Pete Cohen

Best-selling author, business consultant, life strategist, health and fitness professional and motivational speaker.

Pete Cohen is one of the world's most sought-after keynote speakers and business coaches to organisations around the world. He is an expert on human behaviour, performance, leadership and personal and professional development.

He inspires companies to build their business by maximising the potential of their people. He delivers simple, effective and accessible tools, techniques and strategies which give employees the motivation to grow leading to unstoppable business growth

Videos of Pete Cohen

Pete Cohen on Keynote speeches
Pete Cohen speaker, Business Keynote Show | 2017
Pete Cohen speaker, Business Showreel | 2016

Speaker Profile

About Pete Cohen

Pete Cohen is a best selling author, life strategist, health and fitness professional and motivational speaker. Pete has an incredible understanding of people and of the limitations that they impose on themselves that prevent them from living happier and more productive lives. His fun motivational techniques and strategies are presented in a way that help people to realise that they can control their own lives and realise their full potential.

He is firmly established in the personal development space and has the personality and skills to have a positive impact on people's lives. He is also the founder of the Habit Busting, Fear Busting and Lighten Up Weight Loss programmes. Pete has been recognised as a successful author of ten books including his recent books "LIFE DIY" and "Sort Your Life".

As a speaker, Pete presents talks, workshops and seminars to corporate companies including IBM, Pfizer, Northern Rock, BAA and Thomas Cook. His interactive and inspiring sessions motivate those interested in the ‘Art of Winning’. Pete is also a regular media spokesperson for high profile projects such as Weetabix and the Job Centre Re-launch.

In addition to his TV and commercial work, Pete is highly respected in the sporting world and is the peak performance coach to numerous world-class sports stars including Ronnie O’Sullivan, Ian Flanagan, Sally Gunnell and Ellen MacArthur. He famously undertook a one to one programme with World Snooker Champion Ronnie O’Sullivan helping him reach his second World title in 2004.

As a natural communicator, Pete is able to speak to a wide range of audiences and companies; he has worked with Ebay Motors,, Best Western, Camelot and Capital One.

Speaking Topics

  • The art of winning
  • Getting the balance right
  • Coping with change
  • Maximising your motivation
  • Keeping your customers happy
  • Shut the duck up
  • Be a part of a world class team
  • Maximising your energy
  • Being exceptional in business


“Without a doubt the best decision we made. We hired Pete as the guest keynote and motivational speaker for our annual training roadshow. His completely natural and contagious energy was something we’ve never seen before. He totally captivated our audiences with his very open and passionate delivery style. I’d recommend Pete to anyone looking for a speaker within a heartbeat.” - Sarah-Jane-Hawkins, IOSH Product Marketing Manager MCIM CIMdip Chartered Marketer, 2016
“Pete presented our 2016 Good Spa Guide Awards to an audience of 450 spa professionals, after they had been in a conference all day.Pete owned the room with tremendous energy. He was positive, powerful and vibrant. We hope to work with Pete again in the future.” - Anna Hubbard, National Partnerships Manager GUIDE SPA GUIDE
“Pete had an entertaining and inspiring pitch. Message was clear and his ability to motivate-superb.” - Thomas Cook Ltd UK

“I support quite a few of my colleagues and it was amazing to hear them talking about 'the Duck' in their heads on Friday. You have had a tremendous impact on a lot of people Pete and made them aware of the voice in their own heads. This will be a huge benefit to each of them going forward." - Eugene Stack CPM Senior Territory Development Manager, 2016

"Pete Cohen is an excellent coach and a great example of how to motivate yourself for change. He worked with our senior management team at a major conference and this showed how effectively he could home in on what needs to happen and then to galvanise people to make a positive change. Good fun too." - Chris Chugg, HR Director, Boehringher Ingelheim

"It has been brilliant to observe the changes in my team after the keynote that Pete delivered and to see them grow and take on the challenges of growing a business in a highly competitive market. I would highly recommend Pete to anyone that is looking to energise, motivate and inspire their organisation." - Paul Viner, CEO Feng Sushi

"He was really excellent and incredibly well received. He had so much energy and really engaged with the delegates." - Kate Heriot, Head of Events, The Big Partnership
"Pete’s enthusiasm has been a significant contribution to create a team spirit which surely will increase our performance and potential. We thank Pete for his excellent job and for his friendly and warm attitude that made our conference a great success." - Michael Schummert CEO, Babor

"He delivered an inspirational keynote presentation. A very useful, thought-provoking and enjoyable experience which related totally to our characteristics." - Polly Joseph, Learning & Development

"I would highly recommend Pete to any business that needs to drive change and motivate their employees." - Colin Hitch, Senior European Commercial Director, Newly Weds Foods

"Pete’s 45 minute session at our annual company kickoff day was magnificent. We are acutely focused on engagement within PMGC and many of our company days focus on that; working out how to get the best out of each other to benefitour customers is a huge priority." - Jason Yeomans, PMGC Technology Group Ltd

"Pete’s mix of humour and insightful statements had our 45 delegates crying with laughter, nodding in agreement and hanging on to his every word. Excellent!" - Dean Smith, Marketing Director, MDL

"When I invited to Pete to our team meeting to give a motivational speech, I knew he was going to be good, but I never imagined by how much he would exceed our expectations." - Deborah Perry, Insights & Innovation Manager, Boots

Books By Pete Cohen

  • Shut the Duck Up! (2015)
  • Sort Your Life Out (2008)
  • Life DIY (2004)
  • Fear Busting (2003)
  • Habit Busting (2002)

Fee Details

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To book Pete Cohen call +44 (0)1628 636600 or email

Please note:
1. Fee guidelines are for speaking engagements taking place in England
2. Regrettably, we cannot contact Pete Cohen on your behalf unless it is for a genuine speaking engagement.
3. We also will not supply contact details for Pete Cohen or any other speaker without their express consent.