Berättande och affärskommunikation
Talare som använder berättande för att förmedla komplexa idéer med klarhet, emotion och långsiktig affärspåverkan
Speakers Associates represents 446 speakers on Berättande och affärskommunikation, including Arnt Eriksen, Mark Stevenson, Purna Virji, Lucy Bullivant, Jennifer Willey, Shela Gobertina von Trapp, Neelu Kaur, James Haskell, Shil Shanghavi och Professor Maja.
Boards and executive audiences no longer treat geopolitical risk as a standing agenda item. Wars in Europe and the Middle East, a more assertive China, and unstable energy and supply routes are reshaping operating assumptions quarter by quarter. Leaders need the substance on stage to match the seriousness of the questions being asked from the floor.
Most organisations have a culture strategy. Fewer have a culture that actually lets people be themselves at work. The gap between the two is where engagement, trust, and discretionary effort quietly disappear.
Most innovation programmes generate decks, not formats that survive contact with a paying customer. The harder question for commercial leaders is what to do when an idea has been rejected nineteen times and the team has lost faith in it. That gap, between creative ambition and the commercial discipline to push an idea into market against repeated no, is where transformation actually stalls.
Disability and chronic illness touch a large share of every workforce, yet most inclusion programmes stop at policy language and training modules. The gap between a stated commitment and what employees with sight loss, invisible conditions or progressive diagnoses actually experience at work is where credibility is won or lost. Leaders need a way to close that gap without reducing it to a checkbox.
Customers have more choice than at any point in commercial history, and they leave at the first sign of friction. Most organisations still measure themselves on the service they think they deliver, not the experience customers actually have. The gap between the two is where margin, loyalty, and pricing power quietly disappear.
A recognisable name is not a business. Converting personal reputation into a product line that holds shelf space, survives pricing pressure, and keeps a consumer coming back is a different discipline from being famous. Most celebrity brands collapse on the second season; the ones that last are built by founders who understand fabric, margin, and distribution as well as they understand audience.
Buyers now research, compare, and decide long before a sales team hears their name. The old machinery of press releases, campaign calendars, and interruption advertising was built for a slower world and is increasingly invisible to the people it is meant to reach. The gap between how companies market and how customers actually buy is where growth is being lost.
Many corporate events, awards nights and fundraising dinners turn on the person at the front of the room. A weak host loses the audience inside ten minutes; a strong one carries energy through the running order, makes the panel sharper, and lifts the auction total. The skill is craft, not subject expertise.
Data presented without its uncertainty is a form of misrepresentation – and most organisations do it routinely. When leaders strip out confidence intervals or present probabilistic forecasts as settled conclusions, they create the appearance of clarity while compounding real risk. Boards that cannot interrogate the evidence behind a risk figure are making high-stakes decisions on grounds that have been quietly misrepresented.
Leaders keep asking people to adapt, absorb more information, and perform under pressure without giving them any actual method for doing it. Training budgets get spent on tools and platforms while the underlying human skills – attention, recall, composure in a high-stakes room – are left to chance. The result is a workforce that knows it needs to change but has no practical way to rewire how it learns and performs.
A colleague in distress is usually spotted late, if at all. Most managers have never been taught what to say in the moment, and most wellbeing strategies stop at policy and EAP links. The gap between what an organisation claims about mental health and what a line manager can actually do on a Tuesday morning is where real harm happens.
Boards setting Asia strategy are working with thin signal. Reporting from the region is fragmenting along national, linguistic, and political lines, and the gap between official narratives and on-the-ground reality is widening. Leaders need an interlocutor who can sit between Western boardrooms and Asian political reality without flattening either.