Storytelling & Business Communication

Why organisations work with Perry McCarthy He brings a first-person account of operating inside a Formula One team that was actively working against its own driver, including being sent out at Spa with a broken steering component pulled from his teammate’s car. The lesson lands because the stakes were physical. His route into F1 ran through fourteen-hour shifts on North Sea oil rigs to fund the seat. Audiences hearing about resilience from him are hearing it from someone who priced it. The Stig role gives him a cultural hook into rooms that would not normally book a motorsport speaker, which makes him a strong choice for sales conferences, kick-offs, and after-dinner slots that need energy without losing substance. He is a working media commentator on Sky News and BBC News, not a retired driver reading off a script. The delivery is current and the timing is built for live audiences. Biography highlights Drove for Andrea Moda Formula in the 1992 Formula One World Championship. Tested for Williams and Benetton F1 teams. Competed at the 24 Hours of Le Mans on five occasions between 1996 and 2003. Original black-suited Stig on BBC’s Top Gear across the first two series. Author of “Flat Out, Flat Broke: Formula 1 the Hard Way!” (2002), with a foreword by Damon Hill. Regular motorsport contributor on Sky News and BBC News. Biography Reaching Formula One as a privateer is a financial problem before it is a sporting one. McCarthy worked fourteen-hour shifts on North Sea oil rigs to fund his junior career, then arrived at the 1992 world championship with Andrea Moda Formula, a team owned by an Italian shoe businessman that was, by any honest reading, set up to fail. He never made the grid. He also never crashed the car, which at one point was sent out at Spa with a broken steering component lifted from his teammate’s car. What he did get from that season was a working knowledge of how to keep operating when the people around you are not. He went on to test for Williams and Benetton, then built a career in sports cars that included five appearances at the 24 Hours of Le Mans between 1996 and 2003. In 2002, a chance meeting with Jeremy Clarkson at the launch of his autobiography “Flat Out, Flat Broke” led to the role that made him recognisable outside motorsport. He was the original Stig on BBC’s Top Gear, the black-suited version, across the first two series. His identity was exposed by a Sunday newspaper in early 2003. The speaking work is built on the same material. Damon Hill’s line about him still travels: “I have constant admiration on how he turns a no hope situation into some sort of triumph.” For a corporate audience, that is the asset. McCarthy can describe, with specifics, what it takes to keep performing when the equipment is wrong, the support is missing, and the result is no longer in your hands. Key speaking topics Performance under pressure Resilience and recovery from setback Self-leadership in hostile conditions Team performance and trust Risk and decision-making Motorsport as a business analogy Ideal for Sales conferences and annual kick-offs needing high-energy keynote opening or close After-dinner audiences at corporate hospitality, awards, and partner events Leadership offsites focused on composure and persistence under pressure Automotive, motorsport-adjacent, and engineering brand events Audience outcomes A vivid, first-person account of operating inside a Formula One team that was actively against its own driver A practical reframe of resilience as a daily working habit rather than a slogan The cultural payoff of hearing the Top Gear Stig story directly from the original Stig Energy and humour that sets the tone for the rest of the agenda

Why organisations work with Robyn Dwyer Two decades anchoring business news for BBC, ITN, Sky and TalkTV translates directly to the stage: she can interview a CEO with the editorial discipline of a newsroom rather than the deference of a corporate compere. She works fluently in French and English, which makes her a practical choice for Paris-based forums, pan-European leadership meetings and bilingual customer events without a second host. Her live anchoring at CGTN keeps her sharp on the running stories executives are being asked about, including energy, retail, China exposure and sustainability, so she chairs from current information rather than a briefing pack. She has interviewed business figures from Sir Richard Branson to the head of Citroen, alongside political leaders and bankers, which is the relevant proof point for boards putting their own leadership on stage opposite her. Biography highlights Presenter for CGTN, anchoring live news programmes, documentaries and special events. Former anchor of TalkTV’s flagship evening news programme. Business news experience at BBC, ITN, Sky and CGTN spanning more than two decades. Conceived and presented a US elections programme for TRT World. Radio news credits at Classic FM, Magic Radio, Smooth Radio, Absolute Radio, LBC and Share Radio. Fluent in French, with on-air work across Istanbul, Paris, Sydney and London. Biography Conferences are where leadership teams expose themselves in front of customers, regulators and their own people. The person chairing the day decides whether that exposure becomes useful tension or polite filler. Robyn Dwyer has spent more than twenty years on the working side of that question, first as a business journalist for the BBC and ITN, then as an anchor for Sky and TalkTV’s flagship evening news programme. Her current seat at CGTN keeps her in daily contact with the live agenda boards are wrestling with: energy markets, retail conditions, China exposure, the sustainability transition. Hosts who only emerge for events tend to drift into generic moderation. Dwyer chairs from a newsroom, which is a different discipline. The interviewee list is the relevant proof. Sir Richard Branson, the head of Citroen, political leaders, bankers and environmental stakeholders have all sat opposite her on air. That experience reads on stage. Senior executives are interviewed properly rather than handed a microphone, and the panel does not collapse into talking points. A working command of French, plus on-air experience in Istanbul, Paris, Sydney and London, makes her a practical pick for European and bilingual programmes that would otherwise need two hosts. The differentiator is straightforward: a journalist who chairs, not a presenter who reads. Key speaking topics Conference moderation and panel chairing Live business interviews with senior executives Bilingual French and English event hosting Sustainability and the energy transition Retail, consumer and finance briefings China business and politics UK news and political context for international audiences Ideal for CEO, CFO and CMO led customer forums and partner conferences that need a credible business interviewer on stage. Boards and investor relations teams running flagship results events, capital markets days and AGM-adjacent forums. Communications, marketing and event leads at European and bilingual French-English organisations. Sustainability, energy and retail sector convenings where the chair needs to handle technical executives without losing the room. Audience outcomes A flagship event held to time, with senior executives interviewed in a way the audience trusts. Panels that produce a usable point of view rather than a round of position statements. Bilingual French and English programming covered by a single host without quality drop-off. Q and A handled with newsroom judgement on which questions to take, redirect or close. A chair record the comms team can point to when the next sponsor or board member asks who is hosting.

Why organisations work with Sarah Moshman Her documentary Nevertheless is in active use as a sexual harassment prevention tool by employers and educators through distributor Indieflix, giving HR and DEI leads a piece of external content that has survived independent review. The Empowerment Project has been screened more than 700 times for corporate and education audiences and has been picked up as programming by Nordstrom, American Girl, Microsoft and Charles Schwab, which is a working track record for women’s leadership events rather than a speculative pitch. She brings a regional Emmy in the Human Interest category and a NASA CineSpace first-place win for UNBOUND, which gives her credibility as a maker, not only as a speaker telling stories about her own life. She has been booked into difficult rooms, including a US Air Force women’s symposium at Hill Air Force Base and the opening keynote at the PEI Women Conference, where the audience is not the converted. Her commercial film work for SPANX, Samsung, AT&T and Mattel means she understands the brief from a marketing buyer’s side and can speak credibly to internal communications and brand teams about storytelling that performs. Biography highlights Emmy Award winner, NATAS Chicago/Midwest Chapter, 2013, for Growing up Strong: Girls on the Run. Director of three feature documentaries: The Empowerment Project (2014), Losing Sight of Shore (Netflix, 2017) and Nevertheless (2020). UNBOUND won First Place at NASA’s CineSpace Global Short Film Competition. Author of Empowered Filmmaking: How To Make a Documentary On Your Own Terms (2020). Branded content work for SPANX, Samsung, AT&T and Mattel. Featured on CNN, Good Morning America, Marie Claire, Upworthy and PBS; TEDx speaker; adjunct professor in documentary film. Biography Compliance-led harassment training is the work environment most employees have come to mistrust. The films Sarah Moshman has made for the same audience take the opposite route. Nevertheless, her 2020 feature documentary, follows seven survivors across industries from a tech CEO to a 911 dispatcher, and is now distributed by Indieflix as part of structured prevention education in workplaces and schools. That outsider craft is what organisations are actually booking. The Empowerment Project, her 2014 feature on women in leadership across the US, has been screened more than 700 times for audiences from corporates to schools, and has carried sponsorship from Nordstrom, American Girl, Microsoft and Charles Schwab. Losing Sight of Shore (Netflix, 2017) follows four women rowing more than 8,000 miles across the Pacific and gives her a second register: endurance and team performance under conditions where every easy out has been removed. The credentials behind the work are specific. A regional Emmy in 2013 for Growing up Strong: Girls on the Run. First place at NASA’s CineSpace competition for the short UNBOUND. A book, Empowered Filmmaking, that documents how the films were funded, made and licensed to Netflix. Branded content commissions from SPANX, Samsung, AT&T and Mattel that confirm she can produce inside a marketing brief, not only on her own terms. In a room, she works from her own footage. The PEI Women Conference opened with her in 2019, the US Air Force hosted her at the Hill women’s symposium, and her TEDx delivery is on public record. The result is the rare speaker on these topics whose primary asset is film that an organisation can keep using long after the keynote ends. Key speaking topics Workplace sexual harassment prevention Women’s leadership and the next generation pipeline Storytelling for brand and internal communications Inclusion and allyship after #MeToo Courage and risk-taking in early careers Documentary craft and the business of independent film Ideal for CHROs, DEI leads and ER teams running harassment prevention or culture programmes Internal communications and employer brand leaders looking for narrative content Women’s leadership networks and ERG anchor events CMOs and brand teams interested in long-form storytelling as a commercial asset Audience outcomes A documentary screening or curated clips package that gives employees a shared piece of content to discuss, rather than a slide-led training A clear account of how the Nevertheless survivors describe what allyship looked like in practice, including from peers and managers Specific examples of how women profiled in The Empowerment Project moved into senior roles, useful as case material for internal mentoring conversations A working method for using story to make uncomfortable workplace conversations possible without defensiveness

Why organisations work with Mariana Atencio Field-tested authority on trust. Her reporting from family separations at the US border, cartel territory, and the Syrian border gives her arguments about authentic leadership a weight that pure motivational content cannot match. A bilingual broadcaster who has crossed from Univision to NBC News and back to independent media, which makes her credible to audiences and leadership teams operating across the Americas in both English and Spanish. Perfectly You, published by HarperCollins in English and Spanish, gives buyers a published, citable thesis on authenticity at work rather than a talk built from generic insights. A working journalist’s instinct on stage. She has moderated heads of state, Fortune 100 CEOs and panels at Microsoft, Nasdaq and the UN General Assembly, which is the same skill set buyers want when the brief is high-stakes interviewing rather than a standard keynote. Biography highlights Peabody Award winner for the Univision investigative documentary Rapido y Furioso on US-Mexico weapons trafficking. Three Emmy nominations, a Hillman Prize, and the NAHJ Presidential Award for reporting on cartel violence, migrant family separation and women’s rights. Former NBC News and MSNBC correspondent; prior bilingual correspondent at Univision. Author of Perfectly You: Embracing the Power of Being Real (HarperCollins, 2019), published in English and Spanish. 2021 Henry Crown Fellow at the Aspen Institute. Founder of GoLike Media and creator of the 2022 true crime podcast Lost in Panama, which reached Apple Podcasts’ top 10. Biography The hardest assignments in network news are the ones where the people on camera have every reason not to trust the person holding the microphone. Atencio spent a decade in those rooms, reporting on family separations at the US border, cartel violence in Mexico, and women’s rights along the Syrian border for Univision and then NBC News. The Peabody Award came from that work, alongside a Hillman Prize, three Emmy nominations and the National Association of Hispanic Journalists Presidential Award. That experience is the foundation for the second half of her career. Perfectly You: Embracing the Power of Being Real, published by HarperCollins in 2019 in English and Spanish, sets out a thesis on authenticity drawn directly from the field: that the leaders, families and communities who hold together under pressure are the ones who tell the truth about themselves and their circumstances. The book reads as reporting on trust, not self-help. She founded GoLike Media in 2020 and created Lost in Panama in 2022, a true crime podcast on the disappearance of two young Dutch hikers that became a top-10 Apple Podcasts release and was used as a platform to surface the wider issue of missing women in the region. She is a 2021 Henry Crown Fellow at the Aspen Institute. For corporate audiences, the combined record matters more than either half alone. A Peabody-winning correspondent who has interviewed heads of state and translated live on-air for NBC speaks about credibility, belonging and culture from a different place than a speaker who has only worked the keynote circuit. That is what buyers are paying for when they put her in front of a leadership team. Key speaking topics Authentic leadership and trust Belonging and culture in cross-border organisations Communication and storytelling for senior leaders Resilience and reinvention under pressure Latino market and the Americas Bilingual moderation, hosting and high-stakes interviewing Ideal for Leadership teams rebuilding internal trust after restructure, contested change or public scandal. CHROs and culture leads designing belonging and inclusion programmes with substance rather than signalling. CMOs, communications leaders and Latin America country heads briefing on bilingual audiences across the Americas. Conference hosts who need a moderator credible with heads of state, Fortune 100 CEOs and a sceptical room. Audience outcomes A sharper view of what authenticity actually costs senior leaders, and where the line sits between candour and overshare. A working framework for how trust is rebuilt with employees and external audiences who have stopped listening to corporate communications. Concrete examples of credibility under pressure, drawn from her on-the-ground reporting in conflict zones, migrant camps and political crises. A clearer read on the US Hispanic and broader Latin American audience for organisations operating across the region.

Why organisations work with Sabrina Faramarzi She has written trend reports for The Future Laboratory, Stylus and Canvas8, three of the most-used forecasting houses in consumer strategy, so brand teams get a forecaster who knows how the foresight industry actually works inside. Her sector range covers travel, beauty, fashion, food and drink, wellbeing, money, tech, retail and media, which means a single speaker can address an audience drawn from several consumer-facing categories without losing specificity. She runs Are We Europe, a cross-border editorial operation, so she brings a pan-European read on culture and audience behaviour rather than a default Anglo-American lens. Her data storytelling practice through Dust in Translation is built for organisations that have research and data assets but cannot make them land with a non-technical audience. Biography highlights Managing Director, Are We Europe, a non-profit pan-European media collective. Founder and Editorial Director, Dust in Translation, a creative data storytelling agency. Co-founder, Feminist Internet, a non-profit advancing internet equality through creative practice. Trend reports written for The Future Laboratory, Stylus and Canvas8. Journalism contributions to The Guardian, Wired, Vice and Vogue Business. BA (Hons) First Class in Trend Prediction and Forecasting, University of East London; MA with Distinction in Journalism, University of the Arts London. Biography Most consumer trend conversations in the boardroom collapse into one of two failure modes. They either treat every TikTok spike as a strategic shift, or they ignore weak signals until a competitor has already built around them. Sabrina Faramarzi works in the gap between those two errors. Her practice is reading consumer and cultural signals well enough to tell a brand team which ones to bet on. She has the technical training for it. A First Class degree in Trend Prediction and Forecasting from the University of East London, an MA with Distinction in Journalism from the University of the Arts London, and a working track record writing trend reports for The Future Laboratory, Stylus and Canvas8. That is the inside of the foresight industry, not a commentator’s view of it. The journalism work runs alongside the forecasting. Bylines in The Guardian, Wired, Vice and Vogue Business cover gender, AI, digital rights and internet culture, and that editorial muscle is what lets her translate research into stories that boards and marketing teams actually use. Through Dust in Translation, her data storytelling agency, she does the same job for organisations sitting on data they cannot make legible. She also runs Are We Europe, a non-profit pan-European media collective, and co-founded Feminist Internet. Both give her something most trend speakers do not have: a structural view of how cultural narratives form and travel across borders, which is the part of trend work that matters most when a category is being reshaped rather than refreshed. Key speaking topics Consumer trend forecasting Data storytelling Internet culture and online communities Futures of consumer-facing industries Gender, AI and digital ethics Cross-border European media and audiences Ideal for CMOs, brand directors and category leads in consumer-facing businesses planning the next 18 to 36 months. Innovation and insights teams looking for an outside read on which signals to commit to. Communications and content leaders who need research and data turned into audience-ready stories. Conferences in travel, hospitality, beauty, fashion, food and drink, retail and media that want a sector-specific futures keynote. Audience outcomes A clearer sense of which consumer signals in their category are durable and which are noise. Working language for telling stories with data so research lands with non-technical audiences. A sharper read on how online communities form, mobilise and shape brand reputation. Sector-specific cues for where to look for the next category shift in travel, beauty, fashion, food, retail or media.

Why organisations work with Jose Ucar A structured methodology for cross-cultural influence, set out in Global Influence, shortlisted by The Institute of Leadership for its 2024 Leadership Book of the Year. Direct experience operating across four continents and two working languages, with delivery for Procter & Gamble, Amazon, SEAT-CUPRA, DAF Trucks, Hyundai, and Chiesi Pharmaceuticals. A practical lens on the gap between what senior leaders intend to communicate and what their international counterparts actually receive. Material that travels: the same frameworks land with a UK board, a Spanish-speaking sales team, and a multinational engineering function. Biography highlights Author of Global Influence: How business leaders can simplify, improve, and amplify their international impact, shortlisted for The Institute of Leadership’s Leadership Book of the Year 2024. TEDx speaker and host, including talks at TEDxSheffieldHallamUniversity and TEDxUniversityofSalford. Founder of Jose Ucar Ltd and the World-Class Communicator online programme. Delivered to Procter & Gamble, Amazon, SEAT-CUPRA, DAF Trucks, Hyundai, Chiesi Pharmaceuticals, Oral-B, UK Research and Innovation, the NHS, and the European Bank for Reconstruction and Development. Featured in LA Weekly, Yahoo Finance, Thrive Global, and Authority Magazine. Works fluently in English and Spanish; has lived, studied, and worked across Venezuela, Sweden, the UK, and beyond. Biography Most senior leaders are competent communicators in their home market and surprisingly ineffective the moment the room shifts language, culture, or hierarchy. Global Influence, Ucar’s book, is built around that gap. The Institute of Leadership shortlisted it for its 2024 Leadership Book of the Year, a recognition specifically tied to leadership practice rather than communications craft. His starting point is that international influence is a learnable discipline, not a personality trait. The frameworks set out in the book and on stage are designed to be portable across countries and functions, so a UK executive can use the same approach with a Spanish sales team, a German engineering function, and a US investor without re-engineering their style each time. That portability shows up in the client list. Procter & Gamble, Amazon, SEAT-CUPRA, DAF Trucks, Hyundai, Chiesi Pharmaceuticals, UK Research and Innovation, and the European Bank for Reconstruction and Development have all booked him to work with leaders who carry international remits. The common brief is consistent: senior people whose technical authority is established and whose cross-border influence is not yet where it needs to be. His own background sits behind the work. Born in Venezuela, schooled in Sweden from sixteen, based in the UK, fluent in English and Spanish, with delivery experience across four continents. He uses that lived experience as evidence rather than ornament, which is what separates the material from generic communication training. Key speaking topics Cross-cultural communication and influence International leadership and global business Executive presence across cultures Communication and storytelling for senior leaders Personal brand and authentic leadership Resilience and mindset in international roles Ideal for CEOs, MDs, and country leaders with multi-market remits Senior commercial, sales, and partnership leaders working across borders HR, talent, and L&D leaders investing in international leadership capability Global teams in regulated, technical, or engineering-led industries where communication failure carries commercial cost Audience outcomes A clearer reading of how their current communication style lands in unfamiliar cultural contexts A working framework for adapting message, delivery, and presence without losing authenticity Specific language for the cross-cultural moments that most often derail senior conversations Renewed confidence to lead difficult conversations across markets, languages, and hierarchies

Why organisations work with Katie Linendoll She turns a roomful of non-specialists into an engaged audience for technology content. Two decades on national television, including The TODAY Show, The Rachael Ray Show and CNN, have given her a delivery style built for general audiences, not engineers. She has reported on the field at the level executives actually consume it, from CES and E3 to NASA’s undersea labs, which gives her keynotes the specificity of a journalist rather than the generality of a futurist. She is one of the most experienced corporate tech emcees working today. IBM, Dell, Intel, Mercedes-Benz, Deloitte, GE and Lenovo have used her to host their internal and customer events. Her technical foundation is real, not borrowed. She earned networking certifications before finishing high school and holds a degree in IT New Media from Rochester Institute of Technology, which is what makes her tech segments credible to a technical audience as well as a lay one. Biography highlights Emmy Award winner as associate producer for ESPN’s SportsCenter. Emmy-nominated co-host of A&E’s We Mean Business. Regular technology contributor on The TODAY Show, The Rachael Ray Show, CNN, CBS Early Show, The Weather Channel and CBS Sports Radio. BS in Information Technology, New Media, Rochester Institute of Technology, Golisano College of Computing and Information Sciences. Silicon Valley Visionary Award recipient. Has hosted and keynoted for IBM, Dell, Intel, Mercedes-Benz, Deloitte, QuickBooks, GE, Lenovo and SAS. Biography Emerging technology rarely arrives in a form that a general business audience can absorb. The vocabulary is technical, the demos are made for engineers, and the implications for the rest of the organisation get lost between the press release and the boardroom. The work of translating that material into something a non-specialist leadership team can act on is its own discipline. Katie Linendoll has spent over two decades doing exactly that on national television. She is a regular technology contributor on The TODAY Show and The Rachael Ray Show, and has appeared on CNN, CBS Early Show, The Weather Channel and CBS Sports Radio, where she covers AI, mixed reality, consumer devices and the science behind them. She has reported from NASA’s undersea labs and from post-typhoon recovery zones in the Philippines, and is a fixture at CES, E3, Comic-Con and Maker Faire. The technical grounding is real. She earned networking certifications before finishing high school, holds a degree in IT New Media from the Rochester Institute of Technology’s Golisano College of Computing and Information Sciences, and started her career as a producer at ESPN, where she won an Emmy for her work on SportsCenter. A&E’s We Mean Business, which she co-hosted, earned her a second Emmy nomination. That combination of broadcaster craft and technical fluency is why companies including IBM, Dell, Intel, Mercedes-Benz, Deloitte, GE and Lenovo book her to host and keynote their events. She is the speaker organisations choose when they want the technology story told sharply to an audience that does not read the trade press. Key speaking topics Emerging consumer and enterprise technology Artificial intelligence and mixed reality for general audiences Innovation and reinvention in established companies Women in technology Technology for social and humanitarian impact Event hosting and emceeing for tech-led conferences Ideal for Corporate conferences and customer summits in technology, financial services and consumer brands looking for a credible host who can carry technical content Internal kick-offs and town halls where leadership wants to set a tone on innovation without resorting to a futurist abstraction Sales and partner events that need an Emmy-level presenter to anchor the programme Diversity, women-in-tech and STEM-focused programmes Audience outcomes A clearer working picture of where AI, mixed reality and adjacent technologies actually stand right now Specific examples of how established companies and public-sector organisations are using emerging tech, with the detail intact A sense of which tech stories matter for their business and which are noise For women-in-tech briefs, a candid account of building a technology career through media, told from inside the industry

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with Alvin Law A resilience keynote built on six decades of lived practice, not a framework borrowed from research. Born without arms, he has worked, broadcast, performed music, and raised a family by inventing methods most people assume cannot exist. Hall of Fame platform craft. Inducted into the Canadian Speakers Hall of Fame (CAPS) in 2009 and one of the under-ten-percent of professional speakers globally to hold the Certified Speaking Professional (CSP) designation. A trained broadcaster’s command of room, pacing, and message. The keynote is built for large internal audiences, sales kick-offs, and association main stages where a speaker has to reset attention, not just hold it. Subject of three internationally distributed documentaries by John Zaritsky and an Emmy-winning ABC FrontRunners segment, which gives the booking a level of cultural recognition that travels beyond the room. Inducted into the Canadian Disability Hall of Fame in 2018 and recipient of the Peter Legge Philanthropic Award in 2022, signalling a track record of substantive contribution rather than platform alone. Biography highlights Certified Speaking Professional (CSP) and inductee, Canadian Speakers Hall of Fame (CAPS), 2009. Inductee, Canadian Disability Hall of Fame, 2018. Author, Alvin’s Laws of Life: 5 Steps To Successfully Overcome Anything. Subject of three John Zaritsky documentaries: Broken Promises (1989), Extraordinary People (1993), and No Limits: The Thalidomide Saga (2016). Vanier Award for Outstanding Young Canadians (1982); Queen Elizabeth Golden Jubilee Medal (2002); Peter Legge Philanthropic Award (2022). Trained broadcaster, Mount Royal College (graduated with honours, 1980), with a professional radio career at CFMQ FM Regina before founding AJL Communications Ltd. in 1988. Biography Resilience is the variable that quietly decides how organisations come through repeated change. When it thins, every other leadership tool gets harder to use. The keynote that restores it cannot be theoretical; it has to be earned in front of the audience. That is the room Alvin Law has been built for. Born in Yorkton, Saskatchewan in 1960 without arms, the result of his birth mother’s exposure to thalidomide, Law was placed for adoption at five days old and raised by Hilda and Jack Law. He learned to use his feet for tasks most people associate with hands, including playing trombone and drumming, and trained as a broadcaster at Mount Royal College, graduating with honours in 1980. A radio career at CFMQ FM in Regina followed, then full-time speaking from 1988 through AJL Communications Ltd. The credentials are unusually concrete for the resilience category. Law holds the Certified Speaking Professional (CSP) designation, sits in the Canadian Speakers Hall of Fame (CAPS, 2009) and the Canadian Disability Hall of Fame (2018), and was named a Vanier Outstanding Young Canadian in 1982. He is the author of Alvin’s Laws of Life: 5 Steps To Successfully Overcome Anything and the subject of three John Zaritsky documentaries, including the Emmy-recognised FrontRunners segment on ABC. What buyers actually book is platform craft applied to a workforce problem. Law uses broadcasting discipline, drumming, and direct storytelling to move a room from spectator to participant inside an hour, which is why association main stages, sales kick-offs, and large internal town halls return to him. Key speaking topics Resilience and adversity Mindset and personal agency Motivation and inspiration Storytelling and stagecraft Workforce engagement after change Mental health and wellbeing in the workplace Disability advocacy and inclusion Ideal for Sales kick-offs, association annual conferences, and large internal town halls reopening after restructuring or repeated change. CHROs and culture leads commissioning a credible, non-clinical voice on resilience for a whole-workforce moment. Healthcare, education, and not-for-profit audiences where lived experience carries more weight than corporate framing. Internal communications and event leads briefing a main-stage opener or closer that needs to reset attention across a wide demographic. Audience outcomes A reset on what the room treats as a real obstacle versus a story about one. Specific, repeatable mental habits for keeping composure when conditions stay difficult. A renewed sense of personal agency, including in roles where people feel acted upon by change. A shared experience that managers can refer back to in team conversations months later.

Why organisations work with Tony Perzow Twenty years on the operator side of the table, buying and selling closeouts to Walmart, Amazon, and Costco, before becoming a trainer. The frame is procurement and sales floor, not classroom. Former negotiation trainer at the Karrass Organization and former VP of negotiation training at Strategic Pricing Associates, giving him a structured pedagogical lineage in the most established commercial negotiation methodologies. His “Heart of the Deal” system is built around what happens to skilled negotiators when pressure rewires their judgement, not around tactic lists. Sessions are simulation-led. Teams negotiate, then get critiqued on the specific unconscious moves that cost margin, rather than walking out with a slide deck. Trained more than 20,000 commercial professionals, with a client roster spanning Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, and Daimler Trucks. Biography highlights Former negotiation trainer at the Karrass Organization and former Vice President of negotiation training at Strategic Pricing Associates. Trained more than 20,000 sales, procurement, and commercial leadership professionals. Past corporate audiences include Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, Daimler Trucks, and Starz Network. Built a procurement and sales operator background negotiating closeouts with Walmart, Amazon, and Costco. Creator of the “Heart of the Deal” methodology, structured around decision-making under pressure rather than tactic playbooks. Working on a book titled “You Suck at Negotiating, But You Don’t Have to with a Mindful Negotiation Practice.” Biography Negotiation training has a credibility problem. Most of it is built on tactic lists that hold up in role play and fall apart the moment a real buyer pushes back. Tony Perzow’s work starts where that gap opens: the behavioural moment where a skilled negotiator, under pressure, makes a decision they would not have made on paper. That framing comes from a career on the operator side of the table. Before training, Perzow spent close to two decades as a procurement specialist and sales lead, buying and selling closeouts with Walmart, Amazon, and Costco. The pedagogy came later, first as a trainer at the Karrass Organization, then as Vice President of negotiation training at Strategic Pricing Associates, two of the longest-running commercial negotiation institutions in the United States. His methodology, “Heart of the Deal,” is structured around pressure-triggered decisions rather than tactical repertoire. The training uses simulations followed by critique of the specific unconscious choices that leave margin on the table. The audience is sales, procurement, and commercial leadership; the deliverable is behaviour change in the room where contracts close, not a framework to read on a flight home. More than 20,000 commercial professionals have been through his programmes, with corporate audiences including Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, and Daimler Trucks. His forthcoming book, “You Suck at Negotiating, But You Don’t Have to with a Mindful Negotiation Practice,” extends the same argument: that the failure mode in negotiation is rarely ignorance and almost always the negotiator’s own state under pressure. Key speaking topics High-stakes negotiation Sales negotiation and deal-making Procurement and price negotiation Behavioural decision-making under pressure Commercial leadership and revenue strategy Persuasive communication in client relationships Ideal for Chief revenue officers, sales leaders, and commercial directors briefing teams ahead of major deal cycles Heads of procurement and supply chain managing high-value supplier contracts Account management and key account teams in industries with concentrated buyers Sales kick-offs, commercial leadership offsites, and procurement summits Audience outcomes A working vocabulary for the behavioural moves that compress margin in live negotiations The ability to diagnose, in their own deals, where pressure is driving suboptimal concessions A planning discipline that shifts power before the negotiation begins, not during it Techniques for managing hardball tactics without escalating or capitulating A framework for value creation in deals that would otherwise be priced as zero-sum

Why organisations work with Nicola Green She brings firsthand observation of how power, identity and leadership operate at the highest level, drawn from sustained artistic access to Barack Obama’s 2008 campaign, Pope Francis, the Dalai Lama, Desmond Tutu and Jonathan Sacks. Her work is held in the Smithsonian National Portrait Gallery, the Metropolitan Museum of Art, the Library of Congress and the Obama Presidential Center, which gives any inclusion conversation she leads an authority that consultancy-led sessions cannot match. She treats allyship as a discipline with daily behaviours, not as a values statement, which lands with senior leaders who are tired of slogans and want something they can act on. She founded the Khadija Saye Arts Programme and co-founded the Diaspora Pavilion at the 57th Venice Biennale, so the institution-building she talks about is institution-building she has actually done. Biography highlights Co-founder and director, Diaspora Pavilion, 57th Venice Biennale (2017), with David A. Bailey, David Lammy and Peter Clayton. In Seven Days…, her artistic record of the 2008 Obama campaign, is held by the Smithsonian National Portrait Gallery, the Metropolitan Museum of Art, the Library of Congress, the Obama Presidential Center and the UK Government Art Collection. Encounters, a fifty-portrait series with Pope Francis, the Dalai Lama, Justin Welby, Jonathan Sacks, Ali Gomaa and Desmond Tutu, exhibited at St Martin-in-the-Fields; book published by Brepols. Founder, Khadija Saye Arts Programme at IntoUniversity, addressing underrepresentation of Black and minority ethnic communities in the creative industries. Principal Artist on The World Reimagined, a UK-wide public art project on racial justice and the legacy of the transatlantic slave trade. Co-founder and Chair, Sophia Point Rainforest Research Centre, Guyana. Biography Allyship has become one of the most used and least understood words in the workplace. Many leaders have signed up to it in principle while still being unsure what it asks of them in practice. Green’s work begins in that gap. Drawing on a decade of direct access to the figures who define modern leadership and faith, she treats allyship as something senior leaders do, not something they declare. Her portrait series In Seven Days… documented Barack Obama’s 2008 presidential campaign from the Democratic Convention through to the inauguration. Sets are held by the Smithsonian National Portrait Gallery, the Metropolitan Museum of Art, the Library of Congress and the Obama Presidential Center. A second body of work, Encounters, sat her across the table from Pope Francis, the Dalai Lama, Desmond Tutu, Justin Welby and Jonathan Sacks. The accompanying book, Encounters: The Art of Interfaith Dialogue, was published by Brepols. Beyond the studio, Green has built institutions for the conversation she leads on stage. She co-founded the Diaspora Pavilion at the 57th Venice Biennale, featuring twenty-two artists from culturally diverse backgrounds, and founded the Khadija Saye Arts Programme at IntoUniversity in memory of her mentee, the artist Khadija Saye, who died in the Grenfell Tower fire. As Principal Artist on The World Reimagined, she created public work confronting the legacy of the transatlantic slave trade across the UK. For senior teams, the value is that Green has spent twenty years studying how leaders actually behave around questions of identity, power and faith. She does not arrive with a framework borrowed from elsewhere. She arrives with primary observation, recorded in works that now sit inside the national collections of two countries. Key speaking topics Allyship as leadership practice Identity, race and power in organisations Inclusive leadership Visual storytelling and narrative change Diversity in the creative industries Representation and institution-building Interfaith dialogue and leadership Ideal for Chief executives, CHROs and DEI leads rebuilding inclusion strategy after the post-2020 backlash. Boards and executive committees setting tone on identity, representation and culture. Senior leadership conferences in financial services, professional services, media and the public sector. Cultural institutions, universities and faith-based organisations working on representation and access. Audience outcomes A clearer working definition of allyship, expressed as behaviours leaders can hold each other to. A direct view of how high-stakes leaders, political and religious, handle identity and power in practice. A sharper sense of how visual culture and representation shape what an organisation looks like from the outside. Practical reference points for inclusion work that has stalled or lost credibility internally.

Why organisations work with Naomi Sesay She has run inclusion from inside the commissioning machine of a major UK broadcaster, not as an external consultant, so her advice carries the weight of decisions she has actually had to make and defend. Her training portfolio inside FTSE 100 clients and at Google, YouTube, NBC Universal, Deloitte and Lloyds Bank means she has tested her approach against the realities of regulated, scaled corporate environments. She frames inclusion as a leadership capability tied to commercial output, drawing on a 30-year broadcasting career where audience, talent and brand decisions were never separable. She brings a builder’s perspective on equity through her Sierra Leone smart-city project, which gives keynotes a concrete reference point beyond the standard DEI canon. Biography highlights Head of Creative Diversity, Channel 4, 2022 to 2025; previously On Screen Diversity Executive and Interim Head of Diversity & Inclusion at the broadcaster. Earlier television career as Producer, Director and Presenter at MTV News, and among the early producers on Channel 4’s Big Brother. Former Head of Innovation and Diversity, Media Trust. Senior Lead Trainer in Race Fluency and Inclusive Leadership with APS Intelligence, delivering programmes inside FTSE 100 organisations. Training and keynote work for Google, YouTube, NBC Universal, Amazon, Deloitte, Lloyds Bank, Warner Bros, Viacom, UN Women, Harvard Medical School and the Met Police. Fellow of the Royal Society of Arts; author of The Human Upgrade: The Power to Create Your Future; leads a female-centric sustainable smart-city project in Sierra Leone. Biography Most diversity work in large organisations is built by people who have never had to make a commissioning decision, hire a senior leader, or sign off a brand campaign. The view from inside those rooms is different. It is harder to be theoretical when the choice is in front of you and the budget is real. Naomi Sesay spent three years as Head of Creative Diversity at Channel 4, with two earlier spells at the broadcaster as On Screen Diversity Executive and Interim Head of Diversity & Inclusion. Her remit covered commissioning, training, talent and the broadcaster’s relationships with culturally and ethnically diverse creative communities across the UK. Before Channel 4 she ran innovation and diversity at Media Trust, and worked at APS Intelligence as a senior trainer in race fluency and inclusive leadership for FTSE 100 clients. Her television career started at MTV News during the channel’s European peak as a producer, director and presenter, and continued through one of the original production teams on Channel 4’s Big Brother. That broadcasting grounding shapes the way she talks to corporate audiences. Inclusion is not framed as a values statement; it is framed as an editorial, hiring and commercial discipline that decides which work gets made and which people get heard. Outside the broadcaster she is a Fellow of the Royal Society of Arts, author of The Human Upgrade: The Power to Create Your Future, and leads a network of architects and investors developing a female-centric sustainable smart city in Sierra Leone. The combination gives her keynotes for Google, Deloitte, UN Women, Harvard Medical School and others a practical edge: she has built things, not only advised on them. Key speaking topics Inclusive leadership Diversity, equity and inclusion in practice Cultural intelligence Creative industries and representation Emotional intelligence for senior teams Storytelling and human connection Social enterprise and equitable city design Ideal for CHROs, chief people officers and heads of DEI under pressure to show operating impact, not statements. Boards and ExCos reassessing inclusion strategy after political shifts and ESG scrutiny. Commissioning, editorial and creative leaders in media, entertainment, publishing and advertising. Senior leadership programmes inside FTSE 100 and equivalent corporates rebuilding inclusive leadership capability. Audience outcomes A clearer test for distinguishing inclusion that changes decisions from inclusion that performs them. Specific language for talking to senior leaders about race, identity and culture without retreating into either jargon or platitude. Working examples from broadcasting, FTSE 100 corporates and global brand environments that translate into the audience’s own commissioning, hiring and team practices. A way to connect inclusive leadership to commercial output, audience reach and talent retention rather than to compliance reporting.