Corporate Culture

Why organisations work with Simon Sinek The Golden Circle gives leadership teams a named, diagrammatic model for examining whether their communication and strategy starts from purpose or defaults to product; concrete enough to run a board session around, not just a concept to absorb from a stage. The Infinite Game framework reframes how organisations think about competition: the argument that most organisations are playing a finite game in an inherently infinite one gives senior leaders a precise diagnostic for why short-termism is corroding their culture and decision-making. His work on the Circle of Safety – drawn from military and organisational research – gives leaders a specific language and accountability structure for psychological safety, distinguishing it from vague “culture” conversations. Three consecutive Thinkers50 appearances (2017, 2019, 2021), including the Future Thinker award, position him inside the recognised canon of serious management thinking – relevant where senior buyers are evaluating credibility, not just popularity. His reach into the US Armed Forces, the United Nations, and the US Congress alongside global corporate work gives his frameworks a cross-sector validation that most leadership speakers cannot match. Biography highlights Author of five books on leadership and purpose, including Start with Why (global bestseller, over one million copies sold in the US alone), Leaders Eat Last (New York Times bestseller), and The Infinite Game (New York Times bestseller); published by Portfolio/Penguin and Penguin Random House Creator of the Golden Circle framework, one of the most widely adopted models in leadership communication and organisational purpose TED Talk “How Great Leaders Inspire Action” (2009) is the third most-watched talk on TED.com, with over 60 million views Named to the Thinkers50 ranking three consecutive times (2017, 2019, 2021); recipient of the Thinkers50 Future Thinker Award Adjunct staff member, RAND Corporation (since 2010); former instructor in Strategic Communications, Columbia University Founder of The Optimism Company, a leadership learning and development platform, and Optimism Press, an imprint of Penguin Random House; has spoken at the United Nations, US Congress, and across senior US military leadership Biography Most leadership conversations begin in the wrong place. They start with what an organisation does or how it does it – and never reach the question that actually determines whether people are engaged, aligned, and willing to give discretionary effort: why. The inability to answer that question convincingly is not a branding gap; it is a leadership gap, and Simon Sinek has built one of the most recognised frameworks in contemporary management thinking to address it. His Golden Circle model – introduced in Start with Why (2009) and subsequently the subject of the third most-watched TED Talk in history – provides organisations with a structured means of diagnosing whether their leadership, communication, and strategy is purpose-led or merely product-led. The argument is grounded in the biology of decision-making: people do not respond primarily to logic and features, but to belief and identity. The practical implication for leadership is significant, and it is why the framework has moved from conference rooms into board strategy sessions, culture programmes, and military leadership curricula. His later work extends the argument. The Infinite Game (2019, New York Times bestseller) identifies a structural problem in how most organisations compete: treating an inherently infinite game – business, leadership, institutional relevance – as if it has a finish line. Leaders operating with a finite mindset optimise for short-term metrics and burn through the trust, culture, and purpose that actually determine longevity. This is not motivational language; it is a specific claim about strategic error, and it gives senior leaders a framework for examining decisions that are degrading their organisations from the inside. Sinek’s affiliations reflect the range at which his work operates. As an adjunct staff member at the RAND Corporation since 2010, advising on military innovation, and having spoken at the United Nations Global Compact Leaders Summit and directly to senior leadership across every branch of the US Armed Forces, he brings institutional credibility that extends well beyond the corporate speaker circuit. Three consecutive Thinkers50 appearances, including the Future Thinker Award, confirm his standing within the serious canon of management thinking. Key speaking topics Purpose-driven leadership and the Golden Circle Organisational trust and psychological safety Finite vs. infinite mindset in strategy and leadership Leadership culture and the conditions for engagement Long-term organisational performance and decision-making Inspiring communication for leaders and teams Values, identity, and organisational alignment Ideal for C-suite and board-level leadership development programmes where the strategic case for culture and purpose needs to be made at an executive level CHROs and People directors working on engagement, trust, and the conditions under which employees perform at their best Transformation leads and strategy teams examining how short-term competitive pressures are eroding long-term capability Senior leadership conferences requiring a speaker with both mass-market name recognition and a defensible intellectual framework Audience outcomes A shared vocabulary – Golden Circle, Circle of Safety, Infinite Game – that gives leadership teams a common reference point for conversations about purpose, trust, and strategy A framework for diagnosing whether their organisation’s leadership and communication starts from why or defaults to what A reframe of competitive strategy: the finite vs. infinite mindset distinction as a diagnostic tool for identifying decisions that are weakening organisational resilience Greater clarity on the specific leadership behaviours – protection, consistency, accountability – that build psychological safety and sustain discretionary effort A practical case for why culture and purpose are strategic variables, not HR programmes

Why organisations work with Shane Feldman He built Count Me In from a high-school project into a global incubator that has initiated more than 30,000 community ventures across 104 countries. The operator credentials are unusual in the engagement space. His research is field-built, not desk-built. Feldman has embedded himself in more than 100 cities across six continents to study how communities form, hold, and break, and translates that fieldwork into corporate retention frameworks. His client list (Google, Disney, Microsoft, Mercedes-Benz, PwC, TD Bank, Kaiser Permanente, Netflix, Coca-Cola, YPO) signals a buyer base of large, complex employers who use him for substantive HR and culture interventions, not motivational filler. He carries genuine media credibility (A&E “Undercover High”, coverage by Forbes, People, Larry King, Oprah) that lifts the marketing weight of the engagement around a keynote. Recognised by the White House, the United Nations, and the Prime Minister of Canada for community leadership work, which makes the substantive claim on community expertise defensible rather than rhetorical. Biography highlights Founder and CEO of Count Me In, a social entrepreneurship incubator with more than 30,000 ventures launched across 104 countries. Author of “A Kids Book About Community” (A Kids Co., 2020). Cast member of A&E docuseries “Undercover High” (2018), an embedded social experiment in a US public high school. Recognised by the White House, the United Nations, and the Prime Minister of Canada for achievements in community leadership. Keynote speaker for Google, Disney, Microsoft, Mercedes-Benz, PwC, YPO, TD Bank, Shopify, Kaiser Permanente, Netflix, and Coca-Cola. Featured by Forbes, People Magazine, Larry King, and Oprah. Biography Most large employers now lose people not for reasons their engagement surveys can name. Compensation, perks, and policy are not the friction point. Belonging is. The organisations that retain talent in this environment are the ones treating workplace community as an operating problem rather than a soft one. Shane Feldman’s career has been an unusually direct route into that problem. He founded Count Me In in 2008 as a teenager in Toronto after a difficult school transition; the organisation has since grown into a social entrepreneurship incubator with members across 104 countries and more than 30,000 ventures initiated. The work has been recognised by the White House, the United Nations, and the Prime Minister of Canada. The frameworks he brings to corporate audiences come from two sources that rarely sit together. One is operator experience running a global organisation built around commitment, service, and retention. The other is field research; Feldman has embedded in more than 100 cities across six continents to study how communities form and hold. He translates that into structured tools for HR, sales, and leadership audiences, packaged as “Passport” keynotes covering team retention, customer loyalty, future-of-work, and AI integration. The corporate roster reflects how the work travels. Google, Disney, Microsoft, Mercedes-Benz, PwC, YPO, TD Bank, Shopify, Kaiser Permanente, Netflix, and Coca-Cola have all booked him on engagement, culture, and retention briefs. His 2018 turn in A&E’s “Undercover High”, embedded for a semester in a Kansas public high school, is the kind of credential that signals a researcher willing to spend time inside the system he is describing. Key speaking topics Workplace community and belonging Employee engagement and retention Customer loyalty and relationship-driven sales Future of work and hybrid team performance Humanising AI in the workplace Inclusive and community-centred leadership Talent attraction and culture design Ideal for CHROs and CPOs running engagement, retention, and culture programmes Sales and customer success leaders rebuilding loyalty in low-trust markets Conferences focused on the future of work, hybrid productivity, and AI integration Membership organisations (YPO, EO, professional bodies) addressing community and connection Audience outcomes A clear read on why engagement and retention initiatives fail when they treat community as a soft outcome. Practical mechanisms for building belonging at team and organisation level, drawn from Count Me In’s operating playbook. A vocabulary for talking about workplace community that connects people strategy to commercial outcomes. A set of usable frames for integrating AI into work without eroding the human relationships that drive retention.

Why organisations work with Sean Fitzpatrick He captained the All Blacks during one of the most successful periods in the team’s history, including a first ever Test series win in South Africa in 1996 and the 1993 series victory over the British and Irish Lions, so his case material is drawn from decisions with named consequences, not abstractions. Two international records, 63 consecutive Tests and 23 consecutive Tests unbeaten, turn the conversation about consistency from aspiration into evidence. His post-playing record, Chairmanship of the Laureus World Sports Academy, board and advisory roles at Harlequins and Scarlets, CEO of Front Row Hospitality, shows a continuing engagement with leadership and governance beyond the on-pitch career. The induction into the World Rugby Hall of Fame and the New Zealand Sports Hall of Fame, with the Officer of the New Zealand Order of Merit, gives his authority on elite performance the kind of external validation conference audiences recognise quickly. He brings a calm, specific, operator-style register to the corporate stage rather than a motivational one, which is what boards and senior leadership teams actually want when they book a sports speaker. Biography highlights 92 Test caps for the New Zealand All Blacks between 1986 and 1997 Captain of the All Blacks 1992 to 1997; captained at the 1995 Rugby World Cup 1987 Rugby World Cup winner; series wins against the British and Irish Lions (1993) and in South Africa (1996) 63 consecutive Test appearances and 23 consecutive Tests unbeaten World Rugby Hall of Fame and New Zealand Sports Hall of Fame inductee; Officer of the New Zealand Order of Merit Chairman of the Laureus World Sports Academy; CEO of Front Row Hospitality Ltd; board and advisory roles at Harlequins and Scarlets Biography Few teams in world sport hold the level of consistent international performance the All Blacks do. Sean Fitzpatrick spent fifteen years inside that environment, first as a hooker drafted into the 1987 World Cup-winning squad, then as captain of the side from 1992 to 1997 through one of its most demanding periods. Ninety-two Test caps, 63 of them consecutive, 23 of them unbeaten in a row. The 1993 series victory over the British and Irish Lions. The 1996 series win in South Africa, the first by any New Zealand touring side. The 1995 World Cup final as captain. The credentials are still the external measure. Induction into the World Rugby Hall of Fame and the New Zealand Sports Hall of Fame, Officer of the New Zealand Order of Merit, selection for Rugby World magazine’s Team of the Century. Inside the rugby world, Fitzpatrick remains the reference point for elite hooker play across that era. The post-playing career has been organised around leadership and sport governance rather than media presence. He has chaired the Laureus World Sports Academy, the international body supporting social change through sport, and held board and advisory roles at Harlequins and Scarlets. He managed the Auckland Blues at the start of their Super Rugby period and now runs Front Row Hospitality Ltd. For corporate audiences, the value of Fitzpatrick on stage is that he makes the conversation about culture, standards and sustained performance specific. He does not describe peak performance; he describes what the All Blacks did week after week to hold it, what breaks inside a team under pressure, and what a captain actually owns when those conditions arrive. That is the session senior leaders get. Key speaking topics Sustained high performance in elite teams Leadership and captaincy under pressure Culture, standards and accountability Resilience and recovery from setback Building and maintaining team cohesion through change Lessons from All Blacks leadership for corporate teams Ideal for CEOs, executive teams and senior leadership groups focused on consistency of performance rather than one-off results Leadership development programmes, offsites and corporate universities Sports, hospitality and fast-growth businesses looking for a sports-to-business voice with governance credentials Awards dinners, conferences and high-profile headline slots needing a globally recognised elite-sport speaker Audience outcomes A specific view of how a world-leading team actually builds and defends standards over multiple cycles Leadership and team-performance lessons drawn directly from the 1987 World Cup, the 1993 Lions series, the 1995 final and the 1996 South Africa tour A clearer vocabulary for captaincy, accountability and discipline in a senior corporate team A rare operator’s account of how elite performance is preserved under pressure, not the motivational version of it

Why organisations work with Richard Sennett A longitudinal sociological lens almost no other living speaker offers. Five decades on the same questions about what work does to people, running from The Hidden Injuries of Class (1972) through The Corrosion of Character (1998) to Building and Dwelling (2018). Reframes employee engagement as a question of craft. The Craftsman (2008) advanced the thesis that “making is thinking” and treats the desire to do a job well for its own sake as a workplace asset organisations either nurture or destroy. A serious framework for cooperation as a workplace skill. Together (2012) argues that cooperation is a craft learned through structured practice, and shows why short-term teams and constant reorganisation erode the conditions that make it possible. Direct involvement in shaping how cities and labour are governed. Sennett wrote the mission statement for UN Habitat III, helped organise COP26 work on cities and climate, and chaired the LSE Cities programme. Credentials at a level few corporate speakers reach: the Hegel Prize, the Spinoza Prize, the Centennial Medal from Harvard, an OBE for services to design and Fellowship of the British Academy. Biography highlights Centennial Professor of Sociology at the London School of Economics; former University Professor of the Humanities at New York University. Author of The Hidden Injuries of Class, The Fall of Public Man, The Corrosion of Character, The Craftsman, Together, Building and Dwelling and The Performer. Founding director of the New York Institute for the Humanities (with Susan Sontag and Joseph Brodsky); former President of the American Council on Work; founder and chair of Theatrum Mundi. Senior Advisor to the United Nations Council on Urban Initiatives; wrote the mission statement for UN Habitat III; helped organise COP26 work on cities and climate. OBE for services to design (2018); Fellow of the British Academy; Fellow of the Royal Society of Literature; recipient of the Hegel Prize, the Spinoza Prize and the Centennial Medal from Harvard. Senior Fellow at the Center on Capitalism and Society, Columbia University; Honorary Professor at UCL’s Bartlett School of Architecture and Institute for Innovation and Public Purpose. Biography The promise of flexible capitalism was that workers would gain real control of their own time and direction. The Corrosion of Character, published in 1998, showed in granular ethnographic detail what actually happened to dismissed IBM executives, Boston bakers and a barmaid turned advertising executive. The book established a thesis that has only sharpened with time: an economy built around “no long-term” produces people who struggle to sustain identity and craft over a working life. That argument matured over two decades into a trilogy on what Sennett calls Homo Faber, or “man the maker.” The Craftsman (2008) advanced a single thesis: making is thinking. It treated the desire to do a job well for its own sake as a workplace capacity organisations either nurture or destroy. Together (2012) extended the argument into the social. Cooperation is a craft, Sennett argued, learned through structured practice and degraded by short-term teams and constant reorganisation. Building and Dwelling (2018) carried the same lens into urbanism, distinguishing the ville (the built city) from the cité (how people actually live in it). Sennett’s intellectual lineage runs directly through David Riesman, John Rawls and Hannah Arendt at Harvard, where he took his PhD in 1969. Few living sociologists carry that depth of connection to the most serious thought of the twentieth century into corporate and policy conversations of the present. In 2024 he published The Performer: Art, Life, Politics, the opening volume of a new trilogy on performance, narration and image-making. Key speaking topics The future of work in flexible capitalism Craftsmanship and the conditions for good work Cooperation as a workplace skill Character and the personal consequences of “no long-term” employment Urbanism and the ethical city Public culture and authority in modern organisations Ideal for CHROs and senior people leaders moving past trend diagnostics into the deeper drivers of engagement and workforce design. Executive teams contending with the cultural costs of reorganisation, short-term teams and high turnover. Boards, CEOs and strategy leaders commissioning long-horizon work on the human foundations of organisational change. City leaders, urbanists and real-estate strategists working on the ethics and design of public space. Audience outcomes A vocabulary for what short-termism and perpetual reorganisation actually do to character and craft inside organisations. The “making is thinking” framework, which puts employee skill and the conditions for good work at the centre of strategic conversation. Cooperation reframed as a workplace craft, built through specific practices and degraded by structures many organisations now treat as normal. The ville/cité distinction as a tool for thinking about the human and built dimensions of any large environment, from offices to city districts. A historical lens on flexible capitalism that sets present-day workforce challenges in their actual fifty-year arc.

Why organisations work with René Carayol His SPIKE framework (Strengths Positively Identified Kick-Start Excellence) gives leadership teams a diagnostic for identifying the two or three individual strengths that drive high performance, rather than a generic conversation about development areas. It changes how teams are built, not just how leaders think. His case for inclusive leadership is grounded in firsthand board experience, including appointment as a Non-Executive Director of the Inland Revenue in 2001, at a time when no diversity representation existed at that level in UK public institutions. The argument carries a credibility that cannot be borrowed from research alone. Coaching and advisory engagements with senior leaders across business and government: clients and counterparts include Ralph Hamers (former CEO, ING and UBS), Sir Richard Branson, and Sir Tony Blair His “Everybody In, Nobody Out” framing positions inclusion as a performance architecture rather than an HR compliance function, directly relevant to organisations where DEI has stalled because it has not been connected to business outcomes. His executive and governance track from Marks & Spencer, PepsiCo, and IPC Media to Inland Revenue board and Computacenter plc, means his observations on leadership culture are drawn from the inside of institutions, not from coaching their periphery. His academic teaching (Cass Business School, MSc in Management) and media fluency (BBC, Channel 4, Sky News) mean he can move between rigorous argument and compelling narrative in a single session. His events consistently produce behavioural commitments rather than inspiration that dissipates. Biography highlights Decade-long career at Marks & Spencer (Senior IT Manager); IT Systems Director, PepsiCo; CIO then Managing Director of IPC Electric, IPC Magazines, driving Europe’s largest MBO at £860m, culminating in the sale to AOL Time Warner Non-Executive Director, Inland Revenue (appointed 2001); current Independent Non-Executive Director, Computacenter plc (FTSE-listed), sitting on Audit, Nomination and Remuneration Committees Executive Vice President for ESG, Medallia; member of the Global Executive Leadership Team Visiting Professor, Cass Business School; lectured on MSc in Management programme MBE (2004), services to the business community; undergraduate degree, London School of Economics; Honorary Doctorate, University of Roehampton Author, SPIKE: What Are You Great At?; co-author, Corporate Voodoo (third edition) and My Voodoo Broadcaster and commentator: BBC Two, Channel 4, BBC Radio 4, BBC Radio 5 Live, Sky News; former Sunday Telegraph Business Reporter columnist Biography Most leadership cultures are built around a small number of star performers at the top. SPIKE, René Carayol’s published strengths framework, challenges that model directly. The argument comes from someone who has led, governed, and coached at the highest levels of British and international business. Carayol spent a decade at Marks & Spencer in senior IT roles, then moved to PepsiCo as IT Systems Director before joining IPC Magazines as CIO. He rose to Managing Director of IPC Electric, the internet business at the centre of Europe’s largest MBO, a £860 million transaction that ended with the sale to AOL Time Warner. He went on to serve as Non-Executive Director of the Inland Revenue through its merger into HMRC, and currently sits on the board of FTSE-listed Computacenter plc. SPIKE (Strengths Positively Identified Kick-Start Excellence) is the framework that emerged from this experience. Its core argument: every person carries at least one genuine strength, and organisations that build around those strengths consistently outperform those that manage around weaknesses. For Carayol, this is inseparable from the business case for inclusive leadership. His mantra, “Everybody In, Nobody Out,” frames inclusion as a performance imperative, a position he holds with authority as one of the first Black men to serve at board level in a major UK institution. As Visiting Professor at Cass Business School and a regular voice on BBC Radio 4, Sky News, and Channel 4, his thinking reaches well beyond the conference circuit. His books, SPIKE: What Are You Great At? and the co-authored Corporate Voodoo, now in its third edition, extend his frameworks to leadership teams at scale. He was awarded an MBE in 2004 for services to the business community. Key speaking topics Strengths-based leadership Inclusive leadership and culture Leadership and business transformation Collaborative leadership Corporate culture and performance Executive coaching and personal effectiveness Diversity, equity and inclusion Ideal for Senior leadership teams and C-suite executives in FTSE 100 and Fortune 500 organisations navigating culture change or post-merger integration CHROs and Chief People Officers building inclusive, high-performance leadership cultures Board directors and non-executive directors focused on governance, leadership accountability, and succession Transformation leads and executive development programmes where the shift from management to leadership is the central challenge Audience outcomes A working understanding of the SPIKE framework and how to apply it to individual development, team design, and succession planning A reframed case for inclusive leadership as a performance architecture, not a compliance exercise – with the language to make that argument inside their own organisations Practical distinctions between management and leadership behaviours, grounded in frontline C-suite and board experience Insight drawn from Carayol’s direct coaching relationships with named CEOs and institution heads; World Bank, Barclays, ING, Generali, rather than theoretical constructs Clarity on how culture and leadership interact in practice, and what leaders can do immediately to change the pattern

Why organisations work with Reed Hastings The «Freedom and Responsibility» framework – documented in the Netflix Culture Deck and codified in No Rules Rules – gives organisations a named, sequenced model for replacing bureaucracy with accountability: not a philosophy, but a tested operating system built across a 200-person startup through to a 300-million-subscriber global company. Hastings applied the same cultural principles across four distinct business-model transitions at Netflix – DVD rental, streaming, original content production, and global expansion into 190 countries – providing evidence that the model holds across radically different operating contexts, not just favourable ones. His 2025 appointment to the board of Anthropic by its Long Term Benefit Trust positions him to speak directly to AI governance challenges at board level, based on direct engagement with one of the sector’s leading AI safety organisations – not commentary from the outside. He has publicly documented a major failure – the 2011 Qwikster decision, widely covered in the press – as a case study in what his own cultural model gets wrong under pressure, giving audiences honest access to failure alongside success. A $50 million commitment to Bowdoin College’s AI and Humanity research programme gives him a substantive, funded position on AI’s workforce and societal impact – relevant to CHROs, boards, and executive teams now building their own AI governance frameworks. Biography highlights Co-founder and executive chairman of Netflix; CEO from 1998 to 2023 – led the company through four business-model transformations, from DVD rental to global streaming platform and original content studio Co-authored No Rules Rules: Netflix and the Culture of Reinvention (2020) with INSEAD professor Erin Meyer – New York Times bestseller, shortlisted for the Financial Times & McKinsey Business Book of the Year Award Two published TED talks: «How Netflix changed entertainment – and where it’s headed» (TED2018) and «3 secrets to Netflix’s success» (TED2020) Former board member of Microsoft (2007–2012) and Facebook/Meta (2011–2019); current board member of Bloomberg and Anthropic (appointed 2025) President of the California State Board of Education (2000–2004); current board member of KIPP, City Fund, and the Charter School Growth Fund BA in Mathematics, Bowdoin College; MSCS in Artificial Intelligence, Stanford University; Peace Corps mathematics teacher in Swaziland Biography Reed Hastings built the management case at Netflix – across 25 years and four business-model transitions – that organisations scale best when they remove controls, not add them. The result was the «Freedom and Responsibility» framework, first documented in an internal Culture Deck made public in 2009. Hastings and INSEAD professor Erin Meyer later codified it in No Rules Rules (2020), a New York Times bestseller shortlisted for the Financial Times and McKinsey Business Book of the Year. The framework’s argument runs in sequence: high talent density creates the conditions for radical candor, which in turn enables leaders to eliminate policies, approval layers, and bureaucratic controls. This ordered logic is what separates the Netflix model from generic arguments for employee autonomy. It was not derived from a single favourable configuration – it was tested across DVD, streaming, original production, and international expansion simultaneously, and it broke and was rebuilt along the way. Hastings has spoken publicly about the Qwikster decision as a case in what the model costs when applied badly. Before Netflix, Hastings founded Pure Software in 1991, took it public in 1995, and sold it to Rational Software. That experience of scaling an engineer-led startup into a public corporation shaped his understanding of what happens to culture as organisations grow and complicate. It is the origin of the argument, not merely its backdrop. Hastings sits on the board of Anthropic, appointed in 2025 by its Long Term Benefit Trust to help guide AI development for long-term societal benefit. A $50 million gift to Bowdoin College to establish an AI and Humanity research programme adds institutional weight to that engagement. For boards and leadership teams now navigating AI governance, he brings a practitioner’s perspective – not an observer’s. Key speaking topics Organisational culture and management design The Freedom and Responsibility framework Talent density and high-performance teams Scaling technology-driven businesses AI governance and the societal impact of technology Corporate governance and board-level leadership Education reform and systemic institutional leadership Ideal for CEOs and executive leadership teams navigating growth, culture change, or organisational redesign CHROs and people leaders building high-performance cultures at scale Board directors and governance leads in technology, media, and high-growth organisations Senior leadership teams with active AI governance or AI adoption agendas Audience outcomes A concrete understanding of the «Freedom and Responsibility» framework – and the specific conditions (talent density, radical candor) required before eliminating controls, not after Clarity on how Netflix’s cultural principles functioned as a sequenced system across multiple business-model transitions, including where the model failed A working frame for evaluating which management policies and controls serve organisational performance and which impede it Board-level perspective on AI governance and the human-impact questions that senior leaders now need to address with institutional seriousness Practical reference points from a 25-year operating record – including documented failures – for leadership teams working through their own culture and performance challenges

Key speaking topics High performance and talent development Sustaining success in organisations Organisational culture and performance environments Leadership and decision-making Data-informed performance and recruitment in sport Talent hotbeds and performance ecosystems Avoiding complacency after success Ideal for Senior leadership teams and executives Organisations focused on performance culture and talent development Sports organisations and performance teams Strategy, HR and organisational development leaders Audience outcomes Insight into how high-performance cultures are developed and sustained Practical lessons from elite sport applied to organisational leadership Understanding of how environments shape talent and performance Frameworks for avoiding complacency after periods of success Perspectives on the role of data and decision-making in performance environments Why organisations work with Rasmus Ankersen Combines experience in elite sport leadership with research into performance environments. Provides cross-industry insight by translating lessons from high-performance sport into organisational contexts. Offers practical perspectives on talent development, culture and sustaining success. Draws on leadership experience within professional football and investment in global sports organisations. Biography Rasmus Ankersen is widely recognised for his work exploring how high-performance cultures are built, sustained, and replicated. Drawing on deep experience in elite sport and leadership environments, he helps organisations understand how talent develops, how performance cultures emerge, and how successful organisations avoid complacency. He is Co-Founder and CEO of Sport Republic, the investment firm that owns a controlling stake in Southampton FC. He previously served as Co-Director of Football at Brentford FC, overseeing football operations during the period that culminated in the club’s promotion to the Premier League after more than seventy years outside the top tier. Alongside his executive leadership in professional football, Rasmus is an author whose work examines the systems and environments that produce exceptional performance. His books include The Gold Mine Effect, which investigates “talent hotbeds” that consistently produce world-class performers, and Hunger in Paradise, which explores how successful organisations can maintain momentum and avoid complacency. His research has taken him inside some of the world’s most effective performance environments. Through extensive fieldwork, he has studied Brazilian football development systems, East African distance running cultures and other high-performing sporting communities, analysing how culture, environment and decision-making shape elite performance. Rasmus has also directed the documentary The Hockey Miracle in the Middle of No Where, which explores how the Danish town of Herning produced five NHL players within a nine-year period. The project reflects his broader interest in understanding why certain environments repeatedly generate exceptional talent. Earlier in his career, he played football in Denmark before injury ended his playing ambitions. He subsequently gained UEFA coaching qualifications and moved into coaching and football administration, experiences that continue to inform his work on leadership, talent development and performance cultures.

Why organisations work with Peter Schmeichel Captained Manchester United to the 1999 Treble, the most successful season in the club’s history. The lessons from holding that dressing room together speak directly to what ‘team first’ demands of senior people when stakes are public. Delivered the opening keynote at IMD Business School’s flagship Orchestrating Winning Performance programme to more than 400 senior executives. Few former athletes are invited onto that platform, and the appearance gives the corporate content genuine business-school provenance. Played twenty-two years at top-flight football across England, Denmark and Portugal, winning major titles in three different leagues. The perspective is built on a long career across changing teams and competitions, not a single peak. Goalkeeping is the most unforgiving position in elite team sport. Every mistake is visible and there is nowhere to hide. The lessons on composure and accountability under that exposure carry into senior leadership without strain. Biography highlights Captained Manchester United to victory in the 1999 UEFA Champions League final, completing the club’s only Treble of Premier League, FA Cup and European Cup. Won the UEFA European Championship with Denmark in 1992, defeating Germany in the final after the Danish squad entered as late replacements for Yugoslavia. Voted IFFHS World’s Best Goalkeeper in 1992 and 1993 and named in the FIFA 100 list of 125 greatest living footballers in 2004. Earned 129 caps for Denmark between 1987 and 2001, the Danish national-team caps record for more than two decades. Inducted into the English Football Hall of Fame in 2003 and awarded an honorary MBE in the 2001 New Year Honours. Has worked as a football pundit and analyst for the BBC, the Premier League Channel, CBS Sports and FOX Sports, where he joined the studio for UEFA Euro 2024. Biography Manchester United were a goal down in the 1999 Champions League final with two minutes left. They scored twice in stoppage time and won the European Cup. Peter Schmeichel, captain that night, lifted the trophy in his last game for the club. Those eight years yielded five Premier League titles, three FA Cups and a Champions League. He was twice voted the world’s best goalkeeper. The trophy count is the headline. Holding standards in that dressing room under Sir Alex Ferguson for nearly a decade is the harder achievement. IMD Business School invited him to translate that experience when he opened its flagship Orchestrating Winning Performance programme. His keynote, Putting Everything on the Line, argued that consistency at the top is a different problem from reaching it. Talent reaches the top once. Holding that level for a decade demands a discipline most organisations underestimate. The international career sits behind every story he tells. He earned 129 caps for Denmark and won Euro 1992. The Danish squad had replaced Yugoslavia at ten days’ notice and beat Germany in the final. He now broadcasts for the BBC, the Premier League Channel, CBS Sports and FOX Sports, where he covered UEFA Euro 2024. Key speaking topics Leadership and standards in high-performance teams Sustained elite performance across long careers Captaincy and team-first culture Composure and decision-making under public scrutiny Recovery from mistakes in unforgiving environments Lessons from elite team sport for senior leaders Ideal for Senior leadership teams in industries where performance is publicly scrutinised Conferences, offsites and leadership programmes focused on team standards and accountability Organisations going through periods of sustained success that risk complacency Sales, customer-facing and high-pressure operational teams Audience outcomes A specific account of what ‘team first’ requires of senior people, drawn from inside one of the most successful dressing rooms in modern football The argument that holding standards is a separate problem from reaching them, with a working vocabulary for naming that problem in their own organisations Examples of how elite teams handle mistakes and the temptation to relax once a major goal has been reached A sharper view of the role of the captain in protecting team standards from individual ego

Why organisations work with Peter Guber He has built and led organizations across film, music, professional sports, and esports. The storytelling framework that runs through his work has been pressure-tested in each, and senior audiences hear it from someone who has actually used it to move boards, talent, partners, and capital. He authored the only mainstream business book on storytelling to hit #1 on the New York Times, USA Today, and Wall Street Journal bestseller lists simultaneously. Tell to Win and his HBR cover article The Four Truths of the Storyteller give audiences a portable framework they can take into their own communications work, not a collection of war stories. He speaks from current operating experience as Chairman and CEO of Mandalay Entertainment, co-executive chairman of the Golden State Warriors, and owner of the Los Angeles Dodgers. The material reflects problems he still has to solve every week. The same discipline has been honed across more than forty consecutive years of teaching at UCLA Anderson School of Management and the UCLA School of Theater, Film and Television, recognized in 2017 with the UCLA Medal, the university’s highest honor. Biography highlights Chairman and CEO of Mandalay Entertainment Group; former Chairman and CEO of Sony Pictures Entertainment; former Chairman and CEO of Polygram Entertainment; former President of Columbia Pictures; co-founder of Casablanca Record & Filmworks. Films he produced or executive produced have grossed over $3 billion worldwide and received 50 Academy Award nominations, including five Best Picture nominations and the Best Picture win for Rain Man. Other titles include Batman, The Color Purple, Midnight Express, Flashdance, Gorillas in the Mist, The Witches of Eastwick, and The Kids Are All Right. Co-Executive Chairman and co-owner of the Golden State Warriors (NBA Champions 2015, 2017, 2018); owner of the Los Angeles Dodgers (World Series winners 2020 and 2024); Owner and Executive Chairman of Los Angeles Football Club (MLS); Co-Executive Chairman of aXiomatic Gaming, owner of esports franchise Team Liquid. Author of Tell to Win (Crown Business, 2011), instant #1 New York Times, USA Today, and Wall Street Journal bestseller; named by Fortune one of “5 Business Books You Can Really Use.” Earlier books include Shootout: Surviving Fame and (Mis)Fortune in Hollywood, which became a seven-year AMC television series he hosted. Author of the Harvard Business Review cover article “The Four Truths of the Storyteller” (December 2007). Professor for more than forty years at UCLA Anderson School of Management and UCLA School of Theater, Film and Television. UCLA Medal recipient (2017). Appointed to the University of California Board of Regents by Governor Jerry Brown (2017). Biography Sony Pictures Entertainment led the industry in domestic box office market share for four straight years after Peter Guber became Chairman and CEO in 1989. Over the same period, the studio earned 120 Academy Award nominations, the most ever recorded by any company in any four-year stretch. What ran through that work, and through the decades before it at Columbia Pictures, Polygram, and Casablanca Records, was a discipline Guber later codified. He could take a strategic intent and translate it into a story the audience he needed to move had reason to act on. He named it purposeful storytelling. The Harvard Business Review cover article The Four Truths of the Storyteller laid out the four conditions a story has to meet to do real work in a room: true to the teller, the audience, the moment, and the mission. Tell to Win, his expansion of the same thesis, hit number one simultaneously on the New York Times, USA Today, and Wall Street Journal bestseller lists in 2011. Fortune named it one of “5 Business Books You Can Really Use.” In Guber’s argument, data is the cost of entry; persuasion is the work that closes the deal. Guber still runs Mandalay Entertainment Group, co-owns the three-time NBA champion Golden State Warriors and the World Series-winning Los Angeles Dodgers, and chairs the esports investment vehicle aXiomatic. He has taught the same craft at UCLA Anderson and the UCLA School of Theater, Film and Television for more than forty consecutive years, by the Chancellor’s account never missing a year. In 2017, UCLA awarded him the UCLA Medal, its highest honor, the same year Governor Jerry Brown appointed him to the University of California Board of Regents. Key speaking topics Purposeful storytelling in business Leadership communication and persuasion Leading through uncertainty and disruption Innovation and organizational culture High-performance team building across industries Storytelling for marketing and brand strategy Ideal for CEOs and executive leadership teams preparing to communicate strategic change to internal and external audiences. Chief commercial, marketing, and sales leaders rebuilding the persuasion infrastructure of their organizations. Founders and senior operators raising capital, recruiting talent, or pitching boards. Executive education clients, leadership development programs, and partner or customer summits where the centerpiece is communication craft. Audience outcomes A working test for their own communications: whether the story is true to the teller, the audience, the moment, and the mission. A sharper distinction between informing an audience and persuading them, with a clearer view of where most leadership communication breaks down. Specific examples from film, sports, and the boardroom that they can map onto their own decisions and pitches. A method for finding and shaping the right story for a specific audience and a specific moment. Shared vocabulary they can take back to their teams and demand of communications, marketing, and IR functions.

Why organisations work with Peter Anderton His TEDxDerby talk “Great Leadership comes down to only two rules” is used inside MBA programmes and gives senior teams a shared, memorable language for leadership that survives the room. He treats organisations as systems, drawing on his Chartered Engineer background and early career as a manufacturing systems engineer at ICI, which lands credibly with technical directors and operational leadership teams. He has worked inside leadership populations at Jaguar Land Rover, 3M, KPMG, HSBC, Atkins and NHS leadership academies, so the content arrives already tested against complex matrixed organisations. He cuts through the leadership-development noise. Two rules, three secrets of high-performing teams, applied to the specific bottleneck the senior team is currently sitting on. He is a Chartered Fellow of the CIPD, which gives the work professional weight with HR and people directors commissioning leadership programmes. Biography highlights Founder of Internal Alignment, a leadership consulting and executive development practice. TEDxDerby speaker, “Great Leadership comes down to only two rules”, used in MBA curricula internationally. Chartered Fellow of the Chartered Institute of Personnel and Development (CIPD). Chartered Engineer; began career as a manufacturing systems engineer at ICI. Named client work includes Jaguar Land Rover, 3M, KPMG, HSBC, Atkins, Huntsman, Equifax and NHS leadership academies. Signature frameworks: “The Two Rules of Leadership” and “CPR: Connection, Purpose, Results” for high-performing teams. Biography The hardest leadership transition is the one nobody schedules. A capable individual gets promoted, then promoted again, until the job is no longer about what they personally deliver but about what their team delivers without them. That shift is where most leadership development quietly fails. It teaches more models when what the leader needs is fewer. This is the territory Peter Anderton has built his work around. As founder of Internal Alignment, he works with directors, MDs and senior teams who have outgrown their own operating habits and need to convert personal capability into team capability. His TEDxDerby talk, “Great Leadership comes down to only two rules”, is now used in MBA programmes internationally and sets out the spine of his thinking: leadership is not about the leader, except in the specific way that it entirely is. His credibility is unusual for the field. Anderton is a Chartered Engineer who started his career as a manufacturing systems engineer at ICI, and he still reads organisations as systems rather than as cultures. That framing travels well into technical and operational businesses such as Jaguar Land Rover, 3M, Atkins and Huntsman, and into financial and professional services including HSBC, KPMG and Equifax. He is also a Chartered Fellow of the CIPD, which anchors the work in the professional standards people directors recognise. What he gives a senior team is compression. Two rules of leadership, three components of a high-performing team in his CPR model: Connection, Purpose, Results. The argument is that most leadership populations do not need more frameworks; they need to act differently on the few that matter. That is the bet his clients are buying when they put him in front of their leadership cohorts. Key speaking topics Leadership fundamentals for senior leaders and directors High-performing teams The leadership transition from doer to enabler Executive development and leadership populations Change leadership and the human side of transformation Difficult conversations and leadership courage Employee engagement through leadership behaviour Ideal for Director, MD and senior leadership populations making the shift from individual contributor to team leader. CHROs, people directors and L&D leaders commissioning flagship leadership programmes. Executive teams in technical, engineering, manufacturing or operationally complex businesses. Senior leadership cohorts inside organisations going through restructure, integration or sustained change. Audience outcomes A shared, memorable language for leadership across a senior cohort, anchored in the Two Rules. A clearer read of where each leader is personally creating the bottleneck their team is working around. Practical handles for handling difficult conversations without the usual avoidance and rework. A working model for high-performing teams using Connection, Purpose, Results. Renewed confidence that leadership effectiveness is a small set of disciplined behaviours, not a longer reading list.

Why organisations work with Pellegrino Riccardi His TEDxBergen talk on cross-cultural communication has been viewed nearly two million times – giving him a level of pre-built credibility and independent reach that few speakers in this space can point to before they walk on stage. He does not study cultural difference from the outside. Born in the UK to Italian parents and living in Norway since 1995, he has navigated three distinct cultural systems from the inside – a quality of embedded perspective that changes what his audiences trust him to know. His “Six Basic Human Needs” framework gives leadership teams a diagnostic for why motivation and engagement falter in multicultural environments – not a generalisation about national character, but a universal human model applied precisely to the point where cultural difference becomes organisational friction. He makes the Nordic workplace model legible and actionable for global organisations – addressing a specific and growing gap for multinationals operating in, entering, or partnering with Scandinavian markets. Named Norwegian Speaker of the Year by Talerlisten in 2020, selected from more than 600 national nominees, and a finalist in both 2021 and 2022 – a competitive national award that reflects consistent delivery rather than a single strong appearance. Biography highlights Norwegian Speaker of the Year 2020 (Talerlisten); finalist 2021 and 2022 – selected from a field of more than 600 national nominees Three TEDx talks; TEDxBergen cross-cultural communication talk approaching two million views Two Master’s degrees from the University of Leeds and the University of Oslo; additional qualifications in psychology, NLP, and pedagogy Author of Drowning Quietly: Memoir of a Man’s Shortcomings (Greenleaf Book Group, 2022) Regular commentator on Norwegian national television on culture and immigration Client work spans Merck, Skanska, DNB, IKEA, IBM, BP, ExxonMobil, and the European Commission Biography Most cross-cultural training starts with the other culture. Pellegrino Riccardi starts with you. His central argument – that misunderstanding in multicultural teams rarely begins with ignorance of another culture, but with the unchecked assumptions you carry about your own – has reached nearly two million people through his TEDxBergen talk alone. It is not an academic position. It is a practitioner’s diagnosis, sharpened over three decades of working with organisations where the gap between cultural intent and daily reality was costing them real performance. Riccardi was born in the UK to Italian immigrant parents and has been based in Norway since 1995. He is not a consultant who has studied these three cultural systems – he has lived inside all of them. That distinction is audible in the room. His definition of culture, “a system of behavior that helps us act in an accepted or familiar way,” is deliberately simple: it is designed to move the conversation from observation to self-examination, fast. For senior leaders who have sat through cultural awareness sessions and left unchanged, the shift in entry point matters. His frameworks give organisations something to work with after the session. The Six Basic Human Needs – which he describes as the human batteries that determine whether people bring their full energy to work – and the Three Human Drives give teams a shared language for diagnosing disengagement that does not reduce to personality or politics. He holds two Master’s degrees from the University of Leeds and the University of Oslo, with further qualifications in psychology, NLP, and pedagogy, and appears regularly on Norwegian national television as a commentator on culture and integration. In 2020 he was named Norwegian Speaker of the Year by Talerlisten from a field of more than 600 national nominees – a recognition he followed with finalist standings in both 2021 and 2022. His memoir Drowning Quietly (Greenleaf Book Group, 2022) extends his examination of human identity and behaviour beyond the professional context. His organisational client list includes Merck, Skanska, DNB, IKEA, IBM, BP, ExxonMobil, and the European Commission. Key speaking topics Cross-cultural communication and workplace dynamics Corporate culture and culture transformation Nordic workplace values and leadership mindsets Employee motivation and human engagement Multicultural team performance Change, uncertainty, and organisational resilience Storytelling as a driver of business culture Ideal for CHROs and People & Culture leaders managing globally distributed or multicultural workforces Leadership teams of multinationals operating in, entering, or partnering with Nordic markets Organisations navigating culture change, post-merger integration, or rapid workforce diversification Senior leaders seeking to move beyond cultural awareness programmes to measurable change in team communication and trust Audience outcomes Why good people misunderstand each other at work, and the invisible assumptions that drive it A working definition of culture that changes how leaders recognise the source of cross-cultural friction The Six Basic Human Needs framework, and a sharper read on why unmet needs surface as quiet disengagement rather than open dissatisfaction How Nordic communication norms (silence, economy of language, psychological safety) read to outsiders, and what global teams need to do differently Practical ways to build trust and create the kind of conversations people actually feel safe having

Why organisations work with Owen O’Kane A clinical record that buyers can trust. Former NHS Clinical Lead for a London mental health service, with twenty-five years of frontline practice across palliative care and psychotherapy. That credential separates substantive mental health work from the wellness market. Four Sunday Times bestsellers, including Addicted to Anxiety and Ten to Zen, give him a body of public-facing work that audiences have already read. Sessions land faster because people arrive with context. A method built from CBT, mindfulness, psychotherapy and EMDR, condensed into practical daily techniques people use the same week. Not aspirational, usable. Broadcast fluency from his role on BBC One’s Change Your Mind, Change Your Life and resident slot on BBC Radio 5 Live. He communicates clinical content to non-clinical audiences without losing the substance. Credibility with sceptical workforces. The combination of an Irish working-class background, openness about his own mental health, and a clinician’s vocabulary lets him reach senior leaders and frontline staff in the same room. Biography highlights Former NHS Clinical Lead for mental health in London; previously Palliative Care Lead and Cognitive Psychotherapist, West Middlesex Hospital Sunday Times bestselling author: Ten to Zen, Ten Times Happier, How to Be Your Own Therapist (HarperCollins/HQ), and Addicted to Anxiety (Penguin, 2025) Featured psychotherapist on BBC One’s Change Your Mind, Change Your Life with Matt and Emma Willis Resident expert on BBC Radio 5 Live; former Attitude magazine columnist Corporate clients include Vodafone, Virgin Atlantic, BBC Worldwide and Universal Content Group Trained across cognitive psychotherapy, mindfulness, CBT and EMDR Biography Workplace mental health has become a budget line, not a result. Engagement scores stall, sickness absence climbs, and the most loaded staff quietly disengage. The honest question for senior leaders is whether the support on offer would actually help someone in real distress, or whether it is reassurance theatre for the people commissioning it. Owen O’Kane has spent twenty-five years working at the harder end of that question. Trained as a cognitive psychotherapist after early years in palliative care, he went on to lead clinical mental health services inside the NHS, including roles at West Middlesex Hospital and within the London mental health system. The clinical training underwrites everything that follows. His books, Ten to Zen, Ten Times Happier, How to Be Your Own Therapist and Addicted to Anxiety, are all Sunday Times bestsellers and share a single discipline: take the evidence base from CBT, mindfulness, psychotherapy and EMDR, and translate it into something a busy person can use in ten minutes. Addicted to Anxiety, published by Penguin in 2025, treats chronic anxiety as a learned habit rather than a permanent state, which is the argument he brings into corporate rooms. He is one of four therapists featured on BBC One’s Change Your Mind, Change Your Life, hosted by Matt and Emma Willis, and a resident expert on BBC Radio 5 Live. That broadcast fluency matters in keynotes: he can hold a room of senior leaders and a room of frontline staff with the same material, without diluting the clinical content for either. Key speaking topics Workplace anxiety and burnout Mental health for leaders and high-pressure teams Practical psychotherapy techniques for daily use Resilience and emotional regulation Stress management and recovery Building cultures that support genuine mental health Ideal for CHROs and heads of people designing mental health and wellbeing strategy beyond box-ticking provision Executive teams and senior leaders carrying chronic decision pressure High-pressure functions including legal, finance, sales, clinical and frontline operations Internal wellbeing leads who need a credentialed clinical voice to anchor a campaign or summit Audience outcomes A clear distinction between everyday stress and the clinical signals that need different action A short daily practice drawn from CBT, mindfulness and psychotherapy that people can run inside ten minutes Permission for senior leaders to name anxiety and pressure out loud, supported by evidence rather than slogans Language for managers to have better conversations about mental health with their teams A more honest internal assessment of whether existing wellbeing provision matches the level of distress staff actually carry