Tobias Lynes
Workplace wellbeing programmes keep landing as posters, perks, and apps that nobody uses. Employees are exhausted, leaders are sceptical, and the gap between intent and behaviour is widening. The question is not what to offer, but how to make small, healthy behaviours actually stick inside a working week.
Tobias Lynes is a Tiny Habits® certified coach who helps organisations turn workplace wellbeing from intention into daily behaviour through a single behavioural framework rather than a programme.
Full Profile
Why organisations work with Tobias Lynes
- He works from one named behavioural model, the Tiny Habits® method developed at Stanford by BJ Fogg, rather than a buffet of wellbeing content. Audiences leave with a single mechanic they can apply on Monday.
- His content is built around the B=MAP equation, giving managers and HR teams a shared vocabulary for why wellbeing interventions fail when they target motivation alone.
- He frames fitness, nutrition, and energy as habit design problems for time-poor professionals, which lands better with sceptical corporate audiences than aspirational lifestyle messaging.
- He has run the coaching business he draws his material from since 2020, so the stories are first-hand client work, not borrowed case studies.
Biography highlights
- Founder of 360Coaching, an online coaching business serving busy professionals.
- Tiny Habits® Certified Coach, trained in the methodology developed by BJ Fogg at the Stanford Behavior Design Lab.
- Works from the B=MAP model (Behaviour = Motivation, Ability, Prompt) as the core analytical frame for his keynotes.
- Personal training and coaching practitioner since 2015.
- Speaks at corporate wellbeing events, leadership offsites, and education settings, virtually and in person.
Biography
Most corporate wellbeing initiatives fail at the same point. People sign up in January, drift in February, and the programme quietly disappears by spring. The reason is not lack of motivation. It is that the behaviours being asked for are too large, too vague, or unhooked from anything already happening in the day.
Tiny Habits, the method developed by BJ Fogg at the Stanford Behavior Design Lab, was built to fix exactly that problem. Its underlying equation, B=MAP, treats behaviour as the product of motivation, ability, and a clear prompt. When a habit does not stick, one of those three variables is wrong. Tobias Lynes is a certified coach in that method and uses it as the spine of his work with corporate audiences.
He runs 360Coaching, the practice he founded in 2020 after several years as a personal trainer. The business focuses on busy professionals trying to manage body composition, energy, and nutrition inside a demanding work life. That client base shapes the keynote material: the failure modes he names are the ones HR teams already see, and the remedies are calibrated for people who cannot add another hour to their day.
His commercial range is mid-market corporate wellbeing rather than senior leadership platforms. The value he gives audiences is narrow and specific. One framework, applied well, with a vocabulary leaders and managers can use after he leaves the room.
Key speaking topics
- Habit formation and behaviour change in the workplace
- The Tiny Habits® method and the B=MAP model
- Sustainable approaches to employee health and wellbeing
- Energy, nutrition, and fitness habits for busy professionals
- Why corporate wellbeing programmes fail to stick
- Building resilience through small daily behaviours
Ideal for
- HR, People, and wellbeing leads designing employee health initiatives
- Corporate wellbeing weeks, mental health awareness events, and team offsites
- Leadership groups looking for practical behavioural tools rather than aspirational content
- Education and early-career audiences building work-readiness habits
Audience outcomes
- A working understanding of the B=MAP behavioural equation and how to apply it to a personal or team habit
- A method for designing a habit that is small enough to survive a bad week
- A frame for diagnosing why an existing wellbeing programme is failing
- A shared vocabulary HR and managers can use to talk about behaviour change after the session
Talks
A working introduction to the Stanford-developed method, with the B=MAP equation as the central tool.
Key takeaways:
- How the Tiny Habits® method differs from willpower and motivation-led approaches
- The three variables that determine whether a behaviour sticks
- A simple design pattern for embedding a new habit into an existing routine
Why most fitness and wellbeing programmes fail after the first month, and what to do instead.
Key takeaways:
- The behavioural reasons short-term regimes rebound
- How to set goals that survive contact with a working week
- Practical adjustments for energy, nutrition, and movement that compound over time
A keynote framing health as a design problem rather than a willpower problem.
Key takeaways:
- How small behaviours compound into measurable changes in energy and body composition
- The role of environment and prompts in sustaining behaviour
- A method for restarting after a relapse without abandoning the system