Jack Parsons

About Jack Parsons

Jack is a leading voice in youth advocacy, and he’s been named one of the UK’s kindest leaders by the financial times.

Jack started Youth Group to enable millions of young people to access jobs, skills and mentors which has become one of the UK’s largest youth communities. With over 12 million weekly social media engagements he’s also known as The UK’s Chief Youth Officer—a public figure that champions the interests of all young people across the country.

Jack is an international advisor on youth to Governments, one of the 6 official ambassadors for homelessness with Big Issues Group, sits on the advisory board for co-op group and is non executive director for the lord mayor of London’s apprenticeship company association of apprentices.

Growing up in a single parent household with a mother who was an alcoholic and being from a social mobility background Jack found it tough growing up. A lot of setbacks and a lot of no’s when he entered the world of work so this made Jack decide to do something about it and have committed his twenties to enabling young people to thrive.

Kind, real, and people-oriented. These three words describe Jack’s values and the way he approaches his work. They’re what has led him to be recognized for several awards including Young Digital Leader of the Year, Top 15 Young People to Watch, and Named A Face of a Vibrant Economy.

As of March 2024, Youth Group has undergone a rebranding transformation and emerged as Superhand. The transition signifies Superhand’s commitment to evolution and adaptability within the dynamic digital landscape. While “youth” has always been central to its identity, the rebranding aims to create a welcoming space for individuals aged 18 to 30 and beyond. This strategic shift reflects Superhand’s dedication to inclusivity and accessibility, ensuring that its platform resonates with a broader audience.

‘Superhand’ is a non-profit that falls under this new venture. The aim is the creation of a community of 2 million young people, connecting 400,000 of them with work experiences. This would be accomplished by means of mentorship programmes, internships, and apprenticeships, amongst others.

“My mission is to change the world for young people (under 30’s) starting by creating 2 million career experiences in the United Kingdom before taking this mission globally.” – Jack Parsons

Jack has received a number of awards during his young career, namely the “Young Digital Leader of the Year” Award, “The 100 Faces of a Vibrant Economy”, and “Most Connected Young Entrepreneur”. These were for 2017 alone.

“Jack is a passionate visionary with the will it takes to move the world and build an army behind him.” – Craig Fenton, Director, Strategy & Operations, Google UKI

Jack’s online profile sees him reach over 8 million people per month via platforms such as LinkedIn and Twitter, and he is frequently invited to speak at high-profile events. Amongst audiences addressed he includes Google, EY, and Evening Standard, with upcoming events for 2018 at YMS and the B2C Marketing Expo. Thought-provoking and amusing, Jack Parsons tailors his talks to his specific audience.

“Jack Parsons embodies all that is great about the millennial generation – he has boundless energy, limitless ambition, and a fizzing entrepreneurial spirit. His enthusiasm is infectious. It’s a pleasure to work with him and support his goal to connect 2 million young people with new opportunities.” – Matt Hyde, Chief Executive Office, Scouts