Bestselling author, keynote speaker, consultant, Peter Fisk is an international expert in brands and marketing, growth and innovation. Inspirational, provocative and practical - he's studied brands which have changed the game so you can join them by; thinking differently, innovating smarter and growing faster.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on the future of business and markets.
Finding his own space, he founded Genius Works, an innovative strategy consulting boutique, based in London and Istanbul. He works with the leaders of businesses - as diverse as Aeroflot and Tata, Coca Cola and Red Bull, Visa and Vodafone - to think bigger and smarter, develop new strategies and action, that accelerate growth. He is also a visiting professor at IE Business School, Europe's top ranked business educator.
Peter was described by Business Strategy Journal as "one of the best new business thinkers", and features in the Thinkers 50 Guru Radar. He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
Gifted, inspirational, captivating, game changing!
From Alibaba to Zappos, - Apple to Virgin, Peter has studied the brands which have disrupted their business sector and changed the game. By making sense of the rapid changes in the worlds of brand and marketing Peter leads his audience towards exciting opportunities for growth. His keynote addresses and workshops help clients become "next generation" brands or "Gamechangers" with strategies founded on innovation, creativity and an understanding of customers and markets. He is also a wonderful panel moderator and host.
"4 words to describe Peter: Knowledge, Passion, Energy & Fun. I have had the pleasure of working with Peter on several events, he has always demonstrated utmost professionalism. He is a highly knowledgeable and very dynamic presenter, who has constantly been rated among our best speakers by the delegates." - Mihaly Nagy - Analytics Evangelist, Entrepreneur
"His charisma, his outstanding people skills, unique presentation style and his expert knowledge are some of the attributes that make Peter a true Marketing Genius and an outstanding performer on stage." - Goran Krstulovic- Entrepreneur, Project Management Enthusiast
Praise for Game Changers: "Zigging when others zag is the only way to win in today′s rapidly changing world. There′s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!" - Kevin Roberts, Worldwide CEO, Saatchi & Saatchi
Praise for Game Changers: "Thorough and smart, Gamechangers doesn′t just identify the trends shaping our business future, it offers us a roadmap for how to get there." - Greg Williams, Editor, Wired Magazine