Michael Solomon

He creates a visual excursion into the minds of consumers and what influences them to buy. He captivates audiences with the insights he unveils during his interactive keynotes and seminars.

Michael is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on five continents and received rave reviews.

Michael Solomon works with Leading Industries

Michael’s client roster includes leading industries such as financial services and insurance, consumer goods and food, apparel design and fashion, as well as aviation and technology. He has spoken to business groups around the world delivering keynotes in South Korea, Brazil, Peru, Japan, Germany, Mexico, the United Kingdom and Poland.

Passionate about the extraordinary world of the ordinary consumer, Michael has advised numerous companies on lifestyle marketing issues and consumer research to fine tune product and service offerings for brand launches and stronger sales results.

Meeting Professionals

Michael works with speaking clients to customize every presentation and make the program as relevant as possible to the audience. He incorporates content provided by the sponsor and actively researches each speech with the goal of exceeding expectations.

Michael provides briefings to global executive teams who want significant increases in their bottom line and who understand that requires a deeper connection with customers. He is on top of the latest trends in consumer behavior and customer decision making, customer insights and customer engagement, and brand identity.

Michael speaks about cutting-edge approaches to sales and consumer psychology, including:

– Gamification
– Customer journey mapping
– Sentiment analysis
– Network marketing
– Augmented reality marketing
– Word of mouth marketing

He shares the latest research on what drives important consumer subcultures such as Millennials, Baby Boomers, women, and multicultural marketing. In addition, he is one of the founders of the field of fashion psychology, and works with major companies to address luxury brand marketing, wearable technology, and the role of social media in promoting the diffusion of new styles and trends.

Media Exposure

Michael is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. He is a regular Contributor to Forbes.com, where he writes columns about emerging issues in retailing, branding and consumer behavior.

Noted Scholar

Michael has been recognized as one of the Top 10 Most Productive Scholars with published research on consumer behavior, fashion psychology, branding, retailing, and marketing research in numerous academic journals. He has written over 30 books on these and related topics, as well as many feature articles in national magazines.

Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs and improve the bottom line. Marketing guru Philip Kotler summed up his expertise this way, “Solomon has the mind of a scientist and the writing flair of a journalist.”

Michael literally “wrote the book” on understanding consumers — his textbooks on Consumer Behavior, Social Media Marketing, Advertising, Fashion Psychology and Marketing are required reading in hundreds of business schools around the world. He holds a Ph.D. in Social Psychology from The University of North Carolina at Chapel Hill, and he has been on the faculty at New York University, Rutgers University, Auburn University, and The University of Manchester in the U.K. He has given invited lectures on every continent except Antarctica (still waiting for one there!). Michael currently is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.