Geschäftsstrategie & Wachstum speakers
Strategen, Ökonomen und Unternehmer, die Organisationen dabei helfen, Chancen zu erkennen und mit Überzeugung umzusetzen
Speakers Associates represents 320 speakers on Geschäftsstrategie & Wachstum, including Kemal Apaydin, Arnt Eriksen, Michael Lyon, Peter Fisk, Neri Karra Sillaman, Mark Ritson, Olivier Sibony, Itai Green, Tom Goodwin und Rita McGrath.
Regulators, lawmakers and users have stopped giving technology companies the benefit of the doubt. Privacy, safety and public policy are no longer back-office functions; they shape product, valuation and executive exposure. Most leadership teams are trying to build that capability after the scrutiny has already arrived, not before.
Most leadership teams have more information about emerging technology than they have clarity about what to do with it. Platform launches and AI announcements arrive daily, and most will be irrelevant within a year. The question that matters is which signals to trust, and which to filter out before committing budget.
Most senior teams walk into their hardest conversations prepared to argue and unprepared to listen. Deals stall, renewals slip, and internal disputes harden because counterparts do not feel understood before they are asked to move. The gap between knowing a negotiation playbook and using one under pressure is where margin, retention, and strategic alignment quietly leak.
Western leadership teams keep treating China as a market problem when it is a partnership problem. Joint ventures stall, strategic alliances thin out, and trust breaks down faster than the contracts can fix. The question is no longer whether to engage, but how to lead a team that does not share your defaults.
Most high-performance organisations are built for the conditions that produced them, not for what follows. When the rules change, rivals surge, or key people leave, leaders discover whether what they built was a system or a moment. Rebuilding performance from a competitive deficit – without losing the culture that produced the first run – is a different kind of leadership problem.
Customer attention has fragmented and the playbook for winning it has not caught up. Marketing teams are asked to defend brand share while also driving short-term revenue, often inside organisations that are restructuring or scaling at speed. The leaders who navigate this well share a habit: they hold the customer view steady while the operating model around them changes.
Most revenue organisations still treat the existing customer base as a service problem and the pipeline as a hunting problem. The result is predictable: boom-and-bust quarters, new-logo obsession, and margin leaking out of accounts that should be the easiest to grow. The harder question for a CRO is not where to find the next deal, but why the current book of business is not producing it.
Established firms are organised to defend what they already do well. The same discipline that protects today’s margin makes the search for the next business feel slow, indulgent, and easy to defund. Leaders need a way to run both at once, without the exploration agenda quietly losing every internal argument.
Successful companies are the ones least equipped to respond to disruption. Their existing business model – the source of their competitive advantage – creates structural conflicts with any new model they try to adopt. The question is not whether to respond, but which response will not destroy what already works.
Building a marketplace from zero is a different discipline from running marketing inside a mature business. Leaders who have only operated inside the enterprise tend to under-invest in supply-side acquisition and over-invest in demand-side spend. The question is how to apply enterprise marketing rigour to early-stage growth without losing the founder economics that make scale-up possible.
Most growth plans assume the same playbook that built the business will scale it. It rarely does. Leaders inherit revenue targets that demand a different sales motion, a sharper customer thesis, and a willingness to rebuild commercial functions while the quarter is already running.
The rules governing global trade and investment were built for a world that no longer exists. Companies that structured supply chains, workforce strategies, and growth plans around open borders now face governments actively rewiring those rules. The tension is not between globalisation and its critics – it is between the legitimate demands of domestic politics and the logic of integrated markets, and most organisations are caught in the middle with no framework for navigating it.