Corporate Culture

Why organisations work with Chip Conley He turned a single boutique hotel into a 50-property group as CEO of Joie de Vivre, then mentored Brian Chesky through Airbnb’s hospitality build-out. Few speakers can speak from inside both an independent operator and a category-defining platform. His Modern Elder thesis gives leadership teams a usable language for intergenerational collaboration at a moment when most companies are still treating age as a liability rather than a capability. He applied Maslow’s hierarchy of needs to corporate strategy in his book Peak and his 2010 TED talk, and the framework still reads as one of the more durable arguments for measuring culture, employee engagement, and customer experience as connected variables. The Modern Elder Academy he founded in 2018 is the only midlife wisdom school running at scale, with over 2,000 alumni and a second campus, which gives him real operating data on how mid-career professionals reset, retrain, and re-enter organisations. He is a New York Times bestselling author and three-time TED speaker, with books published across two decades that track the same throughline: human meaning as the underlying engine of commercial performance. Biography highlights Founder and former CEO of Joie de Vivre Hospitality, which he built from a single property in 1987 into a portfolio of around 50 boutique hotels. Former Head of Global Hospitality and Strategy at Airbnb, mentor to CEO Brian Chesky during the company’s expansion to hosts in 191 countries. Founder and Executive Chairman of Modern Elder Academy, with campuses in Baja California Sur and Santa Fe and more than 2,000 alumni. Three-time TED speaker, including “Measuring what makes life worthwhile” (2010) and his 2023 talk on the midlife chrysalis. New York Times bestselling author of Wisdom@Work: The Making of a Modern Elder and Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age, alongside Peak, Emotional Equations, The Rebel Rules, and Marketing That Matters. Stanford BA and MBA. Named Most Innovative CEO in the Bay Area by San Francisco Business Times and recipient of the hospitality industry’s 2012 Pioneer Award. Biography The conventional career arc treats age as a depreciation curve. Chip Conley has spent two decades arguing the opposite, and building the institutions to prove it. He founded Joie de Vivre Hospitality in San Francisco in 1987, ran it for nearly 24 years, and grew it into one of California’s largest boutique hotel groups, around 50 properties at its peak. The book that came out of that period, Peak: How Great Companies Get Their Mojo from Maslow, applied Abraham Maslow’s hierarchy of needs to employee, customer, and investor relationships, and remains the most cited articulation of his commercial argument that human meaning is the engine, not the decoration, of business performance. In 2013, Airbnb’s three founders asked him to become Head of Global Hospitality and Strategy. He mentored Brian Chesky and helped translate a tech platform into a hospitality company operating with hosts in 191 countries. The label he picked up there, “modern elder”, became the seed of his next institution. The Modern Elder Academy, which he founded in 2018, has campuses in Baja California Sur and Santa Fe and has now run more than 2,000 mid-career professionals through structured programmes on transition, longevity, and the social contract between generations at work. His more recent books, Wisdom@Work and Learning to Love Midlife, push that thesis into the corporate agenda directly: age as a category of workforce diversity, midlife as a strategic asset, and the intergenerational team as a more accurate model of how organisations actually learn. The argument is grounded in operating experience, not commentary, which is why boards and executive teams increasingly book him to challenge the assumptions inside their own talent strategy. Key speaking topics The multigenerational workplace and the case for age as workforce diversity Modern Elder leadership and the redesign of mid-career Culture and employee engagement built on Maslow’s hierarchy of needs Disruptive innovation in hospitality and platform businesses Customer experience as a function of internal culture Emotional intelligence in leadership Midlife transition, longevity, and workforce retention Ideal for CHROs and chief people officers redesigning talent strategy across five generations at work CEOs and boards facing attrition of senior expertise and weak intergenerational knowledge transfer Hospitality, travel, and consumer-facing leadership teams rebuilding culture as a commercial asset Executive development and leadership academy programmes focused on mid-career renewal and senior transition Audience outcomes A clearer operating definition of intergenerational collaboration, with concrete language for treating age as a diversity and capability question A reframed view of mid-career and senior employees as a strategic asset rather than a cost line A working model, drawn from Peak and Maslow, for connecting employee meaning, customer experience, and financial performance Specific, named examples from Joie de Vivre, Airbnb, and Modern Elder Academy that translate into practical policy and culture changes A more honest conversation inside the leadership team about ageism, longevity, and what wisdom is actually worth in commercial terms

Why organisations work with Jodie Taylor Taylor won the Golden Boot at 31, after a serious knee injury had disrupted her career in her mid-20s. The story is sustained performance through real adversity – not a single peak moment – which is what makes the resilience argument land with competitive organisations. A career spanning 17 clubs across six countries – from NWSL franchises to Lyon’s UEFA Champions League-winning squad – means direct exposure to how elite performance cultures actually differ. She brings comparative insight into what drives delivery under pressure, not a single exportable model. She is now Arsenal Women’s Technical Director – the first person to hold the role at the club – which means her thinking about the conditions for elite performance is being tested in a live organisational context, not drawn solely from memory of a playing career that ended years ago. As the first Englishwoman to score a hat-trick in a major international tournament, she carries a specific, named, verifiable performance record. That kind of credential anchors credibility differently than a career overview. A UEFA A coaching licence and an in-progress Masters in Sports Directorship mean her framework for translating athletic performance into organisational learning has structured analytical rigour behind it – a distinction that matters in leadership conversations where storytelling alone doesn’t carry the room. Biography highlights UEFA Women’s EURO 2017 Golden Boot winner – five goals in four appearances, including the first hat-trick by an Englishwoman in a major international tournament 51 England senior caps and 19 international goals; represented England at the 2015 and 2019 FIFA Women’s World Cups (England won bronze in 2015) UEFA Women’s Champions League winner with Lyon (2019-20); FA Cup winner with Birmingham City (2012) Vauxhall England Player of the Year 2017; Oregon State University Athletics Hall of Fame inductee (2020) Career spanning 17 clubs across six countries – England, USA, Canada, Australia, Sweden, and France Appointed Arsenal Women’s Technical Director (January 2026) – the first person to hold the role at the club Biography At UEFA Women’s EURO 2017, Jodie Taylor scored five goals in four appearances, took the Golden Boot, and became the first Englishwoman to score a hat-trick in a major international tournament. She was 31, and had already spent more than a decade moving between clubs across six countries. That breadth matters. Seventeen clubs in England, the United States, Canada, Australia, Sweden, and France is direct exposure to how elite performance cultures are built, maintained, and dismantled in genuinely different environments. Alongside the Golden Boot, Taylor won the FA Cup with Birmingham City and the UEFA Women’s Champions League with Lyon, earned 51 England caps, and was named Vauxhall England Player of the Year. She did all of it while navigating a serious knee injury and the structural uncertainties of a women’s game that was still building its professional infrastructure. What is less common is the transition she has made since retiring from professional football in 2023. Appointed Arsenal Women’s Technical Director in January 2026 – the first person to hold that role at the club – Taylor now works directly on the organisational conditions that enable elite performance: the structures, cultures, and systems that translate individual talent into consistent team output. She holds a UEFA A coaching licence and is completing a Masters in Sports Directorship. The result is a perspective that sits at the intersection of frontline competitive experience and structured organisational thinking. Taylor has seen high-performance culture from the inside of 17 different teams and is now building it from the outside. That combination is rare, and it is precisely what makes her valuable in leadership conversations about performance, resilience, and what teams actually need to deliver when the stakes are highest. Key speaking topics Performance under pressure High-performance team culture Resilience and sustained performance Leadership in competitive environments Building and maintaining team trust Mindset and focus in high-stakes situations Navigating setbacks and career adversity Ideal for Senior leadership teams and C-suite audiences focused on performance culture and competitive resilience CHROs and People leaders building or transforming high-performance team environments Women’s leadership networks and inclusion programmes Sales, commercial, and performance-driven teams in competitive industries Audience outcomes A concrete, evidence-based account of what the conditions for sustained high performance actually look like – drawn from elite competition across multiple cultures and environments Clearer thinking about the gap between individual talent and collective team delivery, and what leaders can do to close it before pressure arrives Practical reflection on how trust, culture, and individual mindset interact in high-stakes moments A sharper vocabulary for leadership conversations about resilience, performance, and team culture Perspective from a practitioner who has both competed at the highest level and is now building organisational performance structures inside a major professional club

Why organisations work with Ella Sy She works inside the signals, not on top of them. Her day job as Business Futures Strategy Director at GDR is reading retail, tech, and consumer change for commercial clients, not curating trend decks from the outside. She pairs a futures lens with delivery discipline. Alongside the strategy work she runs programme at Elevate, so her view of change includes what it takes to operationalise it, not only name it. Her brief is genuinely cross-sector. Named client work spans Google, Microsoft, Jaguar Land Rover, Costa Coffee, Preferred Hotels, and KSL Resorts, which gives her material from both B2B technology and consumer-facing brands. She brings a non-Anglosphere cultural read. French-born, Asian heritage, London based, working in English, French, and Mandarin. Useful for boards with EMEA and APAC exposure who want more than a US-centric view. She is comfortable with soft territory that leadership teams often duck: meaning, purpose, human growth inside commercial strategy. Named bookings in this register rather than retrofitted from a trends talk. Biography highlights Business Futures Strategy Director at GDR, a retail and brand strategy consultancy. Strategy Director and Head of Programme at Elevate, and Chair of its Youth Board Committee. Former Global Strategy Director at Zenith Worldwide, part of Publicis Groupe. 13+ years of strategy across retail, technology, wellness, banking, luxury, and FMCG. Client engagements include Google across LatAm markets, Microsoft, Jaguar Land Rover, Costa Coffee, Preferred Hotels, and KSL Resorts. MA in International Marketing and Communication. Works in English, French, and Mandarin. Biography Most organisations treat foresight as a slide at the start of strategy offsites. GDR, where Ella Sy is Business Futures Strategy Director, sells it as a product to retailers and brands that need to place commercial bets on where consumer behaviour is going next. That is the discipline she brings into the room. Before GDR, she was Global Strategy Director at Zenith Worldwide inside Publicis Groupe, running strategy for large advertising clients. The common thread across the two roles is translation. Taking messy, contradictory signals from culture, technology, and consumer behaviour and turning them into positions a leadership team can defend and a business can execute against. She also holds an operational role: Strategy Director and Head of Programme at Elevate, a UK youth mentoring organisation where she chairs the Youth Board Committee. That side of the work keeps her close to delivery rather than only advice, which is unusual for a speaker working in the futures space. Her client record crosses categories that rarely share speakers: Google across Latin American markets, Microsoft, Jaguar Land Rover, Costa Coffee, Preferred Hotels, KSL Resorts. French-born, of Asian heritage, based in the UK, she works in English, French, and Mandarin, and the cultural range shows up in how she frames audiences outside the Anglosphere default. Key speaking topics Strategic foresight and business futures Consumer and cultural signal reading Customer experience and brand strategy in an AI-shaped market Organisational culture under technological disruption Purpose-driven leadership and human growth Cross-cultural strategy across EMEA and APAC Ideal for CSOs, chief strategy officers, and transformation leads deciding where to place medium-term bets. CMOs and customer experience leaders in retail, hospitality, and consumer technology. Boards and executive teams setting a three-to-five year direction under technology and consumer volatility. International leadership groups that need a non-US-default reading of culture and consumer change. Audience outcomes A sharper read on which emerging signals in consumer behaviour and technology actually matter for the business in the room. Working language for talking about culture and customer experience together rather than as separate agendas. Examples from retail, luxury, hospitality, and technology clients that test the ideas against real commercial pressure. A more honest view of the gap between seeing change and executing on it inside a large organisation. Cross-cultural context for leaders whose markets extend beyond the US and UK.

Why organisations work with Seyi Akiwowo She built Glitch from a personal campaign in 2017 into a working UK charity on online gender-based violence, which gives her a different register from consultants who study the issue from outside. Her Penguin Life book How to Stay Safe Online is one of the few mainstream titles that treats online harm as a serious workplace and leadership concern, not a parenting issue, and gives executive audiences a reference text. She served as an elected councillor in Newham at 23 and addressed the 38th session of the UN Human Rights Council, which means she is comfortable in regulated, scrutinised, formal rooms, not just activist spaces. She has held trust and safety advisory roles with major platforms including TikTok, which gives her direct read on how the largest platforms handle abuse, moderation, and policy. She declined an MBE publicly in 2022. That decision and the way she framed it gives her unusual credibility with audiences who are sceptical of inclusion as institutional theatre. Biography highlights Founder of Glitch, the UK charity addressing online abuse and online gender-based violence, established out of the 2017 #FixTheGlitch campaign. Author, How to Stay Safe Online, Penguin Life, 2022. Elected councillor for Newham, East London, at the age of 23, the youngest Black woman councillor in the UK at the time. Speaker at the 38th session of the UN Human Rights Council on online gender-based violence; Amnesty International Human Rights Defender (2018). Digital Leader of the Year (2019); Marie Claire Future Shaper (2019); WIRED Changemaker cover (2021); TEDxLondon speaker (2019). Trust and safety advisory roles with platforms including TikTok; bachelor’s degree in social policy, London School of Economics. Biography In 2017, a recording of a speech delivered at the European Parliament went viral. The reaction was a flood of racist and misogynistic abuse, more than seventy reports filed with the platforms, and almost no response from them. The campaign that emerged from that experience, #FixTheGlitch, became the charity Glitch. Glitch is now a recognised voice on online abuse and online gender-based violence in the UK. It works with women, marginalised communities, parliamentarians, and platforms, and its evidence has been part of the policy conversation around the UK Online Safety Act. The work is operational, not theoretical: training, casework, lobbying, partnerships with platforms including TikTok where Akiwowo has held trust and safety advisory roles. Her credibility predates Glitch. At 23 she was elected a Labour councillor for Newham, the youngest Black woman councillor in the UK. She holds a bachelor’s degree in social policy from the London School of Economics. She has addressed the 38th session of the UN Human Rights Council on online gender-based violence and was named an Amnesty International Human Rights Defender in 2018. Penguin Life published How to Stay Safe Online in 2022. It is the rare mainstream book that treats online harm as a serious leadership and workplace concern. In the same year she was offered an MBE and chose not to accept it, a decision she explained publicly. For corporate audiences thinking about inclusion, employee safety, and values-based leadership, that combination, an elected politician’s record, an operating charity, a Penguin book, and a refused honour, is the substance she brings into the room. Key speaking topics Online safety as a workplace duty of care Online gender-based violence and digital harm Values-based and inclusive leadership Digital self-care and resilience for senior leaders Platform accountability and trust and safety Inclusion in a contested political climate Ideal for CHROs, Chief People Officers and Heads of DEI rebuilding the inclusion case for sceptical executive audiences Heads of internal communications, employee experience, and risk responsible for staff wellbeing in public-facing roles Trust and safety, policy, and product leaders inside platforms and regulated technology businesses Senior women’s networks, employee resource groups, and leadership development programmes Audience outcomes A working definition of online harm as a workplace and leadership issue, not a personal coping problem A direct read on how platforms actually respond to abuse, drawn from advisory work with companies including TikTok Practical content from the Penguin Life book How to Stay Safe Online that audiences can use the next day A confident position on inclusion and values-based leadership that holds up in the current political climate A senior voice that has chosen difficult institutional decisions, including declining an MBE, and can speak credibly about leadership under public scrutiny

Why organisations work with Rafe Offer He has run brand portfolios at the scale most marketers only study, including a $1.2 billion Coca-Cola business and a Disney adult merchandise category that grew from $50m to $800m under his marketing leadership. He turned a single concert in a North London flat into Sofar Sounds, a venture-backed live music network operating in over 300 cities, with $40 million raised and partnerships with Airbnb and Uber. He works on the seam between brand and community, which is where most companies now have to compete and where most marketing leaders lack practical playbooks. His career spans the corporate brand machine and the founder seat, so the same talk holds up in front of a CMO at a listed business and a scale-up CEO with a board to convince. Biography highlights Founder and Founder-Chair of Sofar Sounds, the global live music community founded in London in 2009. Former Director of Global Marketing, Disney Consumer Products, leading worldwide marketing for a $12bn licensing business. Former Global Marketing Director, The Coca-Cola Company, with responsibility for $1.2bn in stores, attractions, events and licensed merchandise. Former Director of Innovation, Diageo. Founder of “this & that,” a community and tech start-up focused on the practice of dialogue. Sofar Sounds named “one of the top new brands in America” by New York Magazine and described as a “quiet revolution” by The Guardian. Biography A live concert in a North London flat in 2009, eight friends invited to listen to a single performer, became the seed of Sofar Sounds. From that evening, Rafe Offer built a global live music network now operating in more than 300 cities, with about $40 million raised across three funding rounds and partnerships with Airbnb and Uber. New York Magazine called it one of the top new brands in America. The unusual part of his career is the route in. Before Sofar, Offer ran the Mickey Unlimited adult merchandise programme at Disney, where the “having fun never goes out of style” campaign helped grow that category from $50m to $800m. He went on to lead worldwide marketing for Disney Consumer Products’ $12bn licensing business, then ran a $1.2bn Coca-Cola portfolio of stores, events and licensed merchandise as Global Marketing Director, before taking a Director of Innovation role at Diageo. That sequence, big-brand operator turned founder, is what gives his perspective its weight. He has built community-led growth from scratch and run brand P&Ls at industrial scale. He talks credibly to a CMO worried about declining ad efficiency and to a founder trying to convert a passionate audience into a fundable business. His more recent venture, this & that, is a community and tech start-up built around the practice of dialogue. It extends the through-line of his work: how organisations earn the right to people’s attention, and how that attention becomes commercial substance. Key speaking topics Brand building in the era of community Customer experience as a growth engine Scaling a start-up from idea to global brand Marketing and innovation inside large organisations Company culture in entrepreneurial businesses Fundraising and commercialising a community brand Ideal for CMOs and brand leaders rebuilding marketing for a low-trust, low-attention environment Founders and scale-up CEOs converting community traction into investable growth Customer experience and innovation leads inside large consumer businesses Boards reviewing brand and growth strategy in consumer-facing categories Audience outcomes A clearer view of why community has become the central question for consumer brands, with examples from Sofar, Disney and Coca-Cola Specific lessons on running a global brand portfolio at scale, drawn from leading $1.2bn at Coca-Cola and $12bn licensing at Disney A founder’s account of what investors actually fund in a community-led business Practical detail on how culture and customer experience interact in fast-growing companies

Why organisations work with Karen Blackett She ran WPP in the UK during the COVID turnaround, responsible for around US$2 billion of revenue and 13,000 people, which gives her authority on what cultural change at FTSE scale actually requires. During her five years as CEO of MediaCom UK, ethnic diversity moved from 11% to 19% and women in senior management reached 44%, the kind of attributable shift most leadership talks cannot reference. As the UK government’s Race Equality Business Champion under the Race at Work Charter, she has worked across sectors on the specific mechanics of progression, not the rhetoric of inclusion. Her current Diageo board seat and her co-founder role at the Black Equity Organisation give her a live view of how the same questions land in a FTSE 10 boardroom and in national civil society. Biography highlights Former UK President, WPP, with responsibility for around US$2 billion of revenue and 13,000 people. Former CEO of MediaCom UK and CEO of GroupM UK; MediaCom named Campaign Agency of the Year in 2013 and 2014 under her leadership. Non-Executive Director, Diageo plc, since June 2022; member of the Nomination and Remuneration Committees. Non-Executive Director, Cabinet Office Board; previously UK Race Equality Business Champion under the Race at Work Charter. Co-founder, Black Equity Organisation (2021), alongside David Lammy, David Olusoga, Kwame Kwei-Armah, Ric Lewis and Dame Vivian Hunt. Chancellor of the University of Portsmouth, the first alumna to hold the position. Awarded CBE (2025) for services to Advertising and the Creative Industries; OBE (2014); first businesswoman to top the Powerlist. Biography Running a marketing services group of 13,000 people through a pandemic exposes whether a leader’s cultural language is operational or decorative. WPP UK was Karen Blackett’s brief for four years, with around US$2 billion of revenue under her remit and a workforce that needed to be both held together and pushed forward. She came to the role after running MediaCom UK as CEO, where the agency was named Campaign Agency of the Year in 2013 and 2014. The MediaCom record is the one she is most often asked about. Across her five years as CEO, ethnic diversity in the business moved from 11% to 19% and women in senior management reached 44%. Those numbers are unusual because they exist at all. Most senior leaders speaking on culture cannot point to a specific business they changed by a specific amount. That track record is why government and boards now use her. She was appointed UK Race Equality Business Champion in 2018 by Prime Minister Theresa May, working through the Race at Work Charter with Business in the Community. She sits on the Cabinet Office Board as a Non-Executive Director, and on the Diageo board as a Non-Executive Director, where she is a member of the Nomination and Remuneration Committees. In 2021 she co-founded the Black Equity Organisation with David Lammy, David Olusoga, Kwame Kwei-Armah, Ric Lewis and Dame Vivian Hunt, an independent national civil rights body for Black Britons. She was awarded an OBE in 2014 and a CBE in the 2025 King’s New Year Honours. She was the first businesswoman to top the Powerlist of Britain’s 100 most influential Black people, in 2015. Key speaking topics Leadership at scale through periods of disruption Culture as an operating system, not a statement Inclusion as a measurable business outcome Board-level race equity and the Race at Work agenda Future of work in marketing and creative industries Brand, growth and consumer change Ideal for CEO and board audiences considering how to make culture or inclusion commitments measurable CHROs, CPOs and group HR directors responsible for senior progression data Marketing and communications leadership teams in FTSE-scale businesses Networks and councils focused on Black leadership progression in UK corporates Audience outcomes A board-level frame for treating culture as part of operating performance rather than a separate workstream. A specific worked example of how senior leadership composition changes when progression mechanics are redesigned. A clearer view of where Race at Work Charter commitments most often fail and what holds them in place. Sharper language for talking about inclusion in a contested external environment without retreating to compliance speak.

Why organisations work with Adam Kingl A decade-plus of original research into how Generation Y expects to work and be led, conducted while at London Business School and Duke Corporate Education, now applied to advising boards on talent and culture strategy. Author of two books from mainstream business publishers (Next Generation Leadership with HarperCollins, Sparking Success with Kogan Page), the second shortlisted for the Business Book Awards 2024 in the Smart Thinking category. Primary research inside the creative industries (Carnegie Hall, Disney Imagineering, Broadway theatre, the writers’ room of Friends) translated into leadership practice for companies including Pixar, Panasonic, Bosch and Netflix. Very few leadership speakers work from that source base. Adjunct teaching at UCL School of Management, Hult Ashridge, Imperial College Business School and the Møller Institute at Churchill College, Cambridge. These appointments come through competitive academic review and carry live executive programme responsibility. A decade as Executive Director of Thought Leadership at London Business School and Regional Managing Director (Europe) at Duke Corporate Education. He has designed and run executive development at scale, which shapes how he reads a boardroom. Biography highlights Author of Next Generation Leadership (HarperCollins, 2020) and Sparking Success (Kogan Page, 2023), the second shortlisted for the Business Book Awards 2024 in the Smart Thinking category Former Executive Director of Thought Leadership and Learning Solutions at London Business School (nearly a decade in post) Former Regional Managing Director (Europe) at Duke Corporate Education, Fuqua School of Business, Duke University Adjunct Faculty at UCL School of Management, Hult Ashridge International Business School and Imperial College Business School Associate of the Møller Institute at Churchill College, University of Cambridge Contributor and interviewee for the Financial Times, Forbes, Fortune, The Guardian, Fast Company and The Sunday Times Biography 80% of CEOs name innovation and creativity among their top three priorities. In the same surveyed organisations, 94% of employees rate their company as poor at both. That gap, between what executives say matters and what their organisations actually produce, is the starting point for most of Adam Kingl’s work. Kingl spent nearly a decade as Executive Director of Thought Leadership at London Business School, then led Duke Corporate Education’s European business as Regional Managing Director. He now teaches at UCL School of Management, Hult Ashridge, Imperial College Business School and the Møller Institute at Churchill College, Cambridge. His material is built and tested inside those programmes before it reaches any commercial audience. Next Generation Leadership (HarperCollins, 2020) grew out of a decade of original research into how Generation Y expects to work and be led. It treats generational change as a management design problem. Kingl’s argument is that the old playbook, built on hierarchy and productivity, produces the disengagement and attrition the same playbook is then used to diagnose. Sparking Success (Kogan Page, 2023), shortlisted for the Business Book Awards in the Smart Thinking category, goes inside the arts. Carnegie Hall, Disney Imagineering, Broadway theatre and the writers’ room of Friends are interviewed on how they produce creative output under commercial pressure. Those habits are then mapped into corporate practice at Pixar, Bosch, Panasonic and Netflix. His advisory work spans the BBC, BP, Disney, HSBC, LVMH, Shell and the European Central Bank. Key speaking topics Generational paradigms in leadership Creativity and creative mindset in business Culture and talent strategy Future of work Leadership and management innovation Executive education and capability building Ideal for CHROs and chief people officers reshaping leadership development for a multigenerational workforce CEOs and executive committees where stated innovation and engagement ambitions are outrunning the culture and talent practices meant to deliver them Boards and executive education programmes investing in next-generation leadership capability Learning and development leaders designing curricula for leadership at mid-career and senior level Audience outcomes A sharper diagnostic for why stated priorities on innovation and engagement keep failing to show up in organisational behaviour A set of creative practices borrowed from arts organisations (including how Pixar, Disney Imagineering and the Friends writers’ room actually work) and a route to adopting them in a corporate setting A clearer read on what younger talent actually expects from work, and which of those expectations are non-negotiable for retention A vocabulary for talking about generational differences in the workplace that avoids the usual folklore about “millennials” and “Gen Z”

Why organisations work with Brant Menswar A defined methodology, Black Sheep Values, that gives leaders a shared language for the five values their organisation will not trade away under pressure. Behavioural-science grounding through an eCornell Psychology of Leadership certification, applied to the everyday mechanics of trust, vulnerability and team performance. Author of two trade-published books on the same thesis: Black Sheep (Page Two, 2020) and Designing Momentum (Wiley, 2025), giving the work a documented intellectual spine rather than a slide deck. A 20-year career as a recording artist before the speaking work, which means a keynote that lands as a live performance, not a talk read off a screen. Track record inside large, brand-sensitive organisations including Netflix, Verizon, Microsoft, ESPN and Hilton, where the culture stakes are high and the audience is sceptical of motivational content. Biography highlights Author, Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Page Two, 2020). Author, Designing Momentum: A Big Goal Blueprint for Transforming Everyday Moments into Massive Success (Wiley, 2025). Certified in Psychology of Leadership, eCornell, Cornell University. Founder and CEO of Black Sheep Foundry; previously founder of Rock Star Impact and partner at Banding People Together. Host of Just a Moment, a podcast distributed by SURROUND Podcast Network. Keynote work delivered for organisations including Netflix, Verizon, Microsoft, ESPN, Hilton, Anthem, Sony Pictures and St. Jude Children’s Research Hospital. Biography Most companies can recite their stated values. Far fewer can name the values their teams actually use when a project slips, a leader leaves or a quarter goes sideways. That gap is the working territory of Brant Menswar’s keynote practice and the through-line of his two books. The methodology has a name and a structure. Black Sheep Values are the five non-negotiable values that, in Menswar’s framing, sit underneath every meaningful decision a person or a team makes. The argument is that culture only holds when those values are explicit, shared, and used as a decision filter, rather than printed on a wall poster. Black Sheep (Page Two, 2020) introduced the framework. Designing Momentum (Wiley, 2025) applies it to how teams convert ordinary moments into compounding progress. The credentials behind the work are concrete. Menswar holds a Psychology of Leadership certification from eCornell at Cornell University, and built the consulting practice through Banding People Together and Rock Star Impact before founding Black Sheep Foundry in 2023. The client list, including Netflix, Verizon, Microsoft, ESPN, Hilton, Anthem, Sony Pictures and St. Jude Children’s Research Hospital, sits inside industries where culture programmes are routinely cynical, and where a generic motivational keynote does not survive the room. What separates the delivery from a standard culture talk is the craft of the room itself. Menswar spent twenty years as a recording artist before the keynote work, and the live performance discipline shows: pacing, music, structure, and a refusal to default to slide-driven exposition. The result is a session leadership teams can recall in detail months later, which is the only useful test of a culture keynote. Key speaking topics Values-based culture and the Black Sheep Values methodology Connection, trust and team vulnerability Employee engagement and retention through values alignment Leading change without losing the workforce Personal and team resilience under pressure Authenticity and identity in professional life Ideal for CHROs and chief people officers rebuilding culture after restructure, merger or rapid growth Sales, customer and client-facing leadership teams whose performance depends on trust All-employee or all-leader gatherings where the brief is engagement and connection, not strategy content Organisations using offsites to reset team norms after a period of fatigue or turnover Audience outcomes A method for naming the five non-negotiable values a team will not trade away A clearer read on why specific cultural commitments are failing in the organisation today Language and a shared frame leaders can use back at work, not just in the room A more honest conversation about trust, vulnerability and what teams owe each other

Why organisations work with Kevin Brown He brings the operator’s view. Twenty years inside SERVPRO’s leadership team, helping build a franchise system into a billion-dollar category leader, gives him direct credibility with sales, service, and franchise audiences that academic culture speakers cannot match. The HERO Effect is a usable framework, not a slogan. It gives frontline teams and managers a shared language for personal accountability that survives the flight home from the conference. He sits comfortably in front of mixed audiences: sales kick-offs, franchisee conventions, dealer meetings, and customer-experience summits. The same material lands with technicians, agents, and senior leaders. Repeat-booking proof. His client list, which includes American Express, Delta Air Lines, PayPal, ExxonMobil, Chick-fil-A, and Ernst and Young, reflects organisations that buy speakers on outcomes, not on novelty. Recognition from buyer-facing bodies. Global Gurus Top 30 Motivational Speakers (2024), SpeakInc Top 10 Keynote Speakers (2021), and NorthStar Meetings Group Best Keynote Speakers (2019). Biography highlights Author of The Hero Effect: Being Your Best When It Matters the Most (2017) and Unleashing Your Hero (HarperCollins Leadership, 2021). Spent more than 20 years on the senior leadership team at SERVPRO, helping grow the franchise system into a billion-dollar category leader. Creator of the HERO Effect framework, used as the basis of his keynote programmes and books. Named to Global Gurus’ Top 30 Motivational Speakers list (2024). Selected to SpeakInc’s Top 10 Keynote Speakers (2021) and NorthStar Meetings Group’s Best Keynote Speakers (2019). Keynote client list includes American Express, Delta Air Lines, PayPal, ExxonMobil, Chick-fil-A, Verizon Connect, O’Reilly Automotive, Ernst and Young, Booz Allen Hamilton, and Merck. Biography Service-led businesses spend heavily on customer-experience programmes and still lose customers at the moment of contact. The reason is rarely strategy. It is the daily, individual choices of the people closest to the customer, and most cultures do not equip those people to choose well under pressure. That is the territory Kevin Brown has worked in for thirty years, first as an operator and now as a keynote speaker. Two decades of his corporate career were spent on the senior leadership team at SERVPRO, where the team built the franchise system into a billion-dollar category leader. He learned culture from the inside, in a network of independent operators where consistency had to be earned every day rather than mandated from headquarters. Out of that experience came the HERO Effect, the framework that anchors his keynotes and his two books, The Hero Effect (2017) and Unleashing Your Hero (HarperCollins Leadership, 2021). The argument is straightforward. Excellence is a personal practice before it is an organisational outcome, and leaders who treat culture as a behavioural discipline, not a values poster, get measurably different results from their frontline teams. His client list reflects who that argument lands with: American Express, Delta Air Lines, PayPal, ExxonMobil, Chick-fil-A, Verizon Connect, Ernst and Young, Booz Allen Hamilton. Global Gurus named him to its Top 30 Motivational Speakers list in 2024. The work is not theory borrowed for a stage. It is a set of operating principles taken back into the room they came from. Key speaking topics Service excellence and customer experience Culture and frontline accountability Leadership at every level Personal performance and ownership Sales-team motivation and consistency Franchise and dealer-network performance Ideal for CHROs, customer-experience leads, and operations leaders running cultural change inside service-led organisations. Sales kick-offs, dealer conferences, and franchisee conventions where the audience is mixed-seniority and outcome-focused. Front-line and customer-facing teams in retail, hospitality, financial services, and field service. Audience outcomes A shared vocabulary for personal accountability that managers can keep using after the keynote. A clearer line between individual behaviour and customer-experience results, made concrete with examples from inside a billion-dollar franchise system. Renewed energy in mixed-audience settings such as sales kick-offs and dealer meetings, where engagement is the usual brief. Practical prompts for managers on how to coach service consistency rather than mandate it.

Why organisations work with Sarah Culberson A first-person story that does the work belonging-themed talks usually fail at: foster care, transracial adoption, and the discovery at 28 that her father was a Mende prince in Sierra Leone. Audiences disengage from abstract DEI framing; this is concrete. Co-author of A Princess Found (St. Martin’s Press, 2009), in development as a Disney live-action film with producer Stephanie Allain. The story has cultural reach beyond the corporate room. President and co-founder of Sierra Leone Rising, an operating nonprofit running water, sanitation, education and coding programmes in the Bumpe Chiefdom. Allyship is something she builds, not theorises. Recipient of the Impact Award at Bounce TV’s 30th Trumpet Awards (2022), with sustained media coverage on CNN, Good Morning America, BBC and The New York Times. Pairs the inspirational keynote with practical content on assumptions, uncomfortable conversations and inclusive team-building, drawn from over 15 years presenting in schools, universities and corporations. Biography highlights Co-author, A Princess Found: An American Family, an African Chiefdom, and the Daughter Who Connected Them All (St. Martin’s Press, 2009) President and co-founder, Sierra Leone Rising (founded 2006, formerly the Kposowa Foundation) Mahaloi (granddaughter of the Paramount Chief) of the Bumpe-Gao Chiefdom, Sierra Leone Disney development deal (2019) for a live-action film adaptation of her memoir, with Stephanie Allain as producer Impact Award, Bounce TV 30th Trumpet Awards (2022) BFA, West Virginia University; MFA, American Conservatory Theater, San Francisco Featured on CNN, Good Morning America, BBC, NPR, The New York Times, People and Newsweek Biography In 2004, an adopted theatre student in San Francisco hired a private investigator to trace her birth family. The trail led from West Virginia to a chiefdom in Sierra Leone still recovering from a brutal civil war. Sarah Culberson’s father was a Mende prince. Her grandfather had been Paramount Chief. The discovery rewrote her sense of identity and gave her a public platform she has been working with ever since. That platform produced a memoir, A Princess Found, co-written with Tracy Trivas and published by St. Martin’s Press in 2009. Disney signed a development deal in 2019 to adapt the book into a live-action film, with Stephanie Allain producing and Culberson serving as executive producer. The story has been covered on CNN, Good Morning America, BBC and The New York Times. The substantive work, though, sits inside Sierra Leone Rising, the nonprofit she co-founded in 2006. It runs sanitation, clean water, education and coding programmes in the Bumpe Chiefdom. The nonprofit is what gives her belonging keynote its weight. She is not asking organisations to consider allyship as a concept; she has spent two decades building it across two cultures. For corporate audiences she translates that experience into the practical content of belonging: how assumptions form, how uncomfortable conversations are conducted, how cross-cultural teams move past politeness into trust. In 2022 she received the Impact Award at Bounce TV’s 30th Trumpet Awards, recognition for a body of work that joins a personal story to operating institutions on two continents. Key speaking topics Belonging and allyship in the workplace Cross-cultural identity and biracial experience Inclusive team-building Diversity, equity and inclusion Personal transformation and purpose Humanitarian leadership and social impact Ideal for CHROs, heads of DEI and culture leads commissioning belonging or inclusion programmes Employee resource groups and women’s leadership networks Annual company conferences and kick-offs seeking an inspirational anchor with substantive content Education and nonprofit sector audiences working on equity and social impact Audience outcomes A vivid, memorable narrative that grounds inclusion conversations in lived experience rather than policy language A working vocabulary for assumptions, allyship and cross-cultural difference inside teams Concrete examples of how a Western-educated outsider built trust and impact in a post-conflict community in Sierra Leone Renewed commitment to belonging as a daily leadership practice, not a programme

Why organisations work with Matt Eversmann He brings a first-person, documented account of small-unit leadership inside the Battle of Mogadishu, one of the most analysed combat actions of the modern era, and translates it directly into commercial decision-making. His Bronze Star with Valor and 20 years in elite Ranger and Infantry units give credibility on team performance under stress that consulting frameworks cannot replicate. As co-author with James Patterson of three New York Times bestselling oral histories of soldiers and police officers, he has spent a decade interviewing operators about how teams hold together, which sharpens his content well beyond a single war story. His teaching record at the U.S. Army War College and the Johns Hopkins ROTC program means he speaks to leaders in the language of training and followership, not just battlefield anecdotes. He is the rare keynote a senior team will quote back to each other a week later, because the material concerns specific, named decisions, not abstractions about resilience. Biography highlights Retired U.S. Army First Sergeant, 3rd Battalion, 75th Ranger Regiment; 20 years of active service. Bronze Star Medal with Valor device for actions in the Battle of Mogadishu, October 3, 1993. Portrayed by Josh Hartnett in Ridley Scott’s Black Hawk Down (2001); the first source interviewed for Mark Bowden’s original book. Co-author with James Patterson of Walk in My Combat Boots, Walk the Blue Line and American Heroes, all New York Times bestsellers in the Heroes Among Us series. Former Operations Sergeant at the U.S. Army War College and former instructor in Johns Hopkins University’s ROTC program. Deployed to Iraq from 2007 to 2008 as an Infantry Company First Sergeant with the 10th Mountain Division during the Surge. Biography The Battle of Mogadishu on 3 October 1993 lasted roughly 18 hours. Inside it, a young staff sergeant from the 3rd Ranger Battalion was responsible for a chalk of soldiers fast-roping into a city that had already gone wrong. That sergeant was Matt Eversmann, and the decisions he made in those hours became one of the most studied case studies in modern small-unit command. The reason that experience matters in a boardroom is not symbolism. It is that the conditions Rangers train for, incomplete information, broken communications, no time to consult upward, are the same conditions senior teams now face during cyber incidents, supply shocks and reputational crises. Eversmann teaches what holds and what fails when a plan does not survive contact. His authority on the subject extends well beyond his own service. As co-author with James Patterson of Walk in My Combat Boots, Walk the Blue Line and American Heroes, he has spent years interviewing soldiers, police officers and first responders about the texture of decisions made under load. That body of work, three New York Times bestsellers, sits behind every keynote. Before founding Eversmann Advisory in 2018, he served as Operations Sergeant at the U.S. Army War College, taught leadership in the Johns Hopkins University ROTC program, and led an Infantry Company through the Iraq Surge. The result is a speaker who can move from a specific named moment in Mogadishu to a specific question a CEO is asking about command culture, without losing either audience. Key speaking topics Leadership under pressure and in crisis Team performance in high-stakes environments Decision-making with incomplete information Accountability and followership inside elite units Trust and culture in small teams Lessons from the Battle of Mogadishu and combat command Service, sacrifice and operator stories from Walk in My Combat Boots Ideal for CEO and C-suite offsites focused on resilience, command culture and crisis decision-making. Leadership development programmes for senior operators, plant managers, regional heads and first-line commanders of large field organisations. Conferences for sectors with a high-consequence operating tempo: financial services, energy, healthcare, defence, law enforcement, and aviation. Annual sales kick-offs and partner meetings looking for a serious anchor keynote rather than entertainment. Audience outcomes A vocabulary for naming what their teams actually do well and badly when conditions go non-linear. Specific lessons from a documented combat action that translate to crisis governance and post-incident review. A clearer view of what accountability looks like at the team-leader level, distinct from individual performance. Renewed seriousness about preparation, rehearsal and standards as cultural artefacts, not HR processes. Stories with named operators and named events that senior leaders can reference back inside their own organisations.

Why organisations work with Charlie Rocket A first-person reinvention story with hard credentials behind it: Grammy win as 2 Chainz’s manager at Street Execs, then a public health and athletic transformation rather than a curated brand exercise. The Nike «Dream Crazy» connection gives the keynote a culturally recognisable anchor. The Kaepernick spot won the 2019 Outstanding Commercial Emmy, and audiences place the story instantly. He moves a room emotionally without leaving it there. The Dream Machine Foundation gives the talk a working example of putting ambition into operational practice, not just rhetoric. He pairs naturally with leadership offsites, sales kick-offs, and culture moments where the brief is not analysis but a step-change in energy and self-belief at the top of the organisation. Biography highlights Founder of the Dream Machine Foundation, a non-profit funding individual dreams, small businesses and community recovery projects since 2018. Former CEO of Street Execs, the artist management company behind 2 Chainz, with a Grammy win to his name during that period. Featured in Nike’s «Dream Crazy» campaign with Colin Kaepernick, winner of the 2019 Creative Arts Emmy for Outstanding Commercial. Endurance athlete: marathon finisher and Ironman finisher following a documented health turnaround that included losing approximately 125 lbs. Profiled by CNN in its Turning Points series on his decision to leave the music business to focus on health. Speaks internationally on reinvention, mindset and culture for corporate audiences across sectors. Biography A music executive walks away from a multimillion-dollar artist management business at 31 because his body has stopped cooperating. That is the hinge moment in Charlie Rocket Jabaley’s story, and the reason it lands in corporate rooms. He had built Street Execs into the company behind 2 Chainz, taken home a Grammy, and was, by his own account, 300 lbs and out of road. What he did next is what makes the talk usable for organisations rather than just moving. He treated his own life as a turnaround project. He lost roughly 125 lbs, became a marathon and Ironman finisher, and ended up in Nike’s «Dream Crazy» advertisement with Colin Kaepernick, the spot that won the 2019 Creative Arts Emmy for Outstanding Commercial. CNN profiled the decision in its Turning Points series. The corporate keynote sits on top of that arc. The argument is straightforward: ambition is a renewable practice, and most senior teams have quietly let theirs decay under operational load. He extends the personal frame outward through the Dream Machine Foundation, which has been funding individual dreams and small business launches since 2018, as a working proof that the discipline scales beyond one person. The fit is specific. This is a speaker for moments when a leadership group, a sales force, or a culture programme needs a step-change in energy and self-belief, with credible substance behind the inspiration. It is not a research keynote. It is a reinvention keynote with the receipts. Key speaking topics Personal reinvention and mindset Resilience after health and career shock Culture shift and team ambition Purpose-driven leadership Storytelling and brand-led motivation Philanthropy and impact Ideal for Leadership offsites and CEO summits opening or closing on a culture moment Annual sales kick-offs and revenue team gatherings Employee experience and wellbeing programmes that need a credible voice on resilience Foundation, ESG and corporate responsibility events where the brief calls for substance behind the inspiration Audience outcomes A vivid case for treating personal ambition as a leadership discipline, not a private matter Specific behavioural anchors he has used in his own reinvention, transferable into team practice A reset on what individual leaders are willing to ask of themselves and their teams A working model, the Dream Machine Foundation, of how ambition becomes operational rather than aspirational