Erik Saelens
Erik Saelens specializes in re-branding and renaming operations and has fifteen years experience in communications and brand marketing. He is a unique, entertaining and energetic storyteller who presents insights to his audience about the meaning behind branding today and how to make marketing relevant for tomorrow.
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Erik Saelens's 2024 biography
Erik Saelens’ Background
Erik Saelens is the founder and executive director of the Brandhome Group, which is an organisation that increases growth in companies beyond their current markets.
He is a charismatic and highly regarded speaker and has worked with governments, multinational companies and exclusive groups of CEO’s and businesses.
Saelens has a Marketing Economics degree from the Antwerp University, Belgium and has also completed other brand marketing studies. During his career as an interim manager, he has a proven track record undertaking various roles for international brands and companies.
Erik specializes in re-branding and renaming operations and has researched more than 300 brand-change operations globally. He is also an expert on brand management, M&A and IPO strategies and draws on his strong operational management experience when implementing strategies.
As a speaker, Erik is a unique, entertaining and forward-thinking storyteller who presents insights to his audience about the meaning behind branding today and how to make marketing relevant for tomorrow.
Saelens speaks regularly at conferences and universities around the world, frequently contributes to specialist sector media and has also written 15 books on brand marketing.
He has Belgian nationality and is fluent in Dutch, German, French and English.
Erik Saelens's 2024 talks & topics
Branding The Brandhome Method
Branding in general. This keynote covers: – what branding is and what it is not – a fresh perspective on the history of branding – where and how to start building a brand – general trends in branding – the building blocks of a successful brand – brand management – tips and tricks in brand-building
Employer; Internal Branding
Erik stresses the importance of identity-driven organisations and why a strong identity is the foundation of every successful brand. Strong brands express their individuality in everything they do. How do you build a positive, credible and consistent image in people’s minds?
Challenges Of Marketing
Adaptable to a presentation on the ‘basics’ of marketing and the end of marketing as we know it.
Rebranding; Renaming
Shares key observations from Erik’s own experiences in successful rebranding. Includes a discussion of the theoretical framework and best practices.
Political Branding
Political branding in Belgium. The book ‘Branded’ is based on the logbook that was kept from day one of the 2014 N-VA election campaign. Erik shares his professional and personal experiences during the campaign and describes how his team formulated the strategy, concept and plan that led to victory.
Life Of A Marketeer
What it means to be in marketing. Based on the book ‘Two Marketing Buddies Walk into Buddha’, co-written by Erik and the CMO of Pepsi. It’s the first marketing book that reads like a novel; it’s funny while sharing content, challenges and insights in an engaging way.
Story-Telling
Based on Erik’s best-selling book, The Story Wars and the theoretical story-telling framework he created. Covers everything related to story-telling from story-mining and story-lining through to story-selling, story-buying and story-living.
Triple-A Branding
How to build Triple-A brands. Based on the book Erik wrote, “In Triple-A We Trust” and the index he created. Triple-A is about balancing three elements to create a strong brand: Authenticity, Accountability and Activation. In today’s modern world, these three elements are essential to gaining and keeping the trust of your audience.
Legal Aspects Of Branding
The legal aspects of branding, but from a marketer’s point of view. How (not) to collaborate with legal departments and lawyers. Why, when and how it is important.