Entrepreneurship

Why organisations work with Irita Marriott A working case study of starting from outside every advantage that business literature assumes, foreign-born, self-funded, self-taught, and still arriving at ownership of a regulated specialist business. Live commercial credibility: she runs an auction house in Melbourne, Derbyshire that trades weekly, not a personal brand built on past achievement. A direct view of how a specialist trade actually works, valuations, vendor relationships, buyer psychology, that translates well into wider commercial conversations about expertise and trust. One of a small number of women who own and run an auction house in the UK, which gives her observations on under-represented leadership a concrete operational base, not a panel-circuit one. An unusual combination for an after-dinner or inspirational slot: a recognisable BBC television face who is also the principal of an active SME. Biography highlights Expert on BBC One’s Antiques Road Trip, Celebrity Antiques Road Trip and Bargain Hunt. Expert on Channel 4’s The Greatest Auction. Presenter of The Derbyshire Auction House on Really TV. Founder and principal of Irita Marriott Auctioneers and Valuers Ltd, Melbourne, Derbyshire (opened 2023). Seven years as salesroom assistant, cataloguer and valuer at a Derbyshire auction house before launching her own business. Self-taught in the antiques trade after arriving in the UK aged 20 from Latvia, via the United States. Biography Most successful entrepreneurs in British specialist trades inherit a network, a name, or both. Irita Marriott inherited neither. She arrived in the UK at twenty, having grown up on a self-sufficient farm in Latvia and worked as an au pair in the United States, and started in a Derbyshire garden centre as temporary Christmas staff. The route from there to ownership of a regulated auction house in the same county did not follow any of the standard patterns. The substantive credential is the seven years she spent inside a Derbyshire auction house as a salesroom assistant, then cataloguer, then valuer, while dealing antiques independently at fairs and car boot sales on her own time. That is the period in which the trade was actually learned. The television work began in 2021, when she sent a direct approach to the producers of Antiques Road Trip rather than waiting to be discovered, and she has since become a regular expert on Bargain Hunt, Celebrity Antiques Road Trip and Channel 4’s The Greatest Auction, alongside presenting her own Really TV series, The Derbyshire Auction House. In June 2023 she opened Irita Marriott Auctioneers and Valuers Ltd in Melbourne, Derbyshire, making her one of a small handful of women in the UK to own and run an auction house. The business runs regular sales, free public valuations and a working catalogue, which is a meaningful operational footprint rather than a personal brand exercise. For organisations, the value of her perspective is the texture of how a specialist business is actually built and run by someone who started without the conventional advantages. She is most useful to audiences who want to hear how confidence, credibility and clientele are constructed in practice, in a trade where reputation is the asset, by a principal who is still doing the work. Key speaking topics Building a specialist business from outside the industry Female ownership in male-dominated trades Reinvention across countries and careers Self-taught expertise and credibility The antiques and auction trade Combining a working business with a media profile Ideal for Founders, owner-managers and SME leadership audiences Women’s leadership networks and ERGs in commercial organisations Conferences on entrepreneurship, reinvention and career change After-dinner and awards audiences who want a substantive business story rather than a celebrity name Audience outcomes A grounded sense of what it actually takes to build a specialist business when starting without contacts, capital or industry training. A practical view of how reputation is constructed in a trust-driven trade. A direct example of how a public profile and an operating business can reinforce each other rather than compete. A perspective on under-represented leadership rooted in ownership rather than commentary.

Why organisations work with Adam Braun He is a working CEO, not a retired one. Clarasight’s carbon planning software is in active commercial deployment with clients representing over $1 trillion in market capitalisation, so his content reflects current operating reality. He has built three organisations across three categories: a nonprofit started with $25 that grew to hundreds of schools globally, a venture-backed education startup acquired by WeWork, and a B2B sustainability platform. The pattern recognition across founder modes is rare. His “Build For Where The World Is Headed” framework gives leaders a teachable structure for anticipating change and committing capital before consensus forms, rather than another model for reacting after the fact. His Pencils of Promise origin story translates cleanly into a corporate room. Audiences leave with a specific argument about how individual conviction scales into institutional outcomes, evidenced by a real organisation, not an analogy. He pairs commercial credibility with a published, bestselling book on purpose-driven leadership, which means leadership development and culture briefs can be served by the same speaker without a register switch. Biography highlights CEO and Co-Founder of Clarasight, carbon planning and intelligence software, formerly Climate Club Founder and Chairman of Pencils of Promise, a nonprofit started with $25 that has built schools across Ghana, Guatemala, Laos and Nicaragua Co-Founder and CEO of MissionU, acquired by WeWork in 2018; subsequently served as a senior executive in the WeGrow business New York Times and Wall Street Journal bestselling author of The Promise of a Pencil, Simon & Schuster Selected by the World Economic Forum as one of the original ten Global Shapers; named to Business Insider 40 Under 40 and Wired’s “50 People Who Are Changing the World” Brown University graduate; began his career at Bain & Company Biography The hard part of strategy is not seeing change. It is committing capital and people before the change is obvious to competitors. Most operating cultures are built to do the opposite. Adam Braun has spent his career sitting in that gap as a founder. Pencils of Promise began with $25 and grew into a nonprofit operating schools across Ghana, Guatemala, Laos and Nicaragua. MissionU, the income-share-agreement college alternative he co-founded, was acquired by WeWork in 2018, where he then served as a senior executive in the WeGrow business. Clarasight, his current company, sells carbon planning software into enterprise clients representing more than $1 trillion in market value. That arc gives him an unusual operating vocabulary. He has launched a category from zero capital, raised venture funding and exited through acquisition, and is now running a B2B SaaS business in a buyer-relevant category. The framework he teaches, “Build For Where The World Is Headed,” is the synthesis of those three founder modes into a structure leaders can use to evaluate where to deploy effort before the market rewards it. His book The Promise of a Pencil, a New York Times and Wall Street Journal bestseller published by Simon & Schuster, gives the same argument a leadership-development register. He was an original World Economic Forum Global Shaper, has been named to Business Insider 40 Under 40 and Wired’s “50 People Who Are Changing the World,” and built his early career at Bain & Company after graduating from Brown. Key speaking topics Entrepreneurship and founder leadership Building organisations for future operating conditions Innovation under uncertainty Corporate sustainability as commercial advantage Purpose-driven business strategy Social entrepreneurship and scaled impact Ideal for Founders, CEOs and executive committees setting growth or transformation agendas Heads of strategy, innovation and sustainability shaping medium-term capital decisions Leadership development programmes for high-potential operators and emerging executives Conferences focused on entrepreneurship, scale-up leadership, or corporate climate strategy Audience outcomes A working framework for committing to direction before market consensus forms A founder’s view of how scaled impact actually compounds, drawn from three different ventures A practical read on where corporate sustainability becomes commercial advantage rather than reporting overhead A renewed argument for individual agency inside large organisations, evidenced rather than asserted

Why organisations work with Mark Franklin He names the specific barriers founders carry into their businesses: not being ready, not being good enough, not having enough time, and fear of failure. Audiences recognise themselves in the language and leave with a vocabulary for what was previously unspoken. His Four Fears framework is trademarked and structured, not improvised motivation. It gives small-business audiences a model they can apply to a stalled product launch, a pricing decision, or a hiring step. Paseda360 Advanced Practitioner credentials, including Havening and Transformational Coaching (ILM Assured), give the work a clinical grounding that ordinary business-mindset talks lack. He uses live drumming as a working metaphor for rhythm, action and recovery in business, which makes the session memorable for audiences who have sat through standard keynotes. Recognition as Highly Commended Rising Star and Finalist for Emerging Coach of the Year at the National Coaching Awards 2025 marks him as a credible voice within the UK coaching profession. Biography highlights Founder of The Four Fears, a trademarked mindset coaching framework for small business owners and creative professionals. Paseda360 Advanced Practitioner, Level One Havening Coach, Level One Limitless Light Practitioner, and Practitioner in Transformational Coaching (ILM Assured). National Coaching Awards 2025: Highly Commended, Rising Star; Finalist, Emerging Coach of the Year. Former Managing Director of Usborne Books at Home, previously Marketing Director. Speaker, coach and emcee, with podcast appearances including The Next 100 Days (Ep. 408) and LiveTrue (Ep. 011). Author of a forthcoming book on the Four Fears of business ownership. Biography Most small businesses do not fail because the market turned. They fail because the owner stopped acting on the things that mattered. Procrastination, perfectionism, imposter feelings and fear of failure are the everyday barriers that quietly drain founders, and they are rarely addressed by ordinary business advice. The Four Fears, Franklin’s trademarked framework, names these four barriers and gives owners a shared language for what is happening inside their own decision-making. The work is built on Paseda360 Advanced Practitioner training, including Havening and Transformational Coaching (ILM Assured), which roots the approach in neuroscience-informed coaching practice rather than generic motivation. His credibility is anchored in two careers. He led Usborne Books at Home as Managing Director after several years as its Marketing Director, which gives him an operator’s read on what running a small enterprise actually feels like. He moved into full-time coaching and speaking and was recognised in 2025 with two National Coaching Awards shortlistings, Highly Commended Rising Star and Finalist for Emerging Coach of the Year. On stage, Franklin works with a drum kit as part of the talk. The drumming is not theatrics; it stands in for rhythm, deliberate action and recovery, the same patterns he asks owners to recognise in their businesses. Audiences leave with a framework, a vocabulary, and an unusually concrete sense of what bravery looks like when applied to a real commercial decision. Key speaking topics Small business mindset and the Four Fears Entrepreneurial procrastination and perfectionism Imposter feelings in founders and creative professionals Action and rhythm in business decision-making Bravery and clarity in self-employment Coaching-led personal development for owner-operators Ideal for Small-business and entrepreneur audiences at conferences, association events and network gatherings Creative professionals, freelancers and independent operators looking for honest mindset content Franchise networks, direct-sales organisations and SME communities running annual or regional events After-dinner and emcee briefs where a speaker also needs to host or moderate the room Audience outcomes A named vocabulary for the four psychological barriers that most often stall small-business owners A practical sense of how to spot which of the four fears is currently in play, in themselves and in colleagues A grounded view of bravery as a working practice in business, not a personality trait Energy and a memorable creative device, the drum kit, that anchors the message after the room empties

Why organisations work with Reshma Saujani She has founded and scaled two of the most recognised gender-equity institutions in the United States, Girls Who Code and Moms First, and can speak to what actually moved the numbers in each. She brings a working policy and product track record, including federal Marshall Plan for Moms legislation and the PaidLeave.ai tool used by tens of thousands of parents in its New York pilot. Her argument on perfectionism, drawn from “Brave, Not Perfect” and her TED stage, gives senior leaders a concrete diagnosis of why high-performing women self-select out of risk and visibility. “Pay Up” reframes the future of women and work around the motherhood penalty rather than individual ambition, useful for CHROs designing caregiver policy that holds under scrutiny. A New York Times bestselling author with a Yale JD and Harvard MPP, recognised by Fortune, Forbes and Fast Company, which travels with senior boardroom and executive-program audiences. Biography highlights Founder and CEO of Moms First, the national advocacy movement for paid leave, affordable childcare, and pay equity for caregivers. Founder and former CEO of Girls Who Code, which has reached hundreds of thousands of girls through in-person programming and a New York Times bestselling book series. New York Times bestselling author of “Pay Up”, “Brave, Not Perfect”, “Women Who Don’t Wait in Line”, and the Girls Who Code series. TED2016 speaker, “Teach girls bravery, not perfection”, one of the most viewed TED talks on women in technology. McGraw Prize in Education; Fortune World’s Greatest Leaders; Forbes Most Powerful Women Changing the World; WSJ Magazine Innovator of the Year. Yale Law School (JD), Harvard Kennedy School (MPP). First Indian American woman to run for US Congress. Biography The female pipeline in technology and senior leadership does not leak in the places organisations assume. It leaks at the points where the workplace stops accommodating risk-taking and caregiving. Reshma Saujani has spent fifteen years building the institutions that address both of those failures directly. Girls Who Code, which she founded in 2012 after running for Congress and seeing the gender gap in computing classrooms first-hand, became one of the most recognised pipeline interventions in American technology, with hundreds of thousands of girls reached through in-person programmes and a New York Times bestselling book series. Her 2016 TED talk “Teach girls bravery, not perfection” reframed the problem as cultural, not technical, and is one of the most cited talks on women in tech. Moms First, which Saujani launched in 2021 as the Marshall Plan for Moms, moved her work upstream into the structural economics of caregiving. The organisation has driven federal legislation, the creation of a New York City task force, and PaidLeave.ai, a working AI tool that helps parents claim benefits they are owed and processed tens of thousands of users in its first New York pilot. Her arguments land in boardrooms because they come with proof of execution. “Brave, Not Perfect” and “Pay Up”, both New York Times bestsellers, give senior leaders a usable diagnosis of why their female talent stalls and what to change. A Yale JD and Harvard MPP, recognised by Fortune, Forbes, Fast Company, and WSJ Magazine, she is read by the policy world and the executive audience at the same time. Key speaking topics Women in technology and leadership The motherhood penalty and caregiver economics Paid leave, childcare, and workplace policy design Perfectionism, risk, and the career consequences for women Building gender-equity institutions at scale AI applied to social policy and benefits access Ideal for CHROs and chief people officers redesigning caregiver, parental leave, and return-to-work policy Boards and executive committees benchmarking gender representation against credible structural interventions Heads of DEI, women’s leadership networks, and high-potential women’s development programmes Technology leaders responsible for early-career pipeline and retention of women in engineering Audience outcomes A clear structural account of why women stall in senior pipelines, separating cultural drivers from policy drivers Concrete examples of paid leave, childcare, and pay-equity interventions that have moved measurable outcomes A working diagnosis of perfectionism as a career-limiting pattern, with language leaders can use with high-potential women Evidence of how AI can be applied to benefits access and social policy, drawn from PaidLeave.ai A sharper view of the business case for caregiver infrastructure, beyond the standard wellbeing framing

Why organisations work with Makaziwe Mandela She holds a PhD in anthropology from the University of Massachusetts Amherst alongside two decades of South African corporate experience, which lets her speak to inclusion as an organisational practice, not a slogan. As co-founder and Chairperson of House of Mandela, she has run a company through the actual mechanics of building a brand, hiring, partnership disputes and international expansion, so the leadership content is grounded in operating reality. She offers boards a defensible language for values-led decisions at a moment when DEI commitments are being challenged in public, drawing on a family history that gives her standing to say things others cannot. She has held senior roles at Spoornet, the Development Bank of Southern Africa and Nestle South Africa, which means she can address inclusion from inside the constraints of a real P&L rather than from a consultancy frame. Her 2023 Rizzoli book Mandela: In Honor of an Extraordinary Life gives her a current platform that pulls executive audiences into a conversation about leadership character, not just legacy. Biography highlights PhD in Anthropology, University of Massachusetts Amherst, 1993, with prior degrees from the University of Fort Hare and the University of Natal. Chairperson and co-founder of House of Mandela, launched in 2010 with her daughter Tukwini Mandela. Author of Mandela: In Honor of an Extraordinary Life, Rizzoli, 2023, with a foreword by Reverend Al Sharpton. Former Executive Manager of Corporate Services at the Development Bank of Southern Africa and former General Manager of Human Resources at Spoornet. Board service has included Nestle South Africa, Rand Water Services and the Nelson Mandela Foundation. Director of the House of Mandela Family Foundation, established 2017. Recipient of the La Moda Veste la Pace Award, presented in Rome in 2022 for sustained public commitment to her father’s principles of liberty, respect and the fight against discrimination. Biography Inclusion programmes are being cut, defended, rebranded and quietly abandoned across global businesses. The leaders making those calls need someone who can talk about service and inclusion without flinching from the commercial reality, and without flattening the argument into either compliance language or family memoir. Makaziwe Mandela trained as an anthropologist at the University of Massachusetts Amherst, where she completed her doctorate in 1993, after earlier degrees from the University of Fort Hare and the University of Natal. That training shapes how she works with executive audiences. She treats organisations as cultures with their own incentives, hierarchies and stories, and she pushes leaders to ask what their decisions actually signal to the people inside them. The corporate record sits behind the academic one. She has held senior posts at Spoornet, the Development Bank of Southern Africa and Nestle South Africa, and has served on boards including Rand Water Services and the Nelson Mandela Foundation. In 2010 she co-founded House of Mandela with her daughter Tukwini, building a wine label and broader heritage business that now operates internationally. The 2017 House of Mandela Family Foundation extends that work into education and economic empowerment. Her 2023 Rizzoli book, Mandela: In Honor of an Extraordinary Life, places her current platform on her own terms. The book draws on family letters, photographs and her father’s later artwork, and it forms the backdrop for the leadership conversation she now takes into boardrooms: what humility looks like as an operating habit, why service is a strategic question, and how senior leaders defend inclusive choices when the political weather turns against them. Key speaking topics Servant and values-based leadership Inclusion as an organisational discipline Female economic empowerment in emerging markets Building a family business with a public legacy Social justice and reconciliation in business Africa’s role in the global economy Allyship and difference at work Ideal for Boards and executive committees reframing DEI commitments under public and investor pressure CHROs and culture leads designing inclusion work that has to survive a budget cycle Leadership development programmes for senior cohorts in multinational organisations Conferences and offsites focused on values-led leadership, purpose and reconciliation Audience outcomes A clearer language for defending inclusive decisions to investors, employees and external critics. A working definition of servant leadership that ties to specific operating choices, not abstract values. A grounded view of how African businesses build durable brands across generations. Concrete reflections on humility, character and consistency as senior leadership habits. A renewed appetite for the human side of strategy, anchored in named examples from her own corporate and entrepreneurial career.

Why organisations work with Carina Bruwer She draws on parallel high-performance careers in elite endurance sport, a SAMA-winning music business, and a technology platform she built and recently rebuilt, so the lessons on composure and decision-making land as operating principles a leadership team can apply. Her swims are credentialed by named bodies (WOWSA’s 2019 list of the World’s 50 Most Adventurous Open Water Women, and the Lewis Pugh Trophy for South Africa’s Outstanding Swim of the Year), which gives the resilience material a verifiable spine rather than motivational generality. Rebuilding Gigster, her events-technology platform, in 2026 put her back in the position of a beginner, which gives her reinvention material a current, first-hand reference point and not just a historical one. Through Swim For Hope, she has run a fifteen-year fundraising platform that has cleared R1 million for South African causes, which gives her credibility on values-led leadership without needing to reach for the language. She is one of the few keynote voices who can sit with a sales team in the morning and a leadership offsite in the afternoon and speak with first-hand authority in both rooms. Biography highlights Crossed the English Channel (36km) in 12h03 in 2005; held the female world record for the Strait of Gibraltar at the time and set numerous other records, including on iconic swims such as Robben Island, Cape Point, False Bay, Nelson Mandela Bay and Cape Agulhas. The only person to have completed a crossing of shark-infested Walker Bay, and the pioneer of a triple-country swim linking France, Monaco and Italy; the only person to have rounded both the northernmost and southernmost points of Africa. Featured on CNN; named in WOWSA’s 2019 list of the World’s 50 Most Adventurous Open Water Women; recipient of the Lewis Pugh Trophy for South Africa’s Outstanding Swim of the Year. Founder of Five Seasons Entertainment (2002), one of South Africa’s largest artist management agencies, and of the instrumental trio Sterling EQ (2007), winner of a South African Music Award in 2011. Founder of Gigster (2015), a live-events booking platform she rebuilt in 2026 as a technology marketplace with AI-assisted supplier tools. Founder of Swim For Hope (2014), which has raised over R1 million for beneficiaries including the Little Fighters Cancer Trust, Muzukidz and the Tribuo Fund. Biography The English Channel crossing in August 2005 took twelve hours and three minutes in unpredictable water. Carina Bruwer was twenty-three years into a competitive swimming life by then, and the swim placed her among a small group of South Africans who have completed the route. The records that followed are the spine of why senior audiences listen when she talks about preparation and composure. They include the female world record on the Strait of Gibraltar at the time, the only recorded crossing of shark-patrolled Walker Bay, and a triple-country swim linking France, Monaco and Italy. The swimming is only part of why a corporate room listens. While building the open water record, she founded Five Seasons Entertainment in 2002 and grew it into one of South Africa’s largest artist management agencies. In 2007 she launched the instrumental pop trio Sterling EQ, produced the live concert film that won a South African Music Award in 2011, and led the group through more than 2,000 performances across 20 countries. In 2015 she founded the live-events booking platform Gigster, and in 2026 rebuilt it from the ground up as a technology marketplace with AI-assisted supplier profiles and built-in quoting and contracting. The rebuild meant becoming a beginner again, an established performer and record-holder learning an unfamiliar discipline in public. It is the reason her reinvention material reads as current rather than retrospective: she is describing a choice she made this year, not a feat from the archive. The common thread is operating discipline under conditions that do not relent. The swimming supplies the language of preparation and composure; the businesses supply the language of building and rebuilding commercially, which is how she talks to leaders about the cost of staying decisive when conditions keep moving. Through Swim For Hope, founded in 2014, she has raised over R1 million for South African beneficiaries including the Little Fighters Cancer Trust and the Tribuo Fund. Key speaking topics Self-leadership under extreme pressure Resilience and recovery Composure and decision-making in volatile conditions High performance across parallel careers Entrepreneurship and creative enterprise Purpose, values and personal courage Goal setting and long-horizon execution Ideal for Senior leadership offsites and executive development programmes Sales kick-offs and high-performance commercial teams Conference plenaries on resilience, change and personal leadership Women’s leadership networks and ERG events Audience outcomes A concrete sense of what composure looks like as a practised skill, not a personality trait A clearer model for how to prepare for high-stakes performance moments inside the day-to-day calendar Permission to take ambitious personal goals seriously alongside the demands of a senior role A direct, lived case for how resilience is rebuilt after physical, commercial or emotional setback

Why organisations work with Nayla Al Khaja She is the first woman to direct a feature film in the UAE, which means her observations on inclusion in restrictive professional cultures come from lived practice, not commentary. She built and runs her own production company, Nayla Al Khaja Films, and founded The Scene Club, the UAE’s first independent film club, giving her a track record of standing up creative institutions where none existed. Her debut feature Three premiered at the Red Sea International Film Festival and released theatrically across the GCC and MENA, evidence of commercial credibility alongside cultural pioneering. Variety named her one of the 50 Most Powerful Personalities in Arab Cinema, a useful external marker for buyers who want a credentialled voice on the Gulf creative economy. She works in Arabic and English at native level, which makes her usable for regional events in the UAE and Saudi Arabia as well as international audiences. Biography highlights First female film director in the United Arab Emirates and CEO of Nayla Al Khaja Films since 2005. BA in film studies, Ryerson University (now Toronto Metropolitan University), Canada, on a UAE government scholarship. Founder of The Scene Club, the UAE’s first independent film club, established 2007. Director of Three (2024), her debut feature, which premiered at the Red Sea International Film Festival and released theatrically across the GCC and MENA. Director of BAAB, scored by two-time Academy Award winner A.R. Rahman, with cinematography by Rogier Stoffers ASC. Named to Variety’s 50 Most Powerful Personalities in Arab Cinema (2020); Visionary of the Year, Arabian Business Awards (2011); TEDx speaker on women in Arab cinema. Biography The UAE had no female film director before Nayla Al Khaja. She became the first, then built the production company, the film club and the audience that the country needed for a domestic film industry to be possible at all. That is the work she draws on when she speaks. Al Khaja studied mass communication at Dubai Women’s College, then took a UAE government scholarship to Ryerson University in Toronto for a degree in film studies. She returned and founded what is now Nayla Al Khaja Films in 2005, and in 2007 opened The Scene Club, the country’s first independent film society. Both still operate. Her debut feature Three premiered at the Red Sea International Film Festival in December 2023 and released across the GCC and wider MENA region in early 2024. Her second feature, BAAB, was scored by A.R. Rahman and shot by Rogier Stoffers ASC, two collaborators with serious international standing. Variety placed her in its 50 Most Powerful Personalities in Arab Cinema. For corporate audiences, her usefulness is direct. She is asked how a woman builds a career inside an industry that has no women in it, how a creative business gets capitalised in a market that does not yet exist, and how cultural representation actually shifts when someone takes the job rather than waits for the policy. Her answers come from doing it. Key speaking topics Women in male-dominated industries Creative entrepreneurship in the Gulf Cultural representation in film and media Building a career under restrictive cultural conditions The UAE and Saudi creative economy Storytelling and brand communication Resilience and the long arc of a creative career Ideal for Conferences on women in leadership and inclusion, particularly in the GCC and Levant Corporate diversity, talent and ERG events for organisations operating across the Middle East Creative industry summits, brand and marketing leadership audiences Regional government, tourism and cultural authority programmes on the Gulf creative economy Audience outcomes A first-hand account of how women break through in industries where there is no precedent for them. A clearer view of how the Gulf creative economy actually functions, from someone who built inside it. Specific stories about getting a feature film made in a market that did not previously support one. Practical observations on cultural representation that are usable for brand, marketing and communications teams. A keynote presence that audiences in the region recognise and respond to.

Why organisations work with Aquayemi-Claude G. Akinsanya He brings first-hand experience of being denied SEN provision in the UK system and has translated that into a named legislative campaign, The Claudes SEN Law, that gives inclusion conversations real political and personal weight. His advocacy is documented through founder roles, not commentary alone: Garnetts Clothing Brand & Range on sustainable fashion and The Claudes SEN Law Campaign on disability rights and inclusive education. He sits inside the awards and rankings ecosystem that boards recognise: Forbes Under 30 nominee, ForbesBLK contributor, and Effie Awards Europe 2026 jury member, giving him credibility with marketing and brand-led audiences. He speaks credibly across young-leader and SDG platforms, including YOUNITE 2024 on SDG 10 (Reduced Inequalities), making him relevant to organisations that have signed up to global goals and need authentic voices to back the commitment. Biography highlights Founder and CEO, Garnetts Clothing Brand & Range, a sustainability-focused fashion venture Founder, The Claudes SEN Law Campaign, an advocacy initiative calling on UK Parliament to reform Special Educational Needs legislation Forbes Under 30 (2024) nominee and ForbesBLK member Jury member, Effie Awards Europe 2026 Speaker at YOUNITE 2024 on UN Sustainable Development Goal 10 (Reduced Inequalities) Author of The Truth Behind Self Isolation and this Crazy Climate of Lockdown Biography Inclusion is one of the most contested terms in corporate language. Boards have signed off on statements, training cycles and reporting frameworks. Many still struggle to explain what changes in everyday practice for a neurodivergent or disabled employee. Aquayemi-Claude G. Akinsanya works in exactly that gap. He was denied Special Educational Needs provision as a young person in the UK system, and built The Claudes SEN Law Campaign in response, pushing UK Parliament for a statutory framework that recognises neurodiversity and extends support beyond age 25 for those with Education, Health and Care Plans. The campaign has been documented through Change.org, his own publishing platform, and bureau profiles. He also founded Garnetts Clothing Brand & Range, a sustainability-led fashion venture, and contributes to the marketing and brand world through ForbesBLK and an Effie Awards Europe 2026 jury seat. That second track matters: it places him in front of senior commercial audiences and gives him a vocabulary that connects sustainability and inclusion to brand and consumer strategy, not just to compliance. For organisations under real scrutiny on whether their DEI claims have substance, his value is specific. He carries the experience of the people DEI policy is meant to serve, the founder discipline of running ventures with social objectives, and the platforms (Forbes, YOUNITE, Effie) that make boards take the conversation seriously. Key speaking topics Neurodiversity and Special Educational Needs in education and work Disability inclusion and advocacy Sustainability and social impact in brand strategy Social entrepreneurship and purpose-led ventures Mental health and resilience in young leaders Campaign building and movement leadership Ideal for CHROs and heads of DEI seeking authentic voice rather than process-led inclusion narratives Brand and marketing leaders integrating sustainability and inclusion into commercial strategy Social impact and ESG teams working against SDG-aligned reporting commitments Youth, education and graduate audiences exploring purpose-led careers Audience outcomes A sharper view of how invisible disability and neurodivergence are experienced in education and employment, and why current policy frameworks fail Direct exposure to a founder building inclusion and sustainability into commercial ventures rather than describing them in policy terms A framework for connecting brand, social impact and SDG commitments without falling into surface-level signalling Renewed energy in younger audiences considering social entrepreneurship as a route to both commercial and civic contribution

Why organisations work with Louis Gudema He has published an award-winning framework for the order in which B2B marketing should be built. The Bullseye Marketing model, set out in a 400-page second edition that won the 2023 Goody Business Book Award for Best Marketing/Branding Book, sequences fast-payback demand programs before brand investment rather than running them in parallel. He has run the playbook himself at scale. Gudema founded Magic Hour Communications, pivoted it from services into an early SaaS business with a Web CMS product, grew it into one of the top firms in its national market, and exited in 2009, so the operating advice is tested against a P&L he owned. He has worked across roughly 200 organisations from IBM down to early-stage MIT spin-outs, which means a CMO or founder gets advice calibrated to the actual stage of their business rather than a generic enterprise template. His MIT Venture Mentoring Service work, including ten consecutive years of the MIT marketing boot camp, gives him pattern recognition on what actually moves revenue for a young technology company versus what wastes founder time. He brings a behavioural-economics layer that most B2B marketers ignore. His brain-science talk applies seven named heuristics (anchoring, authority, availability, liking, loss aversion, reciprocity, scarcity) to live sales and marketing decisions. Biography highlights Author of Bullseye Marketing: How to Grow Your B2B Business Faster, second edition 2023. 2023 Goody Business Book Award winner for Best Marketing/Branding Book; finalist at the Book Excellence Awards; named to Book Authority’s Best Marketing Plan Books of All Time. Founder and former CEO of Magic Hour Communications, an early SaaS firm with the MagicWand Web CMS, sold in 2009. Founder of Revenue & Associates, LLC, a fractional CMO practice for B2B startups and growth-stage companies. Mentor with the MIT Venture Mentoring Service and leader of the annual MIT marketing boot camp, tenth edition in 2024. Contributor to Harvard Business Review, MarketingProfs, HubSpot, VentureBeat, Content Marketing Institute, Chiefmartec, and TechTarget. Biography Most B2B marketing budgets are spent in the wrong order. Brand campaigns get funded before the demand-generation programs that would have paid for them, and the pipeline arrives late. Bullseye Marketing, the book Louis Gudema published in its second edition in 2023, exists to fix that sequencing problem. The framework is built around three concentric rings. Start with the customers and prospects already in the system, where conversion is fastest. Move outward into demand capture and active-buyer programs, search, retargeting, and review sites. Then, with cash flow funding it, invest in the brand and awareness work that compounds over the years. The book won the 2023 Goody Business Book Award for Best Marketing/Branding Book and a Book Excellence Awards finalist nod, and was named one of the Best Marketing Plan Books of All Time by Book Authority. Gudema runs the playbook for a living. He founded Magic Hour Communications, pivoted it from a marketing-services agency into an early SaaS firm built around a Web CMS product, grew it into one of the top three or four firms in its market, and exited in 2009. He now operates revenue & associates as a fractional head of marketing, and has worked with roughly 200 organisations from IBM to early-stage MIT spin-outs. The MIT connection runs deep. Gudema mentors through the MIT Venture Mentoring Service and led the tenth annual MIT marketing boot camp in 2024. His writing in Harvard Business Review, MarketingProfs, HubSpot, and VentureBeat extends the same operating thesis: B2B growth comes from disciplined sequencing of programs with measurable ROI, not from creative reinvention. Key speaking topics B2B marketing strategy and demand generation Bullseye Marketing framework Startup and scale-up growth marketing Behavioural economics in B2B sales and marketing Fractional and interim marketing leadership Account-based marketing and pipeline acceleration Ideal for CEOs and founders of B2B technology and SaaS companies under $50m in revenue CMOs and heads of marketing at growth-stage businesses need to defend program spend to a CFO Investor-backed startup cohorts and accelerator programs looking for a sequenced go-to-market playbook Sales leaders responsible for the pipeline who want to align marketing programs to revenue-cycle reality Audience outcomes A defensible order in which to run B2B marketing programs, with the fastest-payback work first A working knowledge of the three-ring Bullseye Marketing Framework and how to apply it to an existing budget Specific demand-generation tactics, search, retargeting, ABM, customer expansion, that map to short payback windows A view of how seven behavioural heuristics change conversion in real B2B sales and marketing assets A shared vocabulary for marketing, sales, and finance to evaluate program ROI on the same terms

Why organisations work with Mónica Muriel She has built two B Corp certified businesses, Zurita Madrid and NEST Solutions, and speaks from the position of someone who has signed the supplier contracts, not someone advising from outside. Operating experience inside Chinese textile supply chains, including blockchain-enabled traceability, gives her a credible voice on what regulators and auditors will actually accept. She translates circular and regenerative business models into commercial decisions that protect margin, useful for boards under pressure on both ESG and price. A double legal and business background and a Hult Executive MBA mean she briefs equally well to compliance, commercial, and sustainability leaders in the same room. Biography highlights Founder and CEO, Zurita Madrid, B Corp certified sustainable fashion business launched in Shanghai in 2015. Founder and CEO, NEST Solutions, B Corp certified consultancy applying Zurita’s methods to third-party textile and consumer goods companies. Global Executive MBA, Hult International Business School. Double degree in Law and Business Administration, Universidad Autonoma de Madrid. Associate, WAS (Women Action Sustainability), the Spanish women-led sustainability network. More than 15 years operating between Shanghai and Madrid across fashion and impact businesses. Biography Most sustainability strategies are written in headquarters and executed thousands of miles away, inside factories the brand does not own. The work that closes that gap, on materials, traceability, audits, and supplier behaviour, is what now decides whether an ESG commitment is operating substance or marketing. Mónica Muriel has built two B Corp certified businesses on the operating side of that question. Zurita Madrid, launched in Shanghai in 2015 with two Hult Executive MBA classmates, is a sustainable fashion label built around traceable supply, ethical production, and circular design. NEST Solutions takes the methods, certifications and supplier relationships developed for Zurita and applies them to third parties in textiles and consumer goods. Her training is unusually well matched to the brief. A double degree in Law and Business Administration from Universidad Autonoma de Madrid gives her a working grasp of the regulatory side. A Global Executive MBA from Hult gives her the commercial discipline. Fifteen years between Shanghai and Madrid gives her something rarer in the speaker market: direct experience of how Asian supply chains actually behave when a brand asks them to change. She is an associate of WAS, the Spanish women-led sustainability network, and a regular voice on circular economy, regenerative business models, and blockchain-enabled traceability. The argument she brings to a boardroom is not that sustainability is morally right. It is that the companies treating it as an operating discipline today are the ones that will still be able to sell into European markets when the next compliance cycle lands. Key speaking topics Sustainable and regenerative business models Circular economy in textiles and consumer goods Supply chain traceability and certification Blockchain in supply chain verification B Corp practice and corporate impact Fashion industry transformation Women, culture and sustainability Ideal for Boards and executive teams committing to ESG targets that must now be evidenced in the supply chain Chief sustainability officers, heads of supply chain, and procurement leaders in consumer goods, fashion, and retail Founders and growth-stage CEOs designing circular or impact-led business models Industry associations and women-in-business networks focused on sustainability leadership Audience outcomes A clearer picture of what regulators and auditors will accept as evidence of supply chain sustainability Working examples of how circular and regenerative models hold up commercially A founder’s account of what changes and what does not when a business pursues B Corp certification A grounded view of Asian, and specifically Chinese, supply chain dynamics from someone who has operated inside them

Why organisations work with Guillem Graell He ran brand, digital and direct-to-fan at FC Barcelona between 2017 and 2021, a period in which the club’s digital products generated over one billion euros. Few speakers have operated a P and L of that size in this category. He built Barça Studios and BarçaTV+ from scratch into a direct-to-consumer business valued at more than 250 million euros, giving him a working blueprint for content as a revenue line, not a marketing cost. He took the club’s social footprint past 400 million followers and made it the first football club with 10 million YouTube subscribers, with engagement that consistently led the global sports rankings. He is now building, not retired. As co-founder of D2F Partners he designs, operates and funds direct-to-fan brands, so the case material in any keynote is current rather than archival. He teaches brand strategy at UPF Barcelona School of Management and marketing management at ESADE, which forces him to translate operating experience into frameworks that other leaders can use. Biography highlights Chief Marketing Officer, FC Barcelona, 2017 to 2021. Co-founder and Managing Partner, D2F Partners, building direct-to-fan businesses in sport and entertainment. Founder of Barça Studios and BarçaTV+, a direct-to-consumer venture valued at over 250 million euros. Earlier brand and marketing roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu Group and Accenture. Faculty at UPF Barcelona School of Management (Master in Brand Strategy, since 2014) and ESADE Business School (Master in Marketing Management). Industrial Engineering, Universitat Politecnica de Catalunya, and General Management Programme (PDG), IESE Business School. Biography Sports clubs were among the first consumer brands to discover that their audience was bigger than their stadium and worth more than their broadcast deal. Between 2017 and 2021, FC Barcelona had to act on that fact, and the person running brand, digital and direct-to-fan inside the club was Guillem Graell. As Chief Marketing Officer, he rebuilt the club’s commercial relationship with its supporters around a direct-to-consumer model. He founded Barça Studios and launched BarçaTV+, a venture later valued at more than 250 million euros, alongside subscription, content and product lines that pushed digital revenue past one billion euros. The social audience grew past 400 million followers, and the club became the first in football to cross 10 million YouTube subscribers. His route into that role was unusual for sport. Industrial engineering at the Universitat Politecnica de Catalunya, the General Management Programme at IESE, and brand and commercial roles at Procter and Gamble, Reckitt Benckiser, Chupa Chups, Codorniu and Accenture. The FMCG discipline of building emotional brands at scale travelled with him into one of the most-watched sporting institutions in the world. He now co-runs D2F Partners with Enric Llopart, the club’s former digital director, designing and funding direct-to-fan businesses for other sports and entertainment brands. He teaches brand strategy at UPF Barcelona School of Management and ESADE, which is where the operating playbook from Barça gets pressure-tested against other categories trying to own their audience. Key speaking topics Direct-to-consumer strategy in sport and entertainment Building and monetising LoveBrands Digital business models and content as revenue Brand transformation in legacy organisations Audience, community and fan engagement at scale Innovation in marketing and commercial models Ideal for CMOs, Chief Brand Officers and Chief Digital Officers in consumer-facing categories CEOs and boards of sports, entertainment, media and lifestyle businesses Heads of direct-to-consumer, content and digital product Marketing and growth leadership teams reframing how they own customer relationships Audience outcomes A working view of how a billion-euro digital and direct-to-fan business actually gets built and run Practical reference points for moving from audience metrics to commercial outcomes A clearer line between brand strategy, content investment and direct revenue Useful comparisons between sport, entertainment and other consumer categories trying to own the customer A confident perspective on where digital products, subscriptions and community fit inside a brand P and L

Why organisations work with Daniel Chappell A first-hand account of raising significant early-stage capital with no trading history, which is the situation most internal innovation teams quietly find themselves in when pitching new ventures to their own boards. A working operator’s view of UNTIL, a business that pairs physical premises in Soho, Liverpool Street and Marylebone with a digital membership model. Useful for any leadership team thinking about hybrid product-and-place propositions. An unusually honest voice on neurodiversity from a founder who runs a company while managing dyslexia and dyspraxia, rather than a clinical or HR-led perspective. A high-performance sports background that translates the language of marginal gains, recovery, and team standards into the running of a commercial business, without leaning on tired sporting metaphor. Biography highlights Co-founder of UNTIL, a members business for freelance health, wellness and medical practitioners operating from three central London sites. UNTIL counts Steven Bartlett among its investors and co-founders, following a high-profile early funding round. MSc in Strength and Conditioning, Cardiff Metropolitan University. BSc in Sports and Exercise Science, St Mary’s University, Twickenham. Over a decade working inside high-performance sporting environments before launching his own ventures. Speaks publicly about dyslexia and dyspraxia, and treats neurodiversity as part of his founder identity, not a sidebar. Biography Service industries built on individual practitioners tend to share the same problem. The talent is excellent and the business model is fragile. UNTIL, the London business Daniel Chappell co-founded, was built around that gap: a members club and workspace that lets freelance health, wellness and medical professionals operate from premium premises in Soho, Liverpool Street and Marylebone without carrying the cost of their own. The route in matters. More than a decade inside high-performance sport gave Daniel an instinct for how elite practitioners work, what they need around them, and where their time is wasted. An MSc in Strength and Conditioning from Cardiff Metropolitan University and a BSc in Sports and Exercise Science from St Mary’s University, Twickenham sit behind that view. The transition from working with athletes to building a company for the people who work with athletes is the spine of the story. UNTIL has since attracted Steven Bartlett as an investor and co-founder, and has built a community of more than 300 practitioners across more than 40 disciplines. For a buyer, the value of the talk is not the milestone list. It is what the talk reveals about persuading investors with no trading history, building a founding team that can scale, and running a young company in public. Daniel is also open about managing dyslexia and dyspraxia as a founder, and speaks to neurodiversity from the inside of a working business. That perspective is useful in any leadership conversation about how organisations actually get the best out of people whose minds are wired differently from the average hire. Key speaking topics Entrepreneurship and founding-team dynamics Early-stage fundraising and investor relationships Building a business in the health and wellness sector High performance applied to commercial environments Neurodiversity in leadership and at work Team culture in young companies Resilience and personal performance for founders Ideal for Leadership offsites for scale-ups and founder-led businesses Corporate innovation, ventures and intrapreneurship teams HR and people leaders building practical neurodiversity programmes Wellbeing, benefits and employee-experience conferences Audience outcomes A clearer picture of what early-stage investors actually respond to when there is no trading history to point at. A practical framing of how a young founding team divides work, makes decisions, and survives the first eighteen months. A working model for treating neurodiversity as a commercial asset inside a team, with examples from a live business. Language for translating high-performance habits into a corporate or scale-up context without resorting to sports cliché.