Diana Ospina and Oscar Lemus
Employee engagement scores have flatlined while turnover and disengagement costs keep rising. Most culture programmes still rely on annual pulse surveys and inspirational language, neither of which tells a board what to fix or whether a culture investment paid back. The gap is measurement: an instrument that turns wellbeing and engagement into numbers a CFO will defend and an HR team can act on.
Diana Ospina and Oscar Lemus are the Colombian co-creators of BhiPRO, a scientific methodology that measures organisational happiness across 35 indicators and is taught as a case at Harvard Business School.
Full Profile
Why organisations work with Diana Ospina and Oscar Lemus
- They bring an instrument, not a philosophy. BhiPRO produces a quantified Business Happiness Index across 35 indicators with a reported 94% reliability, the kind of evidence a board will fund against.
- The methodology has earned external academic validation. Harvard Business School teaches a BhiPRO case based on its deployment at Lanco Medical Group, which signals serious analytical credibility for a culture topic that usually trades on anecdote.
- They speak as a duo with two distinct lenses: Diana on applied neuroscience and culture practice, Oscar on the financial and operational economics of happiness. The split lets them address a CHRO and a CFO in the same room.
- They are the leading Spanish-language voices on workplace happiness measurement in Latin America, with deployments across 70+ companies and an open study spanning 29 countries. For multinationals with significant LatAm operations, they offer regional substance most international speakers cannot.
- Their book “Signos Vitales de la Felicidad Organizacional” is prologued by Néstor Braidot, the leading Spanish-language neuroscientist on applied business neuroscience, anchoring their work in a credible scientific tradition.
Biography highlights
- Co-creators of BhiPRO (Business Happiness Index Program), a 35-indicator scientific methodology for measuring organisational happiness, climate and wellbeing.
- BhiPRO featured as an MBA teaching case at Harvard Business School, based on the Lanco Medical Group implementation.
- Co-founders of Mide la Felicidad, the Colombian firm that has applied the methodology to 70+ companies in Latin America since 2015.
- Co-authors of “Signos Vitales de la Felicidad Organizacional” and “Metodología Científica BhiPRO: Cómo Medir la Felicidad Organizacional,” with prologue by neuroscientist Néstor Braidot.
- Diana Ospina: TEDx speaker (“Monitoreando Felicidad Laboral”, TEDxSanJosédeDavid), NLP practitioner and applied neuroscience specialist.
- Oscar Rodríguez Lemus: Honorary Doctorate in Human Development and Leadership (2023), trained in Applied Neurosciences and Brain Gym at the Braidot Institute, with two decades in capital markets and finance before his work on workplace happiness.
Biography
Most organisations cannot answer a basic question about their own culture: how happy are our people, in numbers a finance director would accept. Pulse surveys and engagement indices give partial answers. They do not link wellbeing to performance with enough rigour to defend a culture budget through a downturn. The instrument has been missing.
BhiPRO was built to close that gap. Diana Ospina Campuzano and Oscar Rodríguez Lemus spent more than a decade developing a 35-indicator measurement system covering happiness, climate, wellbeing, culture and sustainability, reporting 94% reliability. The methodology now anchors a Harvard Business School MBA case, based on its application at Lanco Medical Group, and has been deployed across more than 70 companies in Latin America since their firm Mide la Felicidad was founded in Colombia in 2014.
The duo work in complementary modes. Diana came to the topic through applied neuroscience, NLP and executive coaching, and is a TEDx speaker on workplace happiness. Oscar’s background sits in capital markets and international economic relations, which gives the partnership a financial vocabulary that culture work usually lacks. Together they published “Signos Vitales de la Felicidad Organizacional,” prologued by the neuroscientist Néstor Braidot, and the companion methodology volume on how to measure organisational happiness.
For executive teams the value is concrete. A Spanish-language duo who can stand in front of a Latin American leadership team, present a quantified diagnostic of how their culture is actually performing, and link the gaps to specific operational moves. The Harvard case is the credibility marker. The 35-indicator instrument is the working tool.
Key speaking topics
- Measuring organisational happiness with the BhiPRO methodology
- Workplace wellbeing and employee engagement
- Applied neuroscience and workplace happiness
- Organisational culture transformation
- Talent retention and human loyalty
- The economics of happiness at work
- Entrepreneurship and partnership
Ideal for
- CHROs, Chief Happiness Officers and culture leads in Latin American or Spanish-speaking organisations commissioning a quantified culture diagnostic
- CEOs and CFOs evaluating the financial case for wellbeing and engagement investment
- Multinationals with significant Latin American operations seeking regionally credible culture expertise
- HR conferences and leadership summits in Spanish-language markets
Audience outcomes
- A clear understanding of what an audit-grade happiness measurement actually contains and how it differs from a pulse survey
- The five dimensions and headline indicators that drive the BhiPRO index, and how each links to operational outcomes
- An evidence-based read on what Latin American workforce data says about engagement, retention and culture
- Practical entry points for moving a culture programme from narrative to measurement
- A neuroscience-informed view of why workplace happiness behaves the way it does, drawn from Braidot Institute training
Talks
A practitioner introduction to the BhiPRO methodology and what it reveals about organisational culture in Latin America.
Key takeaways:
- The five dimensions of organisational happiness and the 35 indicators behind them
- What Latin American workforce data shows about engagement, retention and culture
- How to move from happiness as a narrative to happiness as a measured business metric
A diagnostic walk-through of the indicators that signal a healthy or failing culture, drawn from the duo’s book of the same name.
Key takeaways:
- The leading and lagging signals organisations should be watching
- How culture, climate and wellbeing differ, and why measuring them together changes decisions
- Patterns from 70+ Latin American deployments of the BhiPRO instrument
A reflection on building a business in partnership, drawn from the duo’s published work on couple entrepreneurship.
Key takeaways:
- How role separation works when business and personal life overlap
- The operating rules that keep a co-founder partnership functioning
- What partnership entrepreneurship teaches about leadership pairs in larger organisations