Maeve Campbell
Climate and sustainability conversations inside large organisations often fail twice. They fail with sceptical commercial audiences who hear corporate jargon, and they fail with engaged stakeholders who hear marketing dressed as commitment. The gap between a credible climate narrative and an authentic one is now a reputational risk in its own right.
Maeve Campbell is a Channel 4 News climate journalist who hosts and moderates the conversations organisations want to have credibly on sustainability, the environment and the energy transition.
Full Profile
Why organisations work with Maeve Campbell
- A working climate journalist on a national news desk, which means her interview discipline at the front of a room comes from doing it every week on Channel 4 News, not from a speaker-circuit second career.
- Established editorial authority on the climate brief: founder of Euronews Green, monthly Forbes column, bylines in The Guardian, Evening Standard and Fast Company.
- Direct advisory line into the Cambridge Institute for Sustainability Leadership as media advisor, which keeps her current on what the corporate sustainability community is actually arguing about.
- A track record on the events that matter inside the sector: Blue Earth Summit, UN Goals House, Channel 4 Climate Summit and the Regenerative Agriculture Summit.
- Built for moderation, not lecture. Useful for boards and leadership teams who want a credible external voice running the room, not a keynote slot they then need to debate around.
Biography highlights
- Presenter and producer, Channel 4 News (ITN, London).
- Founder of Euronews Green; Deputy Editor and Acting Managing Editor across a five-year tenure.
- Monthly columnist, Forbes, on climate and sustainability.
- Media advisor, Cambridge Institute for Sustainability Leadership.
- Bylines in The Guardian, Evening Standard and Fast Company.
- Host and MC for Blue Earth Summit, UN Goals House, Channel 4 Climate Summit, Regenerative Agriculture Summit and the Sustainable Events Show.
Biography
Most corporate climate communication is engineered for plausible deniability. Statements are calibrated, targets are aspirational, and the language is carefully laundered for legal and PR. That is exactly the register sceptical audiences now distrust on sight, and the one regulators and journalists are most actively pulling apart.
The Green section at Euronews, which Campbell founded and then led as Deputy Editor and Acting Managing Editor, was built around a different bet: that the audience for climate stories was wider and more sophisticated than the industry assumed, and that it would respond to journalism rather than advocacy. She now reports the climate brief at Channel 4 News at ITN in London, writes a monthly Forbes column, and contributes to The Guardian, Evening Standard and Fast Company.
The advisory work with the Cambridge Institute for Sustainability Leadership, where she sits as media advisor, sharpens the line into the corporate sustainability community. It also explains why her stage presence is built around moderation rather than declaration. The format she is most often booked for is hosting and chairing at the events the sector takes seriously: Blue Earth Summit, UN Goals House, Channel 4’s Climate Summit and the Regenerative Agriculture Summit.
For a leadership team, the value is specific. She is a credible external journalist who can run a room on sustainability without softening the questions, and who can pressure-test internal climate narratives before they meet the same scrutiny in public.
Key speaking topics
- Climate communication and narrative authenticity
- Sustainability and corporate climate strategy
- Greenwashing and reputational risk
- The energy transition
- Circular economy and green innovation
- Environmental reporting and the media landscape
- Stakeholder engagement on climate
Ideal for
- Sustainability leads, ESG officers and corporate affairs teams preparing public-facing climate narratives.
- Boards and executive teams that need an external journalist to chair or moderate sustainability sessions credibly.
- Industry conferences and summits in energy, food, finance and consumer sectors with a climate or transition agenda.
- Internal leadership offsites where the brief is to stress-test the climate story before it goes public.
Audience outcomes
- A sharper read on how climate stories now land with mainstream and specialist audiences.
- The questions a working climate journalist would put to a corporate sustainability claim, and why they matter for reputation.
- A clearer view of what separates credible climate communication from greenwashing-adjacent messaging.
- An informed sense of the regulatory, media and stakeholder trajectory shaping environmental reporting.