Motivation and Inspiration

Why organisations work with Aysha Turgut A practitioner’s view of wealth building drawn from running Grow Wealth Group, not theory borrowed from financial services marketing. A teaching style shaped by years as a university professor, which translates personal finance into something an audience can act on the next morning. A specific framework set out in her book “Earn It, Grow It, And Keep It!”, giving audiences a sequence rather than a list of tips. A real estate investing perspective grounded in her flagship “My First Deal or Million” program, useful for audiences interested in entrepreneurship and asset-based income. Biography highlights CEO and Founder of Grow Wealth Group LLC. Author of “Earn It, Grow It, And Keep It! A 7-Step Guide to Wealth Accumulation and Preservation.” Host of “The Grow Wealth Experience” podcast. Former university professor. Recognised as “Most Influential Investment Coaching Businesswoman 2023” by AI Global Media’s Influential Businesswoman Awards. International speaker with engagements cited at the City University of New York, the Metropolitan Museum of Art, and the residence of the US Ambassador to NATO in Brussels. Biography Most high earners are not wealthy. Income arrives, gets absorbed by lifestyle and tax, and the gap between what was earned and what is retained quietly widens over a career. Aysha Turgut works in that gap. As CEO and Founder of Grow Wealth Group, she coaches individuals and entrepreneurs to treat personal finance as a managed business with a strategy, a balance sheet, and a plan for compounding. Her method is set out in “Earn It, Grow It, And Keep It!”, a seven-step guide to wealth accumulation and preservation. The book pairs first-person practitioner experience with a sequence audiences can follow, from earning discipline through to long-term preservation. It is the basis for her keynotes and for the firm’s flagship program, “My First Deal or Million,” aimed at new real estate investors who want to treat each deal as a business rather than a transaction. Before entrepreneurship, she taught at a university. That background shapes the speaking style: structured, plain, and built around what an audience can do on Monday. She hosts “The Grow Wealth Experience” podcast, where she interviews investors and operators on how wealth is actually built and held. Her audiences are typically individuals, entrepreneurs, and women’s networks rather than corporate boards. The strongest brief is one where the organising question is personal financial agency, real estate as a wealth vehicle, or the move from professional income to investor income. Key speaking topics Wealth accumulation and preservation Real estate investing for new investors Entrepreneurship and small-business growth Personal finance strategy Investor mindset and money behaviours Women and wealth Ideal for Entrepreneur and small-business networks Women’s professional networks and wealth-focused events Real estate investor groups and programmes Financial wellness streams within wider corporate wellbeing programmes Audience outcomes A clear seven-step sequence for earning, growing, and preserving personal wealth. A practical view of how to evaluate a first real estate deal as a business decision. A reset on the personal money habits that quietly erode long-term net worth. A vocabulary for talking about wealth as an operating discipline, not a product purchase.

Why organisations work with Laura Bassett A named, public case study in recovering from a single career-defining moment. The 2015 World Cup semi-final against Japan is one of the most replayed individual incidents in English football. Few speakers can talk about composure after public failure from inside that kind of footage. Sixty-three England caps and five major tournaments over fourteen years, which gives weight to anything she says about sustained performance, selection pressure, and team dynamics under scrutiny. A specific perspective on the women’s game at the point it professionalised. Bassett was among the first 17 players given central FA contracts in 2009, which makes her a credible voice on what changes when an environment moves from amateur to professional standards. Active broadcast presence with BBC, Sky Sports, TNT Sports and DAZN, which means a current public profile and a delivery style trained by live television, not by the speaking circuit. Biography highlights 63 senior England caps between 2003 and 2017. Bronze medallist, 2015 FIFA Women’s World Cup. Captained England at UEFA Women’s Euro 2017. One of the first 17 women awarded FA central contracts (May 2009). 2015 FA WSL Players’ Player of the Year; PFA WSL Team of the Year 2014/15. Pundit and co-commentator for BBC, Sky Sports, TNT Sports and DAZN, including the 2019 and 2023 FIFA Women’s World Cups. BSc Sport and Exercise Sciences; UEFA Level 3 coaching qualification. Biography The own goal happened in stoppage time of a World Cup semi-final, on live television, in front of a global audience. England lost to Japan 2 to 1. The footage is still in circulation a decade later. Three days afterwards, Bassett was back on the pitch playing for the bronze medal, which England won. That episode is the obvious headline, but the more useful credential is what surrounds it. Sixty-three England caps across fourteen years. Five major tournaments. A starting place in a team that progressed from semi-professional to one of the most-watched national sides in English sport. Bassett was among the first 17 players given FA central contracts in 2009, which placed her at the front of the professional era of the women’s game. The clubs read as a working defender’s CV rather than a marketing one: Birmingham City, Arsenal, Leeds, Chelsea, Notts County, Canberra United in the Australian W-League. In 2015 her peers voted her FA WSL Players’ Player of the Year. In 2017 she captained England against Portugal at the Euros. The body of work is unusually consistent for an athlete known to the public for a single moment. Since retiring in 2019 she has worked across BBC, Sky Sports, TNT Sports and DAZN as a co-commentator and analyst, including both the 2019 and 2023 FIFA Women’s World Cups. For an organisation that wants someone to talk credibly about composure, recovery and team performance under public scrutiny, the case material is on the record. Key speaking topics Composure and recovery after public failure High-performance team dynamics Sustained performance over a long elite career Women’s elite sport and its professionalisation Resilience under public scrutiny Leadership through tournament cycles Ideal for Senior leadership teams preparing for or recovering from a visible setback or crisis moment HR, talent and people functions running resilience, inclusion or high-performance programmes All-staff conferences and leadership offsites looking for a credible sports-keynote anchor Organisations marking moments in the women’s game, including sponsors, governing bodies and partner brands Audience outcomes A concrete reference point for what composure looks like in the hours and days immediately after a high-stakes public failure A working view of what changes when an environment moves from amateur standards to fully professional ones A first-hand account of team behaviour around setbacks at international tournament level Renewed perspective on individual identity versus single-moment definition in a senior career

Why organisations work with Claire Rafferty Lived experience of operating at the top of two unrelated industries simultaneously, elite international football and investment banking at Deutsche Bank, where most speakers offer one or the other. A specific, named recovery story. Two anterior cruciate ligament injuries during her career, including a second in 2011, followed by a return to international football and a starting place at a World Cup semi-final. A current operating role in the football industry through TransferRoom, where she works on global transfer activity, plus a board seat at Lewes FC, the only professional club paying its men’s and women’s teams equally. Audiences hear someone still inside the commercial mechanics of the sport, not retired from it. Practised broadcast presence across BBC, BT Sport, Sky Sports News, talkSPORT and ITV News, which translates into clean delivery on stage and confidence under live questioning. Biography highlights 18 senior caps for England between 2010 and 2017, including starting left-back at the 2015 FIFA Women’s World Cup where England finished third. 2012 Team GB Olympian at the London Games. 101 senior appearances for Chelsea FC across eleven seasons; FA WSL champion in 2015 and 2017 to 18, FA Women’s Cup winner in 2014 to 15 and 2017 to 18. Economics degree, Loughborough University, 2011; analyst at Deutsche Bank from 2012, held in parallel with her playing career. Senior Customer Success Manager, TransferRoom; Non-Executive Director, Lewes FC. Regular pundit and contributor across BBC, BT Sport, Sky Sports News, talkSPORT, BBC 5 Live and ITV News. Biography Two anterior cruciate ligament injuries can end a career. Claire Rafferty came back from one as a teenager at Millwall Lionesses, then from a second in 2011 to win starting selection for England’s run to third place at the 2015 FIFA Women’s World Cup. The story sits at the centre of her speaking content because she has not stylised it. Recovery is presented as long, dull, repeatable work, not a redemption arc. Her career also broke a common pattern in elite sport. Through most of her playing years at Chelsea, where she made 101 appearances and finished as the club’s longest-serving player, Rafferty worked as an analyst at Deutsche Bank. The dual track was not a sponsored side project; it was a deliberate choice to keep a professional identity outside football, made before women’s full-time contracts were standard in the English game. Since retiring from West Ham at the end of the 2018 to 19 season, she has stayed inside the commercial machinery of the sport. At TransferRoom she works on global transfer activity across men’s and women’s football. At Lewes FC, on the board since January 2020, she sits inside the only professional club paying its men’s and women’s first teams from a single equal budget. Both roles give her current material, not retrospective material. The broadcasting work runs alongside this. Rafferty contributes to BBC, BT Sport, Sky Sports News, talkSPORT and ITV News, and covered the 2019 Women’s World Cup on multiple platforms. The cumulative effect for an audience is a speaker who can speak about pressure, recovery and parallel careers from the inside of two industries that rarely overlap. Key speaking topics Resilience after physical and professional setback Parallel careers in elite sport and the City Performing under sustained competitive pressure Women in football and equal pay in professional sport Career transition after a defined competitive peak Team performance and high-trust environments Ideal for Leadership offsites and conferences seeking a voice on resilience grounded in elite competition rather than executive theory. Financial services audiences, where the Deutsche Bank parallel career is directly recognisable. Sports business, federation and broadcast audiences working on women’s football, commercialisation and equal-pay structures. ERG and Women in Leadership programmes, particularly those addressing dual-career pressure and recovery from setback. Audience outcomes A concrete account of recovery from career-threatening injury, told in operational rather than motivational terms. A working model for sustaining two professional identities at the same time, drawn from football and investment banking. A current view of the commercial and structural state of women’s football from inside the industry, not from the press box. Renewed credibility for the claim that competitive performance and equal investment can coexist, evidenced by the Lewes FC model.

Why organisations work with Keira Walsh She has held the central midfield role in two winning European finals for England, including as Player of the Match at Wembley in 2022, which is a specific position about reading risk and keeping a team in shape under pressure. Her career carries the weight of a world-record transfer fee, which is a useful frame for any leader being asked to perform after a step-change in expectation, scrutiny or investment. She offers an inside account of an elite team culture, the Lionesses under Sarina Wiegman, that has now won back-to-back European Championships and reached a World Cup final. Her move from Barcelona to Chelsea in January 2025 is a recent, deliberate case study in choosing environment and ambition over comfort, told first-hand. Biography highlights MBE in the 2026 New Year Honours for services to association football. UEFA Women’s Euro 2022 final Player of the Match; UEFA Women’s Euro 2025 winner with England. World-record transfer fee in women’s football when Barcelona signed her from Manchester City in September 2022. Two UEFA Women’s Champions League titles with FC Barcelona. Chelsea midfielder since January 2025 on a four-and-a-half-year deal. Over 100 senior England caps; ever-present in Sarina Wiegman’s midfield through two winning European Championship campaigns. Biography Holding midfield in a winning international final is, in football terms, the most exposed leadership job on the pitch. It is the role that connects defence to attack, absorbs pressure when the opposition raises tempo, and decides which risks the team can afford in the last twenty minutes. Walsh has now done that job twice, at Euro 2022 and Euro 2025, in the two most scrutinised matches in the women’s game. The 2022 final at Wembley was the case study. England were level with Germany when Walsh produced the assist for Ella Toone’s opening goal and was named Player of the Match. UEFA’s technical observers noted that she “balanced the team throughout the game” and rarely lost possession. Three years later she was back in the starting line-up for the Euro 2025 final in Basel, helping England retain the title in a penalty shoot-out against Spain. Her club career has carried a comparable weight of expectation. Barcelona paid a reported 400,000 pounds for her in September 2022, a world record in women’s football, and she went on to win two UEFA Women’s Champions League titles and a domestic continental quadruple. In January 2025 she returned to England with Chelsea on a four-and-a-half-year contract, signed explicitly to help the club convert domestic dominance into European success. For corporate audiences, the substance is composure under exposure. Walsh is a working professional who has been the named senior player in a unit twice asked to win a continental final, and a transfer asset twice priced at the top of her market. The MBE awarded in the 2026 New Year Honours marks the public record. The more useful material is the operating detail behind it. Key speaking topics Composure and decision-making under pressure Elite team culture and cohesion Resilience after setback and injury Performing after a step-change in expectation Women’s sport and the commercial reset of the game Leadership in the holding role Ideal for Leadership teams preparing for a high-scrutiny year: post-IPO, post-acquisition, new mandate CHROs and culture leads building cohesion in senior teams under sustained pressure Conference audiences in sport, media and consumer brands engaging with the growth of women’s football Employee and partner events where the brief is human performance rather than technical content Audience outcomes A first-hand picture of how a winning international squad makes decisions in the final twenty minutes of a closely fought match. A working definition of composure that is usable by senior leaders, not motivational language. A concrete example of what changes when an individual is priced and expected to operate at the very top of their market. An honest account of leaving a winning environment for a harder one, and the reasoning behind it.

Why organisations work with Demi Stokes A first-hand voice from the England squad that won UEFA Women’s Euro 2022, the most commercially significant moment in English women’s football. Nine seasons at the top of the Women’s Super League with Manchester City, including a WSL title, three FA Cups and three League Cups, plus a return to first-team football after the premature birth of her son. A current player and Newcastle United captain, which gives event audiences access to a live insider perspective rather than a retrospective career story. A credible advocate on premature birth and neonatal care through her Pampers UK ambassadorship with Bliss and UNICEF, suited to wellbeing, parental-leave and ERG-focused events. Biography highlights Member of the England squad that won UEFA Women’s Euro 2022; 69 senior caps between 2014 and 2023. Won the FA Women’s Super League, three FA Women’s Cups and three League Cups with Manchester City between 2015 and 2024. Named in the PFA WSL Team of the Year in 2018 and 2019. Captained Team GB to gold at the 2013 Summer Universiade in Kazan and represented Team GB at the Tokyo 2020 Olympics. Signed for Newcastle United Women in July 2024 and named club captain ahead of the 2025/26 season. Pampers UK ambassador for the #PampersforPreemies campaign with Bliss and UNICEF. Biography Most elite athletes peak inside a single environment. Demi Stokes built her career across four of them. Sunderland gave her a first-team debut at sixteen and an FA Cup final in 2009. A scholarship to the University of South Florida added four years of US college football. A summer at Vancouver Whitecaps in the USL W League followed before Manchester City signed her in January 2015. What she built at City is the substance of the speaking story. Nine seasons, more than 100 first-team appearances, the 2016 FA WSL title, three FA Women’s Cups and three League Cups. Two PFA WSL Team of the Year selections, in 2018 and 2019. A senior England debut in 2014, and a place in the squad that won UEFA Women’s Euro 2022 at Wembley, the most commercially important moment in English women’s football. The personal layer runs alongside the career. Stokes was born ten weeks premature herself, and her son Harlen spent time in a neonatal unit after a difficult pregnancy that included pre-eclampsia. She has spoken openly about that period in interviews with Grazia and Mother & Baby, and works with Pampers UK on the #PampersforPreemies campaign in partnership with Bliss and UNICEF. The throughline that audiences hear is how a senior international footballer sustains performance through events that most workplaces still struggle to talk about. She left Manchester City in May 2024, signed for Newcastle United Women in July, and was named club captain ahead of the 2025/26 season. The story she brings to a room is current, not archived. Key speaking topics Lionesses and UEFA Women’s Euro 2022 Women’s football and the professionalisation of the game Return to elite performance after a difficult pregnancy Premature birth, neonatal care and family advocacy Leadership in a dressing room and team identity Long-career resilience across clubs, countries and codes Ideal for Internal events tied to International Women’s Day, parental-leave policy launches or working-parent ERGs. Wellbeing, EDI and culture programmes looking for a credible voice on resilience and identity rather than a clinical specialist. Sport-sponsorship activations, hospitality nights and awards dinners where a current Lioness presence is the brief. Audience outcomes An inside account of the England squad that won UEFA Women’s Euro 2022, told by a senior squad member. A direct view of how a top-flight athlete returns to performance after a high-risk pregnancy and a premature birth. A useable reference point for managers thinking about how to support employees through major personal events. A current-player perspective on dressing-room leadership and the demands of being a club captain.

Why organisations work with Dean Ashton A first-person account of how an elite career ends without warning, and what it takes to construct a credible second one from scratch in a watched, public arena. Direct experience of performing under scrutiny, from Premier League football and an FA Cup final to live broadcast on talkSPORT, Sky Sports, ITV and Quest, is useful to leaders whose own work has become more publicly observed. A grounded, unvarnished voice on mental health, injury and identity loss, drawn from being told at 26 that the work he had trained his life for was over. An after-dinner presence that lifts the energy of a room, with material a sports-literate UK audience recognises immediately: Crewe academy, Norwich, the £7.25m move to West Ham, the 2006 cup final, the England debut against Trinidad & Tobago. Biography highlights Capped by England at the senior level; made his debut against Trinidad & Tobago on 1 June 2008. Signed by West Ham United from Norwich City in January 2006 for a then club-record £7.25m fee. Scored in the 3-3 FA Cup final against Liverpool in May 2006. Career ended in December 2009 at age 26 following a long-term ankle injury sustained in England training in August 2006. Product of the Crewe Alexandra academy under Dario Gradi; scored 74 goals in 177 appearances for the club. Now a pundit and co-commentator across talkSPORT, Sky Sports, ITV, Premier League TV and The EFL Show on Quest. Biography Ashton was a £7.25m centre-forward, an FA Cup final scorer, and an England international by the time he was 24. By 26, he was retired. The ankle injury sustained in an England training session in August 2006 never fully healed, and in December 2009, West Ham confirmed publicly what he had been trying to outrun for three years. The interesting part of the story for organisations is what came next. The default path for a player in that position is a quiet drift out of public life. Ashton instead built a second career inside the same scrutiny he had been performing in as a player, this time as a broadcaster, working as a pundit and co-commentator across talkSPORT, Sky Sports, ITV, Premier League TV and The EFL Show on Quest. That arc is the substance of his speaking work. The material is not abstract resilience theory. It is a specific account of identity loss at 26, the practical mechanics of rebuilding professional credibility in a new field, and the discipline of performing under live scrutiny when the result is judged in public. He talks honestly about mental health, public pressure and the version of yourself you have to construct when the original plan is gone. For a UK corporate audience, Ashton sits at the intersection of after-dinner sports speaker and credible voice on dealing with career shock. The football material gives the room an immediate point of entry. The reinvention material is what a leadership audience actually takes away. Key speaking topics Resilience after career-ending shock Reinvention and second careers Performing under public scrutiny Mental health and identity in elite performance environments Team culture and high performance in professional sport After-dinner sports speaking and Premier League punditry Ideal for HR, leadership and wellbeing conferences where the brief calls for an honest first-person voice on resilience and mental health. Sales kick-offs, awards dinners and partner events are looking for a UK sports-literate after-dinner speaker with substance behind the anecdotes. Internal leadership offsites addressing change fatigue, role loss after restructure, or the reset that follows a strategic shock. Audience outcomes A grounded sense of what resilience looks like in practice when the original plan is no longer available. A more honest internal vocabulary for talking about mental health, identity and pressure at senior levels. A reference point for thinking about career reinvention as a deliberate, constructed process rather than a recovery story. An engaged, sports-literate room, set up well for the rest of the agenda.

Why organisations work with Ade Oladipo He brings live broadcast craft to corporate events: DAZN Boxing, talkSPORT and Amazon Prime Premier League coverage are all built on holding a live audience under pressure, which is exactly what large internal conferences and award nights demand. His career is a documented case of breaking a colour barrier in UK sports media, becoming the first Black presenter of a live Premier League match in December 2023. That is concrete material, not abstract DEI commentary. His speaking themes (adversity, mental health, working in media) are grounded in his own route through fostering, East London, sports trials and a non-traditional path into journalism, which gives the content specificity rather than slogans. He is equally credible as keynote speaker, panel moderator and awards host, which makes him useful for clients who need one booking to cover the whole evening. Biography highlights Lead presenter for DAZN Boxing and host of “The DAZN Boxing Show”, covering Anthony Joshua, Canelo Alvarez, Gervonta Davis and KSI fights. First Black presenter of a live Premier League match in the UK, anchoring Amazon Prime’s coverage of Crystal Palace v Bournemouth in December 2023. Presenter across the talkSPORT network, including “The Social” on talkSPORT 2 and pundit work on “Kick Off Added Time”. Winner of the 2021 Audio Production Awards “Best New Voice”. Co-host of the 2023 ARIAS-nominated podcast “The Men’s Room”. Prior credits include Sky Sports News (Premier League and EFL transfer reporting), ESPN, Fox Sports and Arise News. Biography Live boxing on DAZN, Premier League football on Amazon Prime, weekly radio on talkSPORT. Three different audiences, three different production cultures, one presenter holding the room when the broadcast is live and the script has gone. That is the working life Ade Oladipo has built, and it is the material he brings into the corporate room. In December 2023 he became the first Black presenter of a live Premier League match in the UK, leading Amazon Prime’s coverage of Crystal Palace against Bournemouth. The story behind that night runs through Brighton foster care, East London, Essex football and athletics, a Tottenham Hotspur Academy trial, and an entry into sports journalism in 2015 at Arise News. None of it was the standard route. His speaking work draws on that route directly. The themes are adversity, mental health, and what it takes to keep doing the work when you are the only person in the room who looks like you. Awards include the 2021 Audio Production Awards “Best New Voice” and a 2023 ARIAS nomination as co-host of “The Men’s Room” podcast, evidence that the craft holds up alongside the story. For corporate clients his most direct value is hosting craft: keynote, Q&A, awards, panel moderation, all delivered with the calm of someone who presents live boxing for a living. The keynote on adversity and mental health is the additional offer when the brief calls for it. Key speaking topics Mental health and resilience in high-pressure work Adversity and non-linear career paths Race and representation in UK media Sports broadcasting and live presenting Event hosting and panel moderation Awards night MC Ideal for Corporate event organisers needing a host who can carry a full evening: keynote, panel, awards. Internal CHRO and DEI leads commissioning content on lived experience rather than policy. Sports, media and entertainment industry conferences. Employee Resource Group events, particularly those focused on Black professionals in white-majority industries. Audience outcomes A clear sense of what sustained mental health practice looks like for someone working under public scrutiny. A specific story of breaking into and breaking through a closed industry, used as material for their own career conversations. A sharper view of what genuine inclusion feels like from inside, beyond the slide deck. An event held together by a presenter trained on live broadcast, not a corporate stage.

Why organisations work with Aoife Mannion She has rebuilt her career twice from ACL ruptures, including a 16-month layoff after a Champions League injury, and can describe the rehab discipline that goes with it without losing the room. Her mental-health work is institutional rather than personal commentary: she sits on FIFPRO’s Mental Health Taskforce, the global players’ union body that shapes player welfare standards. She holds back-to-back PFA WSL Team of the Year selections from her Birmingham City years, a peer-voted credential rather than a media one. She represents the Republic of Ireland after a long youth career in the England system, and can speak credibly to identity, belonging and late-career reinvention without trading on clichés. Biography highlights Centre-back for Newcastle United Women and the Republic of Ireland senior squad Former Manchester United, Manchester City, Birmingham City, and Aston Villa player 2024 Women’s FA Cup winner with Manchester United PFA WSL Team of the Year 2017-18 and 2018-19 Member of FIFPRO Mental Health Taskforce Senior Ireland debut on 22 February 2023 versus China Biography Recovery from a serious ACL injury takes around twelve months on a clean run, longer when the second one arrives before the first is fully behind you. Aoife Mannion has done both. The first rupture came during a 2019 Champions League tie against Atletico Madrid and kept her out for sixteen months. The second came in March 2022, eight months into her Manchester United contract. She was a peer-voted selection for the PFA WSL Team of the Year in two consecutive seasons at Birmingham City, then won the Women’s FA Cup with Manchester United in 2024 after that second comeback. She now plays for Newcastle United Women in the WSL2 and the Republic of Ireland senior squad, having made her international debut in February 2023 after a long youth career inside the England system. The mental health work is structural. Mannion sits on FIFPRO’s Mental Health Taskforce, the global players’ union body that sets welfare standards across professional football, and has spoken through FIFPRO on what long injury layoffs do to identity and to a person’s relationship with the work that defines them. The argument she makes to corporate audiences is the one she had to make to herself twice: composure is a discipline you build before you need it, and the conversation around the setback is the part that reduces the suffering. She speaks for organisations dealing with people in long, uncertain recoveries of their own, whether after restructure, after public failure, or after the kind of personal setback that does not respect the working week. Key speaking topics Resilience after a serious setback Rehabilitation discipline and the long return Mental health in high-performance environments Self-leadership under prolonged pressure Identity, belonging and dual nationality Feedback and honest performance conversations Ideal for CHROs and people leaders building resilience programmes that go beyond wellbeing branding Executive teams and leadership offsites where the brief is composed under sustained adversity Organisations in or after restructure where the workforce is dealing with prolonged uncertainty Networks for women in sport, performance and corporate leadership Audience outcomes A clearer language for what real recovery from a setback looks like over months, not weeks A practical view of how mental health support works inside elite teams, drawn from FIFPRO’s policy work Honest reference points for separating identity from role when the role is interrupted Reasons to take rehabilitation, recovery and feedback seriously as leadership disciplines, not soft skills

Why organisations work with Yogi Roth Co-authorship with Pete Carroll of Win Forever, a New York Times bestseller, gives him direct authority on the “Always Compete” philosophy now used widely in sport and corporate culture programmes. Two decades inside elite football locker rooms, first as a USC quarterbacks coach, then as a Big Ten, Pac-12, ESPN and Fox analyst, gives him a first-hand evidence base most culture speakers do not have. He brings a filmmaker’s command of narrative into the room. As producer and narrator of The Drive on the Pac-12 Networks since 2013, he has spent his career studying what actually makes high-performing cultures cohere on camera. Track record speaking for Nike, World Surf League, Capital One, Dignity Health and JCPenney, alongside major college athletic programmes, means he reads both commercial audiences and team-led organisations without recalibration. Biography highlights Co-author with Pete Carroll of Win Forever: Live, Work, and Play Like a Champion, which reached number seven on the New York Times bestseller list. Los Angeles Emmy winner in 2020 for Fight On: A Jackson Family, produced for the Pac-12 Networks. College football analyst across the Big Ten Network, Pac-12 Networks, Fox, ESPN and NFL Network, joining Big Ten Network in 2024. USC football quarterbacks coach under Pete Carroll, 2005 to 2009, following a playing career as a wide receiver at the University of Pittsburgh. Master’s degree in Communication Management from the USC Annenberg School for Communication and Journalism, graduating magna cum laude. Elite 11 quarterback coach and host since 2009; producer and narrator of the documentary series The Drive on Pac-12 Networks since 2013. Biography Pete Carroll’s Win Forever philosophy did not stay inside USC’s football programme. The book that codified it, co-written with Yogi Roth in 2010, reached number seven on the New York Times bestseller list and has since travelled through corporate culture programmes, athletic departments and leadership offsites. Roth is the storyteller who shaped how that philosophy reads on the page and how its central idea, “Always Compete,” lands in a room. His route to that work was unusual. He walked on as a wide receiver at the University of Pittsburgh, earned a full athletic scholarship, then moved into coaching at USC under Carroll from 2005 to 2009. He studied alongside that work, completing a master’s in Communication Management at the USC Annenberg School. Coaching gave him the inside view of how an elite competitive culture actually behaves. Annenberg gave him the craft to translate it. The translation has been a 20-year career across broadcast and film. He has been an on-air college football analyst for the Big Ten Network, Pac-12 Networks, Fox, ESPN and NFL Network, and has produced and narrated The Drive since 2013, the long-running documentary series on the Pac-12 Networks. In 2020 he won a Los Angeles Emmy for Fight On: A Jackson Family. He also coaches and hosts the Elite 11, the country’s premier high school quarterback competition. That body of work is the substance behind his keynote practice. He has spoken for Nike, World Surf League, Capital One, Dignity Health and JCPenney, applying the same idea: organisations perform when leaders make what matters specific, repeat it relentlessly, and reward the behaviours that show people are competing for it together. The Latin root of compete, he points out, is “to strive together.” Most culture programmes forget that part. Key speaking topics Culture and the “Always Compete” philosophy Storytelling as a leadership tool High-performance team dynamics Personal brand and authentic communication Coaching and feedback in competitive cultures Purpose, clarity and discipline in winning organisations Ideal for Sales leaders and commercial teams running culture or kickoff events HR and people leaders building engagement programmes around purpose and team behaviour Athletic departments, sports organisations and performance-led businesses Marketing leaders and brand teams working on internal storytelling and identity Audience outcomes A working definition of what their team is actually competing for, beyond the stated mission Specific stories they can carry back into their own teams to make values concrete A clearer sense of where culture is real in their organisation and where it is decoration Renewed conviction that the behaviours leaders model in small moments are what shape a winning culture

Why organisations work with Jodie Taylor Taylor won the Golden Boot at 31, after a serious knee injury had disrupted her career in her mid-20s. The story is sustained performance through real adversity – not a single peak moment – which is what makes the resilience argument land with competitive organisations. A career spanning 17 clubs across six countries – from NWSL franchises to Lyon’s UEFA Champions League-winning squad – means direct exposure to how elite performance cultures actually differ. She brings comparative insight into what drives delivery under pressure, not a single exportable model. She is now Arsenal Women’s Technical Director – the first person to hold the role at the club – which means her thinking about the conditions for elite performance is being tested in a live organisational context, not drawn solely from memory of a playing career that ended years ago. As the first Englishwoman to score a hat-trick in a major international tournament, she carries a specific, named, verifiable performance record. That kind of credential anchors credibility differently than a career overview. A UEFA A coaching licence and an in-progress Masters in Sports Directorship mean her framework for translating athletic performance into organisational learning has structured analytical rigour behind it – a distinction that matters in leadership conversations where storytelling alone doesn’t carry the room. Biography highlights UEFA Women’s EURO 2017 Golden Boot winner – five goals in four appearances, including the first hat-trick by an Englishwoman in a major international tournament 51 England senior caps and 19 international goals; represented England at the 2015 and 2019 FIFA Women’s World Cups (England won bronze in 2015) UEFA Women’s Champions League winner with Lyon (2019-20); FA Cup winner with Birmingham City (2012) Vauxhall England Player of the Year 2017; Oregon State University Athletics Hall of Fame inductee (2020) Career spanning 17 clubs across six countries – England, USA, Canada, Australia, Sweden, and France Appointed Arsenal Women’s Technical Director (January 2026) – the first person to hold the role at the club Biography At UEFA Women’s EURO 2017, Jodie Taylor scored five goals in four appearances, took the Golden Boot, and became the first Englishwoman to score a hat-trick in a major international tournament. She was 31, and had already spent more than a decade moving between clubs across six countries. That breadth matters. Seventeen clubs in England, the United States, Canada, Australia, Sweden, and France is direct exposure to how elite performance cultures are built, maintained, and dismantled in genuinely different environments. Alongside the Golden Boot, Taylor won the FA Cup with Birmingham City and the UEFA Women’s Champions League with Lyon, earned 51 England caps, and was named Vauxhall England Player of the Year. She did all of it while navigating a serious knee injury and the structural uncertainties of a women’s game that was still building its professional infrastructure. What is less common is the transition she has made since retiring from professional football in 2023. Appointed Arsenal Women’s Technical Director in January 2026 – the first person to hold that role at the club – Taylor now works directly on the organisational conditions that enable elite performance: the structures, cultures, and systems that translate individual talent into consistent team output. She holds a UEFA A coaching licence and is completing a Masters in Sports Directorship. The result is a perspective that sits at the intersection of frontline competitive experience and structured organisational thinking. Taylor has seen high-performance culture from the inside of 17 different teams and is now building it from the outside. That combination is rare, and it is precisely what makes her valuable in leadership conversations about performance, resilience, and what teams actually need to deliver when the stakes are highest. Key speaking topics Performance under pressure High-performance team culture Resilience and sustained performance Leadership in competitive environments Building and maintaining team trust Mindset and focus in high-stakes situations Navigating setbacks and career adversity Ideal for Senior leadership teams and C-suite audiences focused on performance culture and competitive resilience CHROs and People leaders building or transforming high-performance team environments Women’s leadership networks and inclusion programmes Sales, commercial, and performance-driven teams in competitive industries Audience outcomes A concrete, evidence-based account of what the conditions for sustained high performance actually look like – drawn from elite competition across multiple cultures and environments Clearer thinking about the gap between individual talent and collective team delivery, and what leaders can do to close it before pressure arrives Practical reflection on how trust, culture, and individual mindset interact in high-stakes moments A sharper vocabulary for leadership conversations about resilience, performance, and team culture Perspective from a practitioner who has both competed at the highest level and is now building organisational performance structures inside a major professional club

Why organisations work with Perry McCarthy He brings a first-person account of operating inside a Formula One team that was actively working against its own driver, including being sent out at Spa with a broken steering component pulled from his teammate’s car. The lesson lands because the stakes were physical. His route into F1 ran through fourteen-hour shifts on North Sea oil rigs to fund the seat. Audiences hearing about resilience from him are hearing it from someone who priced it. The Stig role gives him a cultural hook into rooms that would not normally book a motorsport speaker, which makes him a strong choice for sales conferences, kick-offs, and after-dinner slots that need energy without losing substance. He is a working media commentator on Sky News and BBC News, not a retired driver reading off a script. The delivery is current and the timing is built for live audiences. Biography highlights Drove for Andrea Moda Formula in the 1992 Formula One World Championship. Tested for Williams and Benetton F1 teams. Competed at the 24 Hours of Le Mans on five occasions between 1996 and 2003. Original black-suited Stig on BBC’s Top Gear across the first two series. Author of “Flat Out, Flat Broke: Formula 1 the Hard Way!” (2002), with a foreword by Damon Hill. Regular motorsport contributor on Sky News and BBC News. Biography Reaching Formula One as a privateer is a financial problem before it is a sporting one. McCarthy worked fourteen-hour shifts on North Sea oil rigs to fund his junior career, then arrived at the 1992 world championship with Andrea Moda Formula, a team owned by an Italian shoe businessman that was, by any honest reading, set up to fail. He never made the grid. He also never crashed the car, which at one point was sent out at Spa with a broken steering component lifted from his teammate’s car. What he did get from that season was a working knowledge of how to keep operating when the people around you are not. He went on to test for Williams and Benetton, then built a career in sports cars that included five appearances at the 24 Hours of Le Mans between 1996 and 2003. In 2002, a chance meeting with Jeremy Clarkson at the launch of his autobiography “Flat Out, Flat Broke” led to the role that made him recognisable outside motorsport. He was the original Stig on BBC’s Top Gear, the black-suited version, across the first two series. His identity was exposed by a Sunday newspaper in early 2003. The speaking work is built on the same material. Damon Hill’s line about him still travels: “I have constant admiration on how he turns a no hope situation into some sort of triumph.” For a corporate audience, that is the asset. McCarthy can describe, with specifics, what it takes to keep performing when the equipment is wrong, the support is missing, and the result is no longer in your hands. Key speaking topics Performance under pressure Resilience and recovery from setback Self-leadership in hostile conditions Team performance and trust Risk and decision-making Motorsport as a business analogy Ideal for Sales conferences and annual kick-offs needing high-energy keynote opening or close After-dinner audiences at corporate hospitality, awards, and partner events Leadership offsites focused on composure and persistence under pressure Automotive, motorsport-adjacent, and engineering brand events Audience outcomes A vivid, first-person account of operating inside a Formula One team that was actively against its own driver A practical reframe of resilience as a daily working habit rather than a slogan The cultural payoff of hearing the Top Gear Stig story directly from the original Stig Energy and humour that sets the tone for the rest of the agenda

Why organisations work with Sarah Moshman Her documentary Nevertheless is in active use as a sexual harassment prevention tool by employers and educators through distributor Indieflix, giving HR and DEI leads a piece of external content that has survived independent review. The Empowerment Project has been screened more than 700 times for corporate and education audiences and has been picked up as programming by Nordstrom, American Girl, Microsoft and Charles Schwab, which is a working track record for women’s leadership events rather than a speculative pitch. She brings a regional Emmy in the Human Interest category and a NASA CineSpace first-place win for UNBOUND, which gives her credibility as a maker, not only as a speaker telling stories about her own life. She has been booked into difficult rooms, including a US Air Force women’s symposium at Hill Air Force Base and the opening keynote at the PEI Women Conference, where the audience is not the converted. Her commercial film work for SPANX, Samsung, AT&T and Mattel means she understands the brief from a marketing buyer’s side and can speak credibly to internal communications and brand teams about storytelling that performs. Biography highlights Emmy Award winner, NATAS Chicago/Midwest Chapter, 2013, for Growing up Strong: Girls on the Run. Director of three feature documentaries: The Empowerment Project (2014), Losing Sight of Shore (Netflix, 2017) and Nevertheless (2020). UNBOUND won First Place at NASA’s CineSpace Global Short Film Competition. Author of Empowered Filmmaking: How To Make a Documentary On Your Own Terms (2020). Branded content work for SPANX, Samsung, AT&T and Mattel. Featured on CNN, Good Morning America, Marie Claire, Upworthy and PBS; TEDx speaker; adjunct professor in documentary film. Biography Compliance-led harassment training is the work environment most employees have come to mistrust. The films Sarah Moshman has made for the same audience take the opposite route. Nevertheless, her 2020 feature documentary, follows seven survivors across industries from a tech CEO to a 911 dispatcher, and is now distributed by Indieflix as part of structured prevention education in workplaces and schools. That outsider craft is what organisations are actually booking. The Empowerment Project, her 2014 feature on women in leadership across the US, has been screened more than 700 times for audiences from corporates to schools, and has carried sponsorship from Nordstrom, American Girl, Microsoft and Charles Schwab. Losing Sight of Shore (Netflix, 2017) follows four women rowing more than 8,000 miles across the Pacific and gives her a second register: endurance and team performance under conditions where every easy out has been removed. The credentials behind the work are specific. A regional Emmy in 2013 for Growing up Strong: Girls on the Run. First place at NASA’s CineSpace competition for the short UNBOUND. A book, Empowered Filmmaking, that documents how the films were funded, made and licensed to Netflix. Branded content commissions from SPANX, Samsung, AT&T and Mattel that confirm she can produce inside a marketing brief, not only on her own terms. In a room, she works from her own footage. The PEI Women Conference opened with her in 2019, the US Air Force hosted her at the Hill women’s symposium, and her TEDx delivery is on public record. The result is the rare speaker on these topics whose primary asset is film that an organisation can keep using long after the keynote ends. Key speaking topics Workplace sexual harassment prevention Women’s leadership and the next generation pipeline Storytelling for brand and internal communications Inclusion and allyship after #MeToo Courage and risk-taking in early careers Documentary craft and the business of independent film Ideal for CHROs, DEI leads and ER teams running harassment prevention or culture programmes Internal communications and employer brand leaders looking for narrative content Women’s leadership networks and ERG anchor events CMOs and brand teams interested in long-form storytelling as a commercial asset Audience outcomes A documentary screening or curated clips package that gives employees a shared piece of content to discuss, rather than a slide-led training A clear account of how the Nevertheless survivors describe what allyship looked like in practice, including from peers and managers Specific examples of how women profiled in The Empowerment Project moved into senior roles, useful as case material for internal mentoring conversations A working method for using story to make uncomfortable workplace conversations possible without defensiveness