Creativity

Why organisations work with will.i.am He builds at the frontier rather than commenting on it. FYI.AI, the AI collaboration platform he founded and runs as CEO, has shipped consumer products including RAiDiO.FYI and an in-car integration with Mercedes-AMG. An operator’s understanding of how technology firms commercialise consumer experiences. He was a founding equity partner in Beats Electronics, sold to Apple for USD 3 billion, and Intel’s Director of Creative Innovation across a multi-year run on devices. A serious counter-argument to AI maximalism, grounded in artistic practice. His core thesis is that AI must be a catalyst for human imagination, not a substitute, a line that lands credibly with leadership teams under board pressure to deploy AI everywhere. Cultural reach few technology speakers command. The Black Eyed Peas have sold over 75 million records, and his keynote work has been picked up by Accenture, IBM, JPMorgan Chase, Salesforce, and the World Economic Forum. A philanthropic record that gives the AI argument substance. The i.am Angel Foundation funds STEAM education for over 12,000 students in Los Angeles, in partnership with the Smithsonian Science Education Center and FIRST Robotics. Biography highlights Founder and CEO of FYI.AI, an AI-powered creative collaboration platform launched in 2023. Founding member of the Black Eyed Peas; nine Grammy Awards, one Latin Grammy, one Emmy, one CLIO. Founding equity partner in Beats Electronics, acquired by Apple in 2014 for USD 3 billion. Director of Creative Innovation at Intel from 2011, working across consumer compute devices. Recipient of the World Economic Forum’s Crystal Award and an Honorary Fellowship from the Institution of Engineering and Technology (UK). Goodwill Ambassador for the United Nations ITU AI Skills Coalition; Professor of Practice in the GAME School at Arizona State University. Biography Most senior teams are still arguing about whether to treat AI as a tool, a colleague, or a threat. will.i.am has spent the last decade building products that force a decision. FYI.AI, the creative collaboration platform he founded and runs, treats AI as a working partner inside the production workflow rather than a feature bolted onto it. RAiDiO.FYI, its consumer-facing radio product, now ships inside Mercedes-AMG vehicles. The pattern is older than the current AI cycle. He was a founding equity partner in Beats Electronics before Apple acquired it in 2014 for USD 3 billion, and Intel’s Director of Creative Innovation from 2011 across laptops, tablets, and smartphones. In each case the contribution was the same: a working view of how consumer technology actually becomes culture, and what that means for the companies trying to ship it. The Black Eyed Peas, which he co-founded, have sold more than 75 million records and won nine Grammys. That cultural reach gives the AI argument a different kind of credibility with boards. He has been recognised with the World Economic Forum’s Crystal Award and an Honorary Fellowship from the Institution of Engineering and Technology in the UK, and serves as a UN ITU Goodwill Ambassador for the AI Skills Coalition. His argument to leadership teams is direct. AI should accelerate human imagination, not replace it, and the organisations that get this wrong will spend the next decade producing work nobody wants to consume. He grounds the point through the i.am Angel Foundation, which funds STEAM education for over 12,000 students in Los Angeles, including a Smithsonian Science Education Center partnership and a FIRST Robotics programme run with founder Dean Kamen. Key speaking topics Artificial intelligence and creativity AI in consumer products and brand The future of music and media in an AI economy Technology, education, and access Innovation at the intersection of culture and engineering Building consumer technology platforms Ideal for Boards and CEOs setting the corporate position on generative AI Chief marketing and brand officers reframing creative production around AI Innovation and R&D leads exploring AI applications in consumer products Conference programmes that need a credible artist-technologist voice on AI Audience outcomes A sharper view of where AI multiplies human creative work and where it erodes it Working examples of AI inside shipped consumer products, from a founder who built them An understanding of how to commercialise technology through culture, not in spite of it A reframing of the AI conversation away from compliance fear and towards creative leverage

Why organisations work with Danny Jones A name recognised across two generations of UK audiences, which lifts attendance and engagement at internal awards, conferences and customer events without further explanation. Stage craft built across two decades of live music performance with McFly, applied to hosting work where pacing, energy and audience contact decide whether a room comes alive. Mentoring experience from seven seasons of The Voice Kids and The Voice UK, useful in panel formats on talent development, young performers and creative careers. A 2024 cultural moment, the I’m a Celebrity and Masked Singer wins, that gives event communications a current, mainstream hook rather than a legacy-act framing. Biography highlights Founding member, lead vocalist and lead guitarist of McFly; over 10 million records sold and seven UK number 1 singles. McFly’s debut album made them the youngest band to enter the UK Albums Chart at number 1. Coach on The Voice Kids UK from 2017 to 2023; winning coach in the 2019 series. Coach on The Voice UK from 2024 in a duo chair with Tom Fletcher; winning coaches in their debut season. Winner of The Masked Singer UK series 5 in 2024. Winner of I’m a Celebrity… Get Me Out of Here! series 24 in 2024. Biography The decision behind a corporate awards night, a customer gala or a brand activation is rarely about the script. It is about who is standing on stage when the lights come up. Danny Jones is one of the few British performers who can carry that moment in front of a mixed-generation audience without warm-up. McFly, which Jones co-founded as lead vocalist and lead guitarist, holds the record as the youngest band to debut at number 1 on the UK Albums Chart. The band has sold more than 10 million records and produced seven UK number 1 singles. That catalogue is the basis of two decades of live performance experience, which is what hosting work actually draws on. Television has built the second layer of recognition. Jones was a coach on The Voice Kids UK from 2017 to 2023 and moved to The Voice UK in 2024 in a duo chair with bandmate Tom Fletcher, where the pair won their debut season. In the same year he won The Masked Singer UK and I’m a Celebrity… Get Me Out of Here!, two of the most-watched competition formats on British television. For organisations booking around brand visibility, customer entertainment, internal awards or panel formats on music and talent development, that combined currency is the value. The product is presence and stage craft, applied to commercial events. Key speaking topics Awards and gala hosting Brand event hosting and activations Music industry and creative careers Mentoring young performers Television competition formats Panel and Q and A moderation Ideal for Internal awards nights, long-service evenings and recognition events for consumer-facing organisations Brand activations and customer entertainment by sponsors targeting family or multi-generational audiences Industry panels on music, broadcasting, talent development and creative careers Conference closing entertainment slots where audience energy is the brief Audience outcomes A high-recognition host on stage who can carry an evening for a mixed-age audience Stage presence calibrated by twenty years of live music performance Credible panel contribution on music, talent development and mentoring young performers A cultural reference point current with 2024 to 2026 mainstream television audiences

Why organisations work with Monty Criswell Five number-one country singles across three decades, including “I Saw God Today” for George Strait, “Five More Minutes” for Scotty McCreery and “Hell of a View” for Eric Church, give him a body of work most after-dinner speakers cannot match. His material is built around real songs played live, not slides. The performance element makes the resilience message land with senior audiences in a way a conventional keynote cannot. A stage 3 colon cancer recovery, tied to active support of Vanderbilt-Ingram Cancer Center, gives the health and recovery thread substance rather than sentiment. Thirty years in a commercial creative industry, with named hits for George Strait, Eric Church, Trace Adkins, Scotty McCreery and Parker McCollum, makes him credible on the realities of sustained creative output under commercial pressure. Biography highlights Co-writer, “I Saw God Today” (George Strait, 2008), CMA Single of the Year; Grammy and Dove nominations. Number-one country singles include “Just Fishin'” (Trace Adkins), “Five More Minutes” (Scotty McCreery, triple platinum), “Hell of a View” (Eric Church, double platinum) and “Handle on You” (Parker McCollum). Two Grammy nominations for Country Song of the Year; multiple BMI and NSAI songwriting awards. Songwriter Session presenter at the Country Music Hall of Fame and Museum, Nashville. Publishing history with Hamstein Music Group, Sony/ATV/Tree and currently Spirit Music Group. B.A. American Studies, cum laude, University of Alabama. Biography Country music is one of the few commercial creative industries where the same writer can sustain hits across thirty years. It is also one of the most unforgiving. Hit songs decide careers, and most writers never get one. Monty Criswell has written or co-written five number-one country singles in four different decades, including “I Saw God Today” for George Strait, which won CMA Single of the Year in 2008 and was nominated for a Grammy. The catalogue runs from Trace Adkins to Eric Church to Parker McCollum. “Five More Minutes” for Scotty McCreery went triple platinum. “Hell of a View” for Eric Church went double platinum. The longevity matters more than any single credit. It is what gives him a working theory of how a person keeps producing under commercial pressure when the room around them changes. Halfway through that run he was diagnosed with stage 3 colon cancer. He recovered, returned to writing, and continued to land number ones. He now supports Vanderbilt-Ingram Cancer Center and sits with his wife on Vanderbilt’s Canby Robinson Society. The cancer story is not a frame for the talk; it is the second source of evidence behind it. “An Evening with Monty Criswell” is a live performance, not a conference session. He plays the songs, tells the stories behind them, and draws lessons on persistence, craft and recovery from a working life that produced both. For organisations looking for an inspirational close to a conference, an awards dinner or a leadership offsite, the offering is unusual: a credible commercial creative who can hold a room with songs the audience already knows. Key speaking topics Resilience and recovery after serious illness Sustaining creative output over a long career Storytelling as a leadership tool Persistence in commercially unforgiving industries Country music songwriting craft Faith and personal values in working life Ideal for Conference closing keynotes and gala dinners where an inspirational live performance is required Sales kick-offs and leadership offsites in need of a resilience and persistence anchor Cancer charities, healthcare audiences and corporate wellness events Audiences in the United States with country music affinity, including Nashville-based events Audience outcomes A live experience of how a hit country song is built, told by its writer A first-hand account of stage 3 cancer recovery and the return to high-output work Stories drawn from a thirty-year Nashville career, with named artists and named songs A close that lands emotionally without leaning on a slide deck

Why organisations work with Taryn Southern She produced the first solo-artist pop album composed with AI in 2018, when most organisations were still asking whether generative tools could ship anything usable. The lessons on creative workflow integration are now several years ahead of most enterprise practice. She runs storytelling and external communications at Blackrock Neurotech, an implantable BCI company, which gives her a working view of the next technology layer beyond generative AI. Her documentary work, including «I AM HUMAN» at the 2019 Tribeca Film Festival, gives her a rare ability to translate frontier neurotechnology into language a non-technical board can use. She has keynoted SXSW, Web Summit, the World AI Summit, and NY Times Future of Work, and has been booked by Google, Salesforce, Deloitte, and Gartner. Senior tech audiences treat her as a peer, not a populariser. Biography highlights Chief Storytelling Officer at Blackrock Neurotech since 2021, leading story strategy for funding rounds totalling over $230M led by Thiel Capital, Apeiron, and Tether Released «I AM AI» in 2018, the first solo-artist pop album composed and produced with AI tools including Amper, IBM Watson Beat, Google Magenta, and AIVA Directed and produced «I AM HUMAN,» premiered at the 2019 Tribeca Film Festival; subsequent awards include Best Director at Oslo Film Fest Three-time Streamy Awards nominee; 2018 Geena Davis Award recipient for innovative female filmmaking Keynote speaker at SXSW, Web Summit, World AI Summit, Google’s AI Summit, VidCon, The Next Web, NY Times Future of Work Featured in Vanity Fair, Billboard, Fast Company, Wired, Forbes, Psychology Today, and Harvard Business Review Biography The first solo-artist pop album composed with AI was released in September 2018, before most enterprises had finished their first ChatGPT briefing note. «I AM AI» used Amper, IBM Watson Beat, Google Magenta, and AIVA, with the lead single «Break Free» reaching the Top 100 radio charts. The interest, for a serious audience, is not the novelty. It is what the project showed about how a working creative integrates these tools into a production workflow that ships. That production credibility is the spine of the work Taryn Southern now does with senior teams. She has produced more than 1,500 videos across more than a decade of digital media, advised early product teams at YouTube, Google VR, and Snapchat, and directed an award-winning Google VR series. The vantage point is unusual: she has built original commercial product with generative tools at every stage of their maturity. Since 2021 she has been Chief Storytelling Officer at Blackrock Neurotech, the implantable brain-computer interface company. She launched what the company describes as the world’s first BCI museum, oversaw a corporate rebrand and the formation of a BCI Ethics Advisory board, and led communications strategy for funding rounds totalling over $230M, with investors including Thiel Capital, Apeiron, and Tether. The role gives her a working view of the technology layer that arrives after generative AI, and the regulatory and ethical questions a board will be asked to take a position on within the next decade. Her directorial debut, «I AM HUMAN,» premiered at the 2019 Tribeca Film Festival and followed three of the first patients to receive implantable brain-computer interfaces. The film is the practical bridge in her work with corporate audiences: it shows what the next frontier of human-machine technology looks like in a hospital, in a home, and in the conversations a serious organisation will need to have about it well before the technology becomes commonplace. Key speaking topics Generative AI in creative production AI-augmented workflows and creative practice Brain-computer interfaces and human-machine integration Frontier neurotechnology and ethics Storytelling for emerging technology companies The future of human and artificial intelligence Ideal for Boards and leadership teams setting AI strategy beyond initial pilots Chief Marketing Officers, Chief Communications Officers, and creative leadership integrating generative tools into production Innovation, R&D, and strategy leaders tracking neurotech and the post-AI technology stack Senior leadership conferences in technology, media, healthcare, and life sciences Audience outcomes A working understanding of how generative AI tools function inside a real production workflow, drawn from a practitioner who has shipped commercial product A grounded view of brain-computer interface technology, what it currently does, where it is going, and the questions boards will face A sharper sense of which categories of creative and knowledge work are most exposed to generative AI, and which remain durably human An informed perspective on the ethical and governance terrain emerging at the intersection of AI and neurotechnology

Why organisations work with Morten Toft Two decades of repeat innovation facilitation work for Grundfos, Danfoss and other large Danish manufacturers, which is unusual longevity for a process consultant. Author of Innovationsrecepten (The Innovation Recipe), Jyllands-Postens Forlag, a text used as a teaching reference on Danish innovation and entrepreneurship programmes, giving his methodology a documented, teachable form. Operating background as sales and marketing director at Photo Experten across 146 stores, so the co-creation work is grounded in line-management experience, not pure consultancy. Initiator of Danske Hospitalsklovne and the MAD House Denmark Innovation Centre, which gives him a track record of building functioning organisations from a standing start, not only advising existing ones. Sessions are designed for engagement and recall, with humour and physical staging used deliberately to lock in concepts that pure presentation tends to lose. Biography highlights Author of Innovationsrecepten (The Innovation Recipe), Jyllands-Postens Forlag, 2007, with Ole Vestergaard Poulsen, used as a teaching text on Danish innovation and entrepreneurship programmes. Author of To Be Perfectly Honest (Aschehoug, 2001) on authentic leadership, and Changemakers (2020, with Rachel Rouncefield). Co-developer with Rachel Rouncefield (De Montfort University) of the Changemakers youth empowerment programme, building on the Butterfly Project in Peterborough. Long-running innovation facilitator for Grundfos and Danfoss. Initiator of Danske Hospitalsklovne (Danish Hospital Clowns), founded after working with Patch Adams at the Gesundheit Institute in West Virginia. Co-initiator of the MAD House Denmark Innovation Centre in Middelfart. Former sales and marketing director at Photo Experten across 146 Danish stores; earlier consultant at GREY. Biography Innovation in large industrial businesses tends to fail in a specific way. Ideas accumulate in the central team. Adoption stalls at the operating units. The work that reaches customers is a thin version of what was originally proposed. Morten Toft has spent over twenty years working inside that gap, mainly with Danish manufacturing groups including Grundfos and Danfoss, designing co-creation processes that bring stakeholders into the work early enough to own it. His methodology is documented in Innovationsrecepten (The Innovation Recipe), co-authored with Ole Vestergaard Poulsen and published by Politikens Forlag. The book is used as required reading on Danish innovation and entrepreneurship programmes, which gives his approach a teachable structure rather than the personality dependence common to facilitator-consultants. The work draws on a line operating background. Before consultancy, Toft was sales and marketing director at Photo Experten, with responsibility across 146 retail stores in Denmark. That experience, alongside earlier work at GREY, shapes a facilitation style oriented to commercial outcomes and to the practical question of who actually executes the change. He is also the initiator of Danske Hospitalsklovne, founded after a period with Patch Adams at the Gesundheit Institute in West Virginia, and a co-initiator of the MAD House Denmark Innovation Centre. Alongside the innovation work, Toft has written on authentic leadership and personal development, including a forthcoming memoir, Journey Out to Find Home (Danish edition August 2026, English edition planned). He also runs Changemakers, a youth empowerment programme co-developed with Rachel Rouncefield of De Montfort University and grounded in the Butterfly Project in Peterborough, which involved several thousand young people over eight years. The connecting argument across his output is straightforward: organisations get more from their people, and societies more from their young people, when those involved feel they built the answer themselves. Key speaking topics Co-creation and stakeholder-led innovation Innovation process design in industrial organisations Authentic leadership Personal development and purpose at work Building healthy organisational cultures Youth empowerment and the changemaker concept Ideal for Innovation, R&D and product directors in industrial and manufacturing businesses HR and learning leaders running leadership development programmes C-suite and senior teams setting direction for cultural change Founders and entrepreneurial leaders running participation-led organisations Audience outcomes A working model for designing innovation processes that build adoption alongside ideas. Specific tools for involving operating-unit stakeholders before, not after, decisions are made. A clearer view of the link between authentic leadership behaviour and commercial culture. Practical examples drawn from long-running work with Grundfos, Danfoss and Danish retail.

Why organisations work with Stephen Shapiro He treats innovation as a portfolio of small, structured bets rather than a culture programme, which is why his work lands with CFOs and operating leaders, not just innovation teams. His 25 Lenses framework, set out in Invisible Solutions, gives leadership teams a working tool for reframing the questions behind a stalled initiative, rather than another model to admire and shelve. He built and ran Accenture’s 20,000-person process and innovation practice, so the advice is grounded in operating a function at scale, not in observing one. Senior corporate audiences trust him with active programmes: 3M, P&G, Nike, Marriott, NASA, Microsoft, Capital One, and Johnson and Johnson are among the organisations that have brought him in to work on real innovation problems. The 2015 Speaker Hall of Fame induction and Senior Fellow appointment at The Conference Board signal that the speaking craft and the underlying research both meet a serious institutional bar. Biography highlights Senior Fellow, The Conference Board. 15-year career at Accenture, where he built the firm’s 20,000-person process and innovation practice. Inducted into the Speaker Hall of Fame (CPAE) by the National Speakers Association in 2015. Author of seven books, including Best Practices Are Stupid, named 800-CEO-READ’s best innovation and creativity book of the year, and Invisible Solutions, an INDIE Award winner. Industrial Engineering, Cornell University; Certified Speaking Professional (CSP) designation; six-year term on the NSA Board of Directors. Has worked with leadership teams in over 50 countries, including 3M, P&G, Marriott, Nike, NASA, Microsoft, Capital One, Honda, and Johnson and Johnson. Biography Most corporate innovation programmes fail in the same place. They generate ideas faster than the operating model can absorb them, and the executive committee eventually quietens down because the cost is visible and the return is not. The problem is rarely a shortage of creativity. It is a missing discipline for choosing which questions to spend money on. That is the problem Stephen Shapiro has spent twenty-five years working on. At Accenture he co-led the business process reengineering practice, then built the firm’s 20,000-person process and innovation practice. The shift from efficiency work to growth work shaped the argument that runs through his books: innovation is an operating capability, not a culture, and it can be managed with the same rigour as any other portfolio. His seven books trace that argument. Best Practices Are Stupid, named 800-CEO-READ’s best innovation and creativity book of the year, makes the case for small structured bets over large transformational programmes. Invisible Solutions sets out 25 Lenses for reframing the questions behind a stalled initiative. Pivotal, published in 2024, takes the same discipline into how organisations create stability while continuing to change. The recurring thesis is that better questions are cheaper and more useful than more answers. The institutional credentials reinforce the work. He is a Senior Fellow at The Conference Board, was inducted into the Speaker Hall of Fame (CPAE) in 2015, and holds the Certified Speaking Professional designation. Clients including 3M, P&G, Nike, Marriott, NASA, and Microsoft have brought him in for active innovation programmes rather than thought-leadership set pieces, which is the more useful test of where his work actually lands. Key speaking topics Innovation as a managed corporate discipline Question reframing and problem definition Portfolio approaches to innovation investment Culture and team composition for innovation Stability and adaptability in uncertain markets Growth strategy beyond best-practice benchmarking Ideal for CINOs, heads of innovation, and R&D leaders running enterprise programmes CEOs and strategy leaders trying to convert innovation activity into commercial results Transformation sponsors and operating committees rebuilding the innovation function after a stalled programme Large industrials, financial services, consumer goods, and healthcare organisations with complex internal innovation portfolios Audience outcomes A working method for reframing the strategic question behind a stalled initiative, drawn from the 25 Lenses framework A clear case for replacing large transformational bets with structured small ones, and the financial logic to defend it internally A diagnostic for which innovation activities are producing learning and which are producing motion Specific examples of how named Fortune 500 clients have restructured innovation portfolios, with the trade-offs made visible Language a senior leader can use the next morning to challenge their own innovation roadmap

Why organisations work with Daisy Buchanan A working novelist and journalist who teaches creative practice as a wellbeing discipline, not a soft skill. Her DK title Read Yourself Happy makes the case that reading is anxiety management with evidence, not a metaphor. Founder of the Creative Confidence Clinic and a tutor for Arvon, the UK creative writing charity. Her sessions on imposter syndrome and creative risk are built on a teaching practice, not a single keynote. Host of the literature podcast You’re Booked, with hundreds of long-form author interviews. She brings a tested craft of asking good questions, which transfers directly into panel hosting, internal town halls and leadership Q and A formats. Catalogue of four Sphere novels and three non-fiction books across DK, Headline and Hachette. The credibility is in the working output, not the speaker reel. Broadcast fluency across Woman’s Hour, the Today programme, This Morning and Good Morning Britain. Audiences get a speaker who can hold a room, an interviewee and a live moment with the same control. Biography highlights Author of four novels published by Sphere (Little, Brown): Insatiable, Careering, Limelight and Pity Party. Insatiable was longlisted for the CWIP prize. Author of three non-fiction books: How To Be A Grown Up, The Sisterhood, and Read Yourself Happy (DK, 2025), on reading as a tool for anxiety. Host of the You’re Booked podcast, interviewing authors on their reading lives. Founder of the Creative Confidence Clinic, a writing community on Substack, and creator of the Write Like A Reader course. Tutor for the Arvon Foundation. Journalism in The Guardian, The Telegraph, The Times, Grazia (former “Dear Daisy” agony aunt), Marie Claire and The Pool. Broadcast credits include Woman’s Hour, Today, A Good Read, This Morning and Good Morning Britain. Guest-presented Booker Prize coverage for BBC News. Biography Wellbeing programmes have multiplied inside organisations over the past decade, and so has the language of psychological safety. Yet many leaders still find their teams cautious, distracted and reluctant to bring a half-formed idea into the room. The missing piece is often the daily practice of imagination, attention and honest conversation, which used to happen on the page and in long forms of reading. Buchanan’s books take this on directly. Read Yourself Happy, published by DK in 2025, argues that the right book habit is a clinically meaningful intervention in anxiety. Her novels with Sphere, including Insatiable, Careering (adapted by BBC Radio 4) and Limelight, examine ambition, money and self-worth in working women’s lives. Her non-fiction includes The Sisterhood and How To Be A Grown Up, both written for readers navigating early career and adult identity. The teaching grew out of the writing. She founded the Creative Confidence Clinic on Substack, tutors for the Arvon Foundation and hosts You’re Booked, a long-running literature podcast in which she conducts the kind of careful, generous author interview that is now uncommon in mainstream culture. The discipline of asking good questions and listening to the answer sits underneath her workplace sessions on imposter syndrome, creative risk and reading for wellbeing. For organisations, the value is in the combination of a working journalist’s discipline, a novelist’s specificity about emotional life, and a broadcaster’s room presence. Audiences leave able to name what they were anxious about, with a small number of usable habits for attention and creative risk. Her broadcast work, from the Today programme to guest-presenting Booker Prize coverage for BBC News, also makes her a credible host for internal events where the speaker needs to land a difficult conversation, not deliver a slide deck. Key speaking topics Reading and book habits as a tool for anxiety and mental health Creative confidence and imposter syndrome at work Asking better questions in leadership and team conversations Storytelling and narrative craft for business communication Women, ambition and the working life Event hosting, panel moderation and author-in-conversation formats Ideal for People, culture and wellbeing leaders looking for a wellbeing voice that is literary and specific rather than clinical or generic Internal communications and L&D teams running sessions on creative confidence, imposter syndrome or storytelling Conference organisers needing a credible host or moderator for an author-in-conversation or fireside format Women’s networks, ERGs and book clubs inside organisations Audience outcomes A working definition of creative confidence that they can practise without leaving their job A small set of reading and attention habits with a defensible link to anxiety reduction Sharper questions to take into one-to-ones, town halls and difficult team conversations Permission to take creative risk in writing, presenting and contributing in meetings A more honest sense of the gap between performed confidence and the real thing

Why organisations work with Philip Sheppard He has actually built and runs an AI creative business. LifeScore, the generative music platform he co-founded with Siri creator Tom Gruber, has raised £11m and ships to Warner Music Group and Octopus Ventures-backed commercial partners. The argument is grounded in a working company, not a slide on disruption. He brings a working composer’s view of human-AI collaboration. Most AI commentary is by analysts. His comes from sitting at the boundary where a human writes the musical raw materials and the machine selects, layers and mixes them in real time, which is the same architectural question now facing design, copy, video and brand teams. The credentials carry weight in a creative-leadership audience. A Fellowship of the Royal Academy of Music, an Academy of Motion Picture Arts and Sciences Music Branch membership, and conducting all 205 national anthems for the London 2012 Olympics with the London Philharmonic Orchestra at Abbey Road are not transferable credentials. He has a track record of speaking to technology buyers, not music audiences. Keynotes for Ernst & Young, Deloitte, Google, Facebook, YouTube and Kyu Collective, and on stages including C2MTL, TTI Vanguard and Business Innovation Factory. He turns an abstract debate into a live demonstration. He performs and composes on stage using a six-string electric cello, which makes the argument about generative systems and human craft visible rather than theoretical. Biography highlights Founder and CEO of LifeScore, an AI adaptive music platform co-founded with Tom Gruber, co-creator of Siri at Apple; backed by Warner Music Group and Octopus Ventures. Fellow of the Royal Academy of Music, awarded as a lifetime recognition of services to music and education. Composer of more than 65 scores for film, television, gaming and theatre, including Detroit: Become Human (Sony), the Star Wars: The Force Awakens Comic Con trailer, Mercury 13 (Netflix), In the Shadow of the Moon and Meru. Conducted and arranged all 205 national anthems for the London 2012 Olympic winners’ ceremonies, recorded with the London Philharmonic Orchestra at Abbey Road Studios. Music director for the London handover at the 2008 Beijing Olympics closing ceremony; music producer for the Tour de France, Rugby World Cup and the COP21 Paris climate summit. Member of the Academy of Motion Picture Arts and Sciences, Music Branch (2017) and the Television Academy; author of Music Makes Your Child Smarter (Schirmer Trade Books). Biography LifeScore was incubated inside Abbey Road Studios for a reason. The company was set up to answer a question that now matters far beyond music. If a machine can generate plausible creative output on demand, what exactly is the human still meant to do? Philip Sheppard, a composer and Fellow of the Royal Academy of Music, co-founded the platform with Tom Gruber, co-creator of Siri at Apple, and now runs it as CEO. Warner Music Group and Octopus Ventures have backed it through an £11m funding round. The architecture of LifeScore is, in effect, the architecture of any serious human-AI creative system. Composers and musicians build the raw musical materials. The machine selects, layers, sequences and mixes them in real time around the listener’s environment. The output is generated, but the judgement, taste and craft that make it sound human are not. That is the model Sheppard now describes to technology and creative leaders trying to industrialise generative AI without losing what made their work recognisable in the first place. The credentials behind the argument are concrete. Sheppard has composed more than 65 scores for film, television and gaming, including Detroit: Become Human, the Mercury 13 documentary for Netflix and In the Shadow of the Moon. He conducted and arranged all 205 national anthems for the London 2012 Olympics with the London Philharmonic Orchestra at Abbey Road, and was music director for the London handover at the Beijing 2008 closing ceremony. He sits as a voting member of the Academy of Motion Picture Arts and Sciences and the Television Academy, and wrote Music Makes Your Child Smarter for Schirmer Trade Books. His keynote audiences are mostly outside the music industry. Ernst & Young, Deloitte, Google, Facebook, YouTube and Kyu Collective have all booked him, alongside stages such as C2MTL, TTI Vanguard and Business Innovation Factory. The reason is the same in each case. He is one of the few people who can speak about generative AI and creative work from the position of having shipped a company that does it, and a body of work that depends on it being done well. Key speaking topics Human-AI collaboration in creative work Generative AI and the future of creative industries Building an AI venture from inside a creative practice Music, data and adaptive systems Innovation and creativity as a managed discipline The role of craft in machine-augmented teams Ideal for Chief technology, AI and digital officers shaping how generative AI is deployed across creative, brand and design functions Chief marketing, brand and customer-experience leaders whose teams now produce content with generative tools Innovation, R&D and product leadership at media, entertainment, consumer and platform businesses Leadership offsites at technology, consulting and professional services firms looking for a credible voice on creativity and AI Audience outcomes A clearer account of what generative AI changes about creative production, and what it does not A working mental model for dividing labour between human judgement and machine generation in creative workflows Named examples of how an AI creative venture is actually built, funded and run, drawn from LifeScore’s own history A sharper sense of where craft and taste still differentiate a brand or product in a generative environment A live demonstration of human-machine creative collaboration through performance, not slides

Why organisations work with Freddy Wexler A working hit-maker, not a commentator. Ten Billboard number ones with Justin Bieber, Ariana Grande, Post Malone, BLACKPINK and others give him a verifiable claim on how popular taste actually moves. The Billy Joel case study. Coaxing a thirty-year creative silence into a Grammy-stage single, including the full marketing rollout and an AI-directed music video, is a rare example of cultural reactivation that buyers can study end to end. Talent identification with a track record. Wexler scouted and pitched Stefani Germanotta as a future Madonna while she was still unsigned, and signed Rachel Platten before “Fight Song”. Useful for audiences thinking about how to spot signal early. A view on AI and creative work shaped by shipping product. The “Turn the Lights Back On” video was a Webby-winning AI-led production, which gives him a practitioner’s read on where machine generation helps and where it does not. Commercial track record across formats. Founder of The Brain Music with joint ventures involving Disney, Scooter Braun Projects, Warner Chappell and Prescription Songs, plus a first-look television deal with Disney. Biography highlights Grammy-nominated songwriter and producer with ten Billboard number one contributions Co-writer and producer of Billy Joel’s “Turn the Lights Back On” (Columbia Records, 2024), the artist’s first new pop single in roughly thirty years Album of the Year Grammy nomination for Justin Bieber’s Justice (2022); credited contributor on Laufey’s Bewitched, a 2024 Grammy-winning album Co-wrote “Stuck with U” by Justin Bieber and Ariana Grande, a Billboard Hot 100 number one that raised over five million dollars for first responders’ families Founder of The Brain Music, with joint ventures involving Disney, Scooter Braun Projects, Warner Chappell and Prescription Songs; first-look television deal with Disney Webby Award (2024) for direction of the AI-led “Turn the Lights Back On” music video; Golden Globe nomination for “Forbidden Road” from the Robbie Williams biopic Better Man Biography Billy Joel had not released a new pop single for thirty years when “Turn the Lights Back On” arrived in February 2024 on Columbia Records. The song was co-written and produced by Freddy Wexler, who spent more than a year developing the material with Joel from a CD of unfinished sketches. The track debuted at number one on classic hits and classic rock radio, picked up a Grammy-stage performance, and was packaged with an AI-directed music video that later won a Webby. As a worked example of how a dormant creative voice gets reactivated and brought back to market, it is unusually complete. That collaboration sits inside a longer hit-making record. Wexler has ten Billboard number one contributions and Grammy nominations across three consecutive years, including Album of the Year for Justin Bieber’s Justice and contributor credit on Laufey’s Bewitched. He co-wrote “Stuck with U” for Justin Bieber and Ariana Grande, a Hot 100 number one that raised more than five million dollars for first responders’ families during the early pandemic. His writing and production credits span Post Malone, BLACKPINK, Selena Gomez, Halsey, Diana Ross and Celine Dion. He is also a builder of companies. The Brain Music, founded in 2012, runs joint ventures with Disney, Scooter Braun Projects, Warner Chappell and Prescription Songs. The Freddy Wexler Company holds a first-look television deal with Disney and a slate spanning Nickelodeon’s Kid Cowboy, a Broadway production of The Last Five Years, and a Hulu special with Sebastian Maniscalco. The Variety Family Entertainment Impact Report has recognised the operation. For organisations, the relevant point is access to a practitioner who can describe how a cultural moment actually gets made, including the writing room, the artist relationship, the rollout, and the use of AI in production. Few speakers on creativity can point to a specific commercial artefact and walk a senior audience through the craft behind it. Wexler can. Key speaking topics Creativity as a working practice Storytelling across music, film and brand AI in creative production and music video direction Talent identification and early-signal spotting Cultural moments and the commercial rollout behind them Resilience and creative reinvention Philanthropy embedded in creative product Ideal for Marketing, brand and CMO leadership teams thinking about cultural relevance Creative and content function heads inside media, entertainment and consumer companies Innovation and product groups exploring AI-assisted creative production Senior offsites and leadership conferences looking for a practitioner perspective on craft Audience outcomes A working framework for how cultural moments are constructed, drawn from a specific recent case A practitioner’s read on AI in creative production, anchored in a Webby-winning video A more concrete sense of what early signal looks like in talent and ideas, before they are obvious Reference points from a hit-making catalogue that audiences can apply to their own creative briefs

Why organisations work with Jon Carmichael He brings a single, verifiable feat that anchors every claim he makes about creative ambition: the 2017 “108” photograph, captured aboard Southwest Airlines flight 1368 after the captain secured FAA approval to perform five 180-degree turns mid-flight. The story has been covered by Good Morning America, the Wall Street Journal, USA Today and Inc., which gives the keynote external validation few inspirational speakers can match. He has presented at NASA’s Hubble Auditorium and at TEDxManchester, two audiences with low tolerance for thin material, which signals he can hold a room of senior or technical attendees. His “Eclipse Mindset” gives sales conferences, innovation summits, and culture events a non-corporate frame for talking about ambition, alignment, and risk without sounding like internal-comms language. Biography highlights Astrophotographer; sixteen years documenting corporate and political events. Photographed the 2017 total solar eclipse from 39,000 feet aboard Southwest Airlines flight 1368, image titled “108”. Has spoken at NASA’s Hubble Auditorium and at TEDxManchester to an audience of around 2,500. Eclipse work featured by Good Morning America, Wall Street Journal, USA Today, Inc., and Weather.com. Visual storytelling engagements with Twitter, Dell and ESPN; collectors of his fine art work include Sir Elton John. Unveiled the “108” image at a Twitter company event at the invitation of Jack Dorsey. Biography In August 2017, a commercial Southwest Airlines flight from Portland to St. Louis made five 180-degree turns at 39,000 feet so a single passenger in seat 1A could photograph a total solar eclipse over the Snake River. That passenger had spent two years mapping flight paths against the moon’s shadow, persuading an airline and a captain to accept the risk, and securing FAA approval the morning of the flight. The resulting image, titled “108”, is the spine of Jon Carmichael’s keynote work. Buyers do not commission him for technical photography. They commission him for what the project demonstrates about how teams attempt things that are not yet possible. The “Eclipse Mindset” he draws from the story is a practical frame, not a metaphor: identify the constraint, recruit unlikely partners, accept that the plan will change in execution, and prepare so that when conditions narrow to a two-minute window, the team can act. His credibility for serious audiences comes from where the work has been received. The image was covered by Good Morning America, the Wall Street Journal, USA Today, Inc. and Weather.com. He was invited to present at NASA’s Hubble Auditorium, with the talk broadcast to other NASA centres, and at TEDxManchester to roughly 2,500 attendees. Jack Dorsey invited him to unveil the photograph at a Twitter company event. For sales conferences, innovation kick-offs and culture moments where the brief is to lift the room without resorting to standard motivational fare, Carmichael offers a verifiable feat, a named project, and a usable frame, anchored by a story that audiences can recall and repeat months later. Key speaking topics The Eclipse Mindset Creativity and perspective shift Bold execution under constraint Visual storytelling Innovation through ambition Team alignment around a high-stakes vision Ideal for Sales conferences and annual kick-offs seeking a non-corporate opening or closing keynote Innovation, R&D, and product leadership offsites Culture, brand and marketing events CMOs and creative leadership audiences Audience outcomes A specific story they can quote, with named brands and dates, to anchor internal conversations about ambition A practical frame (“Eclipse Mindset”) for identifying which constraints are real and which are inherited Renewed appetite for projects that require unlikely partners and mid-execution adjustment A reminder that bold work is rarely solo: the eclipse image required an airline, a captain, a regulator, and years of preparation

Why organisations work with Mark Schulman He has spent decades performing in front of stadium crowds with P!NK, Cher, and Foreigner, and translates that experience into specific attitude and focus habits a workforce can use the next morning. His keynote includes live drumming and audience participation, which moves a conference room out of passive-listening mode and produces engagement that in-house speakers cannot replicate. He carries the Certified Speaking Professional designation from the National Speakers Association, a credential held by a minority of working keynote speakers, signalling consistency at the level Fortune 500 buyers expect. His Conquering Life’s Stage Fright framework gives audiences a named three-step model (Clarity, Capability, Confidence) for managing performance anxiety, not a generic motivation message. He pairs the music-industry story with a working business voice, having co-founded and run West Triad Studios in Venice for over a decade. Biography highlights Touring drummer for P!NK from 2006 to 2021, Cher from 1999 to 2017, and Billy Idol from 1993 to 2001 Performed with Foreigner, Stevie Nicks, Sheryl Crow, Simple Minds, and Velvet Revolver Author of Conquering Life’s Stage Fright: Three Steps to Top Performance, and co-author of The Attitude Equation with Dr. Jim Samuels Cover feature, Modern Drummer Magazine, May 2019; voted Top 3 Pop-Rock Drummer in the Modern Drummer Reader’s Poll Awarded the Certified Speaking Professional (CSP) designation by the National Speakers Association in 2021 Co-founder of West Triad Studios, Venice, California Biography The difference between a strong team and a top-performing one is rarely talent. It is whether people can switch on under pressure, recover quickly when something goes wrong, and stay engaged on the night the room actually matters. That is the territory Mark Schulman works in. His credibility comes from the stage. Schulman spent more than two decades as the touring drummer for P!NK, Cher, Billy Idol, and Foreigner, performing in front of stadium audiences where there is no second take. The performance-mindset content he now delivers to corporate audiences is drawn directly from that environment, not borrowed from a leadership textbook. The work is anchored by his book Conquering Life’s Stage Fright: Three Steps to Top Performance, which sets out a Clarity, Capability, Confidence framework for managing performance anxiety. He co-authored a second book, The Attitude Equation, with Dr. Jim Samuels, focused on the attitudinal habits that separate consistent performers from one-off ones. In 2021 he was awarded the Certified Speaking Professional designation by the National Speakers Association, the standing credential of full-time keynote speakers. What organisations book is a session that changes the energy of a room. Schulman drums live, brings the audience into the performance, and ties the story back to specific attitude shifts a team can apply on Monday. The format is unusual; the underlying argument, that consistent high performance is a learnable discipline, is what keeps Fortune 500 buyers returning. Key speaking topics Performance mindset under pressure Attitude and personal accountability Confidence and stage fright Team engagement and collaboration Peak performance habits Creativity and reinvention Ideal for Sales kickoffs, annual conferences, and leadership offsites looking for an opening or closing keynote that shifts the energy of the room CHROs and culture leads programming for engagement, motivation, and people-performance themes Leadership development audiences working on confidence, presence, and personal performance Audience outcomes A named three-step framework (Clarity, Capability, Confidence) for managing performance anxiety in high-stakes moments Specific attitude practices borrowed from world-class touring musicians and adapted to a business setting A shared, high-energy experience that resets the tone of a conference and gives teams a common reference point A clearer sense of how individual presence and preparation feed collective team performance

Key speaking topics Business longevity Immigrant entrepreneurship Sustainable business strategy Fashion entrepreneurship Luxury brand building Purpose-driven enterprise Strategy and growth in global markets Ideal for Senior leaders shaping long-term growth strategy Entrepreneurs and founders building sustainable businesses Fashion, luxury, and consumer brand executives Business school and executive education audiences Audience outcomes Clear principles behind long-term business success Insight into entrepreneurship across global and immigrant contexts Practical perspectives on building purpose-driven brands Understanding of sustainability in luxury and fashion businesses Strategic frameworks connecting research with enterprise practice Why organisations work with Neri Karra Sillaman Combines academic expertise from Oxford with hands-on experience building and advising luxury businesses. Brings research-backed insight into business longevity and sustainable growth. Connects entrepreneurship theory with practical application in global markets. Offers commercially relevant perspectives for leaders navigating strategy, brand, and long-term value creation. Biography Neri Karra Sillaman works at the forefront of entrepreneurship, strategy and sustainable business performance. As an Entrepreneurship Expert at Saïd Business School, University of Oxford, she brings academic rigour to the practical challenges facing leaders who are building resilient, long-term organisations. Alongside her academic role, she is co-founder and creative director of the luxury leather goods firm Neri Karra, recognised as a B Corp and Positive Luxury venture. She also founded Moda Métiers, a fashion and luxury consultancy advising on brand, growth and strategic positioning. This combination of scholarship and enterprise gives her a grounded perspective on business longevity and purpose-driven growth. Neri is the author of Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs and Fashion Entrepreneurship: The Creation of the Global Fashion Business. Her work explores how entrepreneurs build enduring companies across borders, markets and cultures, with a focus on sustainability, strategy and value creation. Named to the Thinkers50 Radar Class, she is recognised for her contribution to management thinking. She has delivered three TEDx talks and her insights have been featured in international business media including the Financial Times, Newsweek, The Business of Fashion and WWD. Born in Bulgaria and raised in Turkey after leaving her home country as a child, Neri brings a lived understanding of global mobility and entrepreneurial resilience to her research and speaking. For organisations seeking evidence-based insight into long-term growth, sustainable strategy and entrepreneurial success, she offers both intellectual authority and real-world credibility.