Georgie Frost

Why organisations work with Georgie Frost

• A finance voice employees already trust. Frost reaches a mainstream UK audience every week through This is Money and Times Money Mentor, which makes her credible to a workforce that tunes out internal benefits messaging.
• A 2016 Headline Money Financial Broadcast Journalist of the Year award and a decade of national radio and TV work, so the credibility is external and verifiable, not bureau marketing.
• A live event operator. She has hosted from COP, Cannes Lions and Mobile World Congress, which means she can hold a complex commercial agenda on stage, not only deliver a keynote.
• A first-person story about debt, chronic pain and rebuilding a career that gives financial wellbeing sessions emotional substance without slipping into motivational territory.
• BBC sports broadcasting background and an MA in Political Communications from Goldsmiths, which together explain why she can translate technical finance into language a non-specialist audience will sit with.

Biography highlights

• Host, This is Money podcast
• Editor-at-large, Times Money Mentor (The Times)
• Headline Money Financial Broadcast Journalist of the Year, 2016
• Regular contributor, Times Radio, BBC national and regional stations, TalkRadio
• Event host at COP, Cannes Lions Festival, Mobile World Congress
• MA Political Communications, Goldsmiths; PGDip Broadcasting; BA History, University of Bristol

Biography

Personal finance is the most widely discussed and least well taught subject in British public life. Employees read about inflation, mortgage rates and pension changes every day, but most of them still describe themselves as financially anxious. Internal benefits communication rarely closes that gap.

This is the territory Frost has worked in for more than a decade. As host of the This is Money podcast and editor-at-large at Times Money Mentor, she sits inside two of the largest mainstream personal finance audiences in the UK. Her weekly job is to make consumer finance, household economics and policy change legible to people who do not work in financial services.

She moved into finance after a back injury in 2008 ended a decade of BBC sports broadcasting and pushed her into serious debt. An NHS pain management programme in 2014, followed by an MA in Political Communications at Goldsmiths and qualifications in consumer law and personal finance, was the route back. That biography is part of why her financial wellbeing work lands: she is talking about money from inside the problem, not above it.

Outside the studio she has hosted live events at COP, Cannes Lions and Mobile World Congress, on briefs spanning climate, AI and marketing. Headline Money named her Financial Broadcast Journalist of the Year in 2016. Organisations book her to host a complex commercial agenda, to moderate finance and consumer panels, or to deliver a keynote on financial wellbeing where credibility with a non-specialist audience is the brief.

Key speaking topics

• Financial wellbeing in the workplace
• Personal finance and consumer affairs
• Financial inclusion and engagement
• Women and money
• Resilience through health and financial setback
• Conference hosting and panel moderation
• Business of sport

Ideal for

• CHROs and reward leaders designing financial wellbeing programmes
• Internal communications teams briefing employees on pay, pensions and benefits
• Financial services brands running customer or partner events
• Conference organisers needing a host across finance, consumer, sustainability or technology agendas

Audience outcomes

• A clearer read on why financial wellbeing programmes fail to engage employees, and what changes the dynamic
• Language and framing that makes money conversations land with a non-specialist workforce
• A first-person account of rebuilding financial life after debt, injury and chronic pain
• A finance and consumer agenda chaired with the cadence of a live broadcast, not a corporate script