Entrepreneurship
Founders, disruptors and investors who understand what it truly takes to build something from nothing
Most consumer health categories are saturated, and the few genuinely new ones sit in territory mainstream investors and brand teams have spent decades avoiding. Building a credible business in women’s hormonal health means designing a product with clinical authority, a brand that is taken seriously, and a funding story that does not collapse under the weight of the category’s stigma. The operating question is how a founder turns an under-served need into a defensible commercial position.
Inclusion programmes have lost the room. Senior leaders need credible voices who can talk about culture, hiring, and belonging without political signalling, drawing on real operating experience rather than consulting frameworks. The harder question is how an organisation actually attracts, retains, and promotes people from backgrounds it has historically excluded, in industries where that exclusion is a structural feature of how the work is organised.
Most mid-sized European companies have run AI pilots. Few have moved them into operating reality. Boards are stuck between vendor pitches, internal scepticism, and a workforce already split between people who use AI daily and people who don’t.
Creative output is the most unmanageable input most organisations rely on. Brand teams, product groups and content functions are asked to produce cultural relevance on demand, and the people inside them often cannot say why a given idea worked or how to repeat it. The gap between “we need a moment” and the practical craft of building one is where most marketing budgets quietly disappear.
Most leadership teams know how to optimise the business they have. They are far less practised at building the one they will need. The gap between recognising change is coming and structuring an organisation to act on it is where most strategies stall.
Senior leaders are being asked to hold their nerve and deliver in conditions that do not stabilise. The harder problem is not strategy on a whiteboard, it is the personal discipline to make clean decisions when the conditions are punishing, the timeline keeps moving, and the people around them are watching how the leader behaves under load.
Most inclusion programmes still treat neurodivergence and invisible disability as exceptions to manage, not as design choices that shape policy, product, and team performance. Internal champions can frame the language. They rarely come with the lived authority to challenge a board on why current practice is not working. That gap is where credibility on inclusion is now being tested.
Neri Karra Sillaman is an entrepreneurship and strategy specialist who helps organisations understand business longevity, sustainable growth, and fashion entrepreneurship through academic research and real-world enterprise experience.
Most brands have audiences they do not own and emotional equity they cannot monetise. The platforms sit in the middle, the data sits with someone else, and the relationship with the customer is rented rather than built. Turning fan affinity into a direct revenue line, at scale, is one of the harder commercial problems any consumer-facing organisation now faces.
Most leadership teams now have an AI strategy on paper and very little operating conviction behind it. The question senior executives are actually asking is narrower and harder: which emerging technologies will compound into advantage, which will absorb capital and produce nothing, and how do you tell the difference early. Few people have lived both sides of that question, building a category from scratch and then placing hundreds of bets on what comes next.
Most boards now own an AI strategy on paper. Far fewer can defend, in front of customers, regulators or their own workforce, the design choices behind it. The gap between deploying AI and deploying it in a way that earns trust, holds up to scrutiny, and actually augments the people using it is where serious organisations are getting stuck.
Most organisations want loyal customers, committed employees, and credible sustainability stories, and discover that none of these can be bought. They have to be built, and built the same way: a small group of people who care, then the systems to widen it without hollowing it out. The gap between wanting a community and knowing how to grow one is where purpose-led strategies stall.