Howard Yu

One of The World’s Top 40 Business Professors Under 40

Yu is the LEGO professor of management and innovation in the prestigious IMD business school in Switzerland.

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What Howard Yu's clients say

Here is some of the feedback from audiences and clients who have worked with Howard.

"In today’s digital-driven Fourth Industrial Revolution (Industry 4.0), we have seen a vast range of ever-improving advanced technologies that are driving the disruptive innovation that will continue to change our world and re-define our world. Advanced technologies can simply be defined as emerging technologies that may enable new ways of doing business that result in more economical consumer trade-offs as well as improving employees productivity and enhancing the organization’s sustainability in the longer term. In his book, “Leap: How to Thrive in a World Where Everything Can Be Copied”, Prof Howard Yu has demonstrated in an excellent and compelling matter that good designs and great ideas get copied regardless of patent laws and trade secrets. Hence, the only way to prosper under such conditions over long periods to achieve sustainable competitive advantage is to leap, where the Pioneers must move across knowledge disciplines, to leverage or create new knowledge on how a product is made or service is delivered. Absent such efforts, latecomers will always catch up. A must-read for Boards, CEOs and business leaders seeking to ensure their organization remains relevant in this new business environment."

Prof Sattar Bawany,

Chief Executive Officer,

CEE Global

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Howard Yu's 2024 biography

Howard Yu’s Background

Professor Yu is the author of the award-winning bestseller LEAP: How to Thrive in a World Where Everything Can Be Copied, he is the Director of IMD’s signature Advanced Management Program (AMP), a three-week executive education course.

He delivers customized training programs for major global companies, including ASML, Mars, Maersk, Electrolux, Daimler, Sanofi, Novartis and others. A native of Hong Kong with a doctoral degree from Harvard Business School, he writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review and the South China Morning Post.

He is a two-time (2013 and 2015) prize-winning case writer awarded by the European Foundation for Management Development (EFMD)—Europe’s largest network association in the field of management development, with more than eight hundred member organizations.

More recently, Yu was awarded for his work in the “outstanding case writer on the hot topic Big Data—Risks and Opportunities” category at the 2017 Case Centre Awards, which are called the business school Oscars by the Financial Times. He was shortlisted for the 2017 Thinkers50 Innovation Award and then in 2018, appeared on the Thinkers50 Radar list, of 30 management thinkers “most likely to shape the future of how organizations are managed and led.”

His teaching and research collaboration with organizations in Asia includes China’s TravelSky, China Resources, COFCO and Tencent; Japan’s Nitto and Recruit Holdings; Singapore’s Temasek. His work in Europe includes ASML, Daimler, Bosch, Electrolux, LEGO, Sanofi and Novartis. Professor Yu received his doctoral degree in management from Harvard Business School. Prior to his doctorate, he worked in the banking industry in Hong Kong.