How is AI transforming customer experience and marketing?

Artificial intelligence is reshaping how brands understand and interact with their customers, pushing the boundaries of what’s possible in marketing and customer experience. From creating real-time, personalized connections to enabling smarter decision-making through predictive analytics, AI is fundamentally transforming how businesses meet — and exceed — customer expectations.

Leading this insightful discussion, Itai Green examines AI’s role in redefining engagement. Internationally renowned for his sharp industry insights and innovative strategies, Itai shows how businesses can harness the power of AI not just to adapt to a changing landscape, but to set new benchmarks in customer experience and marketing excellence.

Itai Green

Itai Green outlines six major ways AI is redefining customer experience and marketing. From hyper-personalization to AI-powered chatbots and predictive analytics, companies now have tools to deliver tailored interactions at scale.

Innovations like AI-generated content and sentiment analysis are enhancing engagement, while advanced technologies are even replacing up to 80% of human roles in customer service. This shift enables AI to provide seamless, human-like interactions, showcasing its growing role in reshaping how businesses connect with their audiences.