-Allen Biography

Allyson Stewart-Allen is a renowned advisor, author, speaker, educator and NED whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances and corporate education.

A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

Using its BrandTravel™ methodology, Allyson helps companies and their leaders to successfully and profitably span international and functional boundaries by giving them the tools to be more effective in a global arena. The benefits clients enjoy as a result include better localisation, increased corporate diplomacy capability and more effective relationships with internal and external stakeholders.

Her expertise enables them to lead across cultures, achieve marketing and business development strategies, integrate acquisitions and build their corporate diplomacy skills. Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.

Besides helping leaders successfully and profitably span international boundaries, she is a regular commentator for BBC, CNN, FT, Sky News (where she spent 4 years as the weekly Muse of Marketing), Wall Street Journal and soon to be appearing for her fourth season on BBC’s The Apprentice: You’re Fired.

Allyson is author of best-selling book Working with Americans, the first-ever business manual exclusively about the US business culture and the first business book to appear at the Hay on Wye festival.

Allyson is included in The Female FTSE Report 2014: 100 Women to Watch (Cranfield Centre for Women Business Leaders), Who’s Who in the World and Who’s Who in America. In addition, she is the first- ever two-time winner of the EFMD’s Excellence in Practice Award for the leadership programmes she conceived and delivered for Lufthansa (LBS, 2009) and BAE Systems (Said Business School – Oxford University, 2012).

In addition to her frequent keynote appearances at international conferences, Allyson is a Member of the Board of the Chartered Institute of Marketing, an Advisory Board member and judge for the National Business Awards, a Mentor for the Mayor of London’s International Business Programme, and presenter at The Drucker Forum in Vienna.

Allyson Stewart-Allen Videos

Allyson Stewart-Allen‘s Topics

Brand Failure

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Going Global

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Negotiating with Americans

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Building A Global Mindset

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Corporate Culture

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International Branding

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Developing Your Leadership Brand

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Brand Localisation

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Developing Your Leadership Brand

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Working with Americans

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Corporate Failures and Dysfunctions

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Books by Allyson Stewart-Allen

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