Samuel J Scott Biography
The Internet obtained mass adoption when Samuel was in high school. As a result, he is uniquely positioned to comment on the world both before and after the birth of the World Wide Web. Samuel remembers marketing before the Internet, but he is almost a tech native as well. Samuel understands how the two worlds are reflections of each other, and his columns and keynote addresses give frank, no-BS, and no-holds-barred talks on how marketing and communications professionals can integrate online and offline marketing.
Samuel’s knowledge and experience come from his first career as a journalist and newspaper editor who then moved into marketing and communications and worked in executive agency positions, personal consulting capacities, and in-house in the high-tech world. Born and raised in the United States, he is now based out of Tel Aviv.
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How companies can truly help the world
The corporate hypocrisy of Fearless Girl does not stop there. In this keynote, Samuel will go through examples of several companies claiming to do “cause marketing” or “brand purpose” but are completely hypocritical in their own business practices. And then, he will show what everyone here can do to truly help the world instead. We should focus on real cause marketing and brand purpose — not brand hypocrisy.