Jamie Anderson speaker

Jamie Anderson

Academic and keynote speaker, currently studying the innovative business models being used by popular culture


Jamie Anderson is a leading management thinker and an entertaining speaker who is passionate about the lessons that business can learn from the creative industries. His book 'The Fine Art of Success' - which he co-authored - looks at the way artists and pop stars have innovated successfully in a difficult market by embracing the digital world. He is Professor at the Antwerp Management School.


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About Jamie Anderson


Current / Past Roles & Positions

  • Named as a "management guru" by the Financial Times, and as one of the world's top 25 management thinkers by the journal Business Strategy Review.
  • Co-authored a celebrated case study on Lady Gaga's business strategy dubbed Gaganomics and a bestselling book The Fine Art of Success.
  • Has held permanent and visiting positions at some of the world's top business schools.

Speaking Style

Enthusiastic, informal, interactive and story-telling

Jamie Anderson's wit and humour have seen him described as a 'stand-up strategist' - he is a superb storyteller and his unique presentation style never fails to enlighten and entertain.

Jamie Anderson has created a buzz by looking at how popular artists like Lady Gaga have achieved phenomenal success through innovating and embracing the inclusive culture of the digital age. He applies management theory to popular culture to reveal the lessons for business. Innovation, reinvention and distinctiveness are all elements of so called - techno capitalism - that businesses can learn from.

His book The Fine Art of Success features artists such as Madonna, Pablo Picasso, Damien Hirst and his Lady Gaga case study - 'Lady Gaga: Born This Way' was featured in the business press around the world.

His work has been recognized by the European Federation for Management Development - the 3rd time in five years that he has been commended by the EFMD judges.

Born in Australia, he now lives in Belgium and is Adjunct Professor at the Antwerp Management School. He has also held positions at the London Business School, IMD, ESMT Berlin and the University of Melbourne. He is also co-founder of the thought leadership network Connected Visions.

He has delivered more than 300 keynote presentations and lectures around the world and his articles have appeared in publications such as California Management Review, MIT Sloan Management Review, the Financial Times and Wall Street Journal. He has appeared as a business commentator on BBC World, CNBC and CNN. His clients include Airtel, Alcatel-Lucent, BT, Bharti Airtel, Deutsche Telekom, Ericsson, Hutchison Essar (now Vodafone India), Nokia, Sony Ericsson, Telenor, Telekom Italia, Vodafone UK, and Zain.

The Fine Art of Success was Book of the Month in Business Executive Magazine.

Speaking Topics


  • Leadership
  • Customer Focus in a Digital Age
  • Business, culture and new media
  • Strategy and change
  • Innovation

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Books By Jamie Anderson


  • The Fine Art of Success with Joerg Reckhenrich, Martin Kupp "Fills a real gap and makes a delightful read" Business Executive Magazine

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