Always one to test his theories about radical change, in 2003 Jim transformed himself into a jockey in 12 months to show what amazing feats can be achieved by an ordinary unfit bloke. He did it again in 2010 when he used the Taming Tigers principles to break the British free diving depth record, becoming the first Briton to pass the 100m barrier.
He has a law degree and practiced commercial law in the City of London and in a major IT company before founding Taming Tigers in the late 90's. He is a fellow of the Royal Society for the Arts..
Amusing, educational, enthusiastic, informal, interactive, passionate, story-telling and thought-provoking.
Jim Lawless will transform your mindset so that you can reach your full potential. By teaching people how to unlock their abilities he has helped numerous enterprises get the best from their people to create innovation and lasting change.
Over half a million people have been entertained by his talks and inspired by his bestselling book “Taming Tigers”. He coaches elite teams to develop mental toughness and has worked on successful change programmes with companies like Apple, Barclaycard, Atos, Axa and BT.
"When our people work with Taming Tigers they lose their negativity and fear and become more open-minded, relaxed and easy to work with, without taking away their drive and their focus on results." - Tracey Clarke, HR Director, North West Europe. Becton Dickinson
"Great fun and massively valuable. Brings out amazing qualities in colleagues that normally are quite reserved" - Stuart Harris, Software Product Manager, Apple
"It's like he has a secret weapon that makes anything possible" Marco Nones - diving instructor