Estrategia de Marca

Why organisations work with Andy Milligan Seven books across Kogan Page and Financial Times imprints, including Bold (CMI Management Book of the Year, e-book category, 2012) and On Purpose with Shaun Smith, give him a documented track record on brand-led growth that consultants without published evidence cannot match. He works the full chain from purpose to promise to operational delivery, which is rare. Most advisors stop at strategy or stop at touchpoint design. He has spent thirty years on the connection between them. Client work spans Nissan, McLaren, Barclays, Unilever, FIFA, IHG, Roche and WWF across Japan, South Korea, Singapore, the USA and Europe. The breadth of categories and geographies means his examples land with audiences in heavily regulated, consumer, and B2B sectors equally. His starting position is that brand lives in employee behaviour before it lives in customer perception. For leaders trying to align a fatigued workforce behind a customer promise, that is the more useful framing. Biography highlights Founding partner of The Caffeine Partnership, the UK brand and growth consultancy he co-founded in 2006. Began his career at Interbrand in London; ran the firm’s Singapore office and later led its Internal Brand Management practice. Co-author of On Purpose (Kogan Page, 2015) and Bold: How to be Brave in Business and Win with Shaun Smith. Bold won the CMI Management Book of the Year award in the e-book category in 2012. Co-author of Myths of Branding with Simon Bailey (Kogan Page, 2017; second edition 2022). Fellow of the Royal Society of Arts; media commentator for BBC, Sky and CNN on brand issues. Biography Brand is an operating discipline, not a marketing one. That has been the thesis of Andy Milligan’s work since his time at Interbrand in the 1990s, where he ran the Singapore office and later led the firm’s Internal Brand Management practice. The argument is now unfashionable enough to be useful again: customers do not experience strategy decks, they experience employees, products and service moments. In 2006 he co-founded The Caffeine Partnership, a brand and growth consultancy that has advised Nissan, McLaren, Barclays, Unilever, FIFA, IHG, Roche, WWF and Thai Airways across Japan, South Korea, Singapore, the USA and Europe. The work moves between purpose definition, customer experience design and employee engagement, treated as one connected problem rather than three departmental ones. The same argument runs through seven books. Uncommon Practice and See, Feel, Think, Do with Shaun Smith examined the link between corporate culture and brand experience. Bold: How to be Brave in Business and Win won the CMI Management Book of the Year in the e-book category in 2012. On Purpose (Kogan Page, 2015) set out a practical framework for translating purpose into a branded customer experience. Myths of Branding with Simon Bailey, now in its second edition with Kogan Page, dismantles the assumption that brand work is a logo problem. Milligan is a Fellow of the Royal Society of Arts and comments regularly for BBC, Sky and CNN. The reason senior teams bring him into commercial growth conversations is straightforward: he has spent thirty years arguing that organisations get the customers their employees deserve, and he can show them where the gap is. Key speaking topics Brand-led business growth Customer experience strategy Employee engagement and brand Purpose and commercial strategy Brand culture and organisational alignment Marketing and brand myths Ideal for CMOs, CCOs and brand directors aligning marketing with operational delivery CHROs and CPOs connecting employee engagement to customer outcomes CEOs and boards repositioning a business around a sharper purpose Customer experience and transformation leads moving from strategy to execution Audience outcomes A clearer view of where brand promise and customer experience are diverging in their own organisation A working definition of purpose that can be tested against employee and customer behaviour, not slogan Named case examples across consumer, financial services, automotive and sport that translate to the audience’s category A short list of brand myths their leadership team is probably still operating under

Why organisations work with Angelica Cheung She built Vogue China from zero to the definitive voice in Chinese luxury over 16 years as founding editor-in-chief, which gives her a deeper read on how Chinese taste actually moves than almost any operating executive a board could hire. She now sits on both sides of the table, as Venture Partner at HongShan (formerly Sequoia Capital China) and as strategic adviser to Gildo Zegna for Asia, so her view is priced against real capital and real operating decisions. She holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, a rare spread across European luxury, emerging Asian design and global hospitality that lets her compare what is working across categories. She is Asia Ambassador for the British Fashion Council and a recurring judge on the LVMH Prize, ANDAM, Woolmark and British Fashion Awards, which means she is reading the next generation of brands before they land. She was inducted into the BoF 500 Hall of Fame in 2019, an editorial recognition by Business of Fashion of long-run influence on the global industry, not a one-year listing. Biography highlights Founding editor-in-chief of Vogue China, 2005 to 2020, launching the title and leading it for 16 years. Venture Partner at HongShan (formerly Sequoia Capital China), covering consumer and lifestyle investments. Strategic Adviser to the CEO of the Ermenegildo Zegna Group for Asia. Board Director at Four Seasons Hotels and Resorts, appointed January 2026, representing Cascade Investment. Board positions at Zegna Group (NYSE), AMI Paris and We11Done. Asia Ambassador of the British Fashion Council; BoF 500 Hall of Fame inductee, 2019. International Advisory Board, Durham University Business School. Biography China’s luxury market is one of the most studied and least understood commercial environments in the world. Angelica Cheung has spent more than two decades inside it, first as the editor who defined how Chinese readers saw global fashion, then as an investor and board director shaping how global brands enter the market. She launched Vogue China in September 2005 for Conde Nast and ran the title for 16 years until stepping down in December 2020. The first issue sold out its 300,000 print run and was reprinted twice, and she went on to become the editorial interlocutor most global houses relied on when they had to read Chinese taste, generational shifts and cultural nuance. In 2021 she joined HongShan, formerly Sequoia Capital China, as Venture Partner covering consumer and lifestyle, and was appointed Strategic Adviser for Asia to Gildo Zegna, CEO of the Ermenegildo Zegna Group. She now holds board seats at Zegna Group, AMI Paris, We11Done and Four Seasons Hotels and Resorts, the Four Seasons appointment announced in January 2026. Her credentials in the wider industry match the operating work. She is Asia Ambassador of the British Fashion Council, a judge on the LVMH Prize, ANDAM, International Woolmark and British Fashion Awards panels, a member of Durham University Business School’s International Advisory Board, and a BoF 500 Hall of Fame inductee since 2019. Key speaking topics China’s luxury and premium consumer Brand building in the Chinese market Generational shifts among Chinese consumers Culture-led strategy for global consumer brands Consumer and lifestyle investment in Asia Global luxury growth strategy Fashion industry leadership Ideal for CEOs and CMOs of global luxury, premium fashion and beauty groups Consumer brand boards considering entry, expansion or repositioning in China Hospitality and lifestyle leadership teams managing Chinese outbound and domestic demand Investors and corporate development teams allocating to Asian consumer Audience outcomes A clearer read on where Chinese luxury and premium demand is actually moving, from the people and platforms driving it A working view of how global brands are winning or losing with Chinese consumers right now, grounded in named brands and specific moves A sharper question set for their own China strategy, from positioning through to channel and talent A sense of what investors and boards are pricing into Asian consumer bets, told from someone doing both

Why organisations work with Ann Handley She built two of the businesses that defined modern digital marketing, ClickZ and MarketingProfs, so her advice on content operations comes from running them, not theorising about them. Everybody Writes, now in a second edition, gives commercial teams a single shared standard for how the company writes to customers, prospects and employees. She has spent 15+ years shaping the agenda at the MarketingProfs B2B Marketing Forum, which gives her a working view of what is actually moving the pipeline for B2B marketers right now. Her Total Annarchy newsletter, read fortnightly by more than 51,000 marketers, is itself the case study: subscriber-driven, voice-first, low-volume, high-trust. IBM named her among the seven people shaping modern marketing; that recognition reflects influence on how the discipline is practised, not just commented on. Biography highlights Chief Content Officer, MarketingProfs (600,000+ subscribers; annual B2B Marketing Forum). Co-founder of ClickZ, an early authority in digital marketing news and commentary. Wall Street Journal bestselling author of Everybody Writes; co-author of Content Rules; works translated into 19 languages. Named by IBM as one of “the 7 people shaping modern marketing,”; cited by Forbes as a top thought leader. Writes Total Annarchy, a fortnightly newsletter with 51,000+ subscribers. Contributing writer to Entrepreneur, Inc., Mashable, Huffington Post and the Wall Street Journal. Biography Most marketing functions have a content problem they have decided to call a strategy problem. They publish more, segment harder, automate further, and the writing still sounds like everyone else’s. Ann Handley’s working argument is that the words are the product, and that an organisation’s marketing is only as serious as the sentences it is willing to put its name to. She has tested that argument inside the businesses she helped build. As co-founder of ClickZ and Chief Content Officer of MarketingProfs, she has spent two decades running marketing operations rather than narrating them, and the MarketingProfs B2B Marketing Forum has become one of the few places where senior B2B marketers go to compare notes on what is actually working. Her book Everybody Writes, a Wall Street Journal bestseller now in a second edition, gives commercial teams a shared operating standard for marketing writing. Content Rules, her earlier title with C.C. Chapman, did the same job for the wider content stack. Both have been translated into 19 languages and are used inside marketing organisations as training material, not coffee-table reading. What sets her work apart at the keynote level is the refusal to treat content as a category. IBM placed her among the seven people shaping modern marketing because she keeps pulling marketing back to the part of the job that is hardest to fake: writing something a customer would actually want to read. Key speaking topics Content marketing strategy Marketing writing as a commercial discipline B2B marketing and demand generation Brand voice and editorial standards Email and newsletter strategy Customer experience through content Storytelling for business Ideal for CMOs and heads of marketing are rebuilding content operations for measurable commercial outcomes Heads of brand, communications and content responsible for editorial standards across teams B2B marketing leaders working on demand generation and customer engagement Founders and commercial leaders whose growth depends on the company sounding like itself Audience outcomes A clearer working definition of what good marketing writing looks like inside their own organisation Specific tests for whether a piece of content earns the attention it asks for A view on how to run content as an operating function, not a campaign output Concrete examples of B2B and B2C brands using writing and editorial voice to win commercially A more honest read on what their current marketing sounds like to a customer

Why organisations work with Anthony Thomson He is one of the very few operators in the world who has launched three licensed banks on three different models: a physical high-street challenger, a UK app-only bank, and an Australian smart bank. His Metro Bank launch ended a century-long drought of new UK high-street banks and set the reference point for what a customer-centred retail banking proposition looks like. He speaks from the chair’s seat, not the analyst’s gallery. Every argument he makes about challenger strategy, brand, and regulation has been tested against a real balance sheet and a real regulator. With Lucian Camp he wrote No Small Change (Wiley), a direct manifesto on why financial services marketing is broken and what has to replace it. He can brief a boardroom on what it actually takes to turn a strategy deck about “customer obsession” into a licensed, funded, operating business. Biography highlights Co-founder and founding chairman, Metro Bank, the first new UK high-street bank for over a century. Founder and former chairman, Atom Bank, the UK’s first app-only bank, licensed in 2015. Co-founder and former chairman, 86 400, Australia’s first smart bank, later acquired by NAB. Chair of Zip UK, the UK arm of the Australian buy-now-pay-later group. Co-author, No Small Change: Why Financial Services Needs A New Kind of Marketing, Wiley, 2018, with Lucian Camp. Co-founder and former chairman, The Financial Services Forum; Visiting Professor at London Metropolitan University and David Goldman Visiting Professor at Newcastle University Business School. Biography Metro Bank opened its first branch in Holborn in July 2010, the first new high-street bank to enter the UK market in more than a hundred years. Anthony Thomson co-founded the bank and served as its founding chairman, steering it from concept to licensed, trading retail institution. He did not stop there. A few years after leaving Metro, Thomson founded Atom Bank, the UK’s first app-only bank, which secured its banking licence in 2015. He then co-founded 86 400, Australia’s first smart bank, which was later acquired by National Australia Bank. Three licensed banks, three distinct models, one consistent thesis: the industry is overdue a redesign around the customer. That thesis is argued at length in No Small Change (Wiley, 2018), co-written with Lucian Camp, which treats financial services marketing as a discipline in need of serious reconstruction rather than a cosmetic refresh. Earlier in his career, Thomson co-founded City Financial Marketing, later acquired by Publicis, and The Financial Services Forum, giving him a practitioner’s view of brand and proposition design across the sector before he ever chaired a bank. Today he chairs Zip UK and speaks to boards, executive teams, and regulators about what it actually takes to launch and scale a new financial business. His work holds a precise answer to a question many incumbents struggle with: where does customer-led transformation stop being a slogan and start being a balance sheet. Key speaking topics Challenger banking and fintech strategy Customer-led retail banking models Launching regulated businesses from scratch Brand and marketing in financial services Digital and mobile-first banking Entrepreneurship inside regulated industries Ideal for Boards and executive teams of banks, insurers, and asset managers reviewing customer strategy. CMOs and brand leaders in financial services rethinking proposition and marketing investment. Founders, investors, and transformation leads building or funding fintech and regulated ventures. Audience outcomes A clearer view of what separates a challenger proposition that scales from one that stalls at launch. A concrete account of how a licensed bank gets designed, funded, and brought to market. Sharper questions to take back to their own customer, brand, and distribution strategy. A realistic sense of where regulation helps and where it quietly kills good ideas.

Why organisations work with Arnt Eriksen PayPal, American Express, Visa, Domino’s, and Salesforce all sit on his client list. His point of contact is usually the senior marketing leader carrying the number. His forthcoming book Marketing at Velocity (Kogan Page, April 2027) sets out a thesis on B2B brand compounding, with proprietary frameworks (Velocity Loops, the TRUTH Framework, the Velocity Brand Scorecard) that audiences can apply once they leave the room. Thirty years agency-side at Grey, DDB, Ogilvy, and Isobar means his frameworks come out of work that shipped and clients who renewed. He is a practitioner with a published thesis, which is rarer in this category than buyers expect. Senior marketing audiences have heard the AI-and-content pitch from a dozen other speakers. He gives them a diagnosis of why brand activity is not converting into category position, and a working set of tools for fixing it. Biography highlights Forthcoming book: Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership (Kogan Page, April 2027) Author of Brand You Economics (2021) Thirty years of senior brand experience across more than 75 global brands, including PayPal, American Express, Visa, Domino’s, Salesforce, Meta, and doTERRA Senior agency career at Grey, DDB, Ogilvy, and Isobar; co-founded his first agency at twenty-five Host of the Marketing at Heart podcast Keynotes delivered across the Nordics, Europe, North America, and Australia, including for Salesforce stages Biography Most B2B brands run their marketing as a continuous feed of campaigns and content. Activity rises, dashboards look healthy, and category position barely moves. Arnt Eriksen’s argument is that this is a compounding problem, not an effort problem. For thirty years he has worked inside the marketing functions of global brands including PayPal, American Express, Visa, Domino’s, Salesforce, and doTERRA. His agency career covered Grey, DDB, Ogilvy, and Isobar; he co-founded his first agency at twenty-five. The pattern in his work is consistent. The brands that pulled away from their categories were the ones whose positioning held long enough to compound. That argument runs book-length in his forthcoming Marketing at Velocity, published by Kogan Page in April 2027. The premise is that speed wins moments and velocity wins markets. Around it sits a working set of frameworks. The One Rule (1rE²Zag), Velocity Loops, the TRUTH Framework, and the Velocity Brand Scorecard are tools senior marketers can take back into a planning cycle, not concepts that live only on a stage. Beyond the book, he hosts the Marketing at Heart podcast and runs Conquer OS, his London-based consultancy. His client work has produced concrete commercial outcomes, including a Domino’s Internet-of-Things pizza-ordering button that the company’s Digital Director, Nick Dutch, publicly credited with what he called “mind-blowing” return on investment across PR coverage and sales. Key speaking topics B2B brand building Brand velocity and category leadership Marketing strategy for senior leaders Customer relationship economics AI and the modern marketing function B2B narrative and positioning Ideal for CMOs and senior marketing leaders accountable for brand position and revenue contribution B2B leadership teams in crowded categories where differentiation is starting to blur Founders and CEOs of growth-stage businesses where marketing is being asked to translate spend into category position Audience outcomes A working diagnosis of why their B2B brand activity is not converting into category position A set of named frameworks, including Velocity Loops, the TRUTH Framework, and the Velocity Brand Scorecard, that translate directly into next-quarter marketing planning A clear read on whether their current marketing is producing speed or velocity, and what to change if the answer is speed A reframe of trust, story, and consistency as commercial assets that compound, with implications for budget allocation and channel mix

Why organisations work with Ashley Dudarenok She runs the operating relationships most foreign executives only read about. Alarice and ChoZan, both founded and led by her from inside China, give clients direct access to working partnerships with Alibaba, JD.com, Pinduoduo, ByteDance and Tencent. Thinkers50 placed her on its Radar list and labelled her a “Guru on digital marketing and fast-evolving trends in China,” a designation reserved for thinkers shaping the next wave of management ideas. She translates Chinese commerce into board-room decisions, not headlines. New retail formats, livestream commerce, KOL economics and platform mechanics are framed as actions a Western CMO or COO can take, not as cultural curiosities. A library of books and a working agency, not a single thesis. Eleven titles across consumer behaviour, KOL marketing, B2B and cross-border ecommerce mean the content is regularly refreshed against active client work, not frozen at publication. Western frame, Chinese context. She is a naturalised Chinese national with native-level Mandarin and Russian, English and German fluency, which means she can interrogate Chinese platforms in the language they operate in and explain them in the language Western boards make decisions in. Biography highlights Founder of Alarice (2011), a China digital marketing agency with offices in Hong Kong, Shanghai and Shenzhen, and ChoZan (2016), a China digital transformation consultancy. Thinkers50 Radar Class of 2021. Author of eleven books on digital China, including New Retail Born in China Going Global and Digital China: Working with Bloggers, Influencers and KOLs. Recognised among the World’s Top 100 Retail Influencers 2023 by RETHINK Retail and named a LinkedIn Top Voice in Marketing. Clients and audiences include Alibaba, LVMH, Coca-Cola, Johnson & Johnson, BMW, HSBC, Disney, Huawei and Adobe. Featured in Bloomberg, Forbes, CNBC, South China Morning Post, Business Insider and CGTN. Biography Most Western executives still understand China through a 2015 lens: factory floor, growth market, regulatory headache. The actual commercial picture has moved on. Livestream commerce is a meaningful share of retail, mini-programs have replaced apps, KOL economics drive product launches, and consumer expectations on speed, personalisation and service have re-set what “good” looks like. Ashley Dudarenok built a business interpreting that gap for global firms. She founded Alarice in Hong Kong in 2011 and ChoZan in 2016, running both as operating businesses with offices in Hong Kong, Shanghai and Shenzhen. That structure matters. Her commentary draws on live client work with the platforms she is describing, not on observation from outside the system. Alibaba, JD.com, Pinduoduo, Tencent and ByteDance are working relationships, not case studies pulled from the FT. The intellectual contribution is recognised externally. Thinkers50 placed her on its 2021 Radar list, the cohort it tracks as the next wave of management thinkers, with the designation “Guru on digital marketing and fast-evolving trends in China.” She is a LinkedIn Top Voice in Marketing and was named to RETHINK Retail’s Top 100 Retail Influencers in 2023. Eleven books, including New Retail Born in China Going Global and the Digital China mini-book series, give her arguments a published spine that conference appearances alone do not. What she offers a board is the ability to treat China as a leading indicator. Boards walk away with a sharper read on how Chinese consumer behaviour is likely to surface in their own market, where their digital and customer-experience playbook is now structurally behind, and which platform mechanics, livestream, social commerce, AI-driven retail, are worth piloting before competitors close the gap. Key speaking topics China consumer trends and digital commerce New retail and social commerce KOL, livestream and influencer economics Customer centricity and the modern Chinese consumer Digital transformation lessons from China Innovation playbooks from Chinese tech and brand companies Future of marketing and retail Ideal for CMOs and brand leaders setting customer experience and digital strategy in consumer-facing industries Retail, luxury, FMCG and automotive boards with material China exposure or China ambitions Innovation and digital transformation leads benchmarking against Chinese platform standards Strategy and corporate development teams assessing how Chinese commercial models are likely to enter their home markets Audience outcomes A current, board-level read on the Chinese consumer and the platforms they live on Concrete examples of Chinese retail, marketing and product mechanics that Western firms can translate into pilots A clearer view of where their own digital and customer playbook is lagging the Chinese benchmark A working list of categories, BYD, Mixue, Labubu, DeepSeek, TikTok parent ByteDance, where China has set the new commercial standard Confidence to challenge internal assumptions that treat China as a sales market rather than a strategic teacher

Why organisations work with Barjis Chohan A founder’s view of brand discipline built over more than 25 years. She has run a designer label long enough to have seen the failure modes of growth, dilution, and trend-chasing, and to speak credibly about the cost of each. Hard-won sustainability substance. Seven years rebuilding supply chains, materials, and product lifecycles inside a working business, not a sustainability practice attached to a marketing function. A bicultural commercial perspective most boards do not have access to. She has financed and sold into the GCC, manufactured in the UK, and served Muslim, Western, and luxury hospitality clients inside one operating model. Verifiable entrepreneurial credentials, including Designer in International Trade from the Financial Mail on Sunday, Entrepreneur of the Year (London, Shell LiveWIRE), and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. Inclusion content with a practitioner’s edge. Her work on identity and cultural difference is shaped by running a multicultural business, not by a corporate DEI mandate. Biography highlights Founder and CEO of BARJIS London, established 1999, with bespoke luxury rugs preceding the womenswear line launched in 2011. Luxury hospitality clients include Marriott Hotels, IHG [CONFIRM], The Montcalm (Autograph Collection), Emirates Towers Dubai, Japan Airlines, and K+K Hotels. Studied fashion design at London College of Fashion and Central Saint Martins; interned with Vivienne Westwood before founding her label. Award record includes Designer in International Trade (Financial Mail on Sunday), Entrepreneur of the Year (London), Business of the Year (Islam Channel, 2019), and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. Featured in Vogue and profiled by The Guardian; subject of a London Film Academy documentary. Work exhibited at Fashion Weeks in London, Paris, and Dubai, and in museums in New York, Frankfurt, and San Francisco. Biography Most fashion businesses that survive their first decade do not survive their second with the same ethos intact. BARJIS London is an exception. Founded in 1999 with bespoke luxury rugs, the brand extended into womenswear in 2011 and has operated continuously across UK manufacturing, GCC investment, and hospitality clients including Marriott and Emirates Towers Dubai, with a sustainability programme rebuilt inside the business rather than added to its marketing. Chohan trained at London College of Fashion and studied at Central Saint Martins. She interned with Vivienne Westwood and worked with a French fashion house in Monte Carlo before founding her own label. The Guardian described her as a Westwood prodigy. Her early commercial decisions, including writing to oil companies for investment at seventeen and travelling to the Middle East with a young family, set the bicultural pattern her business has followed since. Recognition has come from credible bodies. She holds the Financial Mail on Sunday Designer in International Trade award, Entrepreneur of the Year (London), Business of the Year from the Islam Channel, and the Global MSME Champion Award from the Global Council for the Promotion of International Trade. The Barjis Initiative, launched in 2018, supports creative entrepreneurs and enterprise education in schools. Boards and leadership audiences book her for the operator’s lens, not the celebrity-founder presentation. Her talks examine brand erosion under growth pressure, creativity as a managed discipline rather than a slogan, and the specific commercial value of cultural fluency in markets where most British brands struggle to operate. Audiences at JP Morgan, the London School of Economics, Fonterra, and the Ministry of Culture of Colombia have heard versions of the same argument: ethos is a commercial asset, but only if it is defended structurally as the business scales. Key speaking topics Brand integrity and ethos at scale Reinvention and resilience in founder-led businesses Failure and risk in team culture Creativity as a growth discipline Sustainability in product, supply chain, and operations Cultural identity as commercial strength Modest fashion and bicultural consumer markets Ideal for Founders, CEOs, and senior brand leaders in consumer-facing businesses L&D and talent leaders running leadership-development days, graduate schemes, and high-potential cohorts CMOs and creative directors managing brand dilution risk under growth Heads of sustainability and product development in fashion, retail, and luxury DEI and people leaders looking for practitioner-led content on cultural inclusion and belonging Audience outcomes A healthier relationship with failure and risk that changes how people decide under pressure A working definition of brand ethos that holds up under commercial pressure A founder’s view of where sustainability programmes succeed and where they stall A reframing of cultural identity as commercial capability rather than compliance Reference points for entering GCC and modest-fashion markets without misreading them

Why organisations work with Bill Tolany He has run brand and marketing inside a category-defining grocer and operations inside Amazon’s ultra-fast delivery business, so he can talk about customer experience as both a marketing problem and a logistics problem. As Senior Director of Marketing at Whole Foods Market, he launched the integrated marketing team and grew alternative commerce sales by hundreds of millions of dollars; a specific commercial result, not a theme. His Amazon Prime Now experience as Regional General Manager gives him direct exposure to the operating model that consumer brands are now being benchmarked against. As Turnaround CEO of Greenling, he has carried the cost discipline and unit economics of a venture-stage e-commerce business, not just commentary on it. He moves easily between corporate transformation conversations and start-up advisory work, useful for buyers whose internal teams need to understand both worlds. Biography highlights Senior Director of Marketing, Whole Foods Market; founding leader of its integrated media team. Regional General Manager, Amazon Prime Now, during its launch and expansion phase. Turnaround CEO, Greenling, Inc., a mission-driven local food e-commerce business. Board Director, The Very Good Food Company Inc. and Caboo Paper Products. Advisor to multiple consumer and technology start-ups. US patent holder. Biography Whole Foods Market and Amazon were two of the most studied consumer businesses of the last decade. Bill Tolany held senior roles at both before they merged, which is unusual for any operator working in modern retail. At Whole Foods Market he served as Senior Director of Marketing and founding leader of the integrated media team. The brief covered brand, social and mobile; the result, according to the company’s own later disclosures, was the launch of an integrated marketing function and growth of alternative commerce sales by hundreds of millions of dollars. His public commentary on Whole Foods’ social strategy, where roughly 85% of corporate tweets were customer responses, became a reference point for retailers thinking about brand as service. He later ran Greenling, Inc. as Turnaround CEO, taking on the unit economics of a mission-driven local food platform. Amazon then recruited him as Regional General Manager for Prime Now, the ultra-fast local delivery business that pushed Amazon into the consumer experience grocers had previously owned. That role gave him direct exposure to how marketing, logistics and store operations have to be re-wired when a customer expects a one-hour window. He sits on the board of Caboo Paper Products, a sustainable bamboo paper products brand, and previously served on the board of The Very Good Food Company Inc., a plant-based food business. He also advises growth-stage companies in media, technology, and e-commerce. The throughline is practical: how a consumer brand sustains a relationship with its customer when the delivery model, the marketing channel and the competitor set all change at once. Key speaking topics Customer experience in modern retail Marketing and commerce integration Digital transformation in grocery and food E-commerce operating models Brand building through service and social Start-up and corporate innovation Plant-based and mission-driven consumer businesses Ideal for CMOs and customer experience leaders in retail, grocery and consumer brands Heads of digital, e-commerce and omnichannel inside consumer businesses Leadership teams at food, beverage and mission-driven consumer companies Corporate innovation and venture teams working with consumer start-ups Audience outcomes A clearer view of how marketing, operations and logistics combine to produce customer experience in modern retail. Specific reference points from Whole Foods Market and Amazon Prime Now on how brand and commerce can be run as one system. Sharper questions to ask about the unit economics of e-commerce and ultra-fast delivery models. Perspective on how legacy consumer brands can work with and learn from start-up operators.

Why organisations work with Blake Mycoskie He built a consumer brand that sold 50% to Bain Capital at a $625 million valuation in 2014. When he talks about purpose-led growth, he is talking from the operator seat. His 2016 Harvard Business Review piece, “The Founder of TOMS on Reimagining the Company’s Mission,” is one of the few founder accounts of what breaks when purpose meets scale and how to rebuild a mission after its original story stops working. TOMS famously ran on almost no traditional advertising, relying on customers as marketers and the Argentina origin story as the brand’s centre of gravity. For CMOs and brand leaders working on authentic purpose positioning, that is a working case from the person who ran the experiment. He speaks openly about the founder arc after the exit: loss of purpose and the long work of rebuilding. For senior leadership audiences where executive mental health has moved from taboo to agenda item, he is genuinely useful. He is currently building ENOUGH, a nonprofit-owned mental health brand launched in 2026, alongside his $100 million psychedelic research philanthropy anchored at Johns Hopkins. His material stays live. Biography highlights Founder of TOMS Shoes; creator of the One for One business model Sold 50% of TOMS to Bain Capital in 2014 at a reported $625 million valuation Author of the New York Times bestseller “Start Something That Matters” (Spiegel & Grau, 2011) Harvard Business Review contributor: “The Founder of TOMS on Reimagining the Company’s Mission” (January/February 2016 issue) Recipient of the Secretary of State’s 2009 Award of Corporate Excellence from Hillary Clinton; invited by Richard Branson to join The B Team alongside Paul Polman and Muhammad Yunus Anchor donor to the Johns Hopkins Center for Psychedelic and Consciousness Research; founder of ENOUGH (2026), a nonprofit-owned consumer brand supporting NAMI, Active Minds and other mental health partners Biography TOMS was one of the first consumer brands to make giving the centre of its commercial engine. For every pair of shoes sold, a pair was given away. The model scaled globally on the back of customer advocacy and almost no advertising spend, and TOMS gave more than 100 million pairs over its first decade. Blake Mycoskie built that company from a trip to Argentina in 2006. By 2014, Bain Capital had bought 50% of it at a $625 million valuation. What started as one founder’s shoe business had become a reference case for purpose-driven commerce, studied at Harvard Business School and written up across the business press. He has since been unusually open about what broke. In the January/February 2016 issue of Harvard Business Review, he wrote “The Founder of TOMS on Reimagining the Company’s Mission.” It remains among the most candid founder accounts of what happens when a purpose-led business scales past its origin story. Operations become routine and the brand loses touch with its why. The whole thing has to be rebuilt from the inside, which is not a familiar subject for founders at that scale to publish on. The arc has pushed further since. After leaving TOMS in 2019, Mycoskie went through a serious depression, which he now discusses openly, and has pivoted his philanthropy and new ventures toward mental health. He is an anchor donor to the Johns Hopkins Center for Psychedelic and Consciousness Research and a member of Richard Branson’s B Team. His newest venture is ENOUGH, a 2026 nonprofit-owned consumer brand that directs 100% of profit to mental health partners including NAMI and Active Minds. For audiences working on purpose-led brand building, or on the long arc of founder leadership, he offers what most case studies stop before: what happens after the exit. Key speaking topics Social entrepreneurship and purpose-driven business One for One and buy-one-give-one business models Conscious capitalism and stakeholder value Purpose-led brand building and customer advocacy Founder journeys from startup to exit and beyond Mental health for senior leaders Catalytic philanthropy and mission investing Ideal for C-suite and founder audiences in consumer and brand-led B2C businesses thinking about purpose as commercial strategy CMO and brand leadership teams working on authentic purpose positioning and customer advocacy Business schools, executive education programmes, and founder/CEO cohorts working on venture creation and scale Leadership offsites where executive mental health and founder identity are on the agenda Audience outcomes An inside view of how One for One worked commercially: the role of customer advocacy in place of advertising spend, and the mechanics of scaling a purpose-led consumer brand An honest assessment of where the model hit its limits, including what Mycoskie published in Harvard Business Review about rebuilding TOMS’ mission after the original story lost its energy Language for talking about executive mental health and founder identity, drawn from a CEO who has put both on record publicly A reference case for putting giving at the commercial core of a consumer brand, from someone who built the category-defining example

Why organisations work with Bobby Umar He treats connection as a teachable skill, not a personality trait. The 5 C’s of Connection framework, drawn from his TEDxUWO talk, gives leaders and employees a structured way to build trust, credibility and influence inside and outside the organisation. His background is unusually broad for the topic: engineering at Bombardier, brand marketing at Kraft and Unilever, and Second City improv training. That mix shows up in how the work lands, structured enough for senior audiences, performative enough to hold a room. He is a recognised authority on LinkedIn as a professional channel. Multiple LinkedIn Top Voice designations, including an early Presentation Skills badge, mean leaders learn from someone who has built an audience the way they are being asked to. Inc. Magazine Top 100 Leadership Speaker and five-time TEDx speaker, which gives senior audiences confidence that the craft and delivery will match the content. Biography highlights Five-time TEDx speaker, including “The 5 C’s of Connection” (TEDxUWO) and “School: Learning to Fly” (TEDxUTSC). Inc. Magazine Top 100 Leadership Speaker, listed alongside Richard Branson and Brené Brown. LinkedIn Top Voice, with early badges for Presentation Skills, Thought Leadership and Personal Branding. Author of How to Network Anytime, Anywhere, With Anyone (#1 on three Amazon bestseller lists). Founder of DYPB (Discover Your Personal Brand), described as North America’s largest personal branding event, with 60 experts and over 300 delegates. Career background spans Bombardier (engineering), Kraft and Unilever (brand marketing) and Second City (performing arts). B.Eng., McGill University; MBA, McMaster University. Biography Most leadership development still treats connection as a soft skill that either comes naturally or does not. Bobby Umar’s work argues the opposite. His 5 C’s of Connection framework, popularised through a viral TEDxUWO talk, breaks authentic relationship-building into components that can be taught to engineers, sales teams, senior executives and entry-level employees alike. That argument is grounded in an unusual professional path. Before becoming a speaker, Umar trained as an engineer at McGill, ran brand marketing for Kraft and Unilever, took an MBA at McMaster and studied improv at Second City. The result is a practitioner who can move between the analytical and the performative without losing either audience. His credentials inside the speaking and creator economy are deep. Five TEDx talks. Inc. Magazine Top 100 Leadership Speaker. LinkedIn Top Voice across several categories. Author of How to Network Anytime, Anywhere, With Anyone, a #1 Amazon bestseller. Founder of DYPB, the personal branding conference that became the largest of its kind in North America. What makes him commercially useful to organisations is the translation step. Personal branding, networking, social audio, vulnerable storytelling: these are not pitched as marketing tactics but as the connective infrastructure of modern professional life. For organisations trying to develop influential leaders, engaged employees and externally visible experts, Umar offers a practical, structured account of how connection actually works. Key speaking topics Authentic networking and relationship-building Personal branding for leaders and employees LinkedIn presence and professional digital reputation Vulnerable storytelling and leadership communication Heart-centred leadership Employee advocacy and internal brand-building Connection skills in hybrid and remote teams Ideal for CHROs, talent and L&D leaders investing in employee engagement, advocacy and internal communication. Marketing, communications and executive leaders building external thought leadership programmes for senior teams. Sales and business development functions where individual networking capability drives revenue. Conference organisers building agendas on leadership, future of work, employee experience or culture. Audience outcomes A working language for connection, anchored in the 5 C’s framework, that audiences can apply immediately to internal and external relationships. A clearer view of how personal branding intersects with leadership credibility, especially on LinkedIn. Practical methods for using storytelling, vulnerability and digital channels to build trust at scale. A reframing of networking as a professional discipline, not a transactional activity reserved for extroverts. Confidence to put senior leaders and frontline employees on visible platforms without sounding scripted.

Why organisations work with Cassandra Stavrou She has lived the operational reality of scaling a challenger consumer brand against entrenched incumbents, from cement-mixer experiments in her parents’ garage to listings in every major UK retailer. She made PROPER the first B Corp certified snacks company, then proved the model could withstand a major private equity consolidation deal, completed through Brexit and COVID. She speaks credibly to founders and corporate brand teams about the operational discipline required when purpose stops being a marketing claim and starts being an audited certification. A recognised authority on UK food and drink policy, sitting on the government’s Food & Drink Sector Council, with Veuve Clicquot New Generation and National Business Award recognition behind her. Biography highlights Founder, PROPER Snacks (PROPERCORN and PROPERCHIPS), launched 2011 MBE for services to the food industry, 2020 Veuve Clicquot New Generation Award, 2016 National Business Awards New Business of the Year, 2014 Member, UK Government Food & Drink Sector Council Board member, WARP Snacks, formed in 2021 through the Exponent-backed combination of PROPER and Eat Real Biography PROPER started in a kitchen with a cement mixer and a popcorn recipe. A decade later it was Europe’s largest independent healthier snacking business, with listings in every major UK supermarket and distribution across more than twenty countries. The category it competed in was dominated by global incumbents with budgets that dwarfed anything an independent founder could put behind shelf negotiation, marketing or supply chain. Cassandra Stavrou co-founded PROPER in 2011 and ran it as a challenger brand built on a specific premise: that healthier snacks did not have to compromise on taste, and that the business behind them did not have to compromise on its social and environmental obligations. PROPER became the first B Corp certified snacks company, embedding the standard from the inside rather than retrofitting it later. The Veuve Clicquot New Generation Award in 2016, an MBE in 2020 and a seat on the UK Government’s Food & Drink Sector Council mark a track record that goes beyond brand storytelling. The 2021 consolidation with Eat Real under private equity backer Exponent, forming WARP Snacks, gave the next test: whether the discipline that built the brand could survive the rationalisation that follows institutional capital. She speaks to founders, brand teams and boards on what changes when purpose moves from a positioning line to a binding operating constraint, and on the practical economics of building a category challenger that the incumbents eventually have to take seriously. Key speaking topics Founder-led brand building in consumer categories Scaling challenger brands against incumbents B Corp certification as an operating discipline Purpose and profit in the food and drink sector Female founders and capital UK food and drink policy Ideal for Founders and senior commercial leaders in consumer brands and FMCG Brand, marketing and category leaders in retail Investors and boards backing purpose-led businesses through scale events Conferences on entrepreneurship, sustainability and women in business Audience outcomes A working view of what changes operationally when B Corp standards are written into a consumer business from day one Honest detail on the trade-offs between speed of growth and brand integrity in a price-sensitive category The mechanics of negotiating shelf space, retailer relationships and supply chains as an independent challenger A practitioner’s account of running a founder-led business through a private equity consolidation

Why organisations work with Charlie Whyman A working B2B marketing operating model. The OTTER Framework gives commercial teams a five-step planning structure that ties objectives to tools, training, expectations and review, used inside her consultancy and her current managing director role. Operator credibility, not consultant theory. She runs a specialised aviation services business as managing director of TGIS Aviation, so her commercial advice lands as something already being applied at the top of a P&L. A point of view on customer curiosity as a commercial discipline. Her podcast, The Curiosity Key, and her speaker work argue that better questioning of customers is the input that most B2B marketing teams skip and most commercial strategies depend on. A direct route into the experience of women leading in male-dominated commercial sectors. She has built her career across automotive, mining, shipping and aviation, and speaks credibly to organisations trying to move that conversation past slogans. Biography highlights Managing Director, TGIS Aviation Ltd, appointed 2024 Founder, Curious B2B Marketing, 2017 Creator of the OTTER Framework, a five-step B2B marketing planning system Host, The Curiosity Key podcast Founder, Palmavera, an award-winning Sardinian olive oil business, 2006 Keynote speaker, BHBIA Annual Conference 2025 Biography Most B2B marketing functions are full of activity and short of insight. Campaigns get built before customer questions get asked. That gap is what Whyman has spent the last decade attacking, first through her consultancy Curious B2B Marketing and now through the OTTER Framework, a five-step planning structure that forces objectives, tools, training, expectations and review into one commercial conversation. She is unusual in pairing that practitioner work with an operating role. In 2024 she was appointed Managing Director of TGIS Aviation, a UK firm specialising in airworthiness management for aircraft and engine owners. The appointment came from inside the client base, after she ran the growth strategy as a consultant. It puts her on the board of a niche commercial business while she continues to teach and speak. Her career sits across sectors most marketers avoid: automotive, mining, shipping and aviation. She founded an award-winning Sardinian olive oil business in 2006, weathered redundancy twice, and built Curious B2B Marketing in 2017. She hosts The Curiosity Key podcast, where the recurring argument is that intentional curiosity about customers is the cheapest, most under-used commercial input available to B2B leaders. For organisations, the value is direct. She is a serving managing director with a structured method, a clear position on what marketing is for, and the lived experience of a woman leading in industries that do not naturally make space for her. She talks to commercial teams as one of them, and to leadership audiences as someone who has just come from the P&L. Key speaking topics B2B marketing strategy and operating systems Customer curiosity as a commercial discipline Sales and marketing alignment for commercial leaders Courage and action in career and commercial decisions Women leading in male-dominated industries Growth strategy in specialist B2B firms Ideal for CMOs, marketing directors and B2B commercial leaders CEOs and managing directors of specialist or technical SMEs Sales and marketing leadership teams under pressure to prove pipeline impact Industry conferences in engineering, manufacturing, life sciences and aviation Audience outcomes A clear test for whether a current marketing plan is built on customer insight or assumption The OTTER Framework as a working structure for B2B marketing planning A sharper position on how curiosity, questioning and customer research feed commercial strategy Practical language for talking about courage and action when career or commercial decisions stall A perspective on visibility and influence for women operating in male-dominated commercial environments