An expert in cross-cultural management, Erin Meyer is the leading voice in how the world's most successful global leaders navigate the complexities of cultural differences.
Her influential 2014 book, The Culture Map continues to help thousands of business leaders negotiating across cultures and overseas - showing them how to avoid the pitfalls and misunderstandings that can scupper lucrative deals.
Professor Meyer has taught thousands of executives from around the world and has consulted for companies and organisations including the World Bank, Merck, Novo Nordisk, The New York Stock Exchange, KPMG, LOREAL, Heineken, ExxonMobil, Michelin and Johnson & Johnson. Her articles on China business culture, cross-cultural leadership and managing cross-border teams have appeared in the Harvard Business Review, Harvard Business Manager, The Singapore Business Times and Forbes.com.She speaks regularly at conferences and management meetings around the world.
Erin Meyer is Professor of Organisational Behaviour at INSEAD, teaching cross-cultural leadership - including two highly sought after courses Leading Across Cultures and Managing Multi-Cultural Teams. Her influential book, The Culture Map, is still the best guide to doing business across cultures, based on extensive research and packed with fascinating stories from global executives. She offers leaders and multi-cultural teams a model for multi-cultural business practice based around 8 different forms of leadership, persuasion and communication styles. Erin's work really nails the challenges of operating across cultures, revealing in fascinating detail the differences in how each culture prefers to do business.
Highly engaging, charming, intelligent. Emphasis on the practical with usable strategies and intellectual insight.
“I highly recommend this book to both the professional and leisure reader. Erin has shown herself to be one of the main representatives of the next-generation scholars who combine deep conceptual models with very practical applications. A must-read!” - Fons Trompenaars, author of Riding the Waves of Culture
"A blueprint for international leadership, it offers practical tips to help directors and teams separated by geography and culture to work together effectively." - Director Magazine
“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right.” - Des Dearlove and Stuart Crainer, Founders of the Thinkers50