Berättande och affärskommunikation
Talare som använder berättande för att förmedla komplexa idéer med klarhet, emotion och långsiktig affärspåverkan
Speakers Associates represents 446 speakers on Berättande och affärskommunikation, including Arnt Eriksen, Mark Stevenson, Purna Virji, Lucy Bullivant, Jennifer Willey, Shela Gobertina von Trapp, Neelu Kaur, James Haskell, Shil Shanghavi och Professor Maja.
Inclusion programming has stopped landing. Audiences are tired of language they have heard before, speakers have become cautious about saying anything that lands, and the people the work is meant to reach have learned to switch off. Organisations still need to talk seriously about representation, the retention of underrepresented talent and the lived reality of working parents, and they need someone audiences will actually sit and listen to.
Most founders who build a niche business never get the chance to sustain it across six decades of industry upheaval. The music business has been rebuilt three times in a working lifetime, by vinyl, by digital, by streaming. Staying commercially relevant through that, with the same clients, is its own discipline.
Senior leaders are now expected to communicate under conditions that used to be reserved for politicians and broadcasters. A board statement, a town hall, a regulator interview, a hostile podcast, all carry reputational weight that a poorly framed sentence can undo in hours. The work of deciding what to say, in what order, and what to leave out is rarely taught inside companies and rarely done well under pressure.
Most large organisations have spent a decade on inclusion policy and still have the same pattern of power at the top. Diversity targets, employee networks and training budgets produce motion without structural change, and senior leaders know it. The harder question is why the institutions themselves, the way authority, promotion and voice are distributed, keep reproducing the result they say they want to change.
A panel can drift, a conference can lose its middle hour, an internal event can feel routine. The host is the variable. A confident interviewer who reads a room and asks the question the audience is actually thinking is what separates a sharp event from a flat one. Diversity events face the same test, with the additional requirement that the person on stage has lived the topic.
Senior people deliver under observation every day, and most have never been trained for it. Presence, voice, and composure under pressure are treated as personality traits rather than teachable skills, which leaves leaders visibly rattled in the rooms that matter most. The same gap shows up in how organisations handle disability and difference: inclusion language is polished, but the working practice of getting non-standard talent into senior positions still lags.
Digital channels keep multiplying. Customer attention keeps shrinking. Marketing budgets rise while response rates fall, and pushing harder now produces more noise without more trust. The commercial question has shifted from how to reach more people to how to keep the ones who already know you.
Most senior teams walk into their hardest conversations prepared to argue and unprepared to listen. Deals stall, renewals slip, and internal disputes harden because counterparts do not feel understood before they are asked to move. The gap between knowing a negotiation playbook and using one under pressure is where margin, retention, and strategic alignment quietly leak.
High-performing individuals do not automatically produce high-performing organisations. Most senior leadership teams are full of experts – and that is precisely the problem. The structures that allow individual excellence and coordinated output to coexist are rarely built deliberately, and the cost, in misalignment, friction, and failed execution, is concrete.
Every organisation now sits on more customer signal than it can read. The question is no longer whether to listen to social and behavioural data, but how to turn it into a decision a marketing director, a customer service lead, or a board can actually act on. The gap between “we have the data” and “we changed what we do because of it” is where most programmes stall.
Burnout, attrition, and moral injury are now operating risks in any organisation that depends on people doing demanding work for other people. Leaders know the wellbeing slide deck no longer convinces a fatigued workforce. The harder question is what compassion actually means as an institutional practice, and how it survives staff shortages, cost pressure, and the temptation to professionalise it into a metric.
The gap between a leader who holds the room under pressure and one who loses it is not talent. It is a specific, practised discipline – one that most leadership development programmes never reach. Organisations learn this at cost, when a crisis briefing goes poorly or a town hall creates more uncertainty than it resolves.