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Why organisations work with Anna Hemmings A high-performance specialist with a six-time world champion’s record behind her. Fifteen years coaching senior teams, with a method built as much on the psychology of performance as on sport. She has reached the top, lost it, and got back. Diagnosed with Chronic Fatigue Syndrome at her competitive peak and told she would not race again, she returned to win three more world titles. That comeback is how she teaches recovery as a performance strategy rather than a wellbeing exercise. Her focus is the repeat, not the one-off peak. She works on the behaviours and culture that let teams perform at the highest level and hold it year after year, which is the question most leadership teams actually face. Accredited delivery that runs past the keynote. As a qualified high-performance and leadership coach and an accredited Five Behaviours of a Cohesive Team trainer, she takes leadership teams at IBM, Unilever, Novartis, Deloitte, and NatWest through masterclasses and team development. Biography highlights Six-time Marathon Kayak World Champion, including three consecutive titles from 2005 to 2007; Britain’s most successful female marathon kayaker. Two-time Olympian for Great Britain: Sydney 2000 and Beijing 2008. MBE, 2010 New Year Honours, for services to sport. Founder and Managing Director of Beyond the Barriers, a high-performance consultancy she has run since 2009. Accredited High Performance and Leadership Coach and accredited Five Behaviours of a Cohesive Team trainer. Has now spent as long developing senior leaders and teams as she spent competing, with clients including IBM, Unilever, Novartis, Deloitte, British Airways, and NatWest. Biography Reaching the top of a field is hard. Staying there, year after year, while the pressure becomes permanent, is harder, and it is the problem most leadership teams underestimate. It is also the one Anna Hemmings spent her sporting career solving in public. She won six marathon kayak world titles, three of them in consecutive years, and competed at two Olympic Games. The detail that matters most came in between. Diagnosed with Chronic Fatigue Syndrome at her peak and told she might not race again, she came back to win three more world titles and qualify for Beijing 2008. She treats that comeback as evidence that recovery can be engineered as a performance strategy. The second half of her career has now run longer than the first. Since 2009 she has built Beyond the Barriers into a high-performance consultancy, coaching senior leaders and teams at IBM, Unilever, Novartis, Deloitte, and NatWest. Her method pairs what works at elite level with an applied reading of human behaviour and the psychology of performance. That is why it holds up with executives who have no interest in sport. She is an accredited high-performance and leadership coach and a Five Behaviours of a Cohesive Team trainer, so her work runs from keynote into masterclass and team development. She has now spent more years coaching leaders and teams than she spent winning titles, and that is the half of the story that earns her the room. Key speaking topics Achieving and sustaining high performance High-performance culture and world-class teams Resilience and performance under pressure Recovery and refocus as a performance strategy Mindset for thriving under constant demand Leadership and high-performing teams Ideal for Executive and leadership teams under pressure to perform at a high level and repeat it CEOs and senior leaders who have reached a peak and need to sustain it without burning out the team Sales and commercial leadership operating in demanding, target-driven cycles HR and L&D leads designing high-performance and leadership development programmes Audience outcomes What it actually takes to reach a high level and hold it, beyond a single peak The specific behaviours that separate the best teams from the merely good Recovery and refocus methods they can use under pressure, treated as a performance tool, not a wellbeing add-on A first-hand account of being written off at her peak and coming back, used as working material on how resilience is built Language for talking about high performance and its disciplines with their own teams

Why organisations work with Annemarie Steen A working method for adaptability rather than a talk about it. Her keynotes ask the room to practise the behaviours she names, so leadership teams leave with something they have already tried, not only heard Faculty credibility on two sides of the discipline: senior facilitator at THNK School of Creative Leadership in Amsterdam and award-winning MBA visiting lecturer at Estonian Business School on Creative and Playful Leadership A clear thesis on why composure and openness matter to commercial decisions, not as soft skills but as the conditions under which good judgement actually happens One of the few European speakers who can hold a serious leadership audience while running an interactive room, useful when a client wants a keynote that does not flatten into a lecture Biography highlights Owner of SteenTrain since 2009, a leadership development practice built around playful, applied-improvisation methods Founder of Play-Break, a concept for short recovery and creativity practices used inside teams and at events Senior facilitator at THNK School of Creative Leadership, Amsterdam Partner at The Core Story, a strategic narrative and storytelling consultancy Visiting lecturer in Creative and Playful Leadership at Estonian Business School for around nine years, awarded Best Visiting Lecturer for the MBA course TEDx speaker (Tallaght, Dublin, 2014, “What happens when you press PLAY”); client work has included the Netherlands Ministry of Defence, KPMG Estonia, the Estonian Employers Confederation, Vlerick Business School and Fontys Biography Most leadership teams know the language of agility and innovation. Far fewer have a working method for the behaviours those words refer to. Steen’s practice fills that gap. She treats playfulness as a discipline, not a mood, and trains senior groups in how to read a room, hold uncertainty without seizing up, and make a decision that is open to revision. The foundation is applied improvisation, taken seriously. At THNK School of Creative Leadership in Amsterdam, where she is a senior facilitator, the methods are used to develop founders and senior leaders running ventures in complex markets. At Estonian Business School, her course on Creative and Playful Leadership has run for around nine years on the MBA, and was awarded Best Visiting Lecturer. The work travels because it is built around behaviours that hold up under business pressure, not just classroom exercises. Her client list reflects that reach. The Netherlands Ministry of Defence, KPMG Estonia, the Estonian Employers Confederation, Vlerick Business School and Fontys have all used her with senior groups. A 2014 TEDx talk in Tallaght, “What happens when you press PLAY”, sets out the underlying argument: that organisations lose access to their own intelligence when they over-perform seriousness, and that recovering creative range is a leadership decision, not a perk. What clients tend to book her for is the combination of a keynote and a room that actually does something. Steen runs the talk as an interactive frame, so a leadership audience leaves having rehearsed presence, listening and response under mild pressure, rather than having taken notes about them. Key speaking topics Playful leadership and leading under uncertainty Applied improvisation for senior teams Creativity, innovation and design thinking in practice Storytelling for business and executive communication Presence, listening and connection at senior level Recovery, attention and team energy at work Ideal for Senior leadership offsites where the brief is to shift behaviour, not deliver information HR, learning and OD leads commissioning executive development on adaptability and creative range Conference organisers looking for an interactive keynote or moderator who can hold a serious leadership room Audience outcomes A direct experience of the behaviours that make a leadership team adaptable, not only a description of them Specific practices for presence, listening and response that can be used inside their own meetings A practical argument for why creative range is a commercial capability, not an HR theme Renewed attention to recovery and energy as inputs to senior decision-making

Why organisations work with Anton Gunn He has operated at the level his audiences operate at. Advising a President on national health policy and running diversity and external affairs inside a federal department is not a case study he read; it is the room he was in. His World-Class Culture framework gives executives a named, structured approach to retention and culture rather than another values poster. It has been applied inside Pfizer, KPMG, Microsoft, HCA Healthcare and Mercedes-Benz Vans. He talks about inclusion as an operating capability, not a political position. For boards navigating contested ground on DEI, that distinction is the reason he gets booked. His credibility carries on both sides of the executive table: a Harvard Institute of Politics fellow with a Certified Speaking Professional designation, an MSW, and seven years inside senior healthcare leadership at MUSC. Biography highlights Former senior advisor to President Barack Obama; Director of External Affairs, U.S. Department of Health and Human Services, leading stakeholder engagement for Affordable Care Act implementation Former Executive Director and Chief Diversity Officer, Medical University of South Carolina Resident Fellow, Harvard Institute of Politics Bestselling author of Just Lead, The Presidential Principles, and The Audacity of Leadership Certified Speaking Professional, a designation held by fewer than 10 percent of professional speakers worldwide Featured in TIME, The Wall Street Journal, Forbes, NPR, BBC and Good Morning America Biography The Affordable Care Act needed people to believe in it before it could function. As Director of External Affairs at the U.S. Department of Health and Human Services, Anton Gunn led the stakeholder engagement that turned a contested federal statute into something hospitals, employers and citizens could act on. That work, advising President Obama and Secretary Sebelius, is the reference point his clients hire him for. He has since spent close to a decade translating that experience into a body of executive practice. As Chief Diversity Officer and Executive Director at the Medical University of South Carolina, he ran inclusion as an operating function inside a complex healthcare institution, not as a communications exercise. His framework, World-Class Culture, codifies the seven behaviours he saw separate retention-positive cultures from the rest. His three books trace the same argument from different angles. The Audacity of Leadership set out the principles. The Presidential Principles distilled what he learned watching Obama lead in real time. Just Lead, his 2022 bestseller, gave operators 44 specific actions for retention and culture. Pfizer, KPMG, Microsoft, T-Mobile, SHRM and Mercedes-Benz Vans have all brought him in to apply that work. He is a Harvard Institute of Politics fellow and a Certified Speaking Professional, a designation held by under 10 percent of speakers globally. The combination buyers respond to is rarer than either credential alone: a former White House operator who has also run culture and inclusion inside a 17,000-person institution, and who can talk to a board in the language of accountability rather than aspiration. Key speaking topics Values-based leadership Workplace culture and retention Inclusive leadership Trust as an executive capability Crisis leadership and recovery Talent strategy in healthcare and regulated industries Ideal for Boards and CEOs navigating culture and retention under restructure CHROs and Chief Diversity Officers building inclusion as an operating discipline Senior leadership teams in healthcare, financial services and regulated industries Public sector and policy audiences working at the boundary of government and enterprise Audience outcomes A named, repeatable framework for diagnosing and rebuilding workplace culture A clearer view of where executive trust is earned and where it is forfeited Concrete actions for retention drawn from the Just Lead framework A working definition of inclusive leadership that holds up in front of a sceptical board An inside view of decision-making at the senior levels of the Obama administration

Why organisations work with Sir AP McCoy Twenty consecutive Champion Jockey titles give him a specific, unmatched claim on the question every leadership team asks: how do you avoid complacency when you are already winning. He speaks from a sport where the downside is injury, not a missed quarter, which makes his account of risk, recovery and getting back on the horse substantive rather than rhetorical. The 2010 Grand National win on Don’t Push It, at his fifteenth attempt, is a concrete case study in long-horizon goal discipline that audiences remember and cite. His current work as ITV Racing pundit, Times columnist and President of the Injured Jockeys Fund means he is a current public figure, not a retired athlete telling old stories. Biography highlights 4,358 career winners, a record for a National Hunt jockey. Champion Jockey in the United Kingdom twenty seasons in a row, from 1995/96 to 2014/15. 2010 BBC Sports Personality of the Year, the first jockey to win the award. OBE in 2010, Knighthood in the 2016 New Year Honours for services to horse racing. Winner of the Grand National, Cheltenham Gold Cup, Champion Hurdle, Queen Mother Champion Chase and King George VI Chase. President of the Injured Jockeys Fund, ITV Racing pundit and author of the autobiography Winner: My Racing Life. Biography Twenty consecutive Champion Jockey titles is not a record that rewards talent alone. It rewards a decision, taken every morning for two decades, to ride through injuries, weight constraints and pain that would retire most athletes inside a year. That is the ground from which Sir AP McCoy speaks to organisations. The numerical case is straightforward. 4,358 winners, a British season record of 289 wins in 2001/02, and 1,040 weeks at the top of his sport, longer than any other athlete in any discipline. The harder case is the one boardrooms actually need: how a performer keeps renewing the motivation to win when the trophy is already on the shelf. The Grand National answers part of that question. McCoy had won the Cheltenham Gold Cup, the Champion Hurdle, the Queen Mother Champion Chase and the King George VI Chase before Aintree finally relented. The 2010 win on Don’t Push It, at his fifteenth attempt, made him the first jockey to take the main BBC Sports Personality of the Year award, with 41.98% of the public vote. The discipline behind that result, not the result itself, is what translates. Post-retirement he is a working broadcaster rather than a retired athlete. He is a pundit on ITV Racing, a columnist for The Times and President of the Injured Jockeys Fund, the charity that looks after the riders who are not as lucky as he was. His autobiography Winner: My Racing Life was published by Orion in 2015. The Knighthood followed in the 2016 New Year Honours. Key speaking topics Sustained elite performance Resilience and recovery from setback Goal discipline over long horizons Leadership under physical and mental pressure Motivation after success Lessons from National Hunt racing for business High-performance mindset Ideal for Senior leadership teams facing the complacency risk that follows sustained success Sales and commercial organisations where year-on-year renewal of performance is the central challenge Financial and professional services firms hosting flagship client or partner events Board and executive offsites where a concrete, non-theoretical account of resilience is useful Audience outcomes A specific account of what it takes to stay hungry once winning has already been achieved A memorable case study in long-horizon goal discipline through the fifteen-year pursuit of the Grand National Direct insight from the rider’s own words on how to absorb setback, injury and public failure without losing the next race A measured, credible view on when to stop competing and how to rebuild a second career

Why organisations work with Archie Norman He ran the Asda turnaround from 1991 and sold the business to Walmart in 1999 at eight times the starting share price, a reference point that still defines UK retail recovery. He has chaired three FTSE-scale boards in very different states of repair: Asda, ITV and Marks & Spencer. Few speakers can discuss board, CEO and shareholder dynamics from all three seats. He sits at the intersection of commercial leadership and public policy, having served as Conservative MP for Tunbridge Wells, Chief Executive of the Conservative Party, and Lead Non-Executive at BEIS. He co-founded Policy Exchange in 2001, a think tank that shaped UK economic and public service reform, which gives his commentary on business and government real weight. The Institute for Turnaround awarded him its Lifetime Achievement Award in 2010 for practitioner work on corporate recovery, not for commentary on it. Biography highlights Chairman of Marks & Spencer since September 2017. Chairman of ITV plc from 2010 to 2016. Chief Executive then Chairman of Asda from 1991 to 1999, sold to Walmart in July 1999. Co-founder of the Policy Exchange think tank with Francis Maude in 2001. Lead Non-Executive Board Member at the Department for Business, Energy and Industrial Strategy, 2016 to 2020. Conservative MP for Tunbridge Wells 1997-2005; Chief Executive of the Conservative Party 1998-1999. Institute for Turnaround Lifetime Achievement Award, 2010. Biography Asda was close to collapse when Archie Norman arrived as Chief Executive in 1991. Over the following eight years, he and Allan Leighton rebuilt the operating model, the culture and the commercial pitch. The business was sold to Walmart in 1999 at eight times the starting share price, and the story is still used as a practitioner case at Harvard Business School. What distinguishes his perspective is the seat he has held since. Chairman of ITV from 2010 to 2016 through a hard pivot in the broadcast market. Chairman of Marks & Spencer since 2017, running a multi-year reset of stores, supply chain and digital. Three listed boards, three different forms of inertia, one consistent operating philosophy about how change actually happens inside a large company. The public policy side matters commercially. He was Conservative MP for Tunbridge Wells, Chief Executive of the Conservative Party under William Hague, and Lead Non-Executive at the Department for Business, Energy and Industrial Strategy from 2016 to 2020. He co-founded the Policy Exchange think tank with Francis Maude in 2001. That background shapes how he reads the interaction between regulators, ministers and boards, which is useful for any chair or CEO managing that perimeter. Youngest partner ever at McKinsey at 28, group finance director at Kingfisher at 32, and recipient of the Institute for Turnaround’s Lifetime Achievement Award in 2010. The point of the sequence is not the speed of it. It is that by the time he arrives in a boardroom to discuss a stalled transformation, he has seen the same patterns from the inside at every scale a UK board is likely to be operating at. Key speaking topics Corporate turnaround and organisational recovery Board and chair leadership Retail strategy and transformation Culture change inside listed companies Business and government Executive leadership under pressure Ideal for Chairs, CEOs and senior independent directors navigating a turnaround or strategic reset. Retail and consumer sector leadership teams. Boards and executive committees managing cultural resistance to change. Senior leaders in regulated industries where government relations shape commercial outcomes. Audience outcomes A concrete view of what the first 100 days of a serious turnaround actually look like at board and operating level. A sharper read on where cultural inertia sits inside a listed business and how to move it. A practitioner perspective on how chair, CEO and shareholder dynamics succeed or fail in a crisis. A clearer picture of how the business-government perimeter is managed in practice, from both sides.

Why organisations work with Arnaud Chevallier His “Frame, Explore, Decide” process – the core of Solvable (Pearson, 2022) – gives leadership teams a shared language for problem diagnosis that reduces the organisational cost of premature solution-jumping; this is a named, teachable framework, not a consulting philosophy. His research on the five types of strategic questions – published in Harvard Business Review (May-June 2024) and selected for HBR’s 10 Must Reads 2026 – gives executives a tool they can apply immediately to ambiguous, high-stakes discussions. His PhD in nonlinear stochastic mechanics, combined with strategy consulting at Accenture, produces frameworks that are simultaneously more rigorous in their evidence base and more usable in practice than most management academic alternatives. He has worked on genuinely complex, high-ambiguity problem-solving with the International Committee of the Red Cross, Gavi (the Vaccine Alliance), and Tetra Pak – organisations whose decision environments require structured diagnosis, not generic strategy advice. As director of IMD’s Global Management Foundations program and its Complex Problem Solving program, he brings institutional proof that serious executive audiences return to his frameworks at multiple career stages. Biography highlights Professor of Strategy, IMD Business School; joined in 2018 Author, Strategic Thinking in Complex Problem Solving (Oxford University Press, 2016) Co-author, Solvable: A Simple Solution to Complex Problems (Pearson FT, 2022), with Albrecht Enders Contributor to Harvard Business Review; “The Art of Asking Smarter Questions” (May-June 2024) selected for HBR’s 10 Must Reads 2026 Director, IMD Global Management Foundations program; Director, MSc Sustainable Management and Technology (IMD/EPFL/University of Lausanne); Co-Director, IMD Complex Problem Solving program Former Accenture strategist (Houston and London); former Associate Vice Provost for Academic Affairs, Rice University; former graduate dean, University of Monterrey PhD in mechanical engineering, Rice University; engineering degrees, Université de Versailles Saint-Quentin-en-Yvelines Biography Arnaud Chevallier began teaching strategic thinking to engineers at Rice University – a combination that turned out to be revealing. Technically sophisticated minds, trained in rigorous analysis, still defaulted to the same error: they solved problems they had never properly defined. That observation has driven his work at IMD Business School, where he is now Professor of Strategy. His two books – Strategic Thinking in Complex Problem Solving (Oxford University Press, 2016) and Solvable (Pearson FT, 2022, co-authored with Albrecht Enders) – give executives a cross-disciplinary framework for navigating complexity: Frame, Explore, Decide. Both make the same foundational argument. Most strategic failures are framing failures. Organisations commit to solutions before the actual problem is understood. His research on decision quality extends to the questions executives ask. His article “The Art of Asking Smarter Questions,” published in Harvard Business Review in May-June 2024 and co-authored with Frédéric Dalsace and Jean-Louis Barsoux, identifies five types of strategic inquiry that consistently improve decision outcomes. The piece was selected for HBR’s 10 Must Reads 2026 – an editorial signal that the question of how leaders think has moved to the centre of the management agenda. At IMD, Chevallier directs the Global Management Foundations and Complex Problem Solving programs. His consulting work includes Shell, the United Nations, the International Committee of the Red Cross, and Gavi (the Vaccine Alliance) – organisations whose challenges require structured diagnosis before any solution can be considered. Before entering academia, he worked in Accenture’s Strategy and Business Architecture practice across Houston and London, a background that grounds the frameworks in the reality of high-pressure institutional decisions. Key speaking topics Complex problem-solving frameworks Strategic decision-making under uncertainty Problem framing and diagnosis Cognitive bias and de-biasing in executive decisions Structured questioning for strategic clarity T-shaped thinking and cross-disciplinary problem-solving Evidence-based reasoning in organisations Ideal for Chief Strategy Officers and senior leadership teams navigating high-ambiguity decisions Transformation leads and strategy functions working through complex, multi-stakeholder challenges Engineering and technical leaders transitioning into general management or executive roles Executive MBA cohorts and senior leadership development programmes Audience outcomes A named, deployable framework – Frame, Explore, Decide – for structuring complex, ill-defined problems in real organisational contexts Practical tools for identifying problem misframing before resources and credibility are committed to the wrong solution A working method for recognising and reducing cognitive bias in high-stakes group decisions The five types of strategic question to apply in ambiguous, politically charged, or time-pressured discussions Sharper habits of structured reasoning that can be applied independently after the session

Why organisations work with Arsène Wenger He is the only senior practitioner in any field who built and led a team through an entire unbeaten top-flight league season – a 38-game case study in what sustained, system-level performance actually requires, fully documented and independently verifiable. His most instructive period for organisations is arguably not the Invincibles season but the decade that followed: leading under financial constraint, serial talent loss, and rivals with structurally larger budgets, while still maintaining Champions League qualification and winning trophies. This is the pressure most organisations recognise. His framework for leadership – distinguishing clearly between the structural long-term work of the manager and the motivational short-term work of the coach, and insisting both must operate simultaneously – gives senior leaders a concrete architecture for their own role, not a motivational analogy. Cross-cultural management experience across France, Japan, and England, combined with an economics degree from the University of Strasbourg, means his account of how performance systems are built is structural and comparative, not anecdotal. His current role at FIFA – overseeing global coaching standards, the IFAB rules-making body, and technical analysis of international tournaments – extends his perspective from club performance to institutional design and global governance, a dimension no other speaker in this market shares. Biography highlights Managed Arsenal for 22 years (1996-2018) – the longest tenure in the club’s history and in the history of the Premier League; won 3 Premier League titles and a then-record 7 FA Cups Architect of the 2003-04 Arsenal “Invincibles” – the only team to complete an unbeaten top-flight English league season in the modern era (38 matches) Previously managed AS Monaco (Ligue 1 title 1988; Coupe de France 1991) and Nagoya Grampus Eight, Japan (Emperor’s Cup; J-League Manager of the Year, 1995) Three-time Premier League Manager of the Season (1997-98, 2001-02, 2003-04) FIFA Chief of Global Football Development (appointed 2019); chairs the FIFA Technical Study Group and oversees IFAB and global coaching education Awarded the Légion d’honneur (2002) and an Honorary OBE (2003); inducted into the English Football Hall of Fame (2006) Autobiography My Life in Red and White (Orion, 2020) – Sunday Times No. 1 bestseller; the second football manager ever to reach No. 1 overall Economics degree, University of Strasbourg; fluent in six languages Biography The 2003-04 Arsenal season – 38 Premier League matches, zero defeats – remains the only unbeaten campaign in English football’s modern era. What made it possible was not an exceptional squad alone, but a system: nutritional standards that transformed player fitness, analytical scouting methods, and a culture whose values were defined by players and coaching staff together at the start of each season. Arsène Wenger’s career was cross-cultural long before that was a leadership virtue. He won the French league title with AS Monaco in 1988, then moved deliberately to Japan – taking Nagoya Grampus Eight to the Emperor’s Cup and the J-League Manager of the Year award in 1995. Managing across France, Japan, and England gave him a comparative framework for what in performance systems is universal, and what depends on context. At Arsenal, the decade after the Invincibles season is often more instructive for organisations than the unbeaten campaign itself. Wenger sustained Champions League qualification and FA Cup success while operating under severe financial constraint and losing key talent to better-funded rivals – conditions organisations recognise more readily than an anomalous trophy season. His autobiography, My Life in Red and White (Sunday Times No. 1 bestseller, 2020), and public appearances – including at the Bank of America Global Investor Summit and the Gartner IT Symposium – return consistently to a single structural argument: effective leadership requires the manager’s long-term, institutional work and the coach’s short-term, motivational work to operate simultaneously, not in sequence. Since 2019, Wenger has served as FIFA’s Chief of Global Football Development, overseeing global coaching education, the IFAB rules-making panel, and technical analysis of international tournaments. He holds an economics degree from the University of Strasbourg, France’s Légion d’honneur, an Honorary OBE, and a place in the English Football Hall of Fame. His perspective on competitive sustainability is drawn from specific, verifiable decisions made under extreme and sustained pressure – which is precisely what distinguishes it. Key speaking topics Sustained high performance and competitive advantage Talent identification, development, and succession systems Organisational culture and values-based leadership Long-term strategy under short-term performance pressure Cross-cultural team management Performance science and the modernisation of professional sport Global football governance and institutional development Ideal for C-suite and board-level leaders accountable for long-term competitive positioning CHROs and people directors designing talent development and succession pipelines Senior leadership conferences in financial services, professional services, and sport Transformation leaders managing performance culture through periods of resource constraint or competitive disruption Audience outcomes A clear, applicable distinction between managing (structural, long-term) and coaching (motivational, short-term) – and why both must run in parallel rather than sequence A concrete, verified case study in what sustained competitive advantage looks like in practice: the talent, culture, and decision-making systems behind it Practical perspectives on leading through constraint and transition – not just peak success – drawn from a decade of performing under significant competitive disadvantage An understanding of how cross-cultural experience informs more resilient, adaptive performance systems A framework for building culture from the inside: how shared values, standards, and accountability are established, maintained, and renewed across successive generations of people

Why organisations work with Ayse Birsel She brings a method, not a mood. Deconstruction: Reconstruction is a four-step process (deconstruct, point of view, reconstruct, express) developed across two decades of paid client work, and groups can run it on a real problem in the room. Her design credentials are commercial, not theoretical: products and systems for Herman Miller, Toyota, Amazon, IKEA, Knoll, GE and Colgate-Palmolive, with Resolve for Herman Miller named by The New York Times among the defining furniture pieces of the last 100 years. She bridges product innovation and people innovation. The same method behind the Zoë Washlet for TOTO underpins Design the Work You Love, which is why teams leave with a tool they can apply to org design, not just to creativity. She is one of the Marshall Goldsmith 100 Coaches, and the cohort itself was formed inside her Design the Life You Love process. That credential signals trust from the most senior coaching network in business. Recognised by Fast Company as one of the Most Creative People in Business and by Thinkers50 on its Radar list of thinkers most likely to shape the future of organisations. Biography highlights Co-founder and Creative Director, Birsel + Seck, New York. Master’s in Industrial Design, Pratt Institute, on a Fulbright Scholarship; undergraduate in Industrial Design at Middle East Technical University. Author of “Design the Life You Love” (Penguin Random House, 2015) and “Design the Long Life You Love” (Running Press, 2022). Thinkers50 Radar list of 30 thinkers most likely to shape the future of organisations. One of Fast Company’s Most Creative People in Business (2017); member of the Marshall Goldsmith 100 Coaches. Work in the permanent collections of MoMA, Cooper Hewitt and the Philadelphia Museum of Art; clients include Herman Miller, Toyota, Amazon, GE, IKEA, Knoll, Staples, Colgate-Palmolive and TOTO. Biography Most organisations treat innovation as a personality trait. Ayse Birsel treats it as a process. Deconstruction: Reconstruction, the method she has used at Birsel + Seck for two decades, is built around four steps: take the problem apart, change the point of view, put it back together within real constraints, and give the result a clean form. It is the same logic she has applied to a Herman Miller workstation, a Toyota concept car and a TOTO washlet. Her credentials are commercial. Birsel + Seck, the New York studio she runs with Bibi Seck, has produced work for Amazon, GE, IKEA, Staples, Knoll and Colgate-Palmolive. The Resolve System for Herman Miller has been cited by The New York Times among the defining furniture pieces of the last 100 years, and her work sits in the permanent collections of MoMA, Cooper Hewitt and the Philadelphia Museum of Art. She trained at Middle East Technical University and took a master’s at Pratt Institute on a Fulbright Scholarship. The translation from product to people came through her books. “Design the Life You Love” (Penguin Random House, 2015) and “Design the Long Life You Love” (2022) take the same four-step method and apply it to careers, relationships and ageing well. Marshall Goldsmith ran the program himself, and the Marshall Goldsmith 100 Coaches network was formed inside it. She is a member of that cohort and on the Thinkers50 Radar list of thinkers most likely to shape the future of organisations. For corporate audiences, this matters because the method is the product. Teams do not leave with a story about creativity. They leave having deconstructed a real brief, tested a different point of view and reconstructed an option they can take back to the operating model on Monday. Key speaking topics Innovation method and design thinking in practice Deconstruction: Reconstruction as a creative process for teams Designing the work, not just the workplace Life design and career reinvention for senior leaders Creativity under constraint Human-centred product and service design Long-life and longevity design Ideal for Innovation, R&D and product leaders looking for a repeatable creative method. CHROs and learning leaders running senior leadership offsites or executive development programs. Boards and executive teams working through reinvention, succession and second-act questions. Design, marketing and customer experience functions translate creativity into operating decisions. Audience outcomes A working knowledge of the four-step Deconstruction: Reconstruction process applied to a real organisational brief. A different point of view on a problem the team came in with, tested in the room. Language and structure for talking about creativity that does not depend on individual talent. A personal life-design or career-design artefact that senior leaders can take away from the session. Confidence that innovation can be run as a discipline, not staged as a culture programme.

Why organisations work with Barbara Oakley Her “focused mode/diffuse mode” framework gives L&D teams a named, neuroscience-backed model for redesigning how training is structured, not just what it covers. It establishes that structured recovery and retrieval practice matter as much as instruction time, a claim with direct implications for how organisations budget and sequence learning investment. “Learning How to Learn,” co-created with Salk Institute neuroscientist Terrence Sejnowski, has been taken by over 4 million people on Coursera. That scale of real-world adoption gives her frameworks empirical grounding that no controlled study can fully replicate. Her personal trajectory from U.S. Army linguist to engineering professor, achieved through deliberate adult retraining, is the primary evidence for her central argument that capability can be built at any career stage. For organisations running reskilling programmes, that is more persuasive than theory from a researcher who has never made the journey themselves. “A Mind for Numbers” (Penguin, 2014), a New York Times bestseller translated into 13 languages with over 1 million copies sold, means her frameworks already have traction well beyond corporate learning circles. Audiences often arrive familiar with her work, reducing the credibility gap that typically slows training adoption. The 2023 Harold W. McGraw Jr. Prize in Education, administered through the University of Pennsylvania Graduate School of Education and widely considered the field’s most prestigious award, recognised Oakley as the inaugural winner in a new Lifelong Learning category – independent confirmation that her contribution to continuous capability development is field-defining. Biography highlights Distinguished Professor of Engineering, Oakland University; Ramón y Cajal Distinguished Scholar of Global Digital Learning, McMaster University Inaugural winner of the 2023 Harold W. McGraw Jr. Prize in Education (Lifelong Learning category), administered through the University of Pennsylvania Graduate School of Education Co-creator (with neuroscientist Terrence Sejnowski, Salk Institute) of “Learning How to Learn” on Coursera – over 4 million enrolled, one of the most widely taken courses in the history of online education Author of “A Mind for Numbers” (Penguin, 2014), a New York Times bestselling science book translated into 13 languages with over 1 million copies sold; subsequent titles include “Mindshift” (2017), “Uncommon Sense Teaching” (2021), and “Learn Like a Pro” (2021) Published in Proceedings of the National Academy of Sciences, the New York Times, and the Wall Street Journal; Michigan Distinguished Professor of the Year (2018) Fellow of the Institute of Electrical and Electronics Engineers (IEEE) and the American Institute for Medical and Biological Engineering; Coursera’s inaugural “Innovation Instructor” Former U.S. Army Captain; recognised as Distinguished Military Scholar Biography In 2014, a Coursera course called “Learning How to Learn” attracted over 300,000 students in its first three runs. It now has over 4 million enrolled, making it one of the most widely taken courses in the history of online education. That appetite reflects a gap most organisational training does not close: a practical understanding of how capability is actually built. Barbara Oakley created that course with neuroscientist Terrence Sejnowski of the Salk Institute. She came to the research through direct experience: a former U.S. Army Captain trained as a linguist, she retaught herself mathematics and engineering entirely as an adult. Her own career transition is the most direct demonstration of her central argument – that capability is genuinely malleable, and that the brain can acquire new domains of expertise at any career stage. Her “focused mode/diffuse mode” framework, named in “A Mind for Numbers” (Penguin, 2014), gives organisations a practical model for how concentration, structured recovery, and retrieval interact in the learning process. The book reached New York Times bestseller status and has been translated into 13 languages. Subsequent titles including “Mindshift,” “Uncommon Sense Teaching,” and “Learn Like a Pro” extend the framework into career reinvention, teaching design, and AI-era learning. In 2023, she received the Harold W. McGraw Jr. Prize in Education, the most prestigious award in the field, as inaugural winner in a newly created Lifelong Learning category. She is Distinguished Professor of Engineering at Oakland University and holds a concurrent appointment as Ramón y Cajal Distinguished Scholar of Global Digital Learning at McMaster University. Key speaking topics The neuroscience of effective learning and skill retention Workforce reskilling and adult capability development Learning frameworks for the age of AI Building organisational learning culture Career reinvention and professional mindset The science of effective training design Cognitive performance and focus at work Ideal for CHROs and L&D directors designing or auditing workforce capability programmes CEOs and executive teams navigating AI-driven workforce transition and reskilling investment Corporate universities and internal learning academies benchmarking training effectiveness Boards and transformation leads sponsoring large-scale reskilling or career transition initiatives Audience outcomes A named neuroscience framework (focused vs. diffuse mode) for understanding how attention, structured recovery, and retrieval interact in the learning process Evidence-based techniques (retrieval practice, spaced repetition, the Pomodoro method) that individuals and teams can apply immediately to improve learning retention A reframe of learning ability from fixed trait to trainable skill, with direct implications for how organisations identify, develop, and retain talent Clarity on why conventional training approaches consistently underdeliver, and what research-supported alternatives look like in practice A grounded argument for why adult capability development is achievable at any career stage, drawn from both neuroscience and the speaker’s own documented transition

Why organisations work with Beatrice Kabutakapua A journalist’s discipline applied to leadership voice. A decade as a London-based foreign correspondent gives her a working method for turning messy human material into a clear, defensible narrative that holds up in a boardroom. A published methodology, not a workshop format. Lead With Your Story sets out a usable framework for converting lived experience into leadership content, which DEI and L&D teams can build a programme around rather than a single session. Harvard’s “Public Narrative” training behind the work. The frame she uses sits inside an established discipline of civic and organisational storytelling, not a personal brand exercise. A specific answer to the diversity-at-the-top problem. She works with the leaders companies have invested in for years and still struggle to promote, and gives them language for authority on their own terms. A multilingual operator. Sessions delivered in English, French and Italian, with experience across European, North American and Middle Eastern audiences (Los Angeles to Istanbul). Biography highlights Founder and CEO of The Business Storytelling Centre. Author of Lead With Your Story: How to Turn Your Lived Experience Into Your Leadership Superpower (Amazon bestseller, 2025). Harvard University certificate in Public Narrative: Leadership, Storytelling and Action. MA in international journalism, Cardiff University; MSc in social research methods, University of Sussex. Former foreign correspondent covering human rights, international development and African affairs. Client roster includes WPP Media, Aviva, Save the Children, Booking.com, Holland & Barrett, the Lankelly Chase Foundation and the Pacific Council on International Policy. Biography Most diversity strategies stop working at the threshold of the senior team. The pipeline is full, the sponsorship budget is spent, and yet the same kind of leader keeps getting promoted. The block is rarely capability. It is that the people coming through have spent their careers translating themselves into a voice the organisation already trusts, and that translation runs out at the point where authority needs to feel personal. Beatrice Kabutakapua works on that exact gap. Trained as a journalist at Cardiff, with a Harvard certificate in public narrative and a decade as a London-based foreign correspondent behind her, she founded The Business Storytelling Centre to give senior and emerging leaders a method for leading from their own material rather than someone else’s template. Her 2025 book Lead With Your Story, an Amazon bestseller, sets out the system she uses with clients. Her client roster is built around the buyers who feel this problem most directly. WPP Media, Aviva, Save the Children, Booking.com, Holland & Barrett, the Lankelly Chase Foundation, the European Journalism Centre and the Pacific Council on International Policy all sit inside her recent work, typically commissioned through DEI, People and Culture, or L&D leads. Sessions run in English, French and Italian. The editorial background matters. She does not treat storytelling as motivation. She treats it as a discipline for extracting the specific, defensible argument inside a leader’s experience and giving it commercial form, which is why her sessions tend to land with senior audiences who are sceptical of softer leadership content. Key speaking topics Business storytelling for leaders Authentic leadership and lived experience Visibility and voice for under-represented leaders Inclusive leadership pipelines Internal communication and culture Coaching for newly promoted leaders Cross-cultural leadership communication Ideal for CHROs and Chief People Officers redesigning the senior leadership pipeline Heads of DEI and inclusion leads commissioning substantive, capability-led inclusion work L&D directors building authentic leadership and executive presence programmes Internal communication leads working on leader visibility and culture narrative Audience outcomes A working method for turning their own lived experience into a leadership argument that holds up with a senior audience Specific language for the moments where existing executive communication training falls short A clearer view of why their current diversity-at-the-top interventions are not converting, and what to change Practical structures for coaching newly promoted leaders through the visibility threshold A vocabulary for inclusion work that senior leaders can use without political signalling

Why organisations work with Beau Lotto His central argument is scientific, not motivational: the brain did not evolve to see the world accurately, it evolved to survive, which means every leader’s judgment is shaped by assumptions they cannot see. That insight reframes the innovation problem from a strategic failure to a perceptual one. Lab of Misfits designs Experiential Experiments: structured immersive experiences that demonstrably shift how audiences perceive in real time, not merely inform them about perception. An audience leaves having experienced a change in how they see, not having heard a case for why change is necessary. His awe research, conducted with Cirque du Soleil and published in peer-reviewed form, is a named organisational experiment demonstrating that specific emotional states measurably alter perception and behaviour, giving executives evidence-based ground for culture and creativity investment. The Blackawton Bees project, which produced the first peer-reviewed scientific paper authored by primary school children, published in the Royal Society’s Biology Letters, is proof that his participative science method changes how non-experts engage with uncertainty and discovery. Over 70 peer-reviewed articles give hard scientific grounding to conclusions that most innovation and leadership speakers make from anecdote or case study alone. Biography highlights PhD in Cellular and Molecular Developmental Neuroscience, University of Edinburgh Medical School; BSc in anatomy and physiology, UC Berkeley; postdoctoral fellow at Duke University Lecturer then Reader at University College London; currently Visiting Scholar at New York University Founder of Lab of Misfits (2001), described across multiple independent sources as the world’s first neuro-design studio; clients include Cirque du Soleil, Microsoft, and L’Oréal Author of Deviate: The Science of Seeing Differently (Hachette Books, 2017); co-author of Why We See What We Do with Duke neuroscientist Dale Purves Three mainstage TED talks; combined online viewership of over 1.6 million Led the Blackawton Bees project, which produced the first peer-reviewed scientific paper authored by primary school children (Royal Society’s Biology Letters, 2010) Featured in BBC Horizon; Lab of Misfits held a two-year public residency at London’s Science Museum (2010–2012) Biography When the brain processes information, it does not reflect the world. It predicts it. That is the central finding of Beau Lotto’s 25 years of research into human perception, and it has a direct organisational consequence: the assumptions leaders cannot see are the ones most reliably shaping their decisions. Lotto earned his PhD in Cellular and Molecular Developmental Neuroscience at the University of Edinburgh, completed postdoctoral work at Duke University under neuroscientist Dale Purves, and went on to become a Reader at University College London. His research, spanning more than 70 peer-reviewed articles, examines how the brain constructs reality at the cellular, computational, and perceptual levels, with the aim of understanding how biologically-inspired systems adapt to uncertainty. That research became the basis for Deviate: The Science of Seeing Differently (Hachette Books, 2017), which argues that the next significant innovation, in business as in science, is not a new technology but a new way of seeing. To put the thesis into practice, Lotto founded Lab of Misfits, the world’s first neuro-design studio, which has designed Experiential Experiments for organisations including Cirque du Soleil, Microsoft, and L’Oréal, and conducted peer-reviewed awe research with Cirque du Soleil that demonstrated measurable psychological and behavioural effects from specific experiential conditions. His three mainstage TED talks and a two-year residency at London’s Science Museum, where his Lottolab studio ran live public experiments in perception, establish a rare combination: a working scientist who has spent decades translating rigorous neuroscience into experiences that change how both individual leaders and large audiences actually perceive. For organisations serious about adaptation, that distinction matters. Key speaking topics Neuroscience of perception and decision-making Leading and adapting under uncertainty Perceptual constraints on innovation The science of awe and its organisational applications Assumptions, context, and behavioural change Experiential science and participative learning Creativity and the ecology of innovation Ideal for C-suite and senior leadership teams navigating significant strategic or cultural change Transformation and innovation leads looking for evidence-based frameworks rather than motivational framing CHROs and learning and development leaders building cultures of curiosity and adaptability Boards and strategy forums grappling with decision-making quality under conditions of complexity Audience outcomes A neuroscientific understanding of why assumptions – not a lack of information – are the primary constraint on leadership judgement and organisational change Direct, first-person experience of how perception can be altered, not just an explanation of why it matters A reframed understanding of uncertainty: why it is a precondition for discovery and adaptation, not simply a risk to be managed Concrete vocabulary for discussing perceptual bias and assumption in team and leadership contexts Awareness of how experiential design and structured questioning can expand the range of what an organisation is able to see

Why organisations work with Ben Hines A signature programme, Know the Score, delivered with the Royal Philharmonic Orchestra and other professional ensembles, that puts senior leaders in the room with a world-class team operating in real time. Faculty appointments at Henley Business School and Korn Ferry International, anchoring the experiential work in a credible leadership development frame. Eighteen years in financial and legal services, including strategic marketing leadership at Barclays PLC, which keeps the corporate translation grounded rather than theatrical. A coaching credential (ACC, International Coach Federation) and a music degree from the University of York, sitting behind a method that other speakers cannot replicate. Biography highlights Founder of Moving Performance (2009), a leadership development firm using music and live musicians as the medium for senior team work. Creator of Know the Score, the first leadership programme to be developed in partnership with the Royal Philharmonic Orchestra. Senior Associate faculty at Henley Business School, Korn Ferry International, and Altitude Leadership Partners. Associate Certified Coach, International Coach Federation. BA (Hons) Music, University of York. Earlier career as a strategic marketer at Barclays PLC and advisor to CPA Global. Biography A high-performing orchestra and a high-performing executive team face the same problem. Many specialists, one shared outcome, no rehearsal time. Most leadership development programmes describe that problem in abstract terms. Ben Hines puts it on a stage and lets leaders watch it solved in front of them. Moving Performance, the firm he founded in 2009, places professional musicians inside leadership sessions for serious organisations. The signature programme, Know the Score, runs in partnership with the Royal Philharmonic Orchestra and was the first leadership format developed with that orchestra. Senior teams observe how a group of experts coordinates without verbal instruction, then translate what they have seen into their own decision rhythms, listening habits, and roles under pressure. The credibility of the work rests on the corporate spine behind it. Eighteen years inside financial and legal services, including strategic marketing leadership at Barclays PLC across multiple international markets and an advisory role at CPA Global, sit underneath the musical method. Senior Associate faculty appointments at Henley Business School and Korn Ferry International, and an ACC coaching credential from the International Coach Federation, place the practice inside recognised leadership development infrastructure. Clients to date include Accenture, BP, Cisco, Coca-Cola, Deutsche Borse, Jaguar Land Rover, PwC, Telekom Austria, Thames Water, and Wise. Key speaking topics High-performing teams Leadership and team development Change leadership Emotional intelligence in senior teams Communication and listening Executive presence Ideal for Chief Executives and executive committees running team off-sites and leadership conferences Heads of Leadership Development and CHROs commissioning senior team programmes Transformation leads using a leadership intervention to reset team behaviour during change Conference organisers needing a substantive keynote that doubles as a shared experience for the room Audience outcomes A common reference point for how an expert team coordinates without hierarchy interrupting the work Specific behavioural cues from professional musicians that translate into meeting and decision rhythms Sharper attention to listening, non-verbal signals, and timing in senior team interaction A shared experience the group keeps referring back to long after the session