Peter Hinssen

The future of society, the tension between the individual and the collective

The Day After Tomorrow

With ‘The Day After Tomorrow’, Peter speaks about an exponentially changing world and its consequences for organizations of Today. He introduces those pioneers who managed to move (way) beyond Tomorrow-thinking in innovation and were able to change the course of entire industries. Above all, he writes about the business models, the organizational structures, the talent, the mindset, the technologies and the cultures needed to maximize our chances for survival in the Day After Tomorrow.

Most of us focus on Today: on the meetings we will be having, the e-mails we will respond to, the price offers we need to send out while deadlines are breathing down or neck. And we should. Today is what pays our bills. We also think a lot about Tomorrow, about our future value and how our company will survive disruption. Tomorrow is what keeps us awake at night. But let’s face it, most of us don’t think (much) beyond that.

The truly great ones, the giants, those that dictate the market are the ones who dare to envision The Day After Tomorrow. Because that is where enormous amounts of long term value lie. The radical ideas, concepts, notions or inspiration that focus on The Day After Tomorrow are the ones that change entire companies, industries and even the world.

In ‘The Day After Tomorrow’, Peter speaks about an exponentially changing world and its consequences for organizations of Today. He introduces those pioneers who managed to move (way) beyond Tomorrow-thinking in innovation and were able to change the course of entire industries.

Above all, he speaks about the business models, the organizational structures, the talent, the mind-set, the technologies and the cultures needed to maximize our chances for survival in ‘The Day After Tomorrow’.

The Phoenix and the Unicorn

Unicorn start-ups are brilliant. But, let’s be honest, very few of us will start one, become one, or work for one. Most of us are connected to large companies that often struggle to keep themselves relevant for the ever-changing customer.

That’s why this keynote is about a creature that’s just as magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that – just like this mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world.

This keynote is about understanding what is happening in a world of constant change. It’s about observing and trying to learn from the Unicorns. But primarily, it tells the story of how companies can ACT on their Day After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT you need to do in order to innovate, but also on HOW you can make innovation a reality in your organization.

From the deceivingly simple Hourglass model, to the types of innovation, company culture, organizational disruption, platforms, customer experience, organizational structure and many inspiring innovation cases: if you are working in a traditional business or market, this keynote will help you reinvent yourself like a Phoenix.