Anders Sorman-Nilsson

Digilogue: How to win the digital minds and analogue hearts of tomorrow's customers

As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most often that’s where your customers and clients want you to be, the place where digital and analogue converge – the ‘digilogue’. In the digilogue it is understood that digital satisfies a customer’s mind while analogue soothes the heart.

KNOWING WHERE THIS PLACE IS DEMANDS: – An understanding of the parts of your business that simply cannot be allowed to go digital – An intimate knowledge of the customer experience, of the touch points that thrill them, that speak to their hearts and not their heads – An understanding of how your organisation tells its story to its public – A recognition of the artisanal skill, or customer service, that keeps customers coming back Every business must know where its middle ground lies, where the old-school artisan meets the efficiency and power of the future. This customised presentation will help your people find where that place is.

Future Thinking

The world has changed and it’s a little out of whack. Organisations and leaders are struggling to find their bearings, and many feel overwhelmed by the changes they are facing. Globally, tidal waves of new ideas and thought currents are smashing old school thinking to smitherines. You and your leaders need a thinking strategy that is as flexible as a GPS, and that enables you to stay on trend, to adapt with the times, and successfully navigate a constantly shifting business landscape.

Are your leaders tuned into, driving and manifesting the latest thinking from across the globe? Is your organisation on trend, or is it likely to be smashed by disruptive innovation? Are your teams able to cope with the changes they are tasked with, or are they still coming to grips with the last change roll-out? Is your salesforce still knocking on doors, making cold calls, and refusing to leverage their efforts in an age of sales innovation?

ATTENDEES WILL LEAVE WITH AN UNDERSTANDING OF HOW TO:
– Spot disruptive trends, feel the underlying currents of change, and position their ideas successfully
– Create future scenarios and future-proof your company based on their observations and thinking
– Successfully ride disruptive innovation, generation and communication trends

Seamless: Digital adaptation and human transformation

How do you design frictionless customer experiences where customers can seamlessly navigate between digital and analogue touchpoints?

This is the main question Anders explores in this thought-provoking keynote. Emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things are enabling more and more brands to become truly ‘seamless’.
This presentation will provide you with fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform our lives.

THIS BESPOKE TAILORED PRESENTATION WILL PROVIDE:
– A futurephile’s guide to creating seamlessness for your brand and organization